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Jul 2026
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Home/Insights/Retailers/fressnapf.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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10.8M
Revenue
Jul 26
2.9M
Sessions
Jul 26
5.0-5.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Fressnapf.de is an online platform that offers a wide variety of pet-related products for sale. The website features products for dogs, cats, small animals, birds, and fish. They sell items such as pet food, accessories, toys, bedding, and healthcare products, catering to the needs of different pets and their owners.

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fressnapf.de Annual Revenue and Growth

fressnapf.de's annual sales on its online store amounted to $87.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$87.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fressnapf.de revenue by year

fressnapf.de's monthly revenueOVER TIME
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Over the past three months, fressnapf.de revenue has experienced growth of 56%, compared to the preceding three months.

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fressnapf.de revenue growth for last six months
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OVERVIEW
fressnapf.de stands out in the pet food and supplies category, generating $10.8 million in online sales for July 2026, while the average store in the pet food and supplies category earns around $56,100 monthly. With a conversion rate of 5.00-5.50%, fressnapf.de performs well, as the average store in the pet food and supplies category typically sees rates ranging from 1.46% to 6.11%. Its average order value (AOV) is $50-75, which is within the category's typical range of $55 to $234. Additionally, fressnapf.de had 2.9 million sessions, far exceeding the average store in the pet food and supplies category's 18,200 sessions.
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fressnapf.de competitors

fressnapf.de stands out as the market leader in both revenue and transactions, generating $10.8 million from 146,000 transactions in July 2026. This positions fressnapf.de far ahead of its closest competitor, purina.de, which trails with only $626,000 in revenue and 8,333 transactions, marking a substantial gap of 10.2 million and 138,000 transactions, respectively. Furthermore, fressnapf.de achieves an impressive 2.9 million sessions, outpacing purina.de by 2.6 million sessions. Although purina.de boasts a higher average order value (AOV) of $75-100 compared to fressnapf.de's $50-75, this does not compensate for the vast differences in overall performance. josera.de and petsdeli.de also lag behind, with revenues of $182,000 and $231,000, respectively, underscoring fressnapf.de's dominance in the market. Overall, fressnapf.de outperforms its competitors significantly in essential metrics, establishing itself as a formidable player in the pet retail sector.

purina.de screenshot
#1 purina.de
625.7K
Revenue
278.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
josera.de screenshot
#2 josera.de
181.7K
Revenue
147.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
petsdeli.de screenshot
#3 petsdeli.de
230.9K
Revenue
175K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
koelle-zoo.de screenshot
#4 koelle-zoo.de
172K
Revenue
94.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bitiba.de screenshot
#5 bitiba.de
1.2M
Revenue
385.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fressnapf.de vs top market performers
fressnapf.de
top retailers
conversion rate vs average order value for fressnapf.de and its competitors
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Revenue share by device at fressnapf.de

In July large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In July large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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fressnapf.de channels

Identify top traffic channels that drive growth for fressnapf.deand discover how performance of traffic channels has changed over time.

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fressnapf.de Google Ads spend

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fressnapf.de devices

Review fressnapf.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fressnapf.de top markets

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fressnapf.de country & global rank

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