ugg.com
Ugg.com is an ecommerce platform offering a wide range of footwear, clothing, and accessories. Their products primarily revolve around cozy and warm materials designed to provide comfort, including their iconic sheepskin boots. They cater to both men and women, featuring diverse styles suitable for various occasions and seasons.
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ugg.com Annual Revenue and Growth
ugg.com's annual sales on its online store amounted to $229.6M in 2024, broadly flat year over year. For 2025, revenue is expected to grow by 10-20%.
ugg.com's monthly revenueOVER TIME
Over the past three months, ugg.com revenue has experienced growth of 347%, compared to the preceding three months.
ugg.com competitors
In December 2025, ugg.com outperformed most of its competitors in terms of revenue, with a total revenue of $65,790,784. However, in terms of transactions, footlocker.com surpassed ugg.com with 507,763 transactions compared to ugg.com's 607,981 transactions. In sessions, ugg.com had significantly more sessions than allsole.com, snipesusa.com, and footwearetc.com. The average order value (AOV) for ugg.com was on par with most of its competitors, ranging between $100-125. In terms of conversion rate, ugg.com fell slightly behind journeys.com and footlocker.com, with a conversion rate of 1.00-1.50% compared to journeys.com's 2.50-3.00% and footlocker.com's 1.50-2.00%. Overall, ugg.com demonstrated strong performance in revenue and sessions, but there is room for improvement in transactions and conversion rate to compete with its closest rivals.
Revenue share by device at ugg.com
In December large majority of sales on ugg.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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ugg.com channels
Identify top traffic channels that drive growth for ugg.comand discover how performance of traffic channels has changed over time.
ugg.com Google Ads spend
Evaluate ugg.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ugg.com devices
Review ugg.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
