GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Lowe's, Menards, Ace Hardware and Home Depot shows Hercules — a brand owned by privately held Harbor Freight Tools — generating nearly half its revenue (49.1%) through Amazon alone. Lowe's follows at 21.1% and Menards at 14.4%, while Home Depot accounts for just 4.8%, pointing to a notably concentrated channel mix. Revenue climbed 16.1% over the tracked period, with the most recent month up 3.2% sequentially. Pricing has moved in step, with the average price rising 19.6% to $15.67 in the latest month, well above the $13.23 year-to-date average. Together, these figures suggest growth is being driven as much by price realization as by volume expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Hercules on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hercules.
BY REVENUE
Hercules sells 62% online and 38% offline. Online runs through 3 channels; offline through 3.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 587K ratings on 5 channels, Hercules averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 587K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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