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Jan 2026

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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

persol.com

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1.2M

Revenue

Jan 26

476.5K

Sessions

Jan 26

0.5-1.0%

Conv. rate

Jan 26

$300-325

AOV

Jan 26

Main country of store: ITALY
Website category: LUXURY

Browse the largest catalog on the Official Persol® Store and discover high-quality glasses that symbolize Italian style and elegance.

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persol.com Annual Revenue and Growth

persol.com's annual sales on its online store amounted to $13.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$13.4M

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

persol.com's monthly revenueOVER TIME
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Over the past three months, persol.com revenue has experienced growth of 38%, compared to the preceding three months.

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persol.com revenue growth for last six months

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OVERVIEW

In January 2026, persol.com achieved online sales revenue of $1,201,687, significantly above the LUXURY median of $104,222, though still far from the leading competitor brilliantearth.com at $90,675,530; with a conversion rate between 0.50-1.00%, it falls short of the sector's high of 2.76%, while its average order value (AOV) of $300-325 is well below the category’s high of $983; persol.com had 476,512 sessions, markedly higher than the median of 32,613 but dwarfed by pandora.net's impressive 21,750,377 sessions, reflecting a competitive but challenging landscape.

persol.com competitors

In January 2026, persol.com outperformed some of its competitors in terms of revenue with $1,201,687. However, when it comes to the number of transactions and sessions, persol.com fell behind. persol.com had 3,727 transactions and 476,512 sessions. In comparison, specscollective.com had $547,649 in revenue with 1,122 transactions and 79,494 sessions. goodseeco.com generated $691,107 in revenue with 941 transactions and 182,283 sessions. Despite having a lower revenue, diffeyewear.com had the highest number of transactions at 6,695 and sessions at 606,478. solsticesunglasses.com had the lowest revenue at $265,986, but the highest average order value (AOV) range at $375-$400. Overall, persol.com's conversion rate fell within the middle range of its competitors at 0.50-1.00%.

#1 lenscrafters.com

27.7M

Revenue

3.8M

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

#2 ray-ban.com

23M

Revenue

10M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

persol.com vs top market performers

persol.com

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Revenue share by device at persol.com

In January large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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persol.com channels

Identify top traffic channels that drive growth for persol.comand discover how performance of traffic channels has changed over time.

persol.com Google Ads spend

Evaluate persol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

persol.com devices

Review persol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

persol.com top markets

Explore persol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.