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Sep 2025
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Home/Insights/Retailers/diffeyewear.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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703.8K
Revenue
Sep 25
495K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Diffeyewear.com is a website that offers a variety of eyewear products. They offer sunglasses, glasses, and blue light glasses. The products are available for both men and women, and they come in various styles, including trendy, vintage, and classic designs. The website provides options for purchasing prescription lenses as well.

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diffeyewear.com Annual Revenue and Growth

diffeyewear.com's annual sales on its online store amounted to $10.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.9M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
diffeyewear.com revenue by year

diffeyewear.com's monthly revenueOVER TIME
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Over the past three months, diffeyewear.com revenue has experienced decline of 25%, compared to the preceding three months.

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diffeyewear.com revenue decline for last six months
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OVERVIEW
In September 2025, diffeyewear.com generated $703,793 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, but still far behind the leader, ulta.com with $93,223,020. The site achieved a conversion rate between 1.00-1.50%, slightly below the high of 4.54% and above the low of 1.08%. With an average order value (AOV) of $100-125, it remains below the high of $203 while exceeding the low of $47. The site attracted 495,003 sessions, substantially higher than the median of 18,928, yet dwarfed by sephora.com's impressive 45,764,193 sessions.
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diffeyewear.com competitors

In September 2025, diffeyewear.com reported a revenue of $703,793 with 5,956 transactions and 495,003 sessions. Their average order value (AOV) ranges between $100-125, and their conversion rate falls between 1.00-1.50%. Comparing this data to its competitors, yesglasses.com generated $553,811 in revenue with 7,123 transactions and 437,915 sessions, boasting a higher conversion rate of 1.50-2.00%. payneglasses.com outperformed diffeyewear.com with $1,553,122 in revenue, 16,154 transactions, and 655,252 sessions, with a conversion rate of 2.00-2.50%. eyebuydirect.com stood out with a significant revenue of $25,569,600, 202,148 transactions, and 4,448,483 sessions, achieving a conversion rate of 4.50-5.00%. In contrast, sojosvision.com and peepers.com lagged behind diffeyewear.com in terms of revenue, transactions, and conversion rate.

yesglasses.com screenshot
#1 yesglasses.com
553.8K
Revenue
437.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
payneglasses.com screenshot
#2 payneglasses.com
1.6M
Revenue
655.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
sojosvision.com screenshot
#3 sojosvision.com
13K
Revenue
40.1K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
eyebuydirect.com screenshot
#4 eyebuydirect.com
25.6M
Revenue
4.4M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
peepers.com screenshot
#5 peepers.com
349.7K
Revenue
174K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
diffeyewear.com vs top market performers
diffeyewear.com
top retailers
conversion rate vs average order value for diffeyewear.com and its competitors
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Revenue share by device at diffeyewear.com

In September large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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diffeyewear.com channels

Identify top traffic channels that drive growth for diffeyewear.comand discover how performance of traffic channels has changed over time.

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diffeyewear.com Google Ads spend

Evaluate diffeyewear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffeyewear.com devices

Review diffeyewear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffeyewear.com top markets

Explore diffeyewear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffeyewear.com country & global rank

Assess the ranking of diffeyewear.com among other retailers within its primary country and worldwide.

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