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May 2026
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.3M
Revenue
May 26
303.9K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$325-350
AOV
May 26
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $20.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced decline of 44%, compared to the preceding three months.

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leupold.com revenue decline for last six months
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OVERVIEW
In May 2026, leupold.com generated $1,258,615 in online sales, significantly surpassing the SPORTS median of $105,886, with a conversion rate between 1.00-1.50%, slightly below the industry's high of 2.62%. Its average order value (AOV) ranged from $325 to $350, which is below the sector's high of $630 but above the low of $112. With 303,914 sessions, leupold.com far exceeds the median of 40,086, yet trails behind the top performer, gunbroker.com, which boasts over 13 million sessions and revenue of $328,707,341.
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leupold.com competitors

In May 2026, leupold.com generated a revenue of $1,258,615 from 3,628 transactions across 303,914 sessions, achieving an average order value (AOV) between $325 and $350, with a conversion rate of 1.00-1.50%. In comparison, sportoptics.com reported $417,388 in revenue from 475 transactions, but with a significantly higher AOV of $875-900, yielding a conversion rate of 0.50-1.00%. scopelist.com had even lower performance, generating $233,997 from 257 transactions and an AOV of $900-925. Meanwhile, eurooptic.com led the competition with $3,784,238 in revenue from 3,878 transactions but had a lower AOV of $975-1000. kenziesoptics.com and gritroutdoors.com showed minimal revenue and transaction counts, indicating leupold.com is strong within its competitive landscape, particularly when compared to lower-performing competitors.

sportoptics.com screenshot
#1 sportoptics.com
417.4K
Revenue
58.9K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
scopelist.com screenshot
#2 scopelist.com
234K
Revenue
87.7K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
41.5K
Revenue
35.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
3.8M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
40.4K
Revenue
38.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In May large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries leupold.com operates in

leupold.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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