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Sep 2026
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1.7M
Revenue
Sep 26
360.3K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$375-400
AOV
Sep 26
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $20.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced growth of 54%, compared to the preceding three months.

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leupold.com revenue growth for last six months
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OVERVIEW
leupold.com generated $1.7 million in online sales in September 2026, significantly higher than an average hunting and shooting store's revenue of around $94,600. The site's conversion rate ranged from 1.00-1.50%, which is within the typical range of 0.45% to 2.59%. With an average order value (AOV) of $375-400, it falls within the typical range of $109 to $691. Additionally, leupold.com recorded 360,000 sessions, far exceeding the average hunting and shooting store's 36,300 sessions.
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leupold.com competitors

leupold.com surpasses sportoptics.com in revenue with $1.7 million compared to $280,000. In September 2026, leupold.com also leads with 4,437 transactions and 360,000 sessions, while sportoptics.com records 307 transactions and 57,000 sessions. However, eurooptic.com is ahead in all metrics, generating $5.5 million in revenue from 5,397 transactions and 1.3 million sessions. leupold.com’s average order value (AOV) ranges between $375-400, which is lower than both sportoptics.com and scopelist.com, each with an AOV of $900-925. The conversion rate for leupold.com is between 1.00-1.50%, outperforming sportoptics.com’s 0.50-1.00% but trails behind eurooptic.com, which has a lower conversion rate of 0.00-0.50%.

sportoptics.com screenshot
#1 sportoptics.com
280.2K
Revenue
57K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
scopelist.com screenshot
#2 scopelist.com
129.1K
Revenue
65.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
16.7K
Revenue
22.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
eurooptic.com screenshot
#4 eurooptic.com
5.5M
Revenue
1.3M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
121.2K
Revenue
65.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In September large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries leupold.com operates in

leupold.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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