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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for philips.dephilips.de

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7.8M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
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philips.de's revenueOVER TIME
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Over the past three months, philips.de revenue has experienced growth of 25%, compared to the preceding three months.

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philips.de revenue growth for last six months
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OVERVIEW
In July 2025, philips.de, the largest online store in the COMPUTERS AND TECHNOLOGY industry, generated a revenue of $7,791,994 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $125-150. The store had 1,630,380 sessions, significantly higher than the median of 160,455 for the industry. Despite a high revenue and session count, the conversion rate and AOV of philips.de fall within the industry averages, with conversion rates ranging from 0.53% to 4.94% and AOVs from $51 to $374.
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philips.de competitors

In July 2025, philips.de, with a revenue of €7,791,994 from 54,877 transactions and 1,630,380 sessions, has an average order value (AOV) of €125-150 and a conversion rate of 3.00-3.50%. Compared to its competitors, philips.de falls short in revenue and sessions when compared to philips.com, which generated €19,602,690 from 30,415 transactions and 5,565,641 sessions. However, philips.de outperforms competitors such as ersatzteildirect.de, coffeeness.de, coolblue.de, and ersatzteileshop.de in terms of revenue, transactions, and sessions. For example, coolblue.de generated €7,728,926 from 32,743 transactions and 2,165,106 sessions, with an AOV of €225-250 and a conversion rate of 1.50-2.00%. Despite some competitors surpassing philips.de in specific metrics, overall, philips.de remains competitive in the market.

philips.com screenshot
#1 philips.com
19.6M
Revenue
5.6M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ersatzteildirect.de screenshot
#2 ersatzteildirect.de
77.3K
Revenue
47.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
coffeeness.de screenshot
#3 coffeeness.de
474.4K
Revenue
463.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
coolblue.de screenshot
#4 coolblue.de
7.7M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ersatzteileshop.de screenshot
#5 ersatzteileshop.de
437.5K
Revenue
349.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
philips.de vs top market performers
philips.de
top retailers
conversion rate vs average order value for philips.de and its competitors
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Revenue share by device at philips.de

In July large majority of sales on philips.de, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on philips.de, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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philips.de channels

Identify top traffic channels that drive growth for philips.deand discover how performance of traffic channels has changed over time.

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philips.de Google Ads spend

Evaluate philips.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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philips.de devices

Review philips.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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philips.de top markets

Explore philips.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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philips.de country & global rank

Assess the ranking of philips.de among other retailers within its primary country and worldwide.

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