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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for philips.dephilips.de

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6.8M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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philips.de's revenueOVER TIME
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Over the past three months, philips.de revenue has experienced decline of 9.1%, compared to the preceding three months.

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philips.de revenue decline for last six months
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OVERVIEW
In May 2025, philips.de, the largest online store in the COMPUTERS AND TECHNOLOGY category, had a revenue of $6,764,370 and a conversion rate of 2.50-3.00%, with an AOV of $100-125 and 1,922,921 sessions. The industry median revenue is $375,027, the highest conversion rate is 5.26%, the lowest is 0.52%, the highest AOV is $379, the lowest is $50, and the highest number of sessions is 2,781,999 from simplisafe.com, while the industry median is 122,730 sessions.
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philips.de competitors

In May 2025, philips.de reported a revenue of 6,764,370 with 56,493 transactions and 1,922,921 sessions. The average order value (AOV) ranged from 100-125, with a conversion rate of 2.50-3.00. Comparing this data to its competitors, philips.de outperformed coffeeness.de, ersatzteildirect.de, and ersatzteileshop.de in terms of revenue, transactions, sessions, and AOV. However, philips.de fell behind philips.com and coolblue.de in revenue and sessions, but had a higher conversion rate than philips.com. philips.com generated the highest revenue of 19,015,962 with 30,766 transactions and 4,694,408 sessions, boasting an AOV of 600-625 and a conversion rate of 0.50-1.00. coolblue.de also performed well with a revenue of 8,499,798, 34,541 transactions, 1,916,503 sessions, an AOV of 225-250, and a conversion rate of 1.50-2.00.

philips.com screenshot
#1 philips.com
19M
Revenue
4.7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ersatzteildirect.de screenshot
#2 ersatzteildirect.de
88.4K
Revenue
50.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
coffeeness.de screenshot
#3 coffeeness.de
476.8K
Revenue
462.9K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
coolblue.de screenshot
#4 coolblue.de
8.5M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ersatzteileshop.de screenshot
#5 ersatzteileshop.de
470K
Revenue
296.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
philips.de vs top market performers
philips.de
top retailers
conversion rate vs average order value for philips.de and its competitors
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Revenue share by device at philips.de

In May large majority of sales on philips.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on philips.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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brands overtime comparison

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philips.de channels

Identify top traffic channels that drive growth for philips.deand discover how performance of traffic channels has changed over time.

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philips.de Google Ads spend

Evaluate philips.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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philips.de devices

Review philips.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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philips.de top markets

Explore philips.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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philips.de country & global rank

Assess the ranking of philips.de among other retailers within its primary country and worldwide.

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