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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

uline.ca

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47.4M

Revenue

Nov 25

1.6M

Sessions

Nov 25

4.0-4.5%

Conv. rate

Nov 25

$600-700

AOV

Nov 25

Main country of store: CANADA
Website category: SHIPPING AND LOGISTICS
D2C

Uline.ca is a website that offers a vast range of industrial and commercial packaging supplies. They provide products such as boxes, shipping materials, janitorial equipment, safety products, and warehouse supplies. The website is a popular choice for businesses seeking reliable and efficient packaging solutions for their operations.

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uline.ca Annual Revenue and Growth

uline.ca's annual sales on its online store amounted to $512.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$512.9M

Annual growth forecast2024/2025

10-20%

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eCommerce Revenue

uline.ca's monthly revenueOVER TIME
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Over the past three months, uline.ca revenue has experienced decline of 7%, compared to the preceding three months.

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uline.ca revenue decline for last six months

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OVERVIEW

In November 2025, uline.ca dominated the business and consumer services shipping and logistics sector, generating $47,356,187 in online sales, significantly higher than the median of $166,454. With a conversion rate of 4.00-4.50%, it approached the high benchmark of 5.11%, while its average order value (AOV) ranged from $650-675, surpassing the high AOV of $590 in the industry. The website attracted 1,603,130 sessions, notably lower than the highest performer at 3,920,520 sessions, yet far exceeding the median of 21,447 sessions in the sector, underscoring its market leadership and effective online presence.

uline.ca competitors

In November 2025, uline.ca generated a revenue of $47,356,187 from 70,665 transactions and 1,603,130 sessions, with an average order value (AOV) ranging between $650-675 and a conversion rate of 4.00-4.50%. In comparison, uline.com outperformed uline.ca with a revenue of $227,166,093 from 365,583 transactions and 7,986,454 sessions, a similar AOV range of $600-625, and a higher conversion rate of 4.50-5.00%. grainger.com also surpassed uline.ca with $68,870,565 in revenue from 146,094 transactions and 8,253,682 sessions, albeit with a lower AOV range of $450-475 and conversion rate of 1.50-2.00%. staples.com, michaels.com, and officedepot.com all had varying performance metrics compared to uline.ca in terms of revenue, transactions, sessions, AOV, and conversion rates in November 2025.

#1 uline.com

227.2M

Revenue

Sessions

4.5-5.0%

Conv. rate

$600-700

AOV

#2 grainger.com

68.9M

Revenue

8.3M

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

#3 staples.com

94.3M

Revenue

12.3M

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

#4 michaels.com

131.4M

Revenue

37.5M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#5 officedepot.com

38.9M

Revenue

7.8M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

uline.ca vs top market performers

uline.ca

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Revenue share by device at uline.ca

In November large majority of sales on uline.ca, 96% was finalized on desktop devices, with 4.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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uline.ca channels

Identify top traffic channels that drive growth for uline.caand discover how performance of traffic channels has changed over time.

uline.ca Google Ads spend

Evaluate uline.ca's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

uline.ca devices

Review uline.ca's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

uline.ca top markets

Explore uline.ca's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.