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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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994.8K
Revenue
Nov 25
371.1K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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  • Main country of store: ITALY
  • Website category: LUXURY

Browse the largest catalog on the Official Persol® Store and discover high-quality glasses that symbolize Italian style and elegance.

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persol.com's monthly revenueOVER TIME
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Over the past three months, persol.com revenue has experienced decline of 27%, compared to the preceding three months.

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persol.com revenue decline for last six months
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OVERVIEW
In November 2025, persol.com achieved $994,809 in online sales, significantly surpassing the median revenue of $89,238 in the LUXURY sector, though far behind industry leader brilliantearth.com at $98,845,396. The site recorded a conversion rate between 0.50-1.00%, below the high benchmark of 2.95% but above the low of 0.42%. With an average order value (AOV) ranging from $275-300, persol.com remains well below the sector's high AOV of $975. It garnered 371,090 sessions, considerably lower than pandora.net's 26,095,375 sessions and above the median of 27,171.
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persol.com competitors

In November 2025, persol.com reported a revenue of $994,809 with 3,446 transactions and 371,090 sessions, resulting in an average order value (AOV) of $275-300 and a conversion rate of 0.50-1.00%. When compared to its competitors, persol.com falls behind in terms of revenue, transactions, and sessions. specscollective.com leads the pack with a revenue of $318,114, 711 transactions, and 47,615 sessions, boasting a higher AOV of $425-450 and a conversion rate of 1.00-1.50%. Other competitors like eye-oo.com, solsticesunglasses.com, goodseeco.com, and diffeyewear.com also outperform persol.com in various metrics such as AOV, conversion rate, and revenue. It is evident that persol.com has room for improvement in order to compete more effectively within the eyewear industry based on the data from November 2025.

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TOP MARKET PERFORMERSby revenue
persol.com vs top market performers
persol.com
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conversion rate vs average order value for persol.com and its competitors
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Revenue share by device at persol.com

In November large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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persol.com channels

Identify top traffic channels that drive growth for persol.comand discover how performance of traffic channels has changed over time.

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persol.com Google Ads spend

Evaluate persol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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persol.com devices

Review persol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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persol.com top markets

Explore persol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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persol.com country & global rank

Assess the ranking of persol.com among other retailers within its primary country and worldwide.

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