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Jul 2025
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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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5.6M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com's revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced growth of 1.5%, compared to the preceding three months.

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thomannmusic.com revenue growth for last six months
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OVERVIEW
thomannmusic.com's performance metrics for July 2025 include online sales revenue of $5,576,052 (median: $50,773), conversion rate of 1.00-1.50% (high: 3.54%, low: 0.69%), AOV of $350-375 (high: $653, low: $53), and sessions totaling 1,074,631 (median: 15,877). The top performer in the MUSIC industry is reverb.com with online sales revenue of $122,246,938 and sessions at 15,735,439.
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thomannmusic.com competitors

In July 2025, thomannmusic.com reported a revenue of $5,576,052 with 15,439 transactions and 1,074,631 sessions. The Average Order Value (AOV) ranged between $350-$375, and the conversion rate was between 1.00-1.50%. In comparison, sweetwater.com had significantly higher revenue of $45,315,757 with 106,804 transactions and 10,090,028 sessions. The AOV for Sweetwater was slightly higher at $400-$425, with a similar conversion rate. Similarly, guitarcenter.com also outperformed thomannmusic.com with a revenue of $85,557,109 and 111,545 transactions from 8,774,274 sessions. However, thomannmusic.com had a more competitive AOV range. While thomannmusic.com lagged behind in revenue compared to some competitors like reverb.com, it still held its own in terms of conversion rate and AOV within the industry landscape.

sweetwater.com screenshot
#1 sweetwater.com
45.3M
Revenue
10.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
samash.com screenshot
#2 samash.com
254.3K
Revenue
141.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
85.6M
Revenue
8.8M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
zzounds.com screenshot
#4 zzounds.com
7.6M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
reverb.com screenshot
#5 reverb.com
122.2M
Revenue
15.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In July large majority of sales on thomannmusic.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thomannmusic.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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