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Sep 2026
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for coolblue.decoolblue.de

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20.6M
Revenue
Sep 26
2.5M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$250-275
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $164.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$164.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced growth of 64%, compared to the preceding three months.

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coolblue.de revenue growth for last six months
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OVERVIEW
In September 2026, coolblue.de received 2.5 million sessions, significantly higher than a typical price comparison store, which sees around 1.3 million. The site's revenue for online sales reached $20.6 million, well above the typical $10.4 million. With a conversion rate of 3.00-3.50%, coolblue.de outperforms the typical range of 1.23% to 2.84%. Additionally, its AOV of $250-275 falls within the typical price comparison category range of $347 to $948, highlighting its strong performance metrics.
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coolblue.de competitors

In September 2026, coolblue.de excels with a strong conversion rate of 3.00-3.50%, matching the performance of notebooksbilliger.de. While coolblue.de's revenue stands at $20.6 million, it ranks 6 of 6, significantly trailing behind apple.com at $5 billion. In terms of transactions, coolblue.de records 76,000, placing it 4 of 6, slightly ahead of backmarket.de, which has 56,600 transactions. With 2.5 million sessions, coolblue.de ranks 5 of 6, falling short of samsung.com’s 759 million sessions. The average order value (AOV) for coolblue.de is between $250-275, comparable to mediamarkt.de's range but lower than notebooksbilliger.de’s $450-475.

samsung.com screenshot
#1 samsung.com
2.4B
Revenue
759M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
backmarket.de screenshot
#2 backmarket.de
21.9M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
138.4M
Revenue
29.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
apple.com screenshot
#4 apple.com
5B
Revenue
698.8M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
saturn.de screenshot
#5 saturn.de
15.9M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In September large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

Evaluate coolblue.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

Explore coolblue.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolblue.de country & global rank

Assess the ranking of coolblue.de among other retailers within its primary country and worldwide.

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