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Oct 2025
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Home/Insights/Retailers/kerastase.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1M
Revenue
Oct 25
188.2K
Sessions
Oct 25
6.5-7.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Kerastase.co.uk is a website that offers haircare products. They sell a wide range of haircare items including shampoos, conditioners, treatments, and styling products. The website provides options for different hair types and concerns, aiming to cater to diverse haircare needs.

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kerastase.co.uk Annual Revenue and Growth

kerastase.co.uk's annual sales on its online store amounted to $10.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
kerastase.co.uk revenue by year

kerastase.co.uk's monthly revenueOVER TIME
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Over the past three months, kerastase.co.uk revenue has experienced decline of 2.8%, compared to the preceding three months.

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kerastase.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, kerastase.co.uk generated $1,023,549 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,294. With a conversion rate between 6.50-7.00%, it outperformed the industry average of 4.65%. The average order value (AOV) ranged from $75-100, below the sector's high of $202. The site recorded 188,219 sessions, surpassing the median of 18,156 but falling short of the leading competitor, sephora.com, with 49,510,502 sessions. These metrics indicate a robust online presence and consumer engagement for kerastase.co.uk within the competitive beauty and cosmetics landscape.
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kerastase.co.uk competitors

In October 2025, kerastase.co.uk generated a revenue of £1,023,549 from 12,276 transactions with a conversion rate of 6.50-7.00% and an average order value (AOV) of £75-100. Comparing this data to its competitors, we can see that hair-shop.com had a revenue of £213,998 from 1,670 transactions, bellaffair.com had a revenue of £31,136 from 433 transactions, and allbeauty.com had a revenue of £3,372,624 from 35,456 transactions. allbeauty.com had the highest revenue and number of transactions, followed by kerastase.co.uk. In terms of conversion rate, kerastase.co.uk outperformed its competitors with a rate of 6.50-7.00%, while allbeauty.com had a conversion rate of 3.00-3.50%. Overall, kerastase.co.uk showed strong performance in revenue, transactions, and conversion rate compared to its competitors in the beauty and haircare industry.

hair-shop.com screenshot
#1 hair-shop.com
214K
Revenue
66K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
bellaffair.com screenshot
#2 bellaffair.com
31.1K
Revenue
18.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#3 allbeauty.com
3.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kerastase.co.uk vs top market performers
kerastase.co.uk
top retailers
conversion rate vs average order value for kerastase.co.uk and its competitors
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Revenue share by device at kerastase.co.uk

In October large majority of sales on kerastase.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on kerastase.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kerastase.co.uk channels

Identify top traffic channels that drive growth for kerastase.co.ukand discover how performance of traffic channels has changed over time.

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kerastase.co.uk Google Ads spend

Evaluate kerastase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kerastase.co.uk devices

Review kerastase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kerastase.co.uk top markets

Explore kerastase.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kerastase.co.uk country & global rank

Assess the ranking of kerastase.co.uk among other retailers within its primary country and worldwide.

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