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May 2026
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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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7.6M
Revenue
May 26
1.3M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$400-500
AOV
May 26
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com Annual Revenue and Growth

thomannmusic.com's annual sales on its online store amounted to $68.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$68.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thomannmusic.com revenue by year

thomannmusic.com's monthly revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced growth of 0.27%, compared to the preceding three months.

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thomannmusic.com revenue growth for last six months
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OVERVIEW
In May 2026, thomannmusic.com generated $7,596,423 in online sales, significantly surpassing the MUSIC median of $48,997, although it remains far behind the industry leader, reverb.com, with $112,099,821. The site's conversion rate ranged from 1.00-1.50%, below the high industry standard of 3.51%, while its average order value (AOV) was $400-425, lower than the top AOV of $744. With 1,266,685 sessions, thomannmusic.com also lagged behind reverb.com, which had 15,505,059 sessions, but surpassed the industry median of 13,094 sessions, indicating a solid presence in the competitive market.
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thomannmusic.com competitors

In May 2026, thomannmusic.com generated approximately $7.6 million in revenue from 18,972 transactions, with a sessions count of 1,266,685 and an Average Order Value (AOV) between $400 and $425, achieving a conversion rate of 1.00-1.50%. Comparatively, sweetwater.com outperformed significantly, with $60.1 million in revenue and a much higher transaction count of 166,921, although its AOV was slightly lower at $350-375. guitarcenter.com led in revenue with $92.6 million and an AOV of $575-600. Meanwhile, reverb.com recorded $112.1 million in revenue and an AOV of $625-650, while samash.com struggled with only $411,751 in revenue and a low conversion rate. americanmusical.com was somewhat closer to thomannmusic.com with $5.2 million in revenue, but it lagged in overall performance. Overall, thomannmusic.com stands out within its niche, but it faces stiff competition from larger entities in the music retail space.

sweetwater.com screenshot
#1 sweetwater.com
60.1M
Revenue
13.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
samash.com screenshot
#2 samash.com
411.8K
Revenue
139.6K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
92.6M
Revenue
11.6M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
reverb.com screenshot
#4 reverb.com
112.1M
Revenue
15.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
americanmusical.com screenshot
#5 americanmusical.com
5.2M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In May large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thomannmusic.com operates in

thomannmusic.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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