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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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1.1M
Revenue
698.8K
Sessions
0.5-1.0%
Conversion rate
$225-250
Average order value
Online only revenue for newbeauty.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

NewBeauty is the ultimate resource redefining the beauty space with its trend-driven approach—education powered with innovation. Filled with NewBeauty editors’ trusted voices, we provide the most shareable, breaking beauty trends, original reporting and product must-haves.

newbeauty.com’s revenueOVER TIME
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Over the past three months, newbeauty.com revenue has experienced decline of 12%, compared to the preceding three months.

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newbeauty.com revenue decline for last six months
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OVERVIEW
newbeauty.com's August 2024 performance metrics include online sales revenue of $1,063,662 (median: $55,432), conversion rate of 0.50-1.00% (high: 4.4%, low: 1.36%), AOV of $225-250 (high: $186, low: $48), and sessions totaling 698,836 (median: 24,118). The top online store in the BEAUTY AND COSMETICS industry is ulta.com with $83,234,865 in revenue and sephora.com with 40,912,844 sessions.
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newbeauty.com competitors

When comparing newbeauty.com to its competitors in the beauty industry, it is evident that newbeauty.com lags behind in terms of revenue and sessions but excels in conversion rate. sephora.com leads the pack with a significantly higher revenue of $52,437,404 and a massive number of sessions at 40,912,844. L'orealparisusa.com falls in the middle with a revenue of $1,247,469 and a decent number of sessions at 1,795,013. functionofbeauty.com trails behind newbeauty.com with a revenue of $389,526 but boasts a high conversion rate of 2.00-2.50%. While newbeauty.com may not generate the highest revenue or have the most sessions compared to its competitors, its strength lies in its impressive conversion rate of 0.50-1.00%, showcasing its ability to effectively turn sessions into transactions.

#1 sephora.com
52.4M
Revenue
40.9M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#2 functionofbeauty.com
389.5K
Revenue
283.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 lorealparisusa.com
1.2M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
newbeauty.com vs top market performers
newbeauty.com
top retailers
conversion rate vs average order value for newbeauty.com and its competitors
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newbeauty.com brandsby revenue

1
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brands overtime comparison

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newbeauty.com channels

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newbeauty.com Google Ads spend

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newbeauty.com devices

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newbeauty.com top markets

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newbeauty.com country & global rank

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