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Nov 2025
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Home/Insights/Retailers/plumdeluxe.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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166K
Revenue
Nov 25
153K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Plumdeluxe.com is an e-commerce platform that offers a wide variety of products. Their inventory includes premium tea blends, unique kitchen accessories, stylish apparel, natural bath and body products, as well as home goods and gifts. The site also provides a blog with articles on tea, self-care, and lifestyle topics.

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plumdeluxe.com Annual Revenue and Growth

plumdeluxe.com's annual sales on its online store amounted to $1.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
plumdeluxe.com revenue by year

plumdeluxe.com's monthly revenueOVER TIME
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Over the past three months, plumdeluxe.com revenue has experienced growth of 116%, compared to the preceding three months.

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plumdeluxe.com revenue growth for last six months
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OVERVIEW
In November 2025, plumdeluxe.com, a food and drink retailer, achieved impressive online sales of $166,006, significantly surpassing the industry median of $55,990. Its conversion rate ranged between 1.50-2.00%, while the median for the sector is 1.8%, with high conversion rates reaching 6.77%. The average order value (AOV) fell between $50-$75, below the sector high of $184, and the site attracted 153,041 sessions, well above the median of 15,991 but dwarfed by kroger.com’s 42,332,652 sessions, illustrating plumdeluxe's strong positioning within a competitive landscape.
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plumdeluxe.com competitors

In November 2025, Plum Deluxe had a revenue of $166,006 with 2,469 transactions and 153,041 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In comparison, its competitors Art of Tea had a higher revenue of $223,911 with 2,965 transactions and 106,559 sessions, showing a higher AOV of $75-100 and a conversion rate of 2.50-3.00%. Teatulia had a lower revenue of $28,144 with 513 transactions and 36,444 sessions, maintaining a similar AOV of $50-75 but a lower conversion rate of 1.00-1.50%. Good Life Tea and Stash Tea had even lower revenues, with Good Life Tea at $19,860 and Stash Tea at $150,551, with varying transaction and session numbers, AOVs, and conversion rates. Overall, Plum Deluxe falls somewhere in the middle of its competitors in terms of revenue, transactions, and sessions, with its unique AOV and conversion rate.

artoftea.com screenshot
#1 artoftea.com
223.9K
Revenue
106.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
teatulia.com screenshot
#2 teatulia.com
28.1K
Revenue
36.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
goodlifetea.com screenshot
#3 goodlifetea.com
19.9K
Revenue
17.3K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
stashtea.com screenshot
#4 stashtea.com
150.6K
Revenue
67.9K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
fullleafteacompany.com screenshot
#5 fullleafteacompany.com
692.6K
Revenue
231K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
plumdeluxe.com vs top market performers
plumdeluxe.com
top retailers
conversion rate vs average order value for plumdeluxe.com and its competitors
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Revenue share by device at plumdeluxe.com

In November large majority of sales on plumdeluxe.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on plumdeluxe.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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plumdeluxe.com channels

Identify top traffic channels that drive growth for plumdeluxe.comand discover how performance of traffic channels has changed over time.

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plumdeluxe.com Google Ads spend

Evaluate plumdeluxe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plumdeluxe.com devices

Review plumdeluxe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plumdeluxe.com top markets

Explore plumdeluxe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plumdeluxe.com country & global rank

Assess the ranking of plumdeluxe.com among other retailers within its primary country and worldwide.

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