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Sep 2025
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Home/Insights/Retailers/sportoptics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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200.9K
Revenue
Sep 25
47.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$900-1000
AOV
Sep 25
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Expert advice and unbeatable deals on the premium sporting optics you've been hunting for! Rifle scopes, binoculars, spotting scopes, range finders, and more...

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sportoptics.com's monthly revenueOVER TIME
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Over the past three months, sportoptics.com revenue has experienced decline of 11%, compared to the preceding three months.

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sportoptics.com revenue decline for last six months
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OVERVIEW
In September 2025, sportoptics.com generated $200,916 in online sales, significantly outperforming the median of $97,179 in the SPORTS industry, although still far from gunbroker.com's leading $284,462,394. The site recorded a conversion rate of 0.00-0.50%, below the high of 2.52% but slightly above the low of 0.47%. With an average order value (AOV) between $900-925, sportoptics.com exceeded the high AOV benchmark of $635, while attracting 47,055 sessions, which is higher than the median of 38,020, yet minuscule compared to gunbroker.com's staggering 12,770,933 sessions.
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sportoptics.com competitors

sportoptics.com stands out among its competitors in terms of revenue and transactions. In September 2025, sportoptics.com generated $200,916 in revenue with 217 transactions, while its competitors varied in performance. leupold.com had the highest revenue at $1,675,720 with 5,263 transactions, followed closely by vortexoptics.com with $2,647,961 in revenue and 4,294 transactions. eurooptic.com also performed well with $2,904,549 in revenue and 3,134 transactions. Despite having a lower revenue, sportoptics.com had a competitive average order value (AOV) range of $900-$925, similar to nightvisionguys.com. Additionally, sportoptics.com had a conversion rate in the mid-range of 0.00-0.50, similar to eurooptic.com and scopelist.com. Overall, sportoptics.com may not have had the highest revenue among its competitors, but it demonstrated consistent performance in key metrics.

leupold.com screenshot
#1 leupold.com
1.7M
Revenue
351.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
vortexoptics.com screenshot
#2 vortexoptics.com
2.6M
Revenue
785.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
eurooptic.com screenshot
#3 eurooptic.com
2.9M
Revenue
766.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
scopelist.com screenshot
#4 scopelist.com
239.9K
Revenue
116.7K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
nightvisionguys.com screenshot
#5 nightvisionguys.com
158.2K
Revenue
18K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sportoptics.com vs top market performers
sportoptics.com
top retailers
conversion rate vs average order value for sportoptics.com and its competitors
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Revenue share by device at sportoptics.com

In September large majority of sales on sportoptics.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sportoptics.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sportoptics.com channels

Identify top traffic channels that drive growth for sportoptics.comand discover how performance of traffic channels has changed over time.

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sportoptics.com Google Ads spend

Evaluate sportoptics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportoptics.com devices

Review sportoptics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportoptics.com top markets

Explore sportoptics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportoptics.com country & global rank

Assess the ranking of sportoptics.com among other retailers within its primary country and worldwide.

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