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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.5M
Revenue
Aug 25
351.1K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $47M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$47M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced growth of 6.2%, compared to the preceding three months.

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leupold.com revenue growth for last six months
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OVERVIEW
In August 2025, leupold.com in the SPORTS industry had online sales revenue of $1,495,876, with a conversion rate of 1.00-1.50% and an AOV of $300-325. It received 351,124 sessions, while gunbroker.com had the highest sessions at 12,467,945. The median revenue in the industry was $103,840, with a very high conversion rate of 2.44% and a very low conversion rate of 0.48%. A very high AOV in the industry was $636, and a very low AOV was $104, with a median of 37,927 sessions.
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leupold.com competitors

In August 2025, leupold.com generated a revenue of $1,495,876 from 4,728 transactions with 351,124 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 1.00-1.50%. When compared to its competitors, leupold.com outperforms most in terms of revenue and sessions. sportoptics.com generated $172,157 from 184 transactions and 36,013 sessions, with an AOV of $925-950 and a conversion rate of 0.50-1.00%. scopelist.com followed with $232,144 revenue, 243 transactions, 116,696 sessions, $950-975 AOV, and 0.00-0.50% conversion rate. eurooptic.com stood out with a revenue of $2,666,685, 3,170 transactions, 758,873 sessions, $825-850 AOV, and 0.00-0.50% conversion rate. leupold.com's strong performance in revenue and sessions showcases its competitive edge in the optics market.

sportoptics.com screenshot
#1 sportoptics.com
172.2K
Revenue
36K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
scopelist.com screenshot
#2 scopelist.com
232.1K
Revenue
116.7K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
16.8K
Revenue
21.1K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
2.7M
Revenue
758.9K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
67.2K
Revenue
47.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In August large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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