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May 2026
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Home/Insights/Retailers/brilledirekt.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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120.4K
Revenue
May 26
18.3K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$325-350
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Brilledirekt.de is a website that offers a variety of eyewear products. Customers can browse and purchase a wide selection of glasses, sunglasses, contact lenses, and related accessories. The website aims to provide convenience and accessibility to those in need of optical products, serving as a reliable platform for online eyewear shopping.

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brilledirekt.de Annual Revenue and Growth

brilledirekt.de's annual sales on its online store amounted to $2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brilledirekt.de revenue by year

brilledirekt.de's monthly revenueOVER TIME
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Over the past three months, brilledirekt.de revenue has experienced decline of 21%, compared to the preceding three months.

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brilledirekt.de revenue decline for last six months
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OVERVIEW
In May 2026, brilledirekt.de, operating in the e-commerce_and_shopping sector, achieved $120,387 in online sales revenue, surpassing the industry median of $82,750 but trailing behind market leader qvc.com’s $139,464,804. The site’s conversion rate ranged from 1.50-2.00%, below the high of 3.88%, with an average order value (AOV) between $325-350, just under the industry peak. With 18,321 sessions, brilledirekt.de faces a significant gap compared to the median of 35,027 sessions in its category and the leader's staggering 30,400,863, indicating areas for potential growth in customer engagement.
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brilledirekt.de competitors

In May 2026, brilledirekt.de generated $120,387 in revenue from 350 transactions, achieving a conversion rate between 1.50% and 2.00% with 18,321 sessions. In comparison, misterspex.de leads with an impressive $7,559,999 in revenue and a higher conversion rate of 3.50% to 4.00%, albeit with significantly more sessions at 1,491,560. edel-optics.de, another strong competitor, recorded $1,612,222 in revenue, processing 11,160 transactions with a conversion rate of 2.00% to 2.50%. smartbuyglasses.de performed moderately with $144,149 in revenue and 896 transactions at a similar conversion rate of 1.50% to 2.00%. lensonlineshop.de and my-spexx.de, though smaller players, had revenues of $89,576 and $64,428, respectively, maintaining comparable conversion rates. Overall, brilledirekt.de's average order value (AOV) of $325-$350 stands out against competitors with lower AOVs.

edel-optics.de screenshot
#1 edel-optics.de
1.6M
Revenue
539.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
89.6K
Revenue
33.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
smartbuyglasses.de screenshot
#3 smartbuyglasses.de
144.1K
Revenue
56.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
misterspex.de screenshot
#4 misterspex.de
7.6M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
64.4K
Revenue
30.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
brilledirekt.de vs top market performers
brilledirekt.de
top retailers
conversion rate vs average order value for brilledirekt.de and its competitors
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Revenue share by device at brilledirekt.de

In May large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilledirekt.de channels

Identify top traffic channels that drive growth for brilledirekt.deand discover how performance of traffic channels has changed over time.

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brilledirekt.de Google Ads spend

Evaluate brilledirekt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilledirekt.de devices

Review brilledirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilledirekt.de top markets

Explore brilledirekt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilledirekt.de country & global rank

Assess the ranking of brilledirekt.de among other retailers within its primary country and worldwide.

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