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Nov 2025
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.7M
Revenue
Nov 25
476.1K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $47M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$47M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced growth of 62%, compared to the preceding three months.

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leupold.com revenue growth for last six months
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OVERVIEW
In November 2025, leupold.com generated $2,724,097 in online sales, significantly surpassing the SPORTS median of $102,020, while the leading competitor, gunbroker.com, achieved $315,148,670. With a conversion rate of 1.50-2.00%, leupold.com is below the industry high of 2.59% but well above the low of 0.5%. Its average order value (AOV) of $300-325 falls short of the high AOV of $634 but remains above the low of $110. leupold.com attracted 476,094 sessions, considerably higher than the median of 38,956, but dwarfed by gunbroker.com’s 14,084,614 sessions.
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leupold.com competitors

In November 2025, leupold.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. leupold.com generated a revenue of $2,724,097 from 8,474 transactions and 476,094 sessions, with an AOV ranging from $300 to $325 and a conversion rate of 1.50-2.00%. In comparison, sportoptics.com had a revenue of $343,372 from 401 transactions and 64,122 sessions, with an AOV of $850-$875 and a conversion rate of 0.50-1.00%. scopelist.com generated $333,857 from 361 transactions and 144,013 sessions, with an AOV of $900-$925 and a conversion rate of 0.00-0.50%. kenziesoptics.com had a revenue of $39,464 from 58 transactions and 49,642 sessions, with an AOV of $675-$700 and a conversion rate of 0.00-0.50%. eurooptic.com performed well with $4,596,350 in revenue from 5,384 transactions and 1,002,999 sessions, with an AOV of $850-$875 and a conversion rate of 0.50-1.00%. Lastly, gritroutdoors.com had a revenue of $135,277 from 634 transactions and 74,476 sessions, with an AOV of $200-$225 and a conversion rate of 0.50-1.00%. Overall, leupold.com demonstrated strong performance across all key metrics when compared to its competitors in November 202

sportoptics.com screenshot
#1 sportoptics.com
343.4K
Revenue
64.1K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
scopelist.com screenshot
#2 scopelist.com
333.9K
Revenue
144K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
39.5K
Revenue
49.6K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
eurooptic.com screenshot
#4 eurooptic.com
4.6M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
135.3K
Revenue
74.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In November large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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