BARSKA

BARSKA Market Overview

BARSKA, a brand of privately held Barska Worldwide Corp., generated the bulk of its tracked sales through home improvement retail, with homedepot.com accounting for 59.4% of year-to-date revenue, lowes.com 28.3% and Amazon 12.3%, according to in-store data from Grips Intelligence covering January 1 through September 30, 2026. The brand's average product price stood at $137.83, though pricing softened notably over the period, declining 18.1% overall and slipping a further 1.1% month-over-month to $141.89 in the most recent reading. Revenue followed a similar downward path, falling 24.5% across the tracked window and 9.0% versus the prior month. The assortment skews toward higher-ticket security items at Home Depot and Lowe's, where listed products range from roughly $460 to over $2,300, while Amazon listings cluster at far lower price points starting near $20. That split between big-box and marketplace pricing helps explain the wide gap between individual product prices and the brand's blended average.