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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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45.3M
Revenue
10.9M
Sessions
4.0-4.5%
Conversion rate
$75-100
Average order value
Online only revenue for underarmour.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Underarmour.com is a website that offers a wide range of athletic apparel and accessories. They sell products such as clothing, footwear, and sports gear for various sports and activities. The site provides options for men, women, and kids, and contains features such as user reviews and detailed product information.

underarmour.com’s revenueOVER TIME
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Over the past three months, underarmour.com revenue has experienced decline of 27%, compared to the preceding three months.

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underarmour.com revenue decline for last six months
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OVERVIEW
In March 2024, underarmour.com in the FASHION AND APPAREL industry had a revenue of $50,677,388 with a median revenue of $132,853. The conversion rate was 4.50-5.00%, while the highest conversion rate was 2.99% and the lowest was 0.8%. The average order value (AOV) was $75-100, with the highest AOV being $391 and the lowest at $75. The website had a total of 10,916,602 sessions, with the highest sessions recorded at 198,149,103 from shein.com and a median of 46,271 sessions for FASHION AND APPAREL websites.
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underarmour.com competitors

Among Under Armour's competitors, Sports Direct has the closest revenue to Under Armour with $40,607,179, but they have higher transactions at 533,248 and more sessions at 16,315,529. However, Under Armour boasts a higher conversion rate of 4.00-4.50% compared to Sports Direct's 3.00-3.50%. Hibbett Sports lags behind with $14,140,026 in revenue, 134,349 transactions, and 6,850,052 sessions, but they have a higher AOV of $100-125. Proozy falls even further behind with only $4,239,187 in revenue, 33,570 transactions, and 1,027,756 sessions, although they share a similar AOV range with Under Armour. Academy Sports, on the other hand, surpasses Under Armour in revenue with $53,637,104, slightly fewer transactions, but more sessions. Lastly, Merchology has significantly lower revenue, transactions, and sessions compared to Under Armour, but they have a notably higher AOV range of $300-325.

#1 sportsdirect.com
40.6M
Revenue
16.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 merchology.com
2.4M
Revenue
289.7K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
#3 hibbett.com
14.1M
Revenue
6.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#4 academy.com
53.6M
Revenue
14.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#5 proozy.com
4.2M
Revenue
1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
underarmour.com vs top market performers
underarmour.com
top retailers
conversion rate vs average order value for underarmour.com and its competitors
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underarmour.com brandsby revenue

2
Logo for project rock collectionProject Rock Collection
3
Logo for early access eventEarly Access Event

underarmour.com categoriesby revenue

1
Shoes
2
Shirts & Tops
3
Apparel & Accessories
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brands overtime comparison

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underarmour.com channels

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underarmour.com Google Ads spend

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underarmour.com devices

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underarmour.com top markets

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underarmour.com country & global rank

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