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May 2025
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Home/Insights/Retailers/bathingculture.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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32.5K
Revenue
16K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Bathing Culture is a website offering personal care products that emphasize sustainability. The website sells a wide range of environmentally-conscious bath and body essentials like soap, body wash, and accessories. They focus on promoting ethical manufacturing practices and the use of plant-based ingredients, aiming to reduce plastic waste.

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bathingculture.com's revenueOVER TIME
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Over the past three months, bathingculture.com revenue has experienced decline of 3.7%, compared to the preceding three months.

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bathingculture.com revenue decline for last six months
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OVERVIEW
In May 2025, bathingculture.com in the BEAUTY AND COSMETICS industry had a revenue of $32,462 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $125-150. This online store received 16,004 sessions, while the highest sessions in the category came from sephora.com with 38,510,361. The median revenue in the industry was $46,882, with the largest online store being ulta.com at $96,002,620. The highest conversion rate in the industry was 4.51% and the highest AOV was $213, while the lowest conversion rate was 1.17% and the lowest AOV was $53.
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bathingculture.com competitors

In May 2025, bathingculture.com stood out among its competitors in several key metrics. While bathingculture.com generated a revenue of $32,462 from 257 transactions and 16,004 sessions with an average order value (AOV) of $125-$150 and a conversion rate of 1.50-2.00%, its closest competitor mymyro.com surpassed in revenue with $40,364 but had fewer transactions and sessions. fillaree.com also had a higher conversion rate at 3.50-4.00% with a revenue of $12,517. seeker.earth had a similar AOV and conversion rate but lower revenue. forkandmelon.com and altiplano.com lagged behind in revenue, transactions, sessions, AOV, and conversion rate compared to bathingculture.com and the other competitors. bathingculture.com excelled in revenue generation and attracting sessions, maintaining a competitive AOV, but lagged slightly behind in conversion rate compared to mymyro.com and fillaree.com.

mymyro.com screenshot
#1 mymyro.com
40.4K
Revenue
4.8K
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
fillaree.com screenshot
#2 fillaree.com
12.5K
Revenue
3.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
forkandmelon.com screenshot
#3 forkandmelon.com
1.9K
Revenue
1.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
seeker.earth screenshot
#4 seeker.earth
9.9K
Revenue
3.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
altiplano.com screenshot
#5 altiplano.com
4.3K
Revenue
2.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bathingculture.com vs top market performers
bathingculture.com
top retailers
conversion rate vs average order value for bathingculture.com and its competitors
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Revenue share by device at bathingculture.com

In May large majority of sales on bathingculture.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

In May large majority of sales on bathingculture.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.
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bathingculture.com channels

Identify top traffic channels that drive growth for bathingculture.comand discover how performance of traffic channels has changed over time.

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bathingculture.com Google Ads spend

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bathingculture.com devices

Review bathingculture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathingculture.com top markets

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bathingculture.com country & global rank

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