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Jul 2025
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Home/Insights/Retailers/brilledirekt.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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291.7K
Revenue
46.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Brilledirekt.de is a website that offers a variety of eyewear products. Customers can browse and purchase a wide selection of glasses, sunglasses, contact lenses, and related accessories. The website aims to provide convenience and accessibility to those in need of optical products, serving as a reliable platform for online eyewear shopping.

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brilledirekt.de's revenueOVER TIME
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Over the past three months, brilledirekt.de revenue has experienced growth of 39%, compared to the preceding three months.

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brilledirekt.de revenue growth for last six months
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OVERVIEW
In July 2025, brilledirekt.de, an e-commerce and shopping website, generated $291,712 in online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $300-325. The highest conversion rate in the industry is 3.64% and the highest AOV is $346, while the lowest conversion rate is 0.7% and the lowest AOV is $57. With 46,376 sessions, brilledirekt.de falls below the median sessions of 40,404, while the top performer in the category, boots.com, had 28,051,919 sessions.
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brilledirekt.de competitors

In July 2025, brilledirekt.de generated a revenue of 291,712 with 918 transactions and 46,376 sessions, boasting an Average Order Value (AOV) of 300-325 and a conversion rate of 1.50-2.00. Comparatively, its competitors displayed varying performance metrics. edel-optics.de led the pack with a revenue of 902,359 from 5,901 transactions and 495,224 sessions, but had a lower AOV of 150-175 and a conversion rate of 1.00-1.50. lensonlineshop.de, smartbuyglasses.de, and my-spexx.de had revenue ranging from 76,105 to 118,603, with transactions between 700 to 1,010 and sessions from 38,528 to 67,697. However, misterspex.de stood out with a significantly higher revenue of 8,111,333 from 57,926 transactions and 1,655,551 sessions, despite a lower AOV of 125-150, but a higher conversion rate of 3.00-3.50.

edel-optics.de screenshot
#1 edel-optics.de
902.4K
Revenue
495.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
118.6K
Revenue
42K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
smartbuyglasses.de screenshot
#3 smartbuyglasses.de
169.8K
Revenue
67.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
misterspex.de screenshot
#4 misterspex.de
8.1M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
76.1K
Revenue
38.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
brilledirekt.de vs top market performers
brilledirekt.de
top retailers
conversion rate vs average order value for brilledirekt.de and its competitors
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Revenue share by device at brilledirekt.de

In July large majority of sales on brilledirekt.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on brilledirekt.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilledirekt.de channels

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brilledirekt.de Google Ads spend

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brilledirekt.de devices

Review brilledirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilledirekt.de top markets

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brilledirekt.de country & global rank

Assess the ranking of brilledirekt.de among other retailers within its primary country and worldwide.

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