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Apr 2026
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for coolblue.decoolblue.de

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8.3M
Revenue
Apr 26
1.9M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$225-250
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $164.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$164.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced decline of 60%, compared to the preceding three months.

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coolblue.de revenue decline for last six months
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OVERVIEW
In April 2026, coolblue.de, the leading online store in the e-commerce and shopping/price comparison industry, generated $8,269,061 in revenue, significantly surpassing the median of $4,178,446. With a conversion rate of 1.50-2.00%, it remains competitive, slightly below the high benchmark of 1.75%. The average order value (AOV) ranged between $225-250, well below the high of $990 in the category. Additionally, coolblue.de recorded 1,867,260 sessions, the highest in its industry, compared to a median of 939,090, showcasing its strong market presence and user engagement.
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coolblue.de competitors

In April 2026, coolblue.de generated $8,269,061 in revenue with a conversion rate of 1.50-2.00%, achieving 34,666 transactions from 1,867,260 sessions. Competitor backmarket.de recorded slightly lower revenue at $8,053,838, with a conversion rate of 0.50-1.00% and 25,814 transactions from 2,912,393 sessions. mediamarkt.de, however, dwarfed both with revenue of $95,885,432 from 395,967 transactions and a conversion rate identical to coolblue.de's. Meanwhile, apple.com led significantly with revenue exceeding $3.3 billion but had an average order value (AOV) of $375-400. saturn.de reported $13,225,770 in revenue and comparable transaction volume, while notebooksbilliger.de excelled in conversion rates at 2.00-2.50% with $18,550,791 in revenue. Overall, coolblue.de maintains competitive AOV and conversion rates, despite facing stiff competition from larger players.

samsung.com screenshot
#1 samsung.com
1.5B
Revenue
694.6M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
backmarket.de screenshot
#2 backmarket.de
8.1M
Revenue
2.9M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
95.9M
Revenue
22.4M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
apple.com screenshot
#4 apple.com
3.3B
Revenue
524.5M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
saturn.de screenshot
#5 saturn.de
13.2M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In April large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

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coolblue.de country & global rank

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