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May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for oralb.deoralb.de

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1.2M
Revenue
May 26
275K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$175-200
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Entdecken Sie elektrische und manuelle Zahnbürsten bei Oral-B. Hier erfahren Sie alles Wichtige zur Zahngesundheit, Mundpflege und -hygiene.

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oralb.de Annual Revenue and Growth

oralb.de's annual sales on its online store amounted to $21.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$21.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
oralb.de revenue by year

oralb.de's monthly revenueOVER TIME
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Over the past three months, oralb.de revenue has experienced decline of 22%, compared to the preceding three months.

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oralb.de revenue decline for last six months
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OVERVIEW
In May 2026, oralb.de generated $1,239,748 in online sales, significantly exceeding the e-commerce marketplace median of $272,090. With a conversion rate between 2.00-2.50%, it remains below the high benchmark of 4.41%. The average order value (AOV) ranges from $175-200, close to the high standard of $289, while total sessions reached 275,021, notably above the median of 122,379 but far from the dominant 2,668,424,650 sessions of amazon.com. These metrics reflect oralb.de's competitive position within the e-commerce and shopping landscape, highlighting strengths and areas for improvement.
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oralb.de competitors

In May 2026, oralb.de generated a revenue of $1,239,748 with 6,413 transactions from 275,021 sessions, achieving an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. Comparatively, oralb.com outperformed it significantly with a revenue of $1,872,926 and a higher transaction count of 10,961, albeit at a lower AOV of $150-175 and a conversion rate of 1.00-1.50%. Meanwhile, philips.de dominated the market with $4,083,058 in revenue and 31,112 transactions, supported by a conversion rate of 3.00-3.50% but a similar AOV to Braun’s $125-150. braun-service-station.de lagged behind oralb.de with only $187,984 in revenue and a conversion rate of 2.50-3.00%, while happybrush.de showed a remarkable conversion rate of 4.00-4.50% but had lower revenue at $201,704. Overall, oralb.de stands competitively within its market, though facing strong competition from its rivals.

braun-service-station.de screenshot
#1 braun-service-station.de
188K
Revenue
50.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
oralb.com screenshot
#2 oralb.com
1.9M
Revenue
729.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
happybrush.de screenshot
#3 happybrush.de
201.7K
Revenue
59.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
philips.de screenshot
#4 philips.de
4.1M
Revenue
1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
oralb.de vs top market performers
oralb.de
top retailers
conversion rate vs average order value for oralb.de and its competitors
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Revenue share by device at oralb.de

In May large majority of sales on oralb.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on oralb.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oralb.de channels

Identify top traffic channels that drive growth for oralb.deand discover how performance of traffic channels has changed over time.

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oralb.de Google Ads spend

Evaluate oralb.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oralb.de devices

Review oralb.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oralb.de top markets

Explore oralb.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oralb.de country & global rank

Assess the ranking of oralb.de among other retailers within its primary country and worldwide.

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