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Jul 2025
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Home/Insights/Retailers/necessaire.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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525K
Revenue
184.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
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Necessaire.com is an e-commerce platform that offers a wide range of personal care and wellness products. Their inventory includes body washes, lotions, serums, and more. Customers can find items focusing on clean ingredients and sustainability. The website also provides information about each products benefits, usage, and key ingredients.

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necessaire.com's revenueOVER TIME
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Over the past three months, necessaire.com revenue has experienced decline of 1.1%, compared to the preceding three months.

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necessaire.com revenue decline for last six months
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OVERVIEW
In July 2025, necessaire.com in the BEAUTY AND COSMETICS industry had online sales revenue of $525,006, with a median revenue of $48,182. The conversion rate was 3.50-4.00%, while the highest in the industry was 4.31% and the lowest was 1.0%. The average order value (AOV) ranged from $50-75, with the highest at $211 and the lowest at $51. The website had 184,388 sessions, compared to the highest of 41,064,568 from sephora.com and a median of 20,909 sessions in the industry.
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necessaire.com competitors

In July 2025, necessaire.com generated $525,006 in revenue from 7,365 transactions and 184,388 sessions, with an Average Order Value (AOV) ranging from $50-75 and a conversion rate of 3.50-4.00%. When comparing necessaire.com to its competitors, violetgrey.com stood out with a higher revenue of $771,059 from 2,711 transactions and 89,151 sessions, boasting an AOV of $275-300 and a conversion rate of 3.00-3.50%. In contrast, africanbotanics.com lagged behind with $73,463 in revenue from 282 transactions and 10,088 sessions, with an AOV of $250-275 and a conversion rate of 2.50-3.00%. Among these competitors, helloseen.com closely matched necessaire.com in revenue, transactions, and sessions, but with a slightly higher conversion rate of 4.00-4.50%.

violetgrey.com screenshot
#1 violetgrey.com
771.1K
Revenue
89.2K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
shen-beauty.com screenshot
#2 shen-beauty.com
6.7K
Revenue
1.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
joannaczech.com screenshot
#3 joannaczech.com
183K
Revenue
23.8K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
thedetoxmarket.com screenshot
#4 thedetoxmarket.com
632.2K
Revenue
147.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
africanbotanics.com screenshot
#5 africanbotanics.com
73.5K
Revenue
10.1K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
necessaire.com vs top market performers
necessaire.com
top retailers
conversion rate vs average order value for necessaire.com and its competitors
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Revenue share by device at necessaire.com

In July large majority of sales on necessaire.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on necessaire.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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necessaire.com channels

Identify top traffic channels that drive growth for necessaire.comand discover how performance of traffic channels has changed over time.

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necessaire.com Google Ads spend

Evaluate necessaire.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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necessaire.com devices

Review necessaire.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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necessaire.com top markets

Explore necessaire.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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necessaire.com country & global rank

Assess the ranking of necessaire.com among other retailers within its primary country and worldwide.

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