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May 2025

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Home/Insights/Retailers/kerastase.co.uk

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

kerastase.co.uk

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980.7K

Revenue

139.1K

Sessions

6.5-7.0%

Conv. rate

$100-125

AOV

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS
D2C

Kerastase.co.uk is a website that offers haircare products. They sell a wide range of haircare items including shampoos, conditioners, treatments, and styling products. The website provides options for different hair types and concerns, aiming to cater to diverse haircare needs.

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kerastase.co.uk's revenueOVER TIME
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Over the past three months, kerastase.co.uk revenue has experienced decline of 2.1%, compared to the preceding three months.

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kerastase.co.uk revenue decline for last six months

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OVERVIEW

In May 2025, kerastase.co.uk, a BEAUTY AND COSMETICS industry website, generated $980,690 in online sales with a conversion rate of 6.50-7.00% and an average order value (AOV) of $100-125. This performance places it above the median revenue of $46,882, the average conversion rate of 4.51%, and the median AOV of $53 in the industry. With 139,063 sessions, kerastase.co.uk falls below the highest session count of 38,510,361 from sephora.com but surpasses the median session count of 19,997 in the industry.

kerastase.co.uk competitors

In May 2025, kerastase.co.uk outperformed its competitors in terms of revenue, with a total of £980,690. This was significantly higher than bellaffair.com, which had £28,937, hair-shop.com, which had £255,171, and allbeauty.com, which had £3,703,052. kerastase.co.uk also excelled in the number of transactions with 9,331, compared to 375 for bellaffair.com, 1,908 for hair-shop.com, and 40,122 for allbeauty.com. Additionally, kerastase.co.uk had a higher conversion rate of 6.50-7.00% than its competitors, which ranged from 2.00-3.50%. While allbeauty.com had the highest number of sessions at 1,302,575, kerastase.co.uk's performance in revenue, transactions, and conversion rate set it apart from its competitors in the online hair care market in May 2025.

#1 hair-shop.com

255.2K

Revenue

74.2K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#2 bellaffair.com

28.9K

Revenue

15.3K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 allbeauty.com

3.7M

Revenue

1.3M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

kerastase.co.uk vs top market performers

kerastase.co.uk

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Revenue share by device at kerastase.co.uk

In May large majority of sales on kerastase.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

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kerastase.co.uk channels

Identify top traffic channels that drive growth for kerastase.co.ukand discover how performance of traffic channels has changed over time.

kerastase.co.uk Google Ads spend

Evaluate kerastase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

kerastase.co.uk devices

Review kerastase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

kerastase.co.uk top markets

Explore kerastase.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.