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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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11.8M
Revenue
4.3M
Sessions
4.0-4.5%
Conversion rate
$50-75
Average order value
Online only revenue for fender.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.

fender.com’s revenueOVER TIME
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Over the past three months, fender.com revenue has experienced decline of 11%, compared to the preceding three months.

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fender.com revenue decline for last six months
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OVERVIEW
fender.com in the MUSIC industry had a revenue of $11,841,505 in March 2024, with a conversion rate of 3.50-4.00% and an AOV of $50-75. It received 4,317,521 sessions, falling below the highest session count of 16,690,443 from reverb.com and above the median of 31,648 in the category. The largest revenue in the industry was $124,670,085 from thomann.de, while the highest AOV was $643 and the lowest was $56. The conversion rates ranged from 0.92% to 2.72%, highlighting fender.com's strong performance metrics compared to industry standards.
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fender.com competitors

fender.com, with a revenue of $11,841,505 and 172,914 transactions from 4,317,521 sessions, boasts an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. In comparison, sweetwater.com leads the pack with a revenue of $88,521,739 from 181,674 transactions and 14,529,086 sessions, with an AOV of $475-500 and a conversion rate of 1.00-1.50%. chicagomusicexchange.com follows with $1,740,143 in revenue, 2,713 transactions, and 320,531 sessions, with an AOV of $625-650 and a conversion rate of 0.50-1.00%. musiciansfriend.com generated $9,251,920 in revenue from 52,142 transactions and 2,428,672 sessions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. guitarcenter.com had a revenue of $36,586,485, 68,212 transactions, and 8,039,118 sessions, with an AOV of $525-550 and a conversion rate of 0.50-1.00%. Lastly, reverb.com stands out with a revenue of $119,960,963, 196,465 transactions, and 16,690,443 sessions, boasting an AOV of $600-625 and a conversion rate of 1.00-1.50%.

#1 musiciansfriend.com
9.3M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#2 guitarcenter.com
36.6M
Revenue
8M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
#3 sweetwater.com
88.5M
Revenue
14.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#4 reverb.com
120M
Revenue
16.7M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#5 chicagomusicexchange.com
1.7M
Revenue
320.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
fender.com vs top market performers
fender.com
top retailers
conversion rate vs average order value for fender.com and its competitors
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fender.com channels

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fender.com Google Ads spend

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fender.com devices

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fender.com top markets

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fender.com country & global rank

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