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Jul 2025
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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7.7M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de's revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced decline of 16%, compared to the preceding three months.

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coolblue.de revenue decline for last six months
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OVERVIEW
In July 2025, coolblue.de, an e-commerce and shopping/price comparison website, generated $7,728,926 in revenue from online sales, making it the largest online store in its category. With a conversion rate of 1.50-2.00% and an average order value (AOV) of $225-250, coolblue.de performed well compared to the median in the industry. The site also recorded 2,165,106 sessions, surpassing the median of 1,090,391. The highest conversion rate in the category was 1.43%, while the highest AOV was $734 and the lowest was $291. coolblue.de demonstrated strong performance across these key metrics in July.
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coolblue.de competitors

In July 2025, coolblue.de reported revenue of 7,728,926 with 32,743 transactions and 2,165,106 sessions, boasting an AOV of 225-250 and a conversion rate of 1.50-2.00%. Compared to its competitors, backmarket.de leads in revenue with 17,401,862, followed by saturn.de at 21,960,201. mediamarkt.de stands out with the highest number of transactions at 389,603, while apple.com has the most sessions at 463,536,721. notebooksbilliger.de has the highest AOV at 500-525, indicating a higher value per order compared to coolblue.de's AOV. However, coolblue.de maintains a competitive conversion rate within the range of its competitors. Overall, while coolblue.de may not have the highest metrics in every domain, its performance in revenue, transactions, sessions, and AOV remains solid in the competitive landscape of July 2025.

samsung.com screenshot
#1 samsung.com
3.1B
Revenue
891M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
backmarket.de screenshot
#2 backmarket.de
17.4M
Revenue
2.5M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
97.8M
Revenue
26.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
apple.com screenshot
#4 apple.com
3.1B
Revenue
463.5M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
saturn.de screenshot
#5 saturn.de
22M
Revenue
4.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In July large majority of sales on coolblue.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on coolblue.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

Evaluate coolblue.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

Explore coolblue.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolblue.de country & global rank

Assess the ranking of coolblue.de among other retailers within its primary country and worldwide.

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