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Dec 2025
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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7.9M
Revenue
Dec 25
1.5M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com Annual Revenue and Growth

thomannmusic.com's annual sales on its online store amounted to $53.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$53.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
thomannmusic.com revenue by year

thomannmusic.com's monthly revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced growth of 24%, compared to the preceding three months.

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thomannmusic.com revenue growth for last six months
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OVERVIEW
In December 2025, thomannmusic.com generated impressive online sales of $7,901,462, significantly surpassing the MUSIC median of $60,316, although still below industry leader thomann.de at $103,834,902. The site's conversion rate ranged from 1.00% to 1.50%, trailing the sector's high of 3.49%, with an average order value (AOV) between $400 and $425, compared to the high of $704 in the industry. With 1,472,215 sessions, thomannmusic.com falls short of the 16,862,935 sessions seen by top competitor reverb.com, yet it maintains a solid performance within the overall market landscape.
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thomannmusic.com competitors

In December 2025, thomannmusic.com generated $7,901,462 in revenue from 19,569 transactions and 1,472,215 sessions, with an Average Order Value (AOV) of $400-$425 and a conversion rate of 1.00-1.50%. Compared to its competitors, thomannmusic.com falls behind in terms of revenue, with sweetwater.com leading the pack at $48,488,334. However, thomannmusic.com has a higher AOV range than most competitors, including guitarcenter.com and reverb.com. Additionally, thomannmusic.com's conversion rate is on par with other leading competitors such as guitarcenter.com and reverb.com. While thomannmusic.com may not have the highest revenue among its competitors, its higher AOV and comparable conversion rate indicate a strong performance in terms of customer spending and engagement.

sweetwater.com screenshot
#1 sweetwater.com
48.5M
Revenue
15.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
samash.com screenshot
#2 samash.com
363.4K
Revenue
147.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
102.6M
Revenue
12.9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
zzounds.com screenshot
#4 zzounds.com
16M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
reverb.com screenshot
#5 reverb.com
100.7M
Revenue
16.9M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In December large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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