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May 2025
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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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5M
Revenue
994.6K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com's revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced decline of 10%, compared to the preceding three months.

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thomannmusic.com revenue decline for last six months
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OVERVIEW
In May 2025, thomannmusic.com in the MUSIC industry had a revenue of $4,967,548 with a median of $42,905. The conversion rate ranged from 1.00-1.50%, with a high of 3.48% and a low of 0.76%. The average order value (AOV) was between $350-375, while a high AOV was $668 and a low AOV was $54. The website had 994,589 sessions, with the highest at 15,539,607 from reverb.com and a median of 12,845 sessions in the industry.
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thomannmusic.com competitors

In May 2025, thomannmusic.com reported revenue of $4,967,548 from 13,741 transactions with 994,589 sessions. The Average Order Value (AOV) ranged between $350-375, and the conversion rate was between 1.00-1.50%. Comparing these metrics to its competitors, sweetwater.com led the pack with revenue of $49,765,190 from 116,995 transactions and 10,248,951 sessions. Their AOV was $425-450, with a similar conversion rate range. samash.com had significantly lower revenue at $380,053 with 415 transactions and 122,589 sessions, but a high AOV of $900-925. americanmusical.com and guitarcenter.com fell in between, while reverb.com stood out with the highest revenue of $108,380,376 from 170,854 transactions and 15,539,607 sessions, with an AOV of $625-650. Overall, thomannmusic.com lagged behind in revenue and sessions compared to its competitors but had a competitive AOV and conversion rate.

sweetwater.com screenshot
#1 sweetwater.com
49.8M
Revenue
10.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
samash.com screenshot
#2 samash.com
380.1K
Revenue
122.6K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
74.1M
Revenue
8.6M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
zzounds.com screenshot
#4 zzounds.com
7.8M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
reverb.com screenshot
#5 reverb.com
108.4M
Revenue
15.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In May large majority of sales on thomannmusic.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.

In May large majority of sales on thomannmusic.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.
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brands overtime comparison

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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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