GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, La Crosse demonstrates a highly concentrated retail distribution, with Menards commanding a dominant 70.5% revenue share, followed by Amazon at 27.8%, and Home Depot capturing just 1.6% across tracked retailers. The brand maintains a notably low average product price of $8.56, reflecting its accessible positioning in the market. A significant pricing shift has been observed, with average prices declining 23.1% over the tracked period, suggesting aggressive discounting or a mix shift toward lower-priced products. Meanwhile, overall revenue has also contracted by 8.9%, indicating potential headwinds in consumer demand or increased competitive pressure. La Crosse's heavy reliance on Menards as its primary revenue driver presents both a strategic advantage in that channel and a potential vulnerability should that retailer's traffic or shelf space allocation shift.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for La Crosse on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for La Crosse.
BY REVENUE
La Crosse sells 29% online and 71% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 44% in Jan to 21% in May.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 10K ratings on 3 retailers, La Crosse averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 10K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$59.15
Price
$769
Revenue
