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Mar 2026
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Home/Insights/Retailers/bathingculture.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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28.8K
Revenue
Mar 26
15.5K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Bathing Culture is a website offering personal care products that emphasize sustainability. The website sells a wide range of environmentally-conscious bath and body essentials like soap, body wash, and accessories. They focus on promoting ethical manufacturing practices and the use of plant-based ingredients, aiming to reduce plastic waste.

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bathingculture.com Annual Revenue and Growth

bathingculture.com's annual sales on its online store amounted to $391.5K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$391.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathingculture.com revenue by year

bathingculture.com's monthly revenueOVER TIME
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Over the past three months, bathingculture.com revenue has experienced decline of 6.4%, compared to the preceding three months.

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bathingculture.com revenue decline for last six months
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OVERVIEW
In March 2026, bathingculture.com reported online sales revenue of $28,809, notably lower than the BEAUTY AND COSMETICS median of $47,335, while the highest competitor, ulta.com, achieved over $100 million. The site’s conversion rate ranged from 1.00-1.50%, below the high benchmark of 4.7% and above the low of 1.2%. Bathing Culture’s average order value (AOV) stood at $125-150, under the category's high of $190 and above the low of $45. Additionally, it garnered 15,455 sessions, significantly trailing the median of 20,520 and far behind the top performer, sephora.com, with over 60 million sessions.
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bathingculture.com competitors

In March 2026, bathingculture.com outperformed its competitors in terms of revenue, generating $28,809. In comparison, mymyro.com generated $9,704, fillaree.com generated $11,735, forkandmelon.com generated $3,216, seeker.earth generated $6,313, and altiplano.com generated $4,121. bathingculture.com also had the highest number of transactions at 213, followed by fillaree.com with 100 transactions. In terms of sessions, bathingculture.com had 15,455 sessions, whereas altiplano.com had the most sessions at 4,279. The average order value (AOV) for bathingculture.com ranged from $125-$150, while mymyro.com had the highest AOV at $150-$175. Despite the tough competition, bathingculture.com maintained a competitive conversion rate of 1.00-1.50%, similar to that of altiplano.com. Overall, bathingculture.com showcased strong performance across various metrics compared to its competitors in the online bathing products industry.

mymyro.com screenshot
#1 mymyro.com
9.7K
Revenue
1.2K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
fillaree.com screenshot
#2 fillaree.com
11.7K
Revenue
2.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
forkandmelon.com screenshot
#3 forkandmelon.com
3.2K
Revenue
1.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
seeker.earth screenshot
#4 seeker.earth
6.3K
Revenue
3.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
altiplano.com screenshot
#5 altiplano.com
4.1K
Revenue
4.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
bathingculture.com vs top market performers
bathingculture.com
top retailers
conversion rate vs average order value for bathingculture.com and its competitors
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Revenue share by device at bathingculture.com

In March large majority of sales on bathingculture.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on bathingculture.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bathingculture.com channels

Identify top traffic channels that drive growth for bathingculture.comand discover how performance of traffic channels has changed over time.

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bathingculture.com Google Ads spend

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bathingculture.com devices

Review bathingculture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathingculture.com top markets

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bathingculture.com country & global rank

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