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Oct 2025
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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20.3M
Revenue
Oct 25
2.6M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $139.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$139.4M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced growth of 80%, compared to the preceding three months.

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coolblue.de revenue growth for last six months
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OVERVIEW
In October 2025, coolblue.de dominated the e-commerce and shopping price comparison sector with a revenue of $20,275,054, significantly surpassing the median of $10,172,913. With 2,583,108 sessions, it held the highest traffic in its category. Its conversion rate ranged from 3.00% to 3.50%, just above the high benchmark of 3.02%. The average order value (AOV) was between $225 and $250, well below the high AOV of $824 but notably higher than the low AOV of $307, highlighting its strong market position and consumer engagement in a competitive landscape.
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coolblue.de competitors

In October 2025, coolblue.de generated a revenue of €20,275,054 with 83,572 transactions and 2,583,108 sessions, resulting in an average order value (AOV) of €225-250 and a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, backmarket.de had a higher revenue of €28,478,251 but a lower conversion rate of 2.00-2.50%. mediamarkt.de had significantly higher revenue at €180,477,763 with more transactions and sessions, but a lower AOV and conversion rate. apple.com dominated the market with a revenue of €4,968,260,235 and a high conversion rate of 2.50-3.00%. saturn.de and notebooksbilliger.de had revenue in a similar range to coolblue.de, but notebooksbilliger.de stood out with a higher AOV of €475-500 and a conversion rate of 3.50-4.00%. Overall, coolblue.de holds its own against competitors in terms of revenue, AOV, and conversion rate.

samsung.com screenshot
#1 samsung.com
2.4B
Revenue
842.1M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
backmarket.de screenshot
#2 backmarket.de
28.5M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
180.5M
Revenue
34.5M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
apple.com screenshot
#4 apple.com
5B
Revenue
530.1M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
saturn.de screenshot
#5 saturn.de
25.6M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In October large majority of sales on coolblue.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on coolblue.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

Evaluate coolblue.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

Explore coolblue.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolblue.de country & global rank

Assess the ranking of coolblue.de among other retailers within its primary country and worldwide.

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