Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for persol.compersol.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.3M
Revenue
Apr 26
484.9K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$300-325
AOV
Apr 26
Loading...
  • Main country of store: ITALY
  • Website category: LUXURY

Browse the largest catalog on the Official Persol® Store and discover high-quality glasses that symbolize Italian style and elegance.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

persol.com Annual Revenue and Growth

persol.com's annual sales on its online store amounted to $13.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$13.4M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
persol.com revenue by year

persol.com's monthly revenueOVER TIME
View real-time data

Over the past three months, persol.com revenue has experienced growth of 5.1%, compared to the preceding three months.

View real-time data
persol.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, persol.com, operating in the LUXURY sector, achieved online sales revenue of $1,329,822, significantly above the median of $85,935, but well below market leader brilliantearth.com at $95,851,115. The site recorded a conversion rate between 0.50-1.00%, lower than the category's high of 2.71%, with an average order value (AOV) of $300-325, compared to the sector high of $1,006. Additionally, persol.com garnered 484,865 sessions, markedly exceeding the median of 28,800 yet dwarfed by pandora.net’s impressive 13,722,702 sessions, reflecting a strong but competitive market position.
Read more

persol.com competitors

In April 2026, persol.com generated $1,329,822 in revenue from 4,118 transactions across 484,865 sessions, achieving an AOV of $300-325 and a conversion rate of 0.50-1.00%. In comparison, specscollective.com reported a revenue of $389,098 with a higher AOV of $450-475 but fewer transactions at 840 and a conversion rate of 1.00-1.50%. eye-oo.com struggled with revenue at $111,058 from 246 transactions and a low conversion rate of 0.00-0.50%. solsticesunglasses.com and goodseeco.com also performed modestly, with revenues of $198,273 and $426,919 respectively, yet low conversion rates of 0.00-0.50%. diffeyewear.com outperformed all competitors, boasting $2,052,105 in revenue with a conversion rate of 1.50-2.00%, despite a lower AOV of $100-125. Overall, persol.com maintains a strong position, notably outperforming some rivals while being outpaced by diffeyewear.com.

lenscrafters.com screenshot
#1 lenscrafters.com
14.7M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
ray-ban.com screenshot
#2 ray-ban.com
25.8M
Revenue
12.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
persol.com vs top market performers
persol.com
top retailers
conversion rate vs average order value for persol.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at persol.com

In April large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

persol.com channels

Identify top traffic channels that drive growth for persol.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

persol.com Google Ads spend

Evaluate persol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

persol.com devices

Review persol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

persol.com top markets

Explore persol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

persol.com country & global rank

Assess the ranking of persol.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard