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Jan 2026
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.9M
Revenue
Jan 26
465.1K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$300-325
AOV
Jan 26
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $20.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced growth of 23%, compared to the preceding three months.

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leupold.com revenue growth for last six months
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OVERVIEW
In January 2026, leupold.com, a player in the SPORTS industry, achieved online sales revenue of $1,883,955, significantly exceeding the sector's median of $109,374, though still far below market leader gunbroker.com at $331,602,389. The site's conversion rate of 1.00-1.50% is below the high of 2.57% for the category, with an average order value (AOV) between $300-325, also trailing behind the high AOV of $639. leupold.com attracted 465,085 sessions, considerably higher than the median of 44,742 but dwarfed by gunbroker.com's impressive 14,743,769 sessions.
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leupold.com competitors

In January 2026, leupold.com generated a revenue of $1,883,955 from 5,851 transactions and 465,085 sessions, with an Average Order Value (AOV) ranging from $300-$325 and a conversion rate of 1.00-1.50%. In comparison, its competitor sportoptics.com had a revenue of $449,573 from 508 transactions and 85,055 sessions, with an AOV of $875-$900 and a conversion rate of 0.50-1.00%. scopelist.com earned $358,155 in revenue from 392 transactions and 198,966 sessions, with an AOV of $900-$925 and a conversion rate of 0.00-0.50%. eurooptic.com outperformed them all with a revenue of $5,017,310 from 5,372 transactions and 1,152,271 sessions, having an AOV of $925-$950 and a conversion rate of 0.00-0.50%. leupold.com's closest competitor in terms of revenue was gritroutdoors.com, which earned $122,502 from 557 transactions and 59,198 sessions, with an AOV of $200-$225 and a conversion rate of 0.50-1.00%.

sportoptics.com screenshot
#1 sportoptics.com
449.6K
Revenue
85.1K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
scopelist.com screenshot
#2 scopelist.com
358.2K
Revenue
199K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
54.9K
Revenue
43.1K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
eurooptic.com screenshot
#4 eurooptic.com
5M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
122.5K
Revenue
59.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In January large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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