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May 2025
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Home/Insights/Retailers/diffeyewear.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.1M
Revenue
496.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Diffeyewear.com is a website that offers a variety of eyewear products. They offer sunglasses, glasses, and blue light glasses. The products are available for both men and women, and they come in various styles, including trendy, vintage, and classic designs. The website provides options for purchasing prescription lenses as well.

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diffeyewear.com's revenueOVER TIME
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Over the past three months, diffeyewear.com revenue has experienced growth of 20%, compared to the preceding three months.

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diffeyewear.com revenue growth for last six months
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OVERVIEW
In May 2025, diffeyewear.com, a BEAUTY AND COSMETICS industry player, recorded online sales revenue of $1,108,330, surpassing the median revenue of $46,882. Their conversion rate stood at 1.50-2.00%, falling short of the high of 4.51% but exceeding the low of 1.17%. The average order value (AOV) ranged from $125-150, compared to the high of $213 and the low of $53 in the industry. With 496,784 sessions, they trailed behind sephora.com, which amassed 38,510,361 sessions. Nevertheless, diffeyewear.com outperformed the median of 19,997 sessions in the BEAUTY AND COSMETICS category.
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diffeyewear.com competitors

In May 2025, diffeyewear.com reported a revenue of $1,108,330 with 7,859 transactions and 496,784 sessions, boasting an average order value (AOV) between $125-150 and a conversion rate of 1.50-2.00%. In comparison, eyebuydirect.com outperformed with a revenue of $20,754,157, 158,400 transactions, and 4,558,180 sessions. Despite having a similar AOV and higher conversion rate of 3.00-3.50%, eyebuydirect.com attracted significantly more traffic and generated much higher revenue. payneglasses.com and yesglasses.com also surpassed diffeyewear.com in terms of revenue, transactions, and sessions. However, diffeyewear.com showed better performance compared to sojosvision.com and peepers.com in terms of revenue, transactions, and sessions, with all three having a similar AOV range. Overall, diffeyewear.com falls behind its competitors in terms of revenue, transactions, and sessions but maintains a competitive AOV and conversion rate.

yesglasses.com screenshot
#1 yesglasses.com
739.5K
Revenue
514.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
payneglasses.com screenshot
#2 payneglasses.com
1.2M
Revenue
474.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sojosvision.com screenshot
#3 sojosvision.com
13.2K
Revenue
27.7K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
eyebuydirect.com screenshot
#4 eyebuydirect.com
20.8M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
peepers.com screenshot
#5 peepers.com
336.7K
Revenue
171.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
diffeyewear.com vs top market performers
diffeyewear.com
top retailers
conversion rate vs average order value for diffeyewear.com and its competitors
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Revenue share by device at diffeyewear.com

In May large majority of sales on diffeyewear.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In May large majority of sales on diffeyewear.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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brands overtime comparison

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diffeyewear.com channels

Identify top traffic channels that drive growth for diffeyewear.comand discover how performance of traffic channels has changed over time.

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diffeyewear.com Google Ads spend

Evaluate diffeyewear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffeyewear.com devices

Review diffeyewear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffeyewear.com top markets

Explore diffeyewear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffeyewear.com country & global rank

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