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Dec 2025
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Home/Insights/Retailers/diffeyewear.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for diffeyewear.comdiffeyewear.com

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900.7K
Revenue
Dec 25
588.6K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Diffeyewear.com is a website that offers a variety of eyewear products. They offer sunglasses, glasses, and blue light glasses. The products are available for both men and women, and they come in various styles, including trendy, vintage, and classic designs. The website provides options for purchasing prescription lenses as well.

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diffeyewear.com Annual Revenue and Growth

diffeyewear.com's annual sales on its online store amounted to $10.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.9M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
diffeyewear.com revenue by year

diffeyewear.com's monthly revenueOVER TIME
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Over the past three months, diffeyewear.com revenue has experienced growth of 2.3%, compared to the preceding three months.

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diffeyewear.com revenue growth for last six months
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OVERVIEW
In December 2025, diffeyewear.com achieved impressive online sales revenue of $900,720, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, though still distant from ulta.com's $152,769,917. The website's conversion rate ranged from 1.00-1.50%, slightly below the high benchmark of 4.87% and just above the low end of 1.29%. With an average order value (AOV) of $100-125, diffeyewear.com fell short of the industry high of $191, yet surpassed the low of $45. The site garnered 588,650 sessions, far exceeding the median of 23,270, but well behind sephora.com's leading 76,213,109 sessions.
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diffeyewear.com competitors

In December 2025, diffeyewear.com had a revenue of $900,720 with 7,628 transactions and 588,650 sessions. Their average order value (AOV) ranged from $100 to $125, and they had a conversion rate of 1.00-1.50%. Comparing them to their competitors, yesglasses.com had a revenue of $824,525 with 10,455 transactions and 614,229 sessions, a lower AOV of $75-100, but a slightly higher conversion rate of 1.50-2.00%. On the other hand, payneglasses.com outperformed diffeyewear.com with a revenue of $1,622,208, 17,577 transactions, and 469,554 sessions. They had a similar AOV of $75-100 but a much higher conversion rate of 3.50-4.00%. When looking at sojosvision.com, eyebuydirect.com, and peepers.com, diffeyewear.com falls in the middle in terms of revenue, transactions, sessions, AOV, and conversion rate among its competitors.

yesglasses.com screenshot
#1 yesglasses.com
824.5K
Revenue
614.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
payneglasses.com screenshot
#2 payneglasses.com
1.6M
Revenue
469.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
sojosvision.com screenshot
#3 sojosvision.com
16.6K
Revenue
29.7K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
eyebuydirect.com screenshot
#4 eyebuydirect.com
28.7M
Revenue
4.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
peepers.com screenshot
#5 peepers.com
464.9K
Revenue
240.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
diffeyewear.com vs top market performers
diffeyewear.com
top retailers
conversion rate vs average order value for diffeyewear.com and its competitors
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Revenue share by device at diffeyewear.com

In December large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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diffeyewear.com channels

Identify top traffic channels that drive growth for diffeyewear.comand discover how performance of traffic channels has changed over time.

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diffeyewear.com Google Ads spend

Evaluate diffeyewear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffeyewear.com devices

Review diffeyewear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffeyewear.com top markets

Explore diffeyewear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffeyewear.com country & global rank

Assess the ranking of diffeyewear.com among other retailers within its primary country and worldwide.

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