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Sep 2025
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.7M
Revenue
Sep 25
351.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $47M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$47M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced growth of 43%, compared to the preceding three months.

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leupold.com revenue growth for last six months
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OVERVIEW
In September 2025, leupold.com generated $1,675,720 in online sales, significantly surpassing the SPORTS median of $97,179, though far from gunbroker.com's $284,462,394. The site's conversion rate ranged from 1.00% to 1.50%, below the high of 2.52% in the industry and above the low of 0.47%. With an average order value (AOV) of $300-325, leupold.com is positioned lower than the industry's high of $635 but above the low of $104. The website recorded 351,124 sessions, notably higher than the median of 38,020, yet a fraction of gunbroker.com's 12,770,933 sessions.
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leupold.com competitors

In September 2025, leupold.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. leupold.com generated a revenue of $1,675,720 with 5,263 transactions and 351,124 sessions, resulting in an AOV of $300-$325 and a conversion rate of 1.00-1.50%. In comparison, its closest competitor eurooptic.com had a higher revenue of $2,904,549 but with a similar AOV and conversion rate. However, eurooptic.com had significantly more transactions and sessions with 3,134 and 766,535 respectively. Other competitors like sportoptics.com, scopelist.com, kenziesoptics.com, and gritroutdoors.com lagged behind leupold.com in all key metrics. leupold.com's strong performance across the board solidifies its position as a leader in the optics industry in September 2025.

sportoptics.com screenshot
#1 sportoptics.com
200.9K
Revenue
47.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
scopelist.com screenshot
#2 scopelist.com
239.9K
Revenue
116.7K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
20K
Revenue
29.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
2.9M
Revenue
766.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
84.3K
Revenue
47.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In September large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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