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Oct 2025
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Home/Insights/Retailers/brilledirekt.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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155.7K
Revenue
Oct 25
25.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Brilledirekt.de is a website that offers a variety of eyewear products. Customers can browse and purchase a wide selection of glasses, sunglasses, contact lenses, and related accessories. The website aims to provide convenience and accessibility to those in need of optical products, serving as a reliable platform for online eyewear shopping.

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brilledirekt.de Annual Revenue and Growth

brilledirekt.de's annual sales on its online store amounted to $918.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$918.3K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
brilledirekt.de revenue by year

brilledirekt.de's monthly revenueOVER TIME
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Over the past three months, brilledirekt.de revenue has experienced growth of 7.6%, compared to the preceding three months.

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brilledirekt.de revenue growth for last six months
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OVERVIEW
In October 2025, brilledirekt.de achieved online sales revenue of $155,714, significantly exceeding the e-commerce sector median of $93,795, with a conversion rate ranging from 1.50-2.00%, which falls below the high benchmark of 3.89%. The average order value (AOV) stood between $325-350, aligning closely with the sector's high AOV of $350, while the site garnered 25,054 sessions, notably lower than the median of 39,049 in the e-commerce category. In comparison, michaels.com leads the industry with substantial revenue and sessions, indicating a competitive market landscape.
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brilledirekt.de competitors

In October 2025, brilledirekt.de performed comparably to its competitors in the online eyewear retail space. With a revenue of 155,714 and 467 transactions from 25,054 sessions, brilledirekt.de boasted a healthy average order value (AOV) of 325-350 and a conversion rate of 1.50-2.00. When compared to edel-optics.de, which had higher revenue and sessions but a lower AOV and conversion rate, brilledirekt.de showcased a more balanced performance. lensonlineshop.de and smartbuyglasses.de had lower revenue and transactions but similar AOV and conversion rates to brilledirekt.de. However, misterpex.de stood out with significantly higher revenue, transactions, and sessions, showcasing a strong AOV and impressive conversion rate. Overall, brilledirekt.de demonstrated competitive performance against its key competitors in the online eyewear retail sector in October 2025.

edel-optics.de screenshot
#1 edel-optics.de
420.1K
Revenue
252.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
61K
Revenue
25.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
smartbuyglasses.de screenshot
#3 smartbuyglasses.de
84.3K
Revenue
32.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
misterspex.de screenshot
#4 misterspex.de
7M
Revenue
1.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
108.1K
Revenue
47.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
brilledirekt.de vs top market performers
brilledirekt.de
top retailers
conversion rate vs average order value for brilledirekt.de and its competitors
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Revenue share by device at brilledirekt.de

In October large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilledirekt.de channels

Identify top traffic channels that drive growth for brilledirekt.deand discover how performance of traffic channels has changed over time.

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brilledirekt.de Google Ads spend

Evaluate brilledirekt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilledirekt.de devices

Review brilledirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilledirekt.de top markets

Explore brilledirekt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilledirekt.de country & global rank

Assess the ranking of brilledirekt.de among other retailers within its primary country and worldwide.

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