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Sep 2025
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Home/Insights/Retailers/milkybeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for milkybeauty.commilkybeauty.com

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3.7K
Revenue
Sep 25
1.2K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Milkybeauty.com is an e-commerce platform that offers a wide selection of beauty products. The website provides customers with a range of skincare, haircare, makeup, and grooming items. Users can explore different brands and purchase these products conveniently online, catering to various beauty needs and preferences.

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milkybeauty.com Annual Revenue and Growth

milkybeauty.com's annual sales on its online store amounted to $17.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$17.6K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
milkybeauty.com revenue by year

milkybeauty.com's monthly revenueOVER TIME
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Over the past three months, milkybeauty.com revenue has experienced growth of 98%, compared to the preceding three months.

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milkybeauty.com revenue growth for last six months
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OVERVIEW
In September 2025, milkybeauty.com generated $3,742 in online sales with a conversion rate of 4.00-4.50%, slightly below the industry high of 4.54%. The average order value (AOV) ranged between $75 and $100, notably lower than the category's peak of $203. The site attracted 1,160 sessions, far beneath the BEAUTY AND COSMETICS median of 18,928 and significantly less than the leading store, ulta.com, which achieved $93,223,020 in revenue. Overall, while milkybeauty.com demonstrates a respectable conversion rate, it faces considerable challenges in revenue, AOV, and traffic compared to industry benchmarks.
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milkybeauty.com competitors

In September 2025, milkybeauty.com reported a revenue of $3,742 with 47 transactions and 1,160 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 4.00-4.50%. When compared to its competitors, milkybeauty.com falls behind in terms of revenue, transactions, and sessions. For instance, lagirlusa.com generated $177,606 in revenue with 3,951 transactions and 114,193 sessions, while beyondpolish.com saw a revenue of $1,061,226 with 14,477 transactions and 303,316 sessions. However, milkybeauty.com does have a higher AOV compared to some competitors like mkbeautyclub.com and lagirlusa.com. In terms of conversion rate, milkybeauty.com is on par with some competitors like mkbeautyclub.com and blissible.com, but falls behind max4beauty.com. Overall, milkybeauty.com has room for improvement in increasing revenue, transactions, and sessions to be more competitive in the market.

mkbeautyclub.com screenshot
#1 mkbeautyclub.com
8.8K
Revenue
5.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
lagirlusa.com screenshot
#2 lagirlusa.com
177.6K
Revenue
114.2K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
beyondpolish.com screenshot
#3 beyondpolish.com
1.1M
Revenue
303.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
blissible.com screenshot
#4 blissible.com
15K
Revenue
9.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
max4beauty.com screenshot
#5 max4beauty.com
17.2K
Revenue
2.9K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
milkybeauty.com vs top market performers
milkybeauty.com
top retailers
conversion rate vs average order value for milkybeauty.com and its competitors
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brands overtime comparison

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milkybeauty.com channels

Identify top traffic channels that drive growth for milkybeauty.comand discover how performance of traffic channels has changed over time.

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milkybeauty.com Google Ads spend

Evaluate milkybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkybeauty.com devices

Review milkybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkybeauty.com top markets

Explore milkybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkybeauty.com country & global rank

Assess the ranking of milkybeauty.com among other retailers within its primary country and worldwide.

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