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Jan 2026
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Home/Insights/Retailers/diffeyewear.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for diffeyewear.comdiffeyewear.com

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799.4K
Revenue
Jan 26
606.5K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Diffeyewear.com is a website that offers a variety of eyewear products. They offer sunglasses, glasses, and blue light glasses. The products are available for both men and women, and they come in various styles, including trendy, vintage, and classic designs. The website provides options for purchasing prescription lenses as well.

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diffeyewear.com Annual Revenue and Growth

diffeyewear.com's annual sales on its online store amounted to $11.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$11.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
diffeyewear.com revenue by year

diffeyewear.com's monthly revenueOVER TIME
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Over the past three months, diffeyewear.com revenue has experienced growth of 15%, compared to the preceding three months.

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diffeyewear.com revenue growth for last six months
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OVERVIEW
In January 2026, diffeyewear.com generated $799,434 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $51,477, yet trailing behind industry leader ulta.com’s $104,496,353. The website achieved a conversion rate of 1.00-1.50%, below the category's high of 4.7% but above the low of 1.19%. Its average order value (AOV) ranged from $100 to $125, compared to a high of $194 and a low of $45 in the industry. With 606,478 sessions, diffeyewear.com exceeded the median of 22,631 but fell short of ulta.com's 47,691,438 sessions, highlighting its strong but growing presence.
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diffeyewear.com competitors

In January 2026, diffeyewear.com generated a revenue of $799,434 with 6,695 transactions and 606,478 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, yesglasses.com outperformed Diff Eyewear with a revenue of $959,650 from 12,082 transactions and 773,740 sessions, showing a higher AOV of $75-100 and a better conversion rate of 1.50-2.00%. On the other end of the spectrum, sojosvision.com had significantly lower revenue at $14,394, with only 109 transactions and 26,341 sessions, with an AOV of $125-150 but a low conversion rate of 0.00-0.50%. eyebuydirect.com stands out as a strong competitor with a revenue of $32,318,273, 258,502 transactions, and 5,176,865 sessions, showcasing a high AOV of $125-150 and an impressive conversion rate of 4.50-5.00%. Overall, while Diff Eyewear falls behind in revenue compared to some competitors, it maintains a solid conversion rate within the industry average.

yesglasses.com screenshot
#1 yesglasses.com
959.7K
Revenue
773.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
payneglasses.com screenshot
#2 payneglasses.com
2.3M
Revenue
732.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sojosvision.com screenshot
#3 sojosvision.com
14.4K
Revenue
26.3K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
eyebuydirect.com screenshot
#4 eyebuydirect.com
32.3M
Revenue
5.2M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
peepers.com screenshot
#5 peepers.com
515.8K
Revenue
222K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
diffeyewear.com vs top market performers
diffeyewear.com
top retailers
conversion rate vs average order value for diffeyewear.com and its competitors
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Revenue share by device at diffeyewear.com

In January large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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diffeyewear.com channels

Identify top traffic channels that drive growth for diffeyewear.comand discover how performance of traffic channels has changed over time.

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diffeyewear.com Google Ads spend

Evaluate diffeyewear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffeyewear.com devices

Review diffeyewear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffeyewear.com top markets

Explore diffeyewear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffeyewear.com country & global rank

Assess the ranking of diffeyewear.com among other retailers within its primary country and worldwide.

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