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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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661.2K
Revenue
Sep 25
192.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Obagi.com is an online platform that offers a wide range of skincare products. Their inventory consists of various dermatologist-tested creams, serums, cleansers, and treatments targeting diverse skin concerns. Additionally, the website provides detailed product information and resources to assist users in making informed choices for their skincare needs.

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obagi.com Annual Revenue and Growth

obagi.com's annual sales on its online store amounted to $6.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.8M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
obagi.com revenue by year

obagi.com's monthly revenueOVER TIME
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Over the past three months, obagi.com revenue has experienced decline of 0.27%, compared to the preceding three months.

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obagi.com revenue decline for last six months
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OVERVIEW
In September 2025, obagi.com generated $661,245 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, but still far from ulta.com’s $93,223,020. The site achieved a conversion rate of 2.50-3.00%, below the industry high of 4.54% yet above the low of 1.08%. With an average order value (AOV) ranging from $125-150, obagi.com is also positioned below the high AOV of $203 but above the low of $47. The site attracted 192,863 sessions, outperforming the industry median of 18,928 but lagging significantly behind sephora.com’s 45,764,193 sessions.
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obagi.com competitors

In September 2025, obagi.com reported a revenue of $661,245 with 4,836 transactions and 192,863 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, we see that obagi.com falls behind zoskinhealth.com in terms of revenue, transactions, and sessions, but their AOV and conversion rate are on par. However, obagi.com outperforms healthyglowskinstore.com and renewskinsolutions.com in all aspects, showcasing its dominance in the market. dermavenue.com and apothecarie.com surpass obagi.com in revenue and transactions, but their AOV and conversion rates are higher, indicating that obagi.com may have a more efficient and cost-effective business model. Overall, obagi.com remains competitive within the skincare industry, holding its own against both smaller and larger players in the market.

healthyglowskinstore.com screenshot
#1 healthyglowskinstore.com
8.6K
Revenue
2.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
dermavenue.com screenshot
#2 dermavenue.com
163.1K
Revenue
21.8K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
apothecarie.com screenshot
#3 apothecarie.com
74K
Revenue
7.9K
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
renewskinsolutions.com screenshot
#4 renewskinsolutions.com
5.8K
Revenue
4.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
zoskinhealth.com screenshot
#5 zoskinhealth.com
584.3K
Revenue
258.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
obagi.com vs top market performers
obagi.com
top retailers
conversion rate vs average order value for obagi.com and its competitors
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Revenue share by device at obagi.com

In September large majority of sales on obagi.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on obagi.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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obagi.com channels

Identify top traffic channels that drive growth for obagi.comand discover how performance of traffic channels has changed over time.

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obagi.com Google Ads spend

Evaluate obagi.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obagi.com devices

Review obagi.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obagi.com top markets

Explore obagi.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obagi.com country & global rank

Assess the ranking of obagi.com among other retailers within its primary country and worldwide.

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