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May 2025
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Home/Insights/Retailers/aimpoint.us
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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443.3K
Revenue
128.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
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Aimpoint.us is a website that specializes in the sale of firearm sights, specifically red dot sights and magnifiers. Customers can browse a selection of high-quality sighting devices, suitable for hunting, sporting, and military purposes. The website provides information about different models, specifications, and accessories, catering to diverse shooting needs.

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aimpoint.us's revenueOVER TIME
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Over the past three months, aimpoint.us revenue has experienced decline of 34%, compared to the preceding three months.

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aimpoint.us revenue decline for last six months
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OVERVIEW
In May 2025, aimpoint.us, in the SPORTS industry, had online sales revenue of $443,347 with a conversion rate of 0.50-1.00% and an AOV of $675-700. They had 128,183 sessions. The highest revenue in the industry was $308,086,874 from gunbroker.com, the highest conversion rate was 2.49%, and the highest AOV was $658. The lowest revenue was $99,988, the lowest conversion rate was 0.5%, and the lowest AOV was $114. The median sessions were 38,858.
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aimpoint.us competitors

In May 2025, aimpoint.us stood out amongst its competitors with a revenue of $443,347, generated from 650 transactions and 128,183 sessions. The Average Order Value (AOV) for aimpoint.us ranged between $675 and $700, with a conversion rate of 0.50-1.00. In comparison, kenziesoptics.com had a revenue of $19,428 from 26 transactions and 20,140 sessions, with an AOV of $750-775 and a conversion rate of 0.00-0.50. trex-arms.com recorded a substantial revenue of $1,036,128 from 4,960 transactions and 468,381 sessions, with an AOV of $200-225 and a conversion rate of 1.00-1.50. larue.com and swampfoxoptics.com also had competitive numbers, while arisakadefense.com fell slightly behind in revenue and sessions. aimpoint.us maintained a strong position in terms of revenue and conversion rate within the competitive landscape of May 2025.

kenziesoptics.com screenshot
#1 kenziesoptics.com
19.4K
Revenue
20.1K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
trex-arms.com screenshot
#2 trex-arms.com
1M
Revenue
468.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
larue.com screenshot
#3 larue.com
230.9K
Revenue
77.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
arisakadefense.com screenshot
#4 arisakadefense.com
80.8K
Revenue
75.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
swampfoxoptics.com screenshot
#5 swampfoxoptics.com
194.5K
Revenue
90.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
aimpoint.us vs top market performers
aimpoint.us
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conversion rate vs average order value for aimpoint.us and its competitors
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Revenue share by device at aimpoint.us

In May large majority of sales on aimpoint.us, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.

In May large majority of sales on aimpoint.us, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.
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aimpoint.us channels

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aimpoint.us Google Ads spend

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aimpoint.us devices

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aimpoint.us top markets

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aimpoint.us country & global rank

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