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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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793.7K
Revenue
Oct 25
371.4K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: ITALY
  • Website category: LUXURY

Browse the largest catalog on the Official Persol® Store and discover high-quality glasses that symbolize Italian style and elegance.

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persol.com's monthly revenueOVER TIME
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Over the past three months, persol.com revenue has experienced decline of 41%, compared to the preceding three months.

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persol.com revenue decline for last six months
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OVERVIEW
In October 2025, persol.com generated $793,701 in online sales, significantly exceeding the LUXURY median of $87,805, though it trails behind the category leader, brilliantearth.com, with $77,587,430. The site’s conversion rate ranged between 0.50-1.00%, below the high benchmark of 2.82%, while its average order value (AOV) stood at $300-325, well below the peak AOV of $984. With 371,395 sessions, persol.com outperformed the median of 26,996 in its sector but is far behind pandora.net, which attracted 13,541,880 sessions, illustrating a mix of solid revenue against challenging conversion and traffic dynamics.
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persol.com competitors

In October 2025, persol.com outperformed some of its competitors in terms of revenue, with a total revenue of $793,701. While Specs Collective had a revenue of $343,053, Eye-Oo had $227,785, Solstice Sunglasses had $246,229, Goodsee Co had $545,124, and Diff Eyewear had $765,293. In terms of transactions, Persol had 2,606 transactions, which was more than what Specs Collective, Eye-Oo, Solstice Sunglasses, and Goodsee Co had but less than Diff Eyewear's 6,496 transactions. Persol also had a higher conversion rate than Eye-Oo and Solstice Sunglasses, but lower than Specs Collective and Diff Eyewear. The average order value (AOV) for Persol was between $300-325, which was lower than Eye-Oo and Solstice Sunglasses but higher than Diff Eyewear. Overall, while persol.com had strong performance metrics, it faced tough competition from some of its competitors in various domains.

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TOP MARKET PERFORMERSby revenue
persol.com vs top market performers
persol.com
top retailers
conversion rate vs average order value for persol.com and its competitors
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Revenue share by device at persol.com

In October large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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persol.com channels

Identify top traffic channels that drive growth for persol.comand discover how performance of traffic channels has changed over time.

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persol.com Google Ads spend

Evaluate persol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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persol.com devices

Review persol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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persol.com top markets

Explore persol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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persol.com country & global rank

Assess the ranking of persol.com among other retailers within its primary country and worldwide.

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