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Sep 2026
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Home/Insights/Retailers/fressnapf.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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7.8M
Revenue
Sep 26
2.4M
Sessions
Sep 26
5.5-6.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Fressnapf.de is an online platform that offers a wide variety of pet-related products for sale. The website features products for dogs, cats, small animals, birds, and fish. They sell items such as pet food, accessories, toys, bedding, and healthcare products, catering to the needs of different pets and their owners.

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fressnapf.de Annual Revenue and Growth

fressnapf.de's annual sales on its online store amounted to $87.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$87.8M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
fressnapf.de revenue by year

fressnapf.de's monthly revenueOVER TIME
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Over the past three months, fressnapf.de revenue has experienced growth of 41%, compared to the preceding three months.

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fressnapf.de revenue growth for last six months
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OVERVIEW
fressnapf.de, operating in the pet food and supplies category, generates an impressive $7.8 million in online sales for September 2026, significantly outpacing the average store in the pet food and supplies category, which makes around $52,300 monthly. With a conversion rate of 5.50-6.00%, fressnapf.de performs well within the category's typical range of 1.51% to 6.17%. Its average order value (AOV) of $50-75 also falls within the typical range of $51 to $225. Additionally, fressnapf.de attracted 2.4 million sessions, a stark contrast to the average store in the pet food and supplies category, which sees about 16,300 sessions each month.
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fressnapf.de competitors

fressnapf.de excels with a remarkable revenue of $7.8 million, significantly surpassing its competitors. In September 2026, it also led in transactions with 142,000, well ahead of purina.de's 6,964, josera.de's 1,846, petsdeli.de's 3,291, and koelle-zoo.de's 4,036. Furthermore, fressnapf.de outperformed all rivals in sessions, achieving 2.4 million compared to purina.de's 227,000, josera.de's 141,000, petsdeli.de's 211,000, and koelle-zoo.de's 137,000. While the average order value (AOV) for fressnapf.de ranges between $50 and $75, competitors such as josera.de have a higher AOV of $75 to $100 and petsdeli.de even higher at $100 to $125. However, both competitors lag in revenue, transactions, and sessions. Lastly, fressnapf.de's conversion rate of 5.50-6.00% also exceeds purina.de's 3.00-3.50%, koelle-zoo.de's 2.50-3.00%, petsdeli.de's 1.50-2.00%, and josera.de's 1.00-1.50%.

purina.de screenshot
#1 purina.de
429.1K
Revenue
227.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
josera.de screenshot
#2 josera.de
140.1K
Revenue
141.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
petsdeli.de screenshot
#3 petsdeli.de
385.2K
Revenue
210.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
koelle-zoo.de screenshot
#4 koelle-zoo.de
221.2K
Revenue
136.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bitiba.de screenshot
#5 bitiba.de
1.1M
Revenue
371K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fressnapf.de vs top market performers
fressnapf.de
top retailers
conversion rate vs average order value for fressnapf.de and its competitors
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Revenue share by device at fressnapf.de

In September large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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fressnapf.de channels

Identify top traffic channels that drive growth for fressnapf.deand discover how performance of traffic channels has changed over time.

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fressnapf.de Google Ads spend

Evaluate fressnapf.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fressnapf.de devices

Review fressnapf.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fressnapf.de top markets

Explore fressnapf.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fressnapf.de country & global rank

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