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May 2025
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.2M
Revenue
299.6K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com's revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced decline of 36%, compared to the preceding three months.

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leupold.com revenue decline for last six months
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OVERVIEW
In May 2025, leupold.com in the SPORTS industry generated online sales revenue of $1,153,371, with a conversion rate ranging from 1.00-1.50% and an average order value (AOV) of $350-375. The highest AOV in the industry was $658, while the lowest was $114. With 299,594 sessions, leupold.com falls below the median of 38,858 sessions, with gunbroker.com leading at 13,843,748 sessions. Despite strong revenue, leupold.com has room for improvement in conversion rate and AOV to compete with industry leaders like gunbroker.com.
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leupold.com competitors

In May 2025, leupold.com stood out among its competitors in the optics industry with a revenue of $1,153,371 and 3,107 transactions from 299,594 sessions. Its average order value (AOV) ranged from $350 to $375, and it maintained a solid conversion rate of 1.00-1.50%. In comparison, kenziesoptics.com had significantly lower revenue at $19,428 with 26 transactions from 20,140 sessions and a higher AOV of $750-775, but a lower conversion rate of 0.00-0.50%. eurooptic.com led in revenue with $2,607,429, 3,024 transactions, and 770,692 sessions, boasting an AOV of $850-875 and a similar conversion rate to leupold.com. sportoptics.com, scopelist.com, and gritroutdoors.com also showed competitive performances in different metrics, emphasizing the diverse landscape of the optics market in 2025.

sportoptics.com screenshot
#1 sportoptics.com
209.2K
Revenue
42.5K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
scopelist.com screenshot
#2 scopelist.com
237.5K
Revenue
91.9K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
19.4K
Revenue
20.1K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
2.6M
Revenue
770.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
77K
Revenue
45.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
leupold.com vs top market performers
leupold.com
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conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In May large majority of sales on leupold.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.

In May large majority of sales on leupold.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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