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Nov 2025
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Home/Insights/Retailers/diffeyewear.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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888K
Revenue
Nov 25
493.1K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Diffeyewear.com is a website that offers a variety of eyewear products. They offer sunglasses, glasses, and blue light glasses. The products are available for both men and women, and they come in various styles, including trendy, vintage, and classic designs. The website provides options for purchasing prescription lenses as well.

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diffeyewear.com Annual Revenue and Growth

diffeyewear.com's annual sales on its online store amounted to $10.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.9M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
diffeyewear.com revenue by year

diffeyewear.com's monthly revenueOVER TIME
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Over the past three months, diffeyewear.com revenue has experienced decline of 16%, compared to the preceding three months.

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diffeyewear.com revenue decline for last six months
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OVERVIEW
In November 2025, diffeyewear.com generated $888,037 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, while achieving a conversion rate between 1.00-1.50%, below the industry high of 5.32%. Their average order value (AOV) ranged from $100-125, trailing behind the sector's high of $204, and attracted 493,115 sessions, markedly higher than the median of 19,748 but far from sephora.com's 76,114,809 sessions, indicating a strong presence in a competitive market.
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diffeyewear.com competitors

In November 2025, Diff Eyewear's revenue of $888,037 with 7,400 transactions and 493,115 sessions falls between its competitors. yesglasses.com had a revenue of $634,476 with 7,847 transactions and 565,016 sessions, showing a similar number of transactions but with slightly lower revenue. Payne Glasses had the highest revenue at $1,623,634 with 16,747 transactions and 468,294 sessions, indicating a strong performance in terms of revenue. Sojos Vision had the lowest revenue at $15,544 with 115 transactions and 27,884 sessions, suggesting a much smaller scale compared to the other competitors. Eyebuy Direct led in revenue with $32,150,627, 256,547 transactions, and 5,135,932 sessions, indicating a high level of success in all domains. peepers.com had a revenue of $558,879 with 8,696 transactions and 302,282 sessions, falling below Diff Eyewear in terms of revenue and sessions.

yesglasses.com screenshot
#1 yesglasses.com
634.5K
Revenue
565K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
payneglasses.com screenshot
#2 payneglasses.com
1.6M
Revenue
468.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
sojosvision.com screenshot
#3 sojosvision.com
15.5K
Revenue
27.9K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
eyebuydirect.com screenshot
#4 eyebuydirect.com
32.2M
Revenue
5.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
peepers.com screenshot
#5 peepers.com
558.9K
Revenue
302.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
diffeyewear.com vs top market performers
diffeyewear.com
top retailers
conversion rate vs average order value for diffeyewear.com and its competitors
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Revenue share by device at diffeyewear.com

In November large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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diffeyewear.com channels

Identify top traffic channels that drive growth for diffeyewear.comand discover how performance of traffic channels has changed over time.

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diffeyewear.com Google Ads spend

Evaluate diffeyewear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffeyewear.com devices

Review diffeyewear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffeyewear.com top markets

Explore diffeyewear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffeyewear.com country & global rank

Assess the ranking of diffeyewear.com among other retailers within its primary country and worldwide.

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