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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for persol.compersol.com

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1.8M
Revenue
Jul 26
634K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
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  • Main country of store: ITALY
  • Website category: LUXURY

Browse the largest catalog on the Official Persol® Store and discover high-quality glasses that symbolize Italian style and elegance.

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persol.com Annual Revenue and Growth

persol.com's annual sales on its online store amounted to $13.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$13.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
persol.com revenue by year

persol.com's monthly revenueOVER TIME
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Over the past three months, persol.com revenue has experienced growth of 47%, compared to the preceding three months.

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persol.com revenue growth for last six months
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OVERVIEW
In July 2026, persol.com, operating in the jewelry and luxury products category, generated $1.8 million in online sales, well above the average store in the jewelry and luxury products category, which generates around $91,100 monthly. Its conversion rate of 0.50-1.00% falls within the category's typical range of 0.37% to 2.75%. The average order value (AOV) of $325-350 is also within the typical range of $91 to $1,006, with sessions totaling 634,000, significantly higher than the average store in the jewelry and luxury products category, which sees around 27,500 sessions monthly.
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persol.com competitors

In July 2026, persol.com trails significantly in transactions, ranking 2 of 6 with 5,521, while diffeyewear.com leads with 12,400, a difference of 6,879 transactions. However, persol.com boasts the highest revenue at $1.8 million, outperforming diffeyewear.com by $300,000. Despite leading in revenue, persol.com ranks second in sessions, with 634,000 compared to diffeyewear.com's 908,000, trailing by 274,000. The average order value (AOV) for persol.com falls between $325-350, which matches solsticesunglasses.com. Conversion rates for persol.com sit at 0.50-1.00%, lagging behind specscollective.com and solsticesunglasses.com, both achieving rates of 1.50-2.00% and 1.00-1.50%, respectively.

lenscrafters.com screenshot
#1 lenscrafters.com
24M
Revenue
3.3M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
ray-ban.com screenshot
#2 ray-ban.com
37.1M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
persol.com vs top market performers
persol.com
top retailers
conversion rate vs average order value for persol.com and its competitors
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Revenue share by device at persol.com

In July large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries persol.com operates in

persol.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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persol.com channels

Identify top traffic channels that drive growth for persol.comand discover how performance of traffic channels has changed over time.

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persol.com Google Ads spend

Evaluate persol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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persol.com devices

Review persol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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persol.com top markets

Explore persol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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persol.com country & global rank

Assess the ranking of persol.com among other retailers within its primary country and worldwide.

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