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Nov 2025
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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33.1M
Revenue
Nov 25
3.4M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $139.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$139.4M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced growth of 210%, compared to the preceding three months.

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coolblue.de revenue growth for last six months
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OVERVIEW
In November 2025, coolblue.de, the largest player in the e-commerce and shopping/price comparison sector, achieved online sales revenue of $33,116,633, significantly surpassing the median of $16,617,026. With a conversion rate ranging from 3.50% to 4.00%, it outperformed the high benchmark of 3.67%. The average order value (AOV) was between $225 and $250, while the sector's highest AOV is $835. coolblue.de also recorded an impressive 3,441,943 sessions, exceeding the median of 1,729,048 and solidifying its position as a leader in the competitive landscape of e-commerce.
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coolblue.de competitors

In November 2025, coolblue.de generated a revenue of €33,116,633 from 137,187 transactions with 3,441,943 sessions, boasting an average order value (AOV) of €225-250 and a conversion rate of 3.50-4.00%. Compared to its competitors, coolblue.de falls slightly behind in revenue when compared to backmarket.de which earned €36,811,975, but it surpasses mediarmarkt.de and saturn.de in terms of conversion rate. However, when looking at industry giants like apple.com with a revenue of €4,964,271,839, coolblue.de's metrics may seem less impressive. Nonetheless, coolblue.de performs well in terms of AOV when compared to notebooksbilliger.de which has a higher AOV of €525-550. Overall, coolblue.de holds its own in the competitive e-commerce landscape with its solid revenue and conversion rates.

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#1 samsung.com
2.9B
Revenue
816.9M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
backmarket.de screenshot
#2 backmarket.de
36.8M
Revenue
4.1M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
263.4M
Revenue
47.4M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
apple.com screenshot
#4 apple.com
5B
Revenue
501.8M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
saturn.de screenshot
#5 saturn.de
38M
Revenue
5.5M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In November large majority of sales on coolblue.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on coolblue.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

Evaluate coolblue.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

Explore coolblue.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolblue.de country & global rank

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