GRIPS CUSTOMERS & RESEARCH PARTNERS
philips.de Annual Revenue and Growth
philips.de's annual sales on its online store amounted to $78.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
philips.de's monthly revenueOVER TIME
Over the past three months, philips.de revenue has experienced decline of 5.8%, compared to the preceding three months.
philips.de competitors
In May 2026, philips.de generated $4,083,058 in revenue from 31,112 transactions and 1,033,949 sessions, yielding an average order value (AOV) of $125-$150 and a conversion rate of 3.00-3.50%. In contrast, philips.com reported a significantly higher revenue of $20,485,144 with 26,841 transactions over 4,313,308 sessions, showcasing an AOV of $750-$775 but a much lower conversion rate of 0.50-1.00%. Competitor coolblue.de achieved $8,454,482 in revenue from 35,533 transactions, benefiting from an AOV of $225-$250 and a conversion rate of 1.50-2.00%. ersatzteildirect.de had modest performance with $114,932 in revenue, while coffeeness.de lagged behind at $625,587. Overall, while philips.de's conversion rate stands competitively high, it significantly trails behind in revenue compared to larger players like philips.com and coolblue.de.
Revenue share by device at philips.de
In May large majority of sales on philips.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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philips.de channels
Identify top traffic channels that drive growth for philips.deand discover how performance of traffic channels has changed over time.
philips.de Google Ads spend
Evaluate philips.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
philips.de devices
Review philips.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
