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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for persol.compersol.com

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722.4K
Revenue
Sep 25
448.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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  • Main country of store: ITALY
  • Website category: LUXURY

Browse the largest catalog on the Official Persol® Store and discover high-quality glasses that symbolize Italian style and elegance.

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persol.com's monthly revenueOVER TIME
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Over the past three months, persol.com revenue has experienced decline of 34%, compared to the preceding three months.

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persol.com revenue decline for last six months
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OVERVIEW
In September 2025, persol.com, operating in the LUXURY sector, generated $722,368 in online sales, significantly exceeding the median of $79,797, though far below the leader, brilliantearth.com, at $75,014,879; its conversion rate ranged from 0.50% to 1.00%, while the industry average peaked at 2.77%, with an average order value (AOV) between $300 and $325 compared to the sector high of $998; persol.com attracted 448,788 sessions, considerably higher than the median of 27,132 but dwarfed by pandora.net's impressive 12,639,220 sessions, highlighting a competitive yet growing presence in its niche.
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persol.com competitors

When comparing persol.com to its competitors in September 2025, it is evident that persol.com outperforms most in terms of revenue and transactions. With a revenue of $722,368 and 2,364 transactions, persol.com surpasses specscollective.com, eye-oo.com, solsticesunglasses.com, goodseeco.com, and diffeyewear.com. However, persol.com falls behind in terms of average order value (AOV) and conversion rate compared to some competitors. For example, eye-oo.com has the highest AOV at $575-600, while diffeyewear.com has the highest conversion rate at 1.00-1.50. Despite these areas where competitors excel, persol.com maintains a strong performance in revenue and transactions, showcasing its competitiveness in the online eyewear market.

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17.6M
Revenue
2.2M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
ray-ban.com screenshot
#2 ray-ban.com
24M
Revenue
11.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
TOP MARKET PERFORMERSby revenue
persol.com vs top market performers
persol.com
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conversion rate vs average order value for persol.com and its competitors
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Revenue share by device at persol.com

In September large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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persol.com channels

Identify top traffic channels that drive growth for persol.comand discover how performance of traffic channels has changed over time.

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persol.com Google Ads spend

Evaluate persol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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persol.com devices

Review persol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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persol.com top markets

Explore persol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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persol.com country & global rank

Assess the ranking of persol.com among other retailers within its primary country and worldwide.

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