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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.9M
Revenue
Jul 26
458.5K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $20.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced growth of 28%, compared to the preceding three months.

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leupold.com revenue growth for last six months
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OVERVIEW
In July 2026, leupold.com generated $1.9 million in online sales. With 459,000 sessions, it significantly outperformed an average hunting and shooting store, which sees around 37,900 sessions monthly. The site’s conversion rate stands at 1.00-1.50%, falling within the typical range of 0.52% to 2.5% for the category. Additionally, leupold.com’s average order value (AOV) is $350-375, also within the category's typical range of $113 to $663, showcasing its strong market presence in the hunting and shooting category.
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leupold.com competitors

The most significant gap between leupold.com and its closest competitor, eurooptic.com, is in revenue, where leupold.com trails by $1.3 million. In July 2026, leupold.com generated $1.9 million from 5,221 transactions, achieving a conversion rate of 1.00-1.50% across 459,000 sessions. In contrast, eurooptic.com led with $3.2 million in revenue but had fewer transactions at 3,412 and a much higher average order value (AOV) of $925-950. While leupold.com excels in transaction volume, leading eurooptic.com by 1,809 transactions, it falls short in overall sessions, trailing by 469,000. Competitors like sportoptics.com and scopelist.com exhibit lower revenues and transaction counts, highlighting leupold.com’s stronger market position overall.

sportoptics.com screenshot
#1 sportoptics.com
424K
Revenue
85.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
scopelist.com screenshot
#2 scopelist.com
190.3K
Revenue
65.2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
22.7K
Revenue
25.9K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
eurooptic.com screenshot
#4 eurooptic.com
3.2M
Revenue
928.2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
98.6K
Revenue
69.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In July large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries leupold.com operates in

leupold.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

Evaluate leupold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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