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Sep 2025
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Home/Insights/Retailers/brilledirekt.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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180.7K
Revenue
Sep 25
29.1K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Brilledirekt.de is a website that offers a variety of eyewear products. Customers can browse and purchase a wide selection of glasses, sunglasses, contact lenses, and related accessories. The website aims to provide convenience and accessibility to those in need of optical products, serving as a reliable platform for online eyewear shopping.

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brilledirekt.de Annual Revenue and Growth

brilledirekt.de's annual sales on its online store amounted to $918.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$918.3K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
brilledirekt.de revenue by year

brilledirekt.de's monthly revenueOVER TIME
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Over the past three months, brilledirekt.de revenue has experienced growth of 63%, compared to the preceding three months.

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brilledirekt.de revenue growth for last six months
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OVERVIEW
In September 2025, brilledirekt.de generated $180,681 in revenue from online sales, significantly exceeding the e-commerce industry median of $81,105. With a conversion rate between 1.50% and 2.00%, it remains competitive, though below the high benchmark of 3.72%. The average order value (AOV) ranged from $325 to $350, just shy of the industry high of $351. brilledirekt.de attracted 29,051 sessions, which is below the median of 37,786 in its category, indicating potential room for growth in traffic while maintaining solid revenue and conversion metrics within the e-commerce landscape.
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brilledirekt.de competitors

In September 2025, brilledirekt.de reported revenue of 180,681 with 540 transactions and 29,051 sessions, resulting in an average order value (AOV) of 325-350 and a conversion rate of 1.50-2.00. When compared to its competitors, brilledirekt.de falls behind edel-optics.de in revenue, transactions, and sessions, but has a higher AOV and conversion rate. lensonlineshop.de also outperforms brilledirekt.de in revenue and sessions, but has a similar AOV and conversion rate. smartbuyglasses.de shows slightly higher revenue and transactions but with fewer sessions, while misterspex.de stands out with significantly higher revenue, transactions, and sessions but a slightly lower AOV and a higher conversion rate. Lastly, my-spexx.de lags behind brilledirekt.de in revenue and transactions but has a lower AOV with a similar conversion rate.

edel-optics.de screenshot
#1 edel-optics.de
407.9K
Revenue
275.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
66.2K
Revenue
27.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
smartbuyglasses.de screenshot
#3 smartbuyglasses.de
105.9K
Revenue
41K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
misterspex.de screenshot
#4 misterspex.de
6.6M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
111.6K
Revenue
49.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
brilledirekt.de vs top market performers
brilledirekt.de
top retailers
conversion rate vs average order value for brilledirekt.de and its competitors
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Revenue share by device at brilledirekt.de

In September large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilledirekt.de channels

Identify top traffic channels that drive growth for brilledirekt.deand discover how performance of traffic channels has changed over time.

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brilledirekt.de Google Ads spend

Evaluate brilledirekt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilledirekt.de devices

Review brilledirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilledirekt.de top markets

Explore brilledirekt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilledirekt.de country & global rank

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