GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware, Lowe's, Menards, and Amazon shows Superior Tool, a brand of the family-owned C.H. Hanson Company, operating at an average product price of $19.51. Distribution is heavily concentrated, with acehardware.com accounting for 88.9% of year-to-date revenue, far ahead of lowes.com at 4.7%, menards.com at 3.7%, and Amazon at 1.7%. Revenue ticked up 1.0% month over month in the most recent period, though the brand remains down 4.9% across the three-month trend window from May through July. Pricing has held remarkably steady, with the average price easing just 0.2% over the same stretch to $19.56. That combination of stable pricing and single-channel dependence suggests the brand's near-term trajectory is closely tied to performance within the Ace Hardware network.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Superior Tool on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Superior Tool.
BY REVIEW COUNT
Across 50K ratings on 4 channels, Superior Tool averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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