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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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10.6M
Revenue
2.5M
Sessions
2.0-2.5%
Conversion rate
$200-225
Average order value
Online only revenue for coolblue.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

coolblue.de’s revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced decline of 17%, compared to the preceding three months.

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coolblue.de revenue decline for last six months
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OVERVIEW
In March 2024, coolblue.de, a leading e-commerce/price comparison website, generated $10,642,272 in online sales, surpassing the median revenue of $5,436,540. The site boasted a conversion rate of 2.00-2.50%, with a high of 2.02% and a low of 0.93% in the industry. The Average Order Value (AOV) ranged from $200 to $225, with extremes of $825 and $270. coolblue.de received an impressive 2,458,566 sessions, significantly higher than the industry's median of 1,245,684. This performance metrics showcase coolblue.de's dominance and success in the e-commerce and price comparison sector.
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coolblue.de competitors

coolblue.de, with a revenue of 10,642,272 and 53,175 transactions from 2,458,566 sessions in March 2024, competes against strong players in the market. apple.com leads the pack with a revenue of 2,857,986,858, 8,126,299 transactions, and 456,221,901 sessions, boasting a higher Average Order Value (AOV) of 350-375 but a slightly lower conversion rate of 1.50-2.00. notebooksbilliger.de follows with 29,368,539 in revenue, 73,104 transactions, and 3,437,348 sessions, offering a higher AOV of 400-425 and similar conversion rates as coolblue.de. backmarket.de, mediamarkt.de, and saturn.de also present tough competition with varying metrics in revenue, transactions, sessions, AOV, and conversion rates. Despite the fierce competition, coolblue.de holds its ground with competitive numbers and a consistent conversion rate of 2.00-2.50.

#1 backmarket.de
15.7M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#2 mediamarkt.de
84.7M
Revenue
18M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#3 apple.com
2.9B
Revenue
456.2M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
#4 saturn.de
30.9M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#5 notebooksbilliger.de
29.4M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
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TOP MARKET PERFORMERSby revenue
1
Favicon for apple.comapple.com
$2.9B
2
Favicon for lg.comlg.com
3
Favicon for mediamarkt.demediamarkt.de
4
Favicon for saturn.desaturn.de
5
Favicon for notebooksbilliger.denotebooksbilliger.de
6
Favicon for euronics.deeuronics.de
7
Favicon for backmarket.debackmarket.de
8
Favicon for cyberport.decyberport.de
9
Favicon for coolblue.decoolblue.de
10
Favicon for philips.dephilips.de
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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coolblue.de brandsby revenue

1
Logo for hpHp
Top retailers:amazon.comamazon.dewalmart.com
2
Logo for samsungSamsung
Top retailers:amazon.comamazon.dewalmart.com
3
Logo for appleApple
Top retailers:amazon.decurrys.co.ukwalmart.com
4
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Top retailers:amazon.delowes.comcurrys.co.uk
5
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Top retailers:amazon.deamazon.comlowes.com

coolblue.de categoriesby revenue

1
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
2
Desktop Computers
Top retailers:newegg.combestbuy.comdell.com
3
Printers, Copiers & Fax Machines
Top retailers:amazon.deamazon.comwalmart.com
4
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Top retailers:amazon.deamazon.comcrutchfield.com
5
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Top retailers:apple.comebay.comtemu.com
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brands overtime comparison

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coolblue.de channels

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coolblue.de Google Ads spend

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

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coolblue.de country & global rank

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