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Nov 2025
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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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7.8M
Revenue
Nov 25
1.4M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com Annual Revenue and Growth

thomannmusic.com's annual sales on its online store amounted to $53.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$53.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
thomannmusic.com revenue by year

thomannmusic.com's monthly revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced growth of 22%, compared to the preceding three months.

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thomannmusic.com revenue growth for last six months
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OVERVIEW
In November 2025, thomannmusic.com achieved online sales revenue of $7,764,084, significantly surpassing the MUSIC median of $52,847, but falling short of market leader reverb.com’s $141,937,438. With a conversion rate of 1.00-1.50%, thomannmusic.com remains below the industry high of 3.65%, yet above the low of 0.82%. Its average order value (AOV) of $375-400 is also below the high of $690, yet significantly above the low of $54. The site recorded 1,387,121 sessions, considerably less than reverb.com’s 15,833,824, and below the median of 15,296 for the category.
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thomannmusic.com competitors

When comparing thomannmusic.com to its competitors in November 2025, we see that thomannmusic.com generated a revenue of $7,764,084 from 19,491 transactions and 1,387,121 sessions. Their average order value (AOV) ranged from $375 to $400, with a conversion rate of 1.00-1.50%. In contrast, sweetwater.com led the pack with a revenue of $66,771,726 from 140,690 transactions and 12,645,238 sessions. Their AOV was higher at $450-$475, with a similar conversion rate. samash.com lagged behind with only $376,890 in revenue from 406 transactions and 122,142 sessions, boasting a higher AOV of $925-$950 but a lower conversion rate of 0.00-0.50%. Overall, thomannmusic.com holds its ground against competitors like guitarcenter.com, reverb.com, and americanmusical.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

sweetwater.com screenshot
#1 sweetwater.com
66.8M
Revenue
12.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
samash.com screenshot
#2 samash.com
376.9K
Revenue
122.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
106.8M
Revenue
10.2M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
zzounds.com screenshot
#4 zzounds.com
14.8M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
reverb.com screenshot
#5 reverb.com
141.9M
Revenue
15.8M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In November large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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