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Jan 2026
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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10.8M
Revenue
Jan 26
2.3M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $164.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$164.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced growth of 62%, compared to the preceding three months.

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coolblue.de revenue growth for last six months
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OVERVIEW
In January 2026, coolblue.de, the leading e-commerce and shopping site in the price comparison category, generated impressive online sales of $10,787,974, significantly surpassing the median of $5,445,664. With sessions reaching 2,309,273, it also outperformed the industry median of 1,161,281. The site's conversion rate ranged between 1.50% and 2.00%, with a notable benchmark of 1.8% in the sector, while the average order value (AOV) stood at $225-$250, contrasting with higher AOVs of $905 and lower figures of $317 elsewhere. Overall, coolblue.de showcases strong performance metrics in the competitive e-commerce landscape.
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coolblue.de competitors

When comparing coolblue.de to its competitors in January 2026, we can see that coolblue.de had a revenue of $10,787,974 with 44,216 transactions and 2,309,273 sessions. Their Average Order Value (AOV) falls between $225-250, and their conversion rate ranges from 1.50-2.00%. In comparison, backmarket.de had a revenue of $13,283,892 with 33,685 transactions and 2,764,954 sessions. Their AOV was higher at $375-400, but their conversion rate was slightly lower at 1.00-1.50%. On the other hand, mediamarkt.de generated a significantly higher revenue of $130,785,164 with 513,775 transactions and 31,154,087 sessions, with an AOV of $250-275 and a conversion rate of 1.50-2.00%. coolblue.de falls within the mid-range when it comes to revenue and performance metrics compared to its competitors.

samsung.com screenshot
#1 samsung.com
3B
Revenue
730.1M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
backmarket.de screenshot
#2 backmarket.de
13.3M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
130.8M
Revenue
31.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
apple.com screenshot
#4 apple.com
3.3B
Revenue
530.5M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
saturn.de screenshot
#5 saturn.de
23M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In January large majority of sales on coolblue.de, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on coolblue.de, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

Evaluate coolblue.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

Explore coolblue.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolblue.de country & global rank

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