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May 2026
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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8.5M
Revenue
May 26
2.2M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$225-250
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $164.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$164.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced decline of 40%, compared to the preceding three months.

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coolblue.de revenue decline for last six months
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OVERVIEW
In May 2026, coolblue.de led the e-commerce and shopping/price comparison industry with impressive metrics, generating $8,454,482 in revenue, significantly higher than the median of $4,315,763. It recorded 2,163,210 sessions, surpassing the industry median of 1,093,139. The conversion rate ranged between 1.50-2.00%, slightly above the high end of the industry's range, which stands at 1.55%. The average order value (AOV) was between $225 and $250, while the industry's high AOV reached $941, showcasing coolblue.de's strong market presence and consumer engagement in the competitive online marketplace.
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coolblue.de competitors

In May 2026, coolblue.de reported a revenue of $8,454,482 from 35,533 transactions over 2,163,210 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 1.50-2.00%. In comparison, backmarket.de achieved higher revenue of $15,287,735 from 49,364 transactions and a greater session count of 2,594,433, with an AOV of $300-325. Similarly, saturn.de garnered $15,620,124 in revenue from 54,307 transactions and more sessions at 2,946,443, featuring an AOV of $275-300. Notably, mediamarkt.de outperformed with $94,581,411 from 384,571 transactions across 22,992,471 sessions, while notebooksbilliger.de had an impressive AOV of $450-475 despite slightly lower transactions at 33,847, totaling $16,024,924. The giant apple.com dominated with a staggering $3,141,970,452 in revenue from 8,636,150 transactions over 541,095,365 sessions, showing the scale of competition coolblue.de faces.

samsung.com screenshot
#1 samsung.com
3.8B
Revenue
718.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
backmarket.de screenshot
#2 backmarket.de
15.3M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
94.6M
Revenue
23M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
apple.com screenshot
#4 apple.com
3.1B
Revenue
541.1M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
saturn.de screenshot
#5 saturn.de
15.6M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In May large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

Explore coolblue.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolblue.de country & global rank

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