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Jan 2026
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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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7.9M
Revenue
Jan 26
1.5M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com Annual Revenue and Growth

thomannmusic.com's annual sales on its online store amounted to $68.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$68.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thomannmusic.com revenue by year

thomannmusic.com's monthly revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced growth of 30%, compared to the preceding three months.

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thomannmusic.com revenue growth for last six months
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OVERVIEW
In January 2026, thomannmusic.com generated $7,898,870 in revenue, significantly surpassing the arts and entertainment/music median of $58,236, though trailing behind industry leader reverb.com at $104,422,429. With a conversion rate of 1.00-1.50%, thomannmusic.com sits below the sector's high of 3.49% but above its low of 0.83%. The average order value (AOV) ranged between $400-425, also below the high of $727. The website attracted 1,479,912 sessions, which is well below reverb.com's 16,335,863 but slightly above the median of 15,617 in the industry.
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thomannmusic.com competitors

In January 2026, thomannmusic.com generated a revenue of $7,898,870 with 19,532 transactions and 1,479,912 sessions. With an Average Order Value (AOV) range of $400-425 and a conversion rate of 1.00-1.50%, thomannmusic.com performed well in the online music retail space. Compared to its competitors, thomannmusic.com's revenue falls below that of guitarcenter.com ($75,290,847) and reverb.com ($104,422,429), but surpasses sweetwater.com ($45,640,761) and americanmusical.com ($6,416,886). Its conversion rate is on par with guitarcenter.com and reverb.com, but higher than sweetwater.com and americanmusical.com. In terms of AOV, thomannmusic.com falls within the middle range compared to its competitors. Overall, thomannmusic.com holds its ground in the market, demonstrating solid performance in revenue, transactions, and conversion rates.

sweetwater.com screenshot
#1 sweetwater.com
45.6M
Revenue
13.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
samash.com screenshot
#2 samash.com
383.4K
Revenue
167.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
75.3M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
zzounds.com screenshot
#4 zzounds.com
16.7M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
reverb.com screenshot
#5 reverb.com
104.4M
Revenue
16.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In January large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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