Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
Home/Insights/Retailers/brilledirekt.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for brilledirekt.debrilledirekt.de

Start benchmarking for free
Sign in with GoogleSign up with Google
194.2K
Revenue
Aug 26
29K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$325-350
AOV
Aug 26
Loading...
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Brilledirekt.de is a website that offers a variety of eyewear products. Customers can browse and purchase a wide selection of glasses, sunglasses, contact lenses, and related accessories. The website aims to provide convenience and accessibility to those in need of optical products, serving as a reliable platform for online eyewear shopping.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

brilledirekt.de Annual Revenue and Growth

brilledirekt.de's annual sales on its online store amounted to $2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
brilledirekt.de revenue by year

brilledirekt.de's monthly revenueOVER TIME
View real-time data

Over the past three months, brilledirekt.de revenue has experienced growth of 69%, compared to the preceding three months.

View real-time data
brilledirekt.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
brilledirekt.de's conversion rate for August 2026 stands at 2.00-2.50%, which is within the typical range of 0.72% to 3.65% for the e-commerce and shopping category. The average order value (AOV) ranges from $325 to $350, aligning well with the typical store's AOV of $58 to $343. Revenue from online sales reached $194,000, significantly higher than the typical store's revenue of $97,100 in this category. However, brilledirekt.de's sessions totaled 29,000, which is below the typical store's 41,000 sessions. In comparison, the largest store, qvc.com, generates a staggering $190.1 million in revenue.
Read more

brilledirekt.de competitors

In August 2026, misterspex.de leads with significant metrics, generating a revenue of $7.1 million from 51,700 transactions across 1.5 million sessions, while boasting a conversion rate of 3.00-3.50%. In comparison, brilledirekt.de achieved a revenue of $194,000 from 592 transactions within 29,000 sessions, with a conversion rate of 2.00-2.50%. While brilledirekt.de ranks third in revenue among its competitors, it trails behind in transactions and sessions, positioning fifth in both categories. Competitors like edel-optics.de, which garnered $863,000 from 5,697 transactions over 512,000 sessions, and smartbuyglasses.de, matching brilledirekt.de's revenue but achieving 1,251 transactions from 74,600 sessions, demonstrate stronger performance. Even misterspex.de’s AOV of $125-150 highlights brilledirekt.de’s relatively higher AOV of $325-350, though overall metrics indicate a competitive landscape where brilledirekt.de must enhance its market presence.

edel-optics.de screenshot
#1 edel-optics.de
862.9K
Revenue
512.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
66K
Revenue
26.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
smartbuyglasses.de screenshot
#3 smartbuyglasses.de
194K
Revenue
74.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
misterspex.de screenshot
#4 misterspex.de
7.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
81.5K
Revenue
38.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
brilledirekt.de vs top market performers
brilledirekt.de
top retailers
conversion rate vs average order value for brilledirekt.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at brilledirekt.de

In August large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

brilledirekt.de channels

Identify top traffic channels that drive growth for brilledirekt.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

brilledirekt.de Google Ads spend

Evaluate brilledirekt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

brilledirekt.de devices

Review brilledirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

brilledirekt.de top markets

Explore brilledirekt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

brilledirekt.de country & global rank

Assess the ranking of brilledirekt.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard