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Sep 2026

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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

oralb.de

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1.4M

Revenue

Sep 26

314.3K

Sessions

Sep 26

2.0-2.5%

Conv. rate

Sep 26

$175-200

AOV

Sep 26

Main country of store: GERMANY
Website category: MARKETPLACE

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oralb.de Annual Revenue and Growth

oralb.de's annual sales on its online store amounted to $21.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$21.8M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

oralb.de's monthly revenueOVER TIME
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Over the past three months, oralb.de revenue has experienced growth of 2.7%, compared to the preceding three months.

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oralb.de revenue growth for last six months

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OVERVIEW

In September 2026, oralb.de achieved a conversion rate of 2.00-2.50%, which falls within the typical marketplace retailer range of 0.9% to 4.33%. The average order value (AOV) ranged from $175-200, aligning well with the typical marketplace retailer AOV of $52 to $291. Revenue from online sales reached $1.4 million, significantly exceeding the typical marketplace retailer’s monthly revenue of around $234,000. With 314,000 sessions, oralb.de also outperformed the typical marketplace retailer's approximately 119,000 sessions, illustrating strong engagement within the marketplace category.

oralb.de competitors

In September 2026, oralb.de trails significantly in sessions with 314,000 compared to philips.de's 1.2 million. While oralb.de generates a revenue of $1.4 million from 7,593 transactions, it ranks third behind philips.de, which leads with $5.5 million and 39,700 transactions. In terms of conversion rates, oralb.de's 2.00-2.50% is outperformed by braun-service-station.de at 2.50-3.00% and happybrush.de at 3.00-3.50%. Although oralb.de and oralb.com have similar AOVs at $175-200, oralb.com surpasses in revenue and transactions with $1.9 million and 9,765 transactions. Overall, philips.de remains the clear leader in revenue, transactions, and sessions, leaving oralb.de to compete for the third spot in these critical metrics.

#1 braun-service-station.de

212.9K

Revenue

62.5K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#2 oralb.com

1.9M

Revenue

728.7K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#3 happybrush.de

147.7K

Revenue

50.8K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#4 philips.de

5.5M

Revenue

1.2M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

braun-service-station.de

happybrush.de

TOP MARKET PERFORMERSby revenue

braun-service-station.de

happybrush.de

oralb.de vs top market performers

oralb.de

top retailers

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Revenue share by device at oralb.de

In September large majority of sales on oralb.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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oralb.de channels

Identify top traffic channels that drive growth for oralb.deand discover how performance of traffic channels has changed over time.

oralb.de Google Ads spend

Evaluate oralb.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

oralb.de devices

Review oralb.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

oralb.de top markets

Explore oralb.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.