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Sep 2025
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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.9M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com Annual Revenue and Growth

thomannmusic.com's annual sales on its online store amounted to $53.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$53.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
thomannmusic.com revenue by year

thomannmusic.com's monthly revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced growth of 25%, compared to the preceding three months.

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thomannmusic.com revenue growth for last six months
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OVERVIEW
In September 2025, thomannmusic.com achieved impressive performance metrics within the MUSIC industry, generating $5,944,847 in online sales with a conversion rate of 1.00-1.50%, falling short of the industry's high of 3.58%. Its average order value (AOV) ranged from $350 to $375, notably lower than the top AOV of $656. The site attracted 1,239,255 sessions, significantly below the highest competitor, reverb.com, which garnered 14,748,933 sessions, while the industry median stands at 16,222. Overall, thomannmusic.com displays strong revenue but has room for improvement in conversion and session engagement.
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thomannmusic.com competitors

thomannmusic.com, with a revenue of $5,944,847 from 16,870 transactions and 1,239,255 sessions in September 2025, competes with a range of online music retailers. sweetwater.com leads the pack with $46,866,543 in revenue, 108,507 transactions, and 10,045,725 sessions, boasting a slightly higher AOV of $425-450. guitarcenter.com follows closely behind with $83,198,295 in revenue from 109,595 transactions and 8,379,351 sessions, with a higher AOV of $750-775. reverb.com also stands out with $118,105,794 in revenue, 191,793 transactions, and 14,748,933 sessions, but a lower AOV of $600-625. In contrast, samash.com has lower numbers across the board, while americanmusical.com falls behind in revenue and sessions but has a higher AOV. thomannmusic.com holds its own among competitors with a strong conversion rate of 1.00-1.50%.

sweetwater.com screenshot
#1 sweetwater.com
46.9M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
samash.com screenshot
#2 samash.com
218.7K
Revenue
127.2K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
83.2M
Revenue
8.4M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
zzounds.com screenshot
#4 zzounds.com
12.7M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
reverb.com screenshot
#5 reverb.com
118.1M
Revenue
14.7M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In September large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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