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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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951.9K
Revenue
Mar 26
319.3K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$300-325
AOV
Mar 26
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $20.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced decline of 40%, compared to the preceding three months.

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leupold.com revenue decline for last six months
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OVERVIEW
In March 2026, leupold.com, operating in the SPORTS industry, generated $951,915 in online sales, significantly surpassing the median of $109,018, but trailing behind the category leader, gunbroker.com, at $344,171,183. With a conversion rate between 0.50-1.00%, it remains below the high benchmark of 2.74% and just above the low of 0.53%. The average order value (AOV) ranges from $300-325, also lower than the high of $588. leupold.com attracted 319,299 sessions, notably higher than the median of 40,251 but vastly lower than gunbroker.com’s 14,795,148 sessions.
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leupold.com competitors

When comparing leupold.com to its competitors in March 2026, we can see that Leupold's revenue stands at $951,915 with 3,000 transactions and 319,299 sessions. The average order value (AOV) falls between $300-$325, and the conversion rate ranges from 0.50-1.00%. In contrast, sportoptics.com has a revenue of $351,662, scopelist.com has a revenue of $207,492, kenziesoptics.com has a revenue of $55,433, eurooptic.com has a revenue of $4,725,290, and gritroutdoors.com has a revenue of $64,962. Each competitor has varying numbers of transactions, sessions, AOV, and conversion rates. eurooptic.com stands out with significantly higher revenue, transactions, sessions, and AOV compared to the other competitors, while Leupold falls in the mid-range for revenue but has a higher conversion rate than some of its counterparts.

sportoptics.com screenshot
#1 sportoptics.com
351.7K
Revenue
56.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
scopelist.com screenshot
#2 scopelist.com
207.5K
Revenue
137.3K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
55.4K
Revenue
57.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
4.7M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
65K
Revenue
44.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In March large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leupold.com channels

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leupold.com Google Ads spend

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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