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Apr 2026
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Home/Insights/Retailers/fressnapf.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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4.5M
Revenue
Apr 26
2.6M
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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Fressnapf.de is an online platform that offers a wide variety of pet-related products for sale. The website features products for dogs, cats, small animals, birds, and fish. They sell items such as pet food, accessories, toys, bedding, and healthcare products, catering to the needs of different pets and their owners.

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fressnapf.de Annual Revenue and Growth

fressnapf.de's annual sales on its online store amounted to $87.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$87.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fressnapf.de revenue by year

fressnapf.de's monthly revenueOVER TIME
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Over the past three months, fressnapf.de revenue has experienced decline of 39%, compared to the preceding three months.

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fressnapf.de revenue decline for last six months
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OVERVIEW
In April 2026, fressnapf.de achieved $4,497,032 in online sales, significantly exceeding the median of $55,801 in the FOOD AND DRINK industry. With a conversion rate of 3.50-4.00%, it remains below the high of 5.63% and above the low of 1.45%. The average order value (AOV) ranged from $25-50, notably lower than the industry high of $211. The website attracted 2,569,639 sessions, well below chewy.com’s 45,040,175 sessions, but surpassing the median of 20,041. Overall, fressnapf.de demonstrates strong performance relative to its industry peers.
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fressnapf.de competitors

In April 2026, fressnapf.de outperformed its competitors significantly. It generated $4,497,032 in revenue from 94,004 transactions, driven by 2,569,639 sessions, resulting in a conversion rate of 3.50-4.00%. In contrast, purina.de achieved a revenue of $446,444 from 6,852 transactions and 231,853 sessions, with a conversion rate of 2.50-3.00%. josera.de recorded a revenue of $208,023 with 2,739 transactions from 133,952 sessions and a lower conversion rate of 2.00-2.50%. petsdeli.de lagged further behind, generating $169,065 from 1,770 transactions and 156,379 sessions, with a conversion rate of only 1.00-1.50%. The average order value (AOV) for fressnapf.de ranges between $25-50, significantly lower than the $50-75 and $75-100 AOVs of its competitors, yet its high transaction volume and traffic solidify its leading position in the market.

purina.de screenshot
#1 purina.de
446.4K
Revenue
231.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
josera.de screenshot
#2 josera.de
208K
Revenue
134K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
petsdeli.de screenshot
#3 petsdeli.de
169.1K
Revenue
156.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
koelle-zoo.de screenshot
#4 koelle-zoo.de
313.9K
Revenue
147.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bitiba.de screenshot
#5 bitiba.de
1.4M
Revenue
355.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
fressnapf.de vs top market performers
fressnapf.de
top retailers
conversion rate vs average order value for fressnapf.de and its competitors
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Revenue share by device at fressnapf.de

In April large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In April large majority of sales on fressnapf.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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fressnapf.de channels

Identify top traffic channels that drive growth for fressnapf.deand discover how performance of traffic channels has changed over time.

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fressnapf.de Google Ads spend

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fressnapf.de devices

Review fressnapf.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fressnapf.de top markets

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fressnapf.de country & global rank

Assess the ranking of fressnapf.de among other retailers within its primary country and worldwide.

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