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Jul 2025
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Home/Insights/Retailers/bathingculture.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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36.3K
Revenue
16.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Bathing Culture is a website offering personal care products that emphasize sustainability. The website sells a wide range of environmentally-conscious bath and body essentials like soap, body wash, and accessories. They focus on promoting ethical manufacturing practices and the use of plant-based ingredients, aiming to reduce plastic waste.

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bathingculture.com's revenueOVER TIME
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Over the past three months, bathingculture.com revenue has experienced decline of 11%, compared to the preceding three months.

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bathingculture.com revenue decline for last six months
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OVERVIEW
bathingculture.com's performance metrics for July 2025 in the BEAUTY AND COSMETICS industry: online sales revenue $36,348 (median $48,182), conversion rate 1.50-2.00% (high 4.31%, low 1.0%), AOV $100-125 (high $211, low $51), sessions 16,523 (median 20,909). Leading online store in the category: themancompany.com with $113,233,299 revenue and sephora.com with 41,064,568 sessions.
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bathingculture.com competitors

In July 2025, bathingculture.com generated $36,348 in revenue from 310 transactions with 16,523 sessions, boasting an Average Order Value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, mymyro.com stands out with $76,224 in revenue from 493 transactions, 10,798 sessions, an AOV of $150-175, and a high conversion rate of 4.50-5.00%. fillaree.com follows closely behind with $71,276 in revenue from 409 transactions, 10,505 sessions, an AOV of $150-175, and a conversion rate of 3.50-4.00%. In contrast, forkandmelon.com trails with $4,601 in revenue from 59 transactions, 2,290 sessions, an AOV of $75-100, and a conversion rate of 2.50-3.00%. seeker.earth and alitplano.com also fall behind in revenue, transactions, and conversion rates compared to bathingculture.com and its top competitors.

mymyro.com screenshot
#1 mymyro.com
76.2K
Revenue
10.8K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
fillaree.com screenshot
#2 fillaree.com
71.3K
Revenue
10.5K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
forkandmelon.com screenshot
#3 forkandmelon.com
4.6K
Revenue
2.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
seeker.earth screenshot
#4 seeker.earth
13.6K
Revenue
3.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
altiplano.com screenshot
#5 altiplano.com
5K
Revenue
4.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bathingculture.com vs top market performers
bathingculture.com
top retailers
conversion rate vs average order value for bathingculture.com and its competitors
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Revenue share by device at bathingculture.com

In July large majority of sales on bathingculture.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bathingculture.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bathingculture.com channels

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bathingculture.com Google Ads spend

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bathingculture.com devices

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bathingculture.com top markets

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bathingculture.com country & global rank

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