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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for persol.compersol.com

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2M
Revenue
May 26
565.7K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$300-325
AOV
May 26
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  • Main country of store: ITALY
  • Website category: LUXURY

Browse the largest catalog on the Official Persol® Store and discover high-quality glasses that symbolize Italian style and elegance.

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persol.com Annual Revenue and Growth

persol.com's annual sales on its online store amounted to $13.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$13.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
persol.com revenue by year

persol.com's monthly revenueOVER TIME
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Over the past three months, persol.com revenue has experienced growth of 36%, compared to the preceding three months.

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persol.com revenue growth for last six months
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OVERVIEW
In May 2026, persol.com, operating in the LUXURY sector, achieved online sales revenue of $1,970,415, significantly surpassing the median of $94,611, though far from the leading swatch.com at $112,960,060. The site reported a conversion rate of 1.00-1.50%, below the high benchmark of 2.79%, while its average order value (AOV) ranged from $300-325, notably lower than the high of $994. With 565,722 sessions, persol.com fell short of the 27,072 median in its industry and well behind swatch.com's dominant 23,070,457 sessions.
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persol.com competitors

As of May 2026, persol.com leads in revenue with $1,970,415 and 6,093 transactions across 565,722 sessions, yielding an average order value (AOV) between $300-325 and a conversion rate of 1.00-1.50%. In comparison, diffeyewear.com generated $1,839,854 from 15,457 transactions, benefiting from the highest conversion rate of 1.50-2.00%, yet its AOV is notably lower at $100-125. specscollective.com earned $461,705 with an AOV of $425-450 but lagged with just 1,042 transactions from 69,581 sessions, maintaining a conversion rate of 1.00-1.50%. solsticesunglasses.com achieved $442,296 with an AOV of $350-375, while goodseeco.com outperformed it in revenue at $574,328, driven by a high AOV of $725-750 but only 784 transactions. eye-oo.com had the lowest revenue at $174,936, with an AOV of $600-625 and a conversion rate under 0.50%.

lenscrafters.com screenshot
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12.7M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
ray-ban.com screenshot
#2 ray-ban.com
38.1M
Revenue
16.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
persol.com vs top market performers
persol.com
top retailers
conversion rate vs average order value for persol.com and its competitors
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Revenue share by device at persol.com

In May large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on persol.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries persol.com operates in

persol.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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persol.com channels

Identify top traffic channels that drive growth for persol.comand discover how performance of traffic channels has changed over time.

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persol.com Google Ads spend

Evaluate persol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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persol.com devices

Review persol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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persol.com top markets

Explore persol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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persol.com country & global rank

Assess the ranking of persol.com among other retailers within its primary country and worldwide.

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