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Nov 2025
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Home/Insights/Retailers/bathingculture.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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37.7K
Revenue
Nov 25
12.5K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Bathing Culture is a website offering personal care products that emphasize sustainability. The website sells a wide range of environmentally-conscious bath and body essentials like soap, body wash, and accessories. They focus on promoting ethical manufacturing practices and the use of plant-based ingredients, aiming to reduce plastic waste.

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bathingculture.com Annual Revenue and Growth

bathingculture.com's annual sales on its online store amounted to $386.7K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$386.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bathingculture.com revenue by year

bathingculture.com's monthly revenueOVER TIME
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Over the past three months, bathingculture.com revenue has experienced decline of 19%, compared to the preceding three months.

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bathingculture.com revenue decline for last six months
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OVERVIEW
In November 2025, bathingculture.com generated $37,730 in online sales, falling below the BEAUTY AND COSMETICS median of $52,547; with a conversion rate of 2.50-3.00%, it is positioned near the lower end of the industry range, which tops at 5.32%. The average order value (AOV) stands at $100-125, compared to a high of $204, while the site attracted 12,475 sessions, significantly lower than the median of 19,748 in its category. This performance underscores the challenges bathingculture.com faces against larger competitors like ulta.com, which achieved revenue of $145,643,880.
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bathingculture.com competitors

In November 2025, Bathing Culture outperformed its competitors in terms of revenue, with $37,730 compared to My Myro's $32,702, Fillaree's $16,940, seeker.earth's $14,033, and Altiplano's $3,637. Bathing Culture also had the highest number of transactions at 328, followed by My Myro with 231 and seeker.earth with 96. In terms of sessions, Bathing Culture had 12,475, which was higher than My Myro's 4,801 and seeker.earth's 4,711. However, Bathing Culture's average order value (AOV) was in the middle range at $100-$125, whereas My Myro and seeker.earth had AOVs of $125-$150. Bathing Culture had a conversion rate of 2.50-3.00%, while My Myro and Fillaree had higher conversion rates of 4.50-5.00%. Overall, Bathing Culture performed well against its competitors but had room for improvement in AOV and conversion rate metrics.

mymyro.com screenshot
#1 mymyro.com
32.7K
Revenue
4.8K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
fillaree.com screenshot
#2 fillaree.com
16.9K
Revenue
3K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
forkandmelon.com screenshot
#3 forkandmelon.com
9.5K
Revenue
6.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
seeker.earth screenshot
#4 seeker.earth
14K
Revenue
4.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
altiplano.com screenshot
#5 altiplano.com
3.6K
Revenue
4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
bathingculture.com vs top market performers
bathingculture.com
top retailers
conversion rate vs average order value for bathingculture.com and its competitors
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Revenue share by device at bathingculture.com

In November large majority of sales on bathingculture.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bathingculture.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bathingculture.com channels

Identify top traffic channels that drive growth for bathingculture.comand discover how performance of traffic channels has changed over time.

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bathingculture.com Google Ads spend

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bathingculture.com devices

Review bathingculture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathingculture.com top markets

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bathingculture.com country & global rank

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