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Oct 2025
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Home/Insights/Retailers/diffeyewear.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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765.3K
Revenue
Oct 25
415.9K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Diffeyewear.com is a website that offers a variety of eyewear products. They offer sunglasses, glasses, and blue light glasses. The products are available for both men and women, and they come in various styles, including trendy, vintage, and classic designs. The website provides options for purchasing prescription lenses as well.

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diffeyewear.com Annual Revenue and Growth

diffeyewear.com's annual sales on its online store amounted to $10.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.9M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
diffeyewear.com revenue by year

diffeyewear.com's monthly revenueOVER TIME
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Over the past three months, diffeyewear.com revenue has experienced decline of 27%, compared to the preceding three months.

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diffeyewear.com revenue decline for last six months
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OVERVIEW
In October 2025, diffeyewear.com generated $765,293 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, with a conversion rate between 1.50-2.00%, below the high of 4.65%. Their average order value (AOV) ranged from $100-125, lower than the high of $202, with 415,925 sessions, well above the median of 18,156 but dwarfed by sephora.com's 49,510,502 sessions, highlighting diffeyewear's solid performance in a competitive market.
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diffeyewear.com competitors

In October 2025, diffeyewear.com generated $765,293 in revenue from 6,496 transactions with 415,925 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. In comparison, yesglasses.com earned $579,740 from 7,251 transactions and 517,566 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. payneglasses.com outperformed with revenue of $1,604,599 from 16,558 transactions and 550,694 sessions, a $75-100 AOV, and a conversion rate of 3.00-3.50%. sojosvision.com lagged behind significantly, earning only $20,644 from 165 transactions and 36,813 sessions, with an AOV of $125-150 and a low conversion rate of 0.00-0.50%. eyebuydirect.com led the pack with $26,985,669 in revenue from 216,027 transactions and 4,605,440 sessions, showcasing a $100-125 AOV and a high conversion rate of 4.50-5.00%. peepers.com fell in the middle with $394,369 revenue from 6,338 transactions and 240,404 sessions, a $50-75 AOV, and a conversion rate of 2.50-3.00%.

yesglasses.com screenshot
#1 yesglasses.com
579.7K
Revenue
517.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
payneglasses.com screenshot
#2 payneglasses.com
1.6M
Revenue
550.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sojosvision.com screenshot
#3 sojosvision.com
20.6K
Revenue
36.8K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
eyebuydirect.com screenshot
#4 eyebuydirect.com
27M
Revenue
4.6M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
peepers.com screenshot
#5 peepers.com
394.4K
Revenue
240.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
diffeyewear.com vs top market performers
diffeyewear.com
top retailers
conversion rate vs average order value for diffeyewear.com and its competitors
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Revenue share by device at diffeyewear.com

In October large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on diffeyewear.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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diffeyewear.com channels

Identify top traffic channels that drive growth for diffeyewear.comand discover how performance of traffic channels has changed over time.

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diffeyewear.com Google Ads spend

Evaluate diffeyewear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diffeyewear.com devices

Review diffeyewear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diffeyewear.com top markets

Explore diffeyewear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diffeyewear.com country & global rank

Assess the ranking of diffeyewear.com among other retailers within its primary country and worldwide.

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