GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, menards.com, lowes.com, acehardware.com, and homedepot.com from January to February 2026, Hercules maintains a diversified retail presence with an average product price of $16.38. Amazon dominates as the brand's leading sales channel, commanding 51.0% of total revenue share, followed by menards.com at 23.2% and lowes.com at 11.5%. Notably, Hercules experienced a significant revenue decline of 26.1% over the tracked period, accompanied by a 26.2% drop in average pricing, suggesting increased promotional activity or a shift in product mix. The brand's presence across five major retailers highlights a broad omnichannel distribution strategy, with acehardware.com and homedepot.com contributing 8.6% and 5.6% respectively. These trends indicate that while Hercules benefits from strong marketplace coverage, the downward pressure on both revenue and pricing warrants close monitoring heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Hercules on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Hercules.
