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Apr 2026
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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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6.8M
Revenue
Apr 26
1.3M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com Annual Revenue and Growth

thomannmusic.com's annual sales on its online store amounted to $68.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$68.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thomannmusic.com revenue by year

thomannmusic.com's monthly revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced decline of 4%, compared to the preceding three months.

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thomannmusic.com revenue decline for last six months
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OVERVIEW
In April 2026, thomannmusic.com generated $6,836,519 in online sales with a conversion rate of 1.00-1.50%, below the industry high of 3.22%. Its average order value (AOV) ranged from $425 to $450, significantly lower than the industry high of $729. With 1,258,290 sessions, thomannmusic.com trailed behind the leading store, reverb.com, which had 14,380,690 sessions, while the median in the arts and entertainment/music sector was 14,593. Overall, thomannmusic.com exhibits strong revenue relative to its category but faces challenges in conversion rate and engagement compared to top competitors.
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thomannmusic.com competitors

In April 2026, thomannmusic.com generated $6,836,519 in revenue from 15,632 transactions over 1,258,290 sessions, achieving an average order value (AOV) between $425-450 and a conversion rate of 1.00-1.50%. In comparison, guitarcenter.com led the field with revenue of $78,223,244 and 134,778 transactions, although its sessions (10,712,421) were fewer than thomannmusic's. reverb.com also performed strongly, with revenue at $76,961,399 and 189,078 transactions, both boasting similar AOVs of $400-425. sweetwater.com followed with $27,286,903 in revenue and an AOV of $300-325 but a lower conversion rate of 0.50-1.00%. Meanwhile, samash.com struggled with just $339,981 in revenue from 351 transactions, while americanmusical.com managed $5,190,177 from 10,176 transactions, but with a lesser conversion efficiency compared to thomannmusic.com.

sweetwater.com screenshot
#1 sweetwater.com
27.3M
Revenue
13.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
samash.com screenshot
#2 samash.com
340K
Revenue
138.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
78.2M
Revenue
10.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
reverb.com screenshot
#4 reverb.com
77M
Revenue
14.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
americanmusical.com screenshot
#5 americanmusical.com
5.2M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In April large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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