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Jan 2026
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Home/Insights/Retailers/bathingculture.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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28K
Revenue
Jan 26
11.3K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Bathing Culture is a website offering personal care products that emphasize sustainability. The website sells a wide range of environmentally-conscious bath and body essentials like soap, body wash, and accessories. They focus on promoting ethical manufacturing practices and the use of plant-based ingredients, aiming to reduce plastic waste.

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bathingculture.com Annual Revenue and Growth

bathingculture.com's annual sales on its online store amounted to $391.5K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$391.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathingculture.com revenue by year

bathingculture.com's monthly revenueOVER TIME
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Over the past three months, bathingculture.com revenue has experienced growth of 118%, compared to the preceding three months.

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bathingculture.com revenue growth for last six months
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OVERVIEW
In January 2026, bathingculture.com generated $28,027 in online sales, significantly below the BEAUTY AND COSMETICS median of $51,477, with sessions at 11,287, far behind ulta.com’s 47,691,438. The site's conversion rate ranged from 2.00% to 2.50%, trailing the high benchmark of 4.7% while exceeding the low of 1.19%. With an average order value (AOV) between $100 and $125, bathingculture.com sits below the industry high of $194 and above the low of $45, indicating room for growth in revenue and user engagement in a competitive landscape dominated by larger players.
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bathingculture.com competitors

In January 2026, bathingculture.com reported a revenue of $28,027 with 259 transactions and 11,287 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. When compared to its competitors, mymyro.com had a lower revenue of $17,219 with 124 transactions and 2,602 sessions, but a higher AOV of $125-150 and a significantly higher conversion rate of 4.50-5.00%. On the other hand, fillaree.com performed slightly better than bathingculture.com with a revenue of $27,553, 249 transactions, and 6,017 sessions, along with a similar AOV of $100-125 and a conversion rate of 4.00-4.50%. In terms of revenue and transactions, bathingculture.com falls in the mid-range among its competitors, while its conversion rate is on par with some but lower than others.

mymyro.com screenshot
#1 mymyro.com
17.2K
Revenue
2.6K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
fillaree.com screenshot
#2 fillaree.com
27.6K
Revenue
6K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
forkandmelon.com screenshot
#3 forkandmelon.com
4.3K
Revenue
2.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
seeker.earth screenshot
#4 seeker.earth
15.3K
Revenue
3.8K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
altiplano.com screenshot
#5 altiplano.com
4.3K
Revenue
5.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
bathingculture.com vs top market performers
bathingculture.com
top retailers
conversion rate vs average order value for bathingculture.com and its competitors
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Revenue share by device at bathingculture.com

In January large majority of sales on bathingculture.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bathingculture.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bathingculture.com channels

Identify top traffic channels that drive growth for bathingculture.comand discover how performance of traffic channels has changed over time.

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bathingculture.com Google Ads spend

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bathingculture.com devices

Review bathingculture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathingculture.com top markets

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bathingculture.com country & global rank

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