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Sep 2025
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Home/Insights/Retailers/kenziesoptics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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20K
Revenue
Sep 25
29.5K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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Deals and low prices on premium hunting geat, self protection and sport. We offer a wide variety of thermals, night vision, rifle scopes

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kenziesoptics.com's monthly revenueOVER TIME
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Over the past three months, kenziesoptics.com revenue has experienced decline of 7.3%, compared to the preceding three months.

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kenziesoptics.com revenue decline for last six months
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OVERVIEW
In September 2025, kenziesoptics.com reported online sales revenue of $20,011, significantly below the SPORTS industry median of $97,179, with a conversion rate ranging between 0.00-0.50%, much lower than the high benchmark of 2.52% and slightly above the low of 0.47%. The average order value (AOV) was $750-775, exceeding the industry low of $104 but below the high of $635. Additionally, kenziesoptics.com garnered 29,498 sessions, markedly lower than the median of 38,020 in the sector and dwarfed by gunbroker.com's 12,770,933 sessions, highlighting the competitive challenges in the market.
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kenziesoptics.com competitors

Kenzie's Optics (kenziesoptics.com) lags behind its competitors in terms of revenue, transactions, and sessions based on September 2025 data. While Kenzie's Optics generated $20,011 in revenue from 26 transactions and 29,498 sessions, its competitors outperformed significantly. For instance, EuroOptic (eurooptic.com) reported $2,904,549 in revenue from 3,134 transactions and 766,535 sessions, indicating a much larger customer base and higher sales volume. Similarly, Primary Arms (primaryarms.com) stood out with $10,646,603 in revenue, 43,578 transactions, and 2,831,139 sessions, showcasing a strong presence in the market. Additionally, competitors like Sport Optics (sportoptics.com) and Night Vision Guys (nightvisionguys.com) also outperformed Kenzie's Optics across various metrics such as average order value and conversion rates, highlighting the need for improvement in these areas for Kenzie's Optics to stay competitive.

sportoptics.com screenshot
#1 sportoptics.com
200.9K
Revenue
47.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
eurooptic.com screenshot
#2 eurooptic.com
2.9M
Revenue
766.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
nightvisionguys.com screenshot
#3 nightvisionguys.com
158.2K
Revenue
18K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
primaryarms.com screenshot
#4 primaryarms.com
10.6M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
leupold.com screenshot
#5 leupold.com
1.7M
Revenue
351.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
kenziesoptics.com vs top market performers
kenziesoptics.com
top retailers
conversion rate vs average order value for kenziesoptics.com and its competitors
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Revenue share by device at kenziesoptics.com

In September large majority of sales on kenziesoptics.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on kenziesoptics.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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kenziesoptics.com channels

Identify top traffic channels that drive growth for kenziesoptics.comand discover how performance of traffic channels has changed over time.

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kenziesoptics.com Google Ads spend

Evaluate kenziesoptics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kenziesoptics.com devices

Review kenziesoptics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kenziesoptics.com top markets

Explore kenziesoptics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kenziesoptics.com country & global rank

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