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Dec 2025
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.2M
Revenue
Dec 25
450.7K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $47M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$47M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced growth of 50%, compared to the preceding three months.

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leupold.com revenue growth for last six months
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OVERVIEW
In December 2025, leupold.com generated $2,174,907 in online sales, significantly outperforming the SPORTS median of $110,843, yet trailing behind industry leader gunbroker.com at $333,534,269. With a conversion rate between 1.00-1.50%, leupold.com is below the sector's high of 2.62%, but above the low of 0.52%. The average order value (AOV) ranged from $300-325, well below the high of $632 and above the low of $106 in the category. leupold.com recorded 450,670 sessions, far exceeding the median of 41,382 but dwarfed by gunbroker.com's impressive 14,932,027 sessions.
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leupold.com competitors

In December 2025, leupold.com generated a revenue of $2,174,907 from 6,782 transactions and 450,670 sessions, with an Average Order Value (AOV) ranging from $300 to $325 and a conversion rate of 1.00% to 1.50%. In comparison, its competitors had varying levels of performance. sportoptics.com had revenue of $370,525 from 422 transactions and 56,256 sessions, with an AOV of $875 to $900 and a conversion rate of 0.50% to 1.00%. eurooptic.com stood out with a revenue of $5,041,180 from 5,350 transactions and 1,157,454 sessions, boasting an AOV of $925 to $950, but with a lower conversion rate of 0.00% to 0.50%. Overall, leupold.com performed well in terms of revenue and conversion rate compared to its competitors, indicating strong customer engagement and purchasing behavior.

sportoptics.com screenshot
#1 sportoptics.com
370.5K
Revenue
56.3K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
scopelist.com screenshot
#2 scopelist.com
317.7K
Revenue
137.8K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
43.5K
Revenue
44.1K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
5M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
121.7K
Revenue
60.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In December large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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