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Sep 2025

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Home/Insights/Retailers/beleuchtungdirekt.de

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

beleuchtungdirekt.de

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153.1K

Revenue

Sep 25

90.9K

Sessions

Sep 25

2.0-2.5%

Conv. rate

Sep 25

$50-75

AOV

Sep 25

Main country of store: GERMANY
Website category: HOME AND GARDEN

Beleuchtungdirekt.de offers a wide range of lighting products for various applications. Their catalogue consists of LED bulbs, fixtures, spotlights, and lamps, among other items. They provide lighting solutions for both residential and commercial spaces, with options available for indoor and outdoor use. The website also offers tools for selecting the right lighting products based on customers preferences.

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beleuchtungdirekt.de Annual Revenue and Growth

beleuchtungdirekt.de's annual sales on its online store amounted to $7.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$7.5M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

beleuchtungdirekt.de's monthly revenueOVER TIME
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Over the past three months, beleuchtungdirekt.de revenue has experienced decline of 30%, compared to the preceding three months.

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beleuchtungdirekt.de revenue decline for last six months

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OVERVIEW

In September 2025, beleuchtungdirekt.de achieved online sales revenue of $153,122, surpassing the home and garden median of $113,901, with a conversion rate of 2.00-2.50%, below the industry high of 3.36%. The average order value (AOV) ranged from $50 to $75, significantly lower than the sector's high of $677. The site recorded 90,892 sessions, markedly higher than the median of 32,433 but far behind homedepot.com’s 148,597,767 sessions, highlighting potential for growth in traffic and conversion optimization to enhance overall performance in the competitive home and garden market.

beleuchtungdirekt.de competitors

In September 2025, beleuchtungdirekt.de performed relatively well compared to its competitors. gluehbirne.de had a higher revenue of €246,447 but a slightly lower number of transactions at 2,301, compared to beleuchtungdirekt.de's €153,122 revenue and 2,272 transactions. led-centrum.de had lower revenue at €122,975 with fewer transactions and sessions. lampenwelt.de dominated in revenue with €6,688,317 and a high number of transactions and sessions. led-homeshop.de had lower revenue and fewer transactions but a higher conversion rate. beleuchtung-mit-led.de had a higher revenue and AOV than beleuchtungdirekt.de but a lower number of transactions. Overall, beleuchtungdirekt.de held its own in the competitive market, showing consistent performance in revenue and transactions compared to its competitors in September 2025.

#1 gluehbirne.de

246.4K

Revenue

103.2K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 led-centrum.de

123K

Revenue

39.9K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#3 lampenwelt.de

6.7M

Revenue

1.2M

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

#4 led-homeshop.de

14.9K

Revenue

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 beleuchtung-mit-led.de

204.5K

Revenue

69.2K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

highlight-led.de

leds.de

led-homeshop.de

TOP MARKET PERFORMERSby revenue

beleuchtung-mit-led.de

beleuchtungdirekt.de vs top market performers

beleuchtungdirekt.de

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Revenue share by device at beleuchtungdirekt.de

In September large majority of sales on beleuchtungdirekt.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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beleuchtungdirekt.de channels

Identify top traffic channels that drive growth for beleuchtungdirekt.deand discover how performance of traffic channels has changed over time.

beleuchtungdirekt.de Google Ads spend

Evaluate beleuchtungdirekt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

beleuchtungdirekt.de devices

Review beleuchtungdirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

beleuchtungdirekt.de top markets

Explore beleuchtungdirekt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.