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Sep 2025
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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15.5M
Revenue
Sep 25
2.1M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $139.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$139.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced growth of 23%, compared to the preceding three months.

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coolblue.de revenue growth for last six months
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OVERVIEW
In September 2025, coolblue.de, the leading e-commerce platform in the price comparison category, achieved impressive online sales revenue of $15,539,898, significantly surpassing the median of $7,833,754. It boasted a robust conversion rate between 3.00-3.50%, exceeding the industry average of 2.84%. The average order value (AOV) ranged from $225-250, while sessions reached an impressive 2,135,410, also the highest in its category, compared to a median of 1,074,812. Overall, coolblue.de's performance metrics indicate strong market dominance and effective customer engagement in the competitive e-commerce landscape.
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coolblue.de competitors

In September 2025, coolblue.de generated a revenue of 15,539,898 with 64,996 transactions and 2,135,410 sessions, boasting an AOV of 225-250 and a conversion rate of 3.00-3.50. When comparing coolblue.de to its competitors, we see that backmarket.de had a higher revenue of 25,086,272 but a slightly lower number of transactions and sessions, with a higher AOV range of 375-400 but a lower conversion rate of 1.50-2.00. Meanwhile, mediamarkt.de reported a significantly higher revenue of 139,430,074 with 551,034 transactions and 29,641,550 sessions, offering an AOV of 250-275 and a conversion rate of 1.50-2.00. apple.com led the pack with a staggering revenue of 4,216,264,748, 11,757,288 transactions, and 579,696,653 sessions, with an AOV of 350-375 and a conversion rate of 2.00-2.50. coolblue.de stands out with its competitive AOV and conversion rate, positioning itself well among its rivals.

backmarket.de screenshot
#1 backmarket.de
25.1M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
mediamarkt.de screenshot
#2 mediamarkt.de
139.4M
Revenue
29.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
apple.com screenshot
#3 apple.com
4.2B
Revenue
579.7M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
saturn.de screenshot
#4 saturn.de
20.2M
Revenue
3.6M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
notebooksbilliger.de screenshot
#5 notebooksbilliger.de
60.6M
Revenue
3.6M
Sessions
3.0-3.5%
Conv. rate
$500-600
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In September large majority of sales on coolblue.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on coolblue.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

Explore coolblue.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolblue.de country & global rank

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