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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for purina.depurina.de

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672.1K
Revenue
Jan 26
364K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Wir bei PURINA fördern mit mehr als gutem Hundefutter oder Katzenfutter das gesunde, glückliche Leben deines Haustieres. Informiere dich jetzt!

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purina.de Annual Revenue and Growth

purina.de's annual sales on its online store amounted to $8.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
purina.de revenue by year

purina.de's monthly revenueOVER TIME
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Over the past three months, purina.de revenue has experienced growth of 23%, compared to the preceding three months.

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purina.de revenue growth for last six months
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OVERVIEW
In January 2026, purina.de generated $672,074 in online sales, significantly exceeding the median revenue of $67,775 in the pet food industry, though still far from the top player chewy.com's $235,865,938. The site's conversion rate ranged from 2.50-3.00%, which is above the industry low of 1.72% but below the high of 6.17%. The average order value (AOV) fell between $50-75, lower than the industry high of $208 but above the minimum of $45. With 363,962 sessions, purina.de performed well against the median of 22,219, yet lagged behind chewy.com's impressive 46,521,880 sessions.
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purina.de competitors

In January 2026, purina.de reported a revenue of $672,074 with 10,831 transactions and 363,962 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, purina.de falls behind in revenue when compared to zooplus.de, which had a revenue of $17,550,835. However, purina.de has a higher conversion rate than petsdeli.de, which reported a conversion rate of 2.00-2.50%. In terms of AOV, purina.de is on par with josera.de, both reporting an AOV of $50-75. Despite not leading in revenue, purina.de has a competitive advantage in conversion rate over some of its competitors, showcasing the effectiveness of their marketing and website strategies.

zooroyal.de screenshot
#1 zooroyal.de
1.8M
Revenue
568.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
josera.de screenshot
#2 josera.de
453.3K
Revenue
171K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
zooplus.de screenshot
#3 zooplus.de
17.6M
Revenue
3.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
petsdeli.de screenshot
#4 petsdeli.de
369.4K
Revenue
185.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fressnapf.de screenshot
#5 fressnapf.de
5.9M
Revenue
2.4M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
purina.de vs top market performers
purina.de
top retailers
conversion rate vs average order value for purina.de and its competitors
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Revenue share by device at purina.de

In January large majority of sales on purina.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on purina.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purina.de channels

Identify top traffic channels that drive growth for purina.deand discover how performance of traffic channels has changed over time.

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purina.de Google Ads spend

Evaluate purina.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purina.de devices

Review purina.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purina.de top markets

Explore purina.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purina.de country & global rank

Assess the ranking of purina.de among other retailers within its primary country and worldwide.

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