GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hercules maintained an average product price of $14.90 across five major retailers tracked from January to May 2026. Amazon dominated Hercules' revenue distribution, commanding a 54.0% share — nearly three times larger than its next closest retailer, Menards, which held 18.2%. Lowes.com and Acehardware.com followed with 14.8% and 8.2% respectively, while Home Depot trailed at just 4.4%, indicating a highly concentrated retail strategy. Despite this strong Amazon presence, Hercules experienced a notable 9.6% revenue decline over the March to May 2026 period, suggesting potential headwinds in consumer demand. Average pricing, however, showed resilience with a 1.4% increase over the same timeframe, pointing to stable brand positioning even amid softening sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Hercules on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Hercules.
BY REVENUE
Hercules sells 61% online and 39% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 67% in Jan to 62% in May.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 655K ratings on 5 retailers, Hercules averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 655K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
