GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hercules generated over half of its revenue through Amazon, which accounted for 52.4% of total revenue share between January and April 2026, followed by Menards at 20.1% and Lowe's at 14.4% across five tracked retailers. The brand's average product price stood at $15.02 during this period, though pricing saw a notable 16.2% decrease over the tracked timeframe. Hercules maintains a broad retail footprint, with presence across Amazon, Menards, Lowe's, Ace Hardware, and Home Depot, yet the bottom two retailers combined represent less than 13% of total revenue. Revenue experienced a 5.8% decline over the observed period, suggesting potential headwinds in consumer demand or shifting competitive dynamics. Despite the downward trends in both pricing and revenue, Hercules' dominant Amazon presence positions it well for continued visibility in a competitive online and offline retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Hercules on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Hercules.
