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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for persol.compersol.com

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1.2M
Revenue
Mar 26
489.8K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$275-300
AOV
Mar 26
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  • Main country of store: ITALY
  • Website category: LUXURY

Browse the largest catalog on the Official Persol® Store and discover high-quality glasses that symbolize Italian style and elegance.

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persol.com Annual Revenue and Growth

persol.com's annual sales on its online store amounted to $13.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$13.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
persol.com revenue by year

persol.com's monthly revenueOVER TIME
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Over the past three months, persol.com revenue has experienced growth of 15%, compared to the preceding three months.

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persol.com revenue growth for last six months
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OVERVIEW
In March 2026, persol.com generated $1,188,929 in online sales, significantly outperforming the LUXURY median of $87,887, yet still far behind category leader chrono24.com's $91,275,390. With a conversion rate of 0.50-1.00%, persol.com falls below the high benchmark of 2.77% but above the low of 0.37%. The average order value (AOV) ranged from $275-300, under the high of $954 but over the low of $80. Additionally, the site attracted 489,756 sessions, markedly higher than the median of 30,339 in its industry, but dwarfed by pandora.net's impressive 13,472,917 sessions.
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persol.com competitors

In March 2026, persol.com generated a revenue of $1,188,929 with 4,012 transactions and 489,756 sessions. The average order value (AOV) ranged from $275 to $300, and the conversion rate was between 0.50% and 1.00%. When compared to its competitors, specscollective.com had a revenue of $390,003 with 864 transactions and 58,933 sessions, boasting an AOV between $450 and $475 and a conversion rate of 1.00% to 1.50%. eye-oo.com had revenue of $193,271, 439 transactions, and 178,256 sessions, with an AOV between $425 and $450 and a conversion rate of 0.00% to 0.50%. solsticesunglasses.com and goodseeco.com both had lower revenues than persol.com, while diffeyewear.com outperformed all with a revenue of $1,807,814, 15,267 transactions, 780,169 sessions, an AOV of $100 to $125, and a high conversion rate of 1.50% to 2.00%.

lenscrafters.com screenshot
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15.7M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
ray-ban.com screenshot
#2 ray-ban.com
23.9M
Revenue
10.4M
Sessions
1.0-1.5%
Conv. rate
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AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
persol.com vs top market performers
persol.com
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conversion rate vs average order value for persol.com and its competitors
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Revenue share by device at persol.com

In March large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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persol.com channels

Identify top traffic channels that drive growth for persol.comand discover how performance of traffic channels has changed over time.

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persol.com Google Ads spend

Evaluate persol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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persol.com devices

Review persol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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persol.com top markets

Explore persol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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persol.com country & global rank

Assess the ranking of persol.com among other retailers within its primary country and worldwide.

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