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May 2025
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Home/Insights/Retailers/brilledirekt.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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141.1K
Revenue
22.8K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Brilledirekt.de is a website that offers a variety of eyewear products. Customers can browse and purchase a wide selection of glasses, sunglasses, contact lenses, and related accessories. The website aims to provide convenience and accessibility to those in need of optical products, serving as a reliable platform for online eyewear shopping.

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brilledirekt.de's revenueOVER TIME
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Over the past three months, brilledirekt.de revenue has experienced growth of 57%, compared to the preceding three months.

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brilledirekt.de revenue growth for last six months
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OVERVIEW
In May 2025, brilledirekt.de, an e-commerce_and_shopping site, generated a revenue of $141,087 with a conversion rate of 1.50-2.00% and an AOV of $325-350. The site had 22,765 sessions, while the highest sessions were at 27,739,926 from boots.com. The median revenue in the category was $83,973, with qvc.com leading at $120,848,035. A high conversion rate was 3.75% and a low conversion rate was 0.79%. A high AOV was $349, while a low AOV was $57, and the median sessions were 37,355 in the e-commerce_and_shopping category.
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brilledirekt.de competitors

In May 2025, brilledirekt.de, with a revenue of €141,087 from 429 transactions and 22,765 sessions, boasts an average order value (AOV) of €325-€350 and a conversion rate of 1.50-2.00%. When compared to its competitors, brilledirekt.de falls behind in terms of revenue and reach. misterspex.de leads the pack with a significantly higher revenue of €10,141,818 from 71,267 transactions and 1,508,955 sessions, showcasing an AOV of €125-€150 and a conversion rate of 4.50-5.00%. Other competitors like my-spexx.de, edel-optics.de, lensonlineshop.de, and smartbuyglasses.de also outperform brilledirekt.de in revenue and reach, with varying AOV and conversion rates. While brilledirekt.de maintains a competitive AOV and conversion rate, its lower revenue and reach indicate a need for potential growth and improvement to better compete in the market.

edel-optics.de screenshot
#1 edel-optics.de
1.1M
Revenue
495K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
111.6K
Revenue
38.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
smartbuyglasses.de screenshot
#3 smartbuyglasses.de
63.4K
Revenue
25.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
misterspex.de screenshot
#4 misterspex.de
10.1M
Revenue
1.5M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
91.9K
Revenue
42.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
brilledirekt.de vs top market performers
brilledirekt.de
top retailers
conversion rate vs average order value for brilledirekt.de and its competitors
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Revenue share by device at brilledirekt.de

In May large majority of sales on brilledirekt.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on brilledirekt.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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brilledirekt.de channels

Identify top traffic channels that drive growth for brilledirekt.deand discover how performance of traffic channels has changed over time.

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brilledirekt.de Google Ads spend

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brilledirekt.de devices

Review brilledirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilledirekt.de top markets

Explore brilledirekt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilledirekt.de country & global rank

Assess the ranking of brilledirekt.de among other retailers within its primary country and worldwide.

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