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Home/Insights/Retailers/brilledirekt.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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140.4K
Revenue
Nov 25
24K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Brilledirekt.de is a website that offers a variety of eyewear products. Customers can browse and purchase a wide selection of glasses, sunglasses, contact lenses, and related accessories. The website aims to provide convenience and accessibility to those in need of optical products, serving as a reliable platform for online eyewear shopping.

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brilledirekt.de Annual Revenue and Growth

brilledirekt.de's annual sales on its online store amounted to $918.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$918.3K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
brilledirekt.de revenue by year

brilledirekt.de's monthly revenueOVER TIME
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Over the past three months, brilledirekt.de revenue has experienced decline of 37%, compared to the preceding three months.

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brilledirekt.de revenue decline for last six months
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OVERVIEW
In November 2025, brilledirekt.de generated $140,398 in online sales, outperforming the e-commerce industry median of $101,517, with a conversion rate of 1.50-2.00%, below the high benchmark of 4.05% but above the low of 0.81%. Its average order value (AOV) ranged from $300 to $325, close to the high of $337 in the sector, while it recorded 24,019 sessions, significantly lower than the median of 41,915 and the highest session count of 43,745,699 at boots.com. Overall, brilledirekt.de demonstrates strong performance amidst competitive e-commerce metrics.
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brilledirekt.de competitors

In November 2025, brilledirekt.de reported a revenue of 140,398 with 434 transactions and 24,019 sessions, resulting in an AOV of 300-325 and a conversion rate of 1.50-2.00. In comparison, its competitors have varying performances. edel-optics.de leads with a revenue of 497,495, 3,151 transactions, and 228,052 sessions, but a lower AOV of 150-175 and a conversion rate of 1.00-1.50. lensonlineshop.de and smartbuyglasses.de have lower revenues and sessions but similar AOV and conversion rates. misterspex.de stands out with significantly higher revenue, transactions, sessions, and conversion rate, despite a lower AOV. my-spexx.de falls behind in revenue compared to brilledirekt.de but has a similar number of transactions, sessions, AOV, and conversion rate. Overall, brilledirekt.de falls in the middle in terms of revenue among its competitors but has a higher AOV compared to most.

edel-optics.de screenshot
#1 edel-optics.de
497.5K
Revenue
228.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
67.7K
Revenue
28.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
smartbuyglasses.de screenshot
#3 smartbuyglasses.de
85.8K
Revenue
32K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
misterspex.de screenshot
#4 misterspex.de
9M
Revenue
1.1M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
62K
Revenue
28.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
brilledirekt.de vs top market performers
brilledirekt.de
top retailers
conversion rate vs average order value for brilledirekt.de and its competitors
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Revenue share by device at brilledirekt.de

In November large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on brilledirekt.de, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilledirekt.de channels

Identify top traffic channels that drive growth for brilledirekt.deand discover how performance of traffic channels has changed over time.

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brilledirekt.de Google Ads spend

Evaluate brilledirekt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilledirekt.de devices

Review brilledirekt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilledirekt.de top markets

Explore brilledirekt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilledirekt.de country & global rank

Assess the ranking of brilledirekt.de among other retailers within its primary country and worldwide.

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