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Apr 2026
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Home/Insights/Retailers/brilledirekt.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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73K
Revenue
Apr 26
15.1K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$325-350
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Brilledirekt.de is a website that offers a variety of eyewear products. Customers can browse and purchase a wide selection of glasses, sunglasses, contact lenses, and related accessories. The website aims to provide convenience and accessibility to those in need of optical products, serving as a reliable platform for online eyewear shopping.

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brilledirekt.de Annual Revenue and Growth

brilledirekt.de's annual sales on its online store amounted to $2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brilledirekt.de revenue by year

brilledirekt.de's monthly revenueOVER TIME
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Over the past three months, brilledirekt.de revenue has experienced decline of 18%, compared to the preceding three months.

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brilledirekt.de revenue decline for last six months
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OVERVIEW
In April 2026, brilledirekt.de generated $73,012 in revenue, below the e-commerce sector median of $80,332, with a conversion rate between 1.00-1.50%, significantly lower than the high of 3.67%. The average order value (AOV) ranged from $325 to $350, slightly above the sector high of $321, while the site recorded 15,071 sessions, far below the median of 37,000 and dwarfed by boots.com's 28,182,023 sessions. Overall, brilledirekt.de showcases room for improvement in both revenue and traffic, positioning it competitively within the e-commerce and shopping landscape.
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brilledirekt.de competitors

As of April 2026, brilledirekt.de generated $73,012 in revenue with 213 transactions from 15,071 sessions, reflecting an AOV of $325-350 and a conversion rate of 1.00-1.50%. In contrast, edel-optics.de outperformed significantly with a revenue of $1,488,229 from 9,688 transactions over 544,323 sessions, boasting a lower AOV of $150-175 but a higher conversion rate of 1.50-2.00%. lensonlineshop.de reported revenue of $76,031 with 500 transactions, while smartbuyglasses.de achieved $158,909 and 1,022 transactions. Both had AOVs between $150-175, with conversion rates similar to brilledirekt.de. misterspex.de dominated the market with $5,414,619 in revenue and 39,092 transactions, demonstrating a conversion rate of 2.50-3.00%. Meanwhile, my-spexx.de lagged behind brilledirekt.de with $58,687 and 536 transactions, yet maintained a competitive conversion rate of 1.50-2.00%. Overall, brilledirekt.de remains niche compared to its larger rivals.

edel-optics.de screenshot
#1 edel-optics.de
1.5M
Revenue
544.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
76K
Revenue
27.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
smartbuyglasses.de screenshot
#3 smartbuyglasses.de
158.9K
Revenue
74K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
misterspex.de screenshot
#4 misterspex.de
5.4M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
58.7K
Revenue
28.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
brilledirekt.de vs top market performers
brilledirekt.de
top retailers
conversion rate vs average order value for brilledirekt.de and its competitors
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Revenue share by device at brilledirekt.de

In April large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilledirekt.de channels

Identify top traffic channels that drive growth for brilledirekt.deand discover how performance of traffic channels has changed over time.

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brilledirekt.de Google Ads spend

Evaluate brilledirekt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilledirekt.de devices

Review brilledirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilledirekt.de top markets

Explore brilledirekt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilledirekt.de country & global rank

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