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Home/Insights/Retailers/thomannmusic.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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6M
Revenue
Aug 25
1.2M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$350-375
AOV
Aug 25
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Thomannmusic.com is an online platform offering a wide range of musical instruments, studio equipment, and accessories. It serves as a marketplace for buyers and sellers alike, featuring products from various renowned brands. The website provides a convenient platform to explore and purchase equipment for music production, performance, and practice.

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thomannmusic.com Annual Revenue and Growth

thomannmusic.com's annual sales on its online store amounted to $53.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$53.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
thomannmusic.com revenue by year

thomannmusic.com's monthly revenueOVER TIME
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Over the past three months, thomannmusic.com revenue has experienced growth of 11%, compared to the preceding three months.

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thomannmusic.com revenue growth for last six months
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OVERVIEW
In August 2025, thomannmusic.com's online sales revenue was $6,041,435 in the MUSIC industry, with a conversion rate of 1.00-1.50% and an average order value of $350-375. The site had 1,234,007 sessions, while the highest sessions were seen at reverb.com with 15,579,420. The median revenue for the industry was $49,038, the highest conversion rate was 3.56%, and the highest AOV was $641. Conversely, the lowest conversion rate was 0.68% and the lowest AOV was $54, showing a mix of performance metrics compared to industry benchmarks.
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thomannmusic.com competitors

In August 2025, thomannmusic.com generated $6,041,435 in revenue from 17,210 transactions with 1,234,007 sessions. The average order value (AOV) ranged from $350 to $375, and the conversion rate was between 1.00% and 1.50%. When compared to its competitors, thomannmusic.com lagged behind in revenue compared to sweetwater.com, which brought in $46,342,578 from 110,471 transactions and 10,538,203 sessions. However, thomannmusic.com had a higher AOV and conversion rate than samash.com, guitarcenter.com, reverb.com, and americanmusical.com. samash.com only made $250,189 in revenue with 298 transactions and 141,682 sessions, while americanmusical.com had similar revenue to thomannmusic.com at $4,045,680 but with fewer transactions and sessions. Overall, thomannmusic.com performed well in terms of AOV and conversion rate when compared to its competitors in August 2025.

sweetwater.com screenshot
#1 sweetwater.com
46.3M
Revenue
10.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
samash.com screenshot
#2 samash.com
250.2K
Revenue
141.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
guitarcenter.com screenshot
#3 guitarcenter.com
84.6M
Revenue
8.7M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
zzounds.com screenshot
#4 zzounds.com
13.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
reverb.com screenshot
#5 reverb.com
119.7M
Revenue
15.6M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
thomannmusic.com vs top market performers
thomannmusic.com
top retailers
conversion rate vs average order value for thomannmusic.com and its competitors
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Revenue share by device at thomannmusic.com

In August large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on thomannmusic.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thomannmusic.com channels

Identify top traffic channels that drive growth for thomannmusic.comand discover how performance of traffic channels has changed over time.

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thomannmusic.com Google Ads spend

Evaluate thomannmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thomannmusic.com devices

Review thomannmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomannmusic.com top markets

Explore thomannmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thomannmusic.com country & global rank

Assess the ranking of thomannmusic.com among other retailers within its primary country and worldwide.

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