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Oct 2025
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.3M
Revenue
Oct 25
475.6K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $47M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$47M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced growth of 44%, compared to the preceding three months.

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leupold.com revenue growth for last six months
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OVERVIEW
In October 2025, leupold.com generated $2,343,524 in online sales, significantly surpassing the SPORTS median of $103,393, while its conversion rate ranged between 1.50-2.00%, below the sector high of 2.58%. The site's average order value (AOV) of $300-325 is notably lower than the high of $652, but well above the low of $105. With 475,631 sessions, leupold.com outperformed the median of 38,088 sessions in its industry, although it remains distant from the top competitor, gunbroker.com, which recorded 13,734,560 sessions, showcasing its solid standing within the SPORTS market.
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leupold.com competitors

In October 2025, leupold.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. leupold.com generated a revenue of $2,343,524 with 7,247 transactions and 475,631 sessions, while sportingoptics.com and scopelist.com had significantly lower revenues and transaction numbers. eurooptic.com had a higher revenue of $3,585,501 but had fewer transactions and sessions compared to leupold.com. leupold.com's AOV ranged between $300-325 with a conversion rate of 1.50-2.00, which were competitive with the other domains. kenziesoptics.com and eurooptic.com had similar AOVs but lower conversion rates. gritroutdoors.com had a lower AOV and a slightly higher conversion rate than leupold.com. Overall, leupold.com stood out as a strong performer in the optics industry based on the provided metrics.

sportoptics.com screenshot
#1 sportoptics.com
285.5K
Revenue
48.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
scopelist.com screenshot
#2 scopelist.com
283.1K
Revenue
134.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
37K
Revenue
59.2K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
3.6M
Revenue
827.9K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
112.1K
Revenue
59.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In October large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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