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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for philips.dephilips.de

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3.8M
Revenue
Jan 26
1.1M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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philips.de Annual Revenue and Growth

philips.de's annual sales on its online store amounted to $78.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$78.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
philips.de revenue by year

philips.de's monthly revenueOVER TIME
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Over the past three months, philips.de revenue has experienced decline of 9.3%, compared to the preceding three months.

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philips.de revenue decline for last six months
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OVERVIEW
In January 2026, philips.de dominated the computers, electronics, and technology sector with online sales revenue of $3,814,078, significantly exceeding the median of $656,283. The site achieved a conversion rate of 2.50-3.00%, which, while respectable, is below the industry high of 5.42%. With an average order value (AOV) between $125-150, it falls short of the high benchmark of $370. The website attracted 1,133,713 sessions, surpassing the median of 160,903 but trailing the leader, simplisafe.com, with 1,787,386 sessions, showcasing its strong presence in the market.
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philips.de competitors

In January 2026, philips.de recorded a revenue of $3,814,078 with 28,884 transactions and 1,133,713 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. When compared to its competitors, philips.com stands out with a significantly higher revenue of $29,036,108, 37,583 transactions, and 5,354,107 sessions, featuring a much higher AOV of $750-775 but a lower conversion rate of 0.50-1.00%. ersatzteildirect.de and ersatzteileshop.de, on the other hand, have lower revenues and sessions, with AOVs of $50-75 and conversion rates of 2.50-3.00% and 1.50-2.00% respectively. coffeeness.de and coolblue.de fall in between, with varying revenue, transactions, sessions, AOVs, and conversion rates. Overall, philips.de falls within a competitive range among its industry peers in January 2026.

philips.com screenshot
#1 philips.com
29M
Revenue
5.4M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
ersatzteildirect.de screenshot
#2 ersatzteildirect.de
86.8K
Revenue
65.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
coffeeness.de screenshot
#3 coffeeness.de
671.8K
Revenue
646.7K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
coolblue.de screenshot
#4 coolblue.de
10.8M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ersatzteileshop.de screenshot
#5 ersatzteileshop.de
500.8K
Revenue
337.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
philips.de vs top market performers
philips.de
top retailers
conversion rate vs average order value for philips.de and its competitors
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Revenue share by device at philips.de

In January large majority of sales on philips.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on philips.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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philips.de channels

Identify top traffic channels that drive growth for philips.deand discover how performance of traffic channels has changed over time.

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philips.de Google Ads spend

Evaluate philips.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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philips.de devices

Review philips.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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philips.de top markets

Explore philips.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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philips.de country & global rank

Assess the ranking of philips.de among other retailers within its primary country and worldwide.

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