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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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1.2M
Revenue
Jun 26
303.9K
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$350-375
AOV
Jun 26
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $20.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced decline of 23%, compared to the preceding three months.

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leupold.com revenue decline for last six months
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OVERVIEW
In June 2026, leupold.com, operating in the SPORTS industry, generated $1,222,200 in online sales, significantly outperforming the median revenue of $97,033, though it trails behind gunbroker.com, the category leader with $300,771,785. The site's conversion rate stands at 1.00-1.50%, below the industry high of 2.6% but above the low of 0.52%. Leupold's average order value (AOV) is between $350-375, again lower than the high of $642. With 303,914 sessions, it exceeds the median of 38,462 yet remains far from gunbroker.com's impressive 11,545,567 sessions, highlighting competitive challenges ahead.
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leupold.com competitors

In June 2026, leupold.com generated $1,222,200 in revenue with 3,422 transactions from 303,914 sessions, achieving an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. In contrast, eurooptic.com outperformed with $3,562,198 in revenue from 3,747 transactions over 994,456 sessions, maintaining an AOV of $950-975, but a notably lower conversion rate of 0.00-0.50%. sportoptics.com reported revenue of $359,585 with an AOV of $900-925, and a conversion rate of 0.50-1.00%, indicating lower effectiveness despite a higher AOV. scopelist.com and kenziesoptics.com struggled, achieving revenues of $151,775 and $35,377, respectively, both with low conversion rates. gritroutdoors.com also lagged behind with $70,293 in revenue, highlighting leupold.com’s stronger market presence, particularly in transaction volume and overall revenue despite its lower AOV.

sportoptics.com screenshot
#1 sportoptics.com
359.6K
Revenue
56.7K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
scopelist.com screenshot
#2 scopelist.com
151.8K
Revenue
59.2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
35.4K
Revenue
29.7K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
3.6M
Revenue
994.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
70.3K
Revenue
51.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In June large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries leupold.com operates in

leupold.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

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