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Home/Insights/Retailers/skinnytan.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.7K
Revenue
Nov 25
243.1
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Skinnytan.co.uk is a website that offers a variety of self-tanning products. The platform provides customers with access to a range of tanning options, including creams, mousses, oils, and lotions. Visitors can explore and purchase these products to achieve a desired bronzed appearance from the comfort of their own homes.

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skinnytan.co.uk Annual Revenue and Growth

skinnytan.co.uk's annual sales on its online store amounted to $836.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$836.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skinnytan.co.uk revenue by year

skinnytan.co.uk's monthly revenueOVER TIME
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Over the past three months, skinnytan.co.uk revenue has experienced decline of 68%, compared to the preceding three months.

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skinnytan.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, skinnytan.co.uk generated $1,653 in online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, while boasting a strong conversion rate of 5.50-6.00%, exceeding the industry average of 5.32%. The site's average order value (AOV) ranged between $100-125, notably lower than the high of $204 in the sector. With only 243 sessions, skinnytan.co.uk faced challenges compared to the median of 19,748 sessions, highlighting the disparity with larger competitors like ulta.com, which earned $145,643,880. Overall, while conversion rates and AOV were commendable, sales and traffic require substantial improvement.
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skinnytan.co.uk competitors

In November 2025, when comparing skinnytan.co.uk to its competitors, it is clear that Skinny Tan falls behind in terms of revenue, transactions, sessions, and average order value (AOV). skinnytan.co.uk generated $1,653 in revenue from 14 transactions and 243 sessions, with an AOV ranging between $100-$125 and a conversion rate of 5.50-6.00%. In contrast, its competitors outperformed in almost all aspects. For example, skinnytan.com made $4,256 in revenue from 110 transactions and 1,794 sessions, with an AOV of $25-$50 and a conversion rate of 6.00-6.50%. Similarly, bondisands.co.uk, balibodyco.com, and cocoandeve.com showed significantly higher revenue, transactions, and sessions compared to Skinny Tan. It is evident that Skinny Tan has room for growth and improvement to catch up with its competitors in the self-tanning industry.

skinnytan.com screenshot
#1 skinnytan.com
4.3K
Revenue
1.8K
Sessions
6.0-6.5%
Conv. rate
$25-50
AOV
bondisands.co.uk screenshot
#2 bondisands.co.uk
61.2K
Revenue
20.5K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
balibodyco.com screenshot
#3 balibodyco.com
134.8K
Revenue
63.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
cocoandeve.com screenshot
#4 cocoandeve.com
232.1K
Revenue
189.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hawaiian-tropic.co.uk screenshot
#5 hawaiian-tropic.co.uk
10.5K
Revenue
14.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
skinnytan.co.uk vs top market performers
skinnytan.co.uk
top retailers
conversion rate vs average order value for skinnytan.co.uk and its competitors
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skinnytan.co.uk channels

Identify top traffic channels that drive growth for skinnytan.co.ukand discover how performance of traffic channels has changed over time.

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skinnytan.co.uk Google Ads spend

Evaluate skinnytan.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skinnytan.co.uk devices

Review skinnytan.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skinnytan.co.uk top markets

Explore skinnytan.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skinnytan.co.uk country & global rank

Assess the ranking of skinnytan.co.uk among other retailers within its primary country and worldwide.

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