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Apr 2026
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Home/Insights/Retailers/bathingculture.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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26.3K
Revenue
Apr 26
15.4K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Bathing Culture is a website offering personal care products that emphasize sustainability. The website sells a wide range of environmentally-conscious bath and body essentials like soap, body wash, and accessories. They focus on promoting ethical manufacturing practices and the use of plant-based ingredients, aiming to reduce plastic waste.

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bathingculture.com Annual Revenue and Growth

bathingculture.com's annual sales on its online store amounted to $391.5K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$391.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathingculture.com revenue by year

bathingculture.com's monthly revenueOVER TIME
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Over the past three months, bathingculture.com revenue has experienced decline of 20%, compared to the preceding three months.

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bathingculture.com revenue decline for last six months
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OVERVIEW
In April 2026, bathingculture.com generated $26,312 in online sales, below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 1.50-2.00%, trailing the high of 4.38%. Its average order value (AOV) ranged from $100-125, significantly lower than the industry high of $195, and it recorded 15,403 sessions, which is also under the median of 20,819 in the category, contrasting sharply with sephora.com's 84,653,344 sessions and $117,760,640 revenue, highlighting the competitive challenges faced by bathingculture.com in the thriving beauty market.
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bathingculture.com competitors

In April 2026, bathingculture.com outperformed its competitors with a revenue of $26,312 from 15,403 sessions, achieving a conversion rate of 1.50-2.00%. In contrast, mymyro.com generated $17,342 from 2,755 sessions, boasting a higher conversion rate of 4.50-5.00% but with fewer total transactions at 127. fillaree.com trailed with $11,443 and an average order value (AOV) of $100-125, yielding a conversion rate of 4.00-4.50% from 2,325 sessions. forkandmelon.com and seeker.earth earned $3,715 and $4,628, respectively, with similar AOVs and lower conversion rates of 2.00-2.50% and 1.50-2.00%. altiplano.com finished with the lowest revenue at $3,586 and a conversion rate of 1.00-1.50%. Overall, while bathingculture.com leads in revenue, competitors like mymyro.com excel in conversion efficiency.

mymyro.com screenshot
#1 mymyro.com
17.3K
Revenue
2.8K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
fillaree.com screenshot
#2 fillaree.com
11.4K
Revenue
2.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
forkandmelon.com screenshot
#3 forkandmelon.com
3.7K
Revenue
2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
seeker.earth screenshot
#4 seeker.earth
4.6K
Revenue
2.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
altiplano.com screenshot
#5 altiplano.com
3.6K
Revenue
3.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
bathingculture.com vs top market performers
bathingculture.com
top retailers
conversion rate vs average order value for bathingculture.com and its competitors
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Revenue share by device at bathingculture.com

In April large majority of sales on bathingculture.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bathingculture.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bathingculture.com channels

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bathingculture.com Google Ads spend

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bathingculture.com devices

Review bathingculture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathingculture.com top markets

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bathingculture.com country & global rank

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