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Aug 2026
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Home/Insights/Retailers/leupold.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1.6M
Revenue
Aug 26
380.2K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$350-375
AOV
Aug 26
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Leupold.com is a website that offers a range of optics, aiming devices, and outdoor gear. The site features hunting and sports optics, including binoculars, telescopes, and sights. It also provides equipment for military and law enforcement purposes. Additionally, the site offers accessories like mounts, apparel, and golf rangefinders to cater to various needs.

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leupold.com Annual Revenue and Growth

leupold.com's annual sales on its online store amounted to $20.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
leupold.com revenue by year

leupold.com's monthly revenueOVER TIME
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Over the past three months, leupold.com revenue has experienced growth of 50%, compared to the preceding three months.

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leupold.com revenue growth for last six months
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OVERVIEW
leupold.com generated $1.6 million in revenue for online sales in August 2026, significantly higher than an average hunting and shooting store's $108,000 monthly revenue. Its conversion rate stands at 1.00-1.50%, within the category's typical range of 0.52% to 2.51%. The average order value is between $350-375, also within the category's typical range of $112 to $704. With 380,000 sessions, leupold.com far exceeds the average hunting and shooting store's 40,600 sessions per month.
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leupold.com competitors

In August 2026, leupold.com outperforms sportoptics.com significantly in revenue, generating $1.6 million compared to sportoptics.com's $302,000. leupold.com leads in transactions with 4,329, while sportoptics.com achieves only 330. In sessions, leupold.com ranks second with 380,000, trailing eurooptic.com, which tops the list with 1.1 million. eurooptic.com, however, achieves the highest revenue at $3.6 million, indicating a strong average order value of $1,000-1,025, compared to leupold.com's AOV of $350-375. While leupold.com holds the lead in transactions, its conversion rate of 1.00-1.50% remains competitive, though eurooptic.com and others see lower transaction numbers with less effective conversion rates.

sportoptics.com screenshot
#1 sportoptics.com
302.4K
Revenue
59.6K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
scopelist.com screenshot
#2 scopelist.com
211.7K
Revenue
65.2K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
kenziesoptics.com screenshot
#3 kenziesoptics.com
22.4K
Revenue
24.6K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
eurooptic.com screenshot
#4 eurooptic.com
3.6M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
gritroutdoors.com screenshot
#5 gritroutdoors.com
71.3K
Revenue
46.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
leupold.com vs top market performers
leupold.com
top retailers
conversion rate vs average order value for leupold.com and its competitors
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Revenue share by device at leupold.com

In August large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on leupold.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries leupold.com operates in

leupold.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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leupold.com channels

Identify top traffic channels that drive growth for leupold.comand discover how performance of traffic channels has changed over time.

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leupold.com Google Ads spend

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leupold.com devices

Review leupold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leupold.com top markets

Explore leupold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leupold.com country & global rank

Assess the ranking of leupold.com among other retailers within its primary country and worldwide.

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