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Apr 2026
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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901.2K
Revenue
Apr 26
237.6K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$350-375
AOV
Apr 26
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $20.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced decline of 50%, compared to the preceding three months.

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leupold.com revenue decline for last six months
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OVERVIEW
In April 2026, leupold.com generated $901,228 in online sales, significantly outperforming the SPORTS median of $101,130, while its conversion rate of 1.00-1.50% falls below the industry high of 2.54%. With an average order value (AOV) of $350-375, leupold.com is also positioned lower than the sector's high AOV of $604. The site recorded 237,611 sessions, which, although strong, is dwarfed by gunbroker.com’s 13,600,213 sessions, while exceeding the category median of 39,166. Overall, leupold.com demonstrates robust sales performance but has opportunities for improvement in conversion rate and traffic.
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leupold.com competitors

In April 2026, leupold.com reported impressive metrics with a revenue of $901,228, supported by 2,565 transactions from 237,611 sessions, yielding an AOV of $350-375 and a conversion rate of 1.00-1.50%. In comparison, eurooptic.com leads with substantial revenue of $4,217,379, benefiting from high traffic (1,134,318 sessions) and a higher AOV of $975-1000, yet with a low conversion rate (0.00-0.50%). sportoptics.com generated $462,067 in revenue from 65,669 sessions at a high AOV of $850-875 but achieved a lower conversion rate (0.50-1.00%). scopelist.com and kenziesoptics.com have lower revenues at $162,207 and $29,561, respectively, with similar conversion rates (0.00-0.50%). gritroutdoors.com posted $57,620 with an AOV of $200-225 and a conversion rate of 0.50-1.00%. Overall, leupold.com showcases robust performance relative to many competitors, particularly in conversion efficiency.

sportoptics.com screenshot
#1 sportoptics.com
462.1K
Revenue
65.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
scopelist.com screenshot
#2 scopelist.com
162.2K
Revenue
112.8K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
29.6K
Revenue
39.2K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
4.2M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
57.6K
Revenue
39K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In April large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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