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Apr 2026
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Home/Insights/Retailers/beleuchtungdirekt.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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322.4K
Revenue
Apr 26
115.1K
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Beleuchtungdirekt.de offers a wide range of lighting products for various applications. Their catalogue consists of LED bulbs, fixtures, spotlights, and lamps, among other items. They provide lighting solutions for both residential and commercial spaces, with options available for indoor and outdoor use. The website also offers tools for selecting the right lighting products based on customers preferences.

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beleuchtungdirekt.de Annual Revenue and Growth

beleuchtungdirekt.de's annual sales on its online store amounted to $3.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
beleuchtungdirekt.de revenue by year

beleuchtungdirekt.de's monthly revenueOVER TIME
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Over the past three months, beleuchtungdirekt.de revenue has experienced growth of 2.3%, compared to the preceding three months.

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beleuchtungdirekt.de revenue growth for last six months
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OVERVIEW
In April 2026, beleuchtungdirekt.de, operating in the home_and_garden category, achieved online sales revenue of $322,430, significantly surpassing the median of $116,511. With a conversion rate of 4.00-4.50%, it outperformed the high benchmark of 3.31%. The average order value (AOV) ranged from $50-75, markedly lower than the high of $676 in the industry. The website attracted 115,141 sessions, well above the median of 34,309 but far from the leading store, homedepot.com, which garnered 184,735,892 sessions, showcasing the competitive landscape in the home_and_garden market.
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beleuchtungdirekt.de competitors

In April 2026, beleuchtungdirekt.de outperformed many of its competitors in key metrics, generating $322,430 in revenue from 4,662 transactions and achieving a conversion rate of 4.00-4.50%. This positions it favorably against gluehbirne.de, which earned $247,006 with a conversion rate of 3.00-3.50%, despite having a higher average order value (AOV) of $75-100. Other competitors, like led-centrum.de, reported much lower revenue at $115,729 and a conversion rate of 1.50-2.00%. In contrast, lampenwelt.de dominated the market with $6,480,316 in revenue, but had a lower conversion rate (1.50-2.00%) despite significantly higher traffic (1,368,212 sessions). Overall, while beleuchtungdirekt.de leads among smaller competitors, lampenwelt.de remains the heavyweight in the industry, indicating varying strategies across these domains.

gluehbirne.de screenshot
#1 gluehbirne.de
247K
Revenue
83.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
led-centrum.de screenshot
#2 led-centrum.de
115.7K
Revenue
43.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lampenwelt.de screenshot
#3 lampenwelt.de
6.5M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
led-homeshop.de screenshot
#4 led-homeshop.de
21.2K
Revenue
10K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
beleuchtung-mit-led.de screenshot
#5 beleuchtung-mit-led.de
247.4K
Revenue
86.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
beleuchtungdirekt.de vs top market performers
beleuchtungdirekt.de
top retailers
conversion rate vs average order value for beleuchtungdirekt.de and its competitors
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Revenue share by device at beleuchtungdirekt.de

In April large majority of sales on beleuchtungdirekt.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on beleuchtungdirekt.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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beleuchtungdirekt.de channels

Identify top traffic channels that drive growth for beleuchtungdirekt.deand discover how performance of traffic channels has changed over time.

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beleuchtungdirekt.de Google Ads spend

Evaluate beleuchtungdirekt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beleuchtungdirekt.de devices

Review beleuchtungdirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beleuchtungdirekt.de top markets

Explore beleuchtungdirekt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beleuchtungdirekt.de country & global rank

Assess the ranking of beleuchtungdirekt.de among other retailers within its primary country and worldwide.

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