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Jul 2026
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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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8.4M
Revenue
Jul 26
1.3M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com Annual Revenue and Growth

thomannmusic.com's annual sales on its online store amounted to $68.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$68.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thomannmusic.com revenue by year

thomannmusic.com's monthly revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced growth of 5%, compared to the preceding three months.

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thomannmusic.com revenue growth for last six months
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OVERVIEW
thomannmusic.com operates in the music category and ranks prominently within it. For the month of July 2026, the site generated $8.4 million in online sales, significantly surpassing an average music store's monthly revenue of around $50,400. With a conversion rate of 1.00-1.50%, thomannmusic.com is within the category's typical range of 0.73% to 3.41%. The average order value (AOV) of $425-450 also falls within the typical range of $62 to $745. Furthermore, the site recorded 1.3 million sessions, compared to an average music store's 14,200 sessions.
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thomannmusic.com competitors

In July 2026, reverb.com led the market with a revenue of $128.9 million, outperforming thomannmusic.com, which generated $8.4 million and ranked 4th among competitors. reverb.com also had the highest number of transactions at 200,000, significantly surpassing thomannmusic.com by 181,000. In terms of sessions, reverb.com again took the lead with 15.4 million sessions, while thomannmusic.com attracted only 1.3 million, trailing by 14.1 million. Notably, thomannmusic.com’s average order value (AOV) ranged from $425-450, which is competitive compared to competitors like sweetwater.com and guitarcenter.com. Despite its strengths, thomannmusic.com faces a substantial gap in revenue, transactions, and sessions compared to the leading sites, indicating room for growth in this competitive landscape.

sweetwater.com screenshot
#1 sweetwater.com
59.1M
Revenue
13.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
samash.com screenshot
#2 samash.com
419.7K
Revenue
140.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
87.7M
Revenue
11.3M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
reverb.com screenshot
#4 reverb.com
128.9M
Revenue
15.4M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
americanmusical.com screenshot
#5 americanmusical.com
5.3M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In July large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thomannmusic.com operates in

thomannmusic.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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