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Jul 2025
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.7M
Revenue
439.8K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com's revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced decline of 12%, compared to the preceding three months.

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leupold.com revenue decline for last six months
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OVERVIEW
In July 2025, leupold.com, an online store in the SPORTS industry, had a revenue of $1,651,427, conversion rate of 1.00-1.50%, AOV of $325-350, and 439,844 sessions. The largest store in the category was gunbroker.com with a revenue of $277,013,395 and 12,741,838 sessions. The highest conversion rate in the industry was 2.42% and the highest AOV was $642, while the lowest conversion rate was 0.48% and the lowest AOV was $112, with a median revenue of $101,851 and median sessions of 39,019.
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leupold.com competitors

In July 2025, leupold.com generated a revenue of $1,651,427 from 5,008 transactions and 439,844 sessions, with an average order value (AOV) ranging from $325 to $350 and a conversion rate of 1.00% to 1.50%. Comparing leupold.com to its competitors, we can see that EuroOptic stands out with a revenue of $2,419,215 from 2,784 transactions and 677,978 sessions, with an AOV of $850 to $875, and a conversion rate of 0.00% to 0.50%. SportOptics, on the other hand, had a revenue of $211,374 from 235 transactions and 42,489 sessions, with an AOV of $875 to $900 and a conversion rate of 0.50% to 1.00%. The competitors vary in performance metrics, with some excelling in revenue generation and others in conversion rates, showcasing the diversity in the optics industry.

sportoptics.com screenshot
#1 sportoptics.com
211.4K
Revenue
42.5K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
scopelist.com screenshot
#2 scopelist.com
245.9K
Revenue
121.7K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
16.6K
Revenue
20.9K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
2.4M
Revenue
678K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
69.4K
Revenue
44.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
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conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In July large majority of sales on leupold.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on leupold.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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