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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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64.9M
Revenue
Nov 25
40.4M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Ugg.com is an ecommerce platform offering a wide range of footwear, clothing, and accessories. Their products primarily revolve around cozy and warm materials designed to provide comfort, including their iconic sheepskin boots. They cater to both men and women, featuring diverse styles suitable for various occasions and seasons.

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ugg.com Annual Revenue and Growth

ugg.com's annual sales on its online store amounted to $229.6M in 2024, broadly flat year over year. For 2025, revenue is expected to grow by 5-10%.

Annual Revenue (GMV)2024
$229.6M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
ugg.com revenue by year

ugg.com's monthly revenueOVER TIME
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Over the past three months, ugg.com revenue has experienced growth of 447%, compared to the preceding three months.

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ugg.com revenue growth for last six months
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OVERVIEW
In November 2025, ugg.com reported online sales revenue of $64,891,830, which is below the lifestyle/fashion and apparel median of $93,064, with a conversion rate ranging between 1.00-1.50%, significantly lower than the high benchmark of 3.37%. The average order value (AOV) was between $100-125, also below the industry high of $375. ugg.com recorded 40,398,091 sessions, exceeding the median of 36,492 but still far behind the leading competitor, shein.com, which achieved 342,497,064 sessions. Overall, these metrics indicate a need for improvement in both conversion rates and AOV to compete effectively.
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ugg.com competitors

In November 2025, ugg.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $64,891,830 from 595,996 transactions and 40,398,091 sessions, ugg.com surpassed the competition. journeys.com came closest in revenue with $25,197,972, but had significantly fewer transactions and sessions. While snipesusa.com had a higher average order value (AOV) of $125-150, it lagged behind in revenue and sessions. allsole.com had the lowest revenue and sessions, but a higher AOV of $175-200. footwearetc.com and footlocker.com had competitive revenue numbers, but ugg.com had a higher number of transactions and sessions. Overall, ugg.com proved to be a dominant player in the footwear market compared to its competitors in November 2025.

journeys.com screenshot
#1 journeys.com
25.2M
Revenue
8.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
snipesusa.com screenshot
#2 snipesusa.com
7.8M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
allsole.com screenshot
#3 allsole.com
12.7K
Revenue
10.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
footwearetc.com screenshot
#4 footwearetc.com
147.4K
Revenue
91.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
footlocker.com screenshot
#5 footlocker.com
47.2M
Revenue
20M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
ugg.com vs top market performers
ugg.com
top retailers
conversion rate vs average order value for ugg.com and its competitors
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Revenue share by device at ugg.com

In November large majority of sales on ugg.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In November large majority of sales on ugg.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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ugg.com channels

Identify top traffic channels that drive growth for ugg.comand discover how performance of traffic channels has changed over time.

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ugg.com Google Ads spend

Evaluate ugg.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ugg.com devices

Review ugg.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ugg.com top markets

Explore ugg.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ugg.com country & global rank

Assess the ranking of ugg.com among other retailers within its primary country and worldwide.

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