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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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21.6M
Revenue
1.9M
Sessions
2.5-3.0%
Conversion rate
$400-500
Average order value
Online only revenue for purple.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purple.com is an online platform that offers a range of products for purchase. The website primarily sells mattresses, pillows, bedding accessories, and furniture. It is known for its innovative use of technology and materials to provide customers with comfortable and unique sleep experiences.

purple.com’s revenueOVER TIME
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Over the past three months, purple.com revenue has experienced decline of 19%, compared to the preceding three months.

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purple.com revenue decline for last six months
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OVERVIEW
In March 2024, purple.com in the HOME AND GARDEN industry had online sales revenue of $21,603,645, conversion rate of 2.50-3.00%, AOV of $425-450, and 1,884,997 sessions. The median revenue in the category was $125,834, highest revenue was $87,937,994 from williams-sonoma.com, highest conversion rate was 3.07%, lowest was 0.87%, highest AOV was $515, lowest was $83, highest sessions were 7,923,017 from williams-sonoma.com, and median sessions were 40,973.
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purple.com competitors

When comparing purple.com to its competitors in the mattress industry, purple.com stands out in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. purple.com generated a revenue of $21,603,645 from 50,703 transactions and 1,884,997 sessions with an AOV of $425-450 and a conversion rate of 2.50-3.00%. In comparison, its closest competitor, mattressfirm.com, had a higher revenue of $34,869,484 but with a lower conversion rate of 0.50-1.00%. casper.com, another competitor, had revenue close to purple.com at $19,426,208 but with a lower conversion rate of 1.50-2.00%. amerisleep.com, mattresswarehouse.com, and tempurpedic.com also fell behind purple.com in terms of revenue, transactions, and conversion rate. Overall, purple.com remains a strong contender in the mattress industry with competitive performance metrics compared to its rivals.

#1 mattressfirm.com
34.9M
Revenue
5.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
#2 amerisleep.com
7M
Revenue
802.1K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#3 casper.com
19.4M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
#4 tempurpedic.com
11.8M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
#5 mattresswarehouse.com
561.5K
Revenue
192.2K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
purple.com vs top market performers
purple.com
top retailers
conversion rate vs average order value for purple.com and its competitors
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purple.com brandsby revenue

purple.com categoriesby revenue

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brands overtime comparison

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purple.com channels

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purple.com Google Ads spend

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purple.com devices

Review purple.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purple.com top markets

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purple.com country & global rank

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