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Aug 2026
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for coolblue.decoolblue.de

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13M
Revenue
Aug 26
3M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$250-275
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $164.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$164.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced growth of 28%, compared to the preceding three months.

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coolblue.de revenue growth for last six months
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OVERVIEW
In August 2026, coolblue.de experienced 3 million sessions, significantly higher than a typical price comparison store's 1.5 million sessions. Its revenue for online sales reached $13 million, exceeding the typical price comparison store's revenue of around $6.5 million. The conversion rate stood between 1.50-2.00%, which is within the typical range of 0.84% to 1.52%. Additionally, the average order value (AOV) was $250-275, within the typical AOV range of $345 to $955 for the price comparison category.
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coolblue.de competitors

In August 2026, coolblue.de outperformed competitors with an impressive average order value (AOV) range of $250-275, demonstrating strong consumer spending. However, it ranks 6th in revenue with $13 million, trailing behind apple.com at $4.2 billion. In terms of transactions, coolblue.de recorded 48,300, which places it 5th, while backmarket.de led with 51,200 transactions. With 3 million sessions, coolblue.de ranks 4th, surpassing notebooksbilliger.de but falling behind samsung.com, which has 825.9 million sessions. Notably, coolblue.de maintains a competitive conversion rate of 1.50-2.00%, consistent with several peers, yet still reflects the challenge of standing out amidst larger competitors.

samsung.com screenshot
#1 samsung.com
2.5B
Revenue
825.9M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
backmarket.de screenshot
#2 backmarket.de
15.7M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
89.1M
Revenue
26.4M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
apple.com screenshot
#4 apple.com
4.2B
Revenue
597.6M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
saturn.de screenshot
#5 saturn.de
15.2M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In August large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

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coolblue.de country & global rank

Assess the ranking of coolblue.de among other retailers within its primary country and worldwide.

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