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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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11.6M
Revenue
Aug 26
1.7M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$400-500
AOV
Aug 26
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com Annual Revenue and Growth

thomannmusic.com's annual sales on its online store amounted to $68.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$68.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thomannmusic.com revenue by year

thomannmusic.com's monthly revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced growth of 20%, compared to the preceding three months.

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thomannmusic.com revenue growth for last six months
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OVERVIEW
thomannmusic.com is a prominent player in the music category. In August 2026, it generated $11.6 million in online sales, significantly exceeding the revenue of an average music store, which sees around $50,700 monthly. Its conversion rate of 1.50-2.00% falls within the category's typical range of 0.74% to 3.53%. With an average order value (AOV) of $450-475, it also lies within the typical AOV range of $51 to $722. Furthermore, thomannmusic.com attracted 1.7 million sessions, far above an average music store's 16,400 sessions monthly.
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thomannmusic.com competitors

With revenue of $111.2 million, reverb.com leads its competitors, while thomannmusic.com trails with $11.6 million. In terms of transactions, reverb.com again excels with 196,000, surpassing thomannmusic.com’s 25,400. When looking at sessions, reverb.com dominates with 15.1 million, compared to thomannmusic.com’s 1.7 million. This comparison reflects data from August 2026. Although thomannmusic.com has a higher average order value (AOV) ranging from $450 to $475, which is above sweetwater.com’s $300 to $325 and samash.com’s $850 to $875, it still ranks fourth in revenue, transactions, and sessions. Overall, thomannmusic.com demonstrates solid performance, yet it does not outperform reverb.com, guitarcenter.com, or sweetwater.com in the key metrics of revenue, transactions, or sessions.

sweetwater.com screenshot
#1 sweetwater.com
53.3M
Revenue
13.6M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
samash.com screenshot
#2 samash.com
376.1K
Revenue
159.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
82.1M
Revenue
10.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
reverb.com screenshot
#4 reverb.com
111.2M
Revenue
15.1M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
americanmusical.com screenshot
#5 americanmusical.com
4M
Revenue
974.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In August large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thomannmusic.com operates in

thomannmusic.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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