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Apr 2026
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Home/Insights/Retailers/interflora.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.4M
Revenue
Apr 26
634.9K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Interflora.co.uk is a website that operates as an online florist. They sell a range of products, specifically flowers, plants, and various floral arrangements. Customers can browse and select from their extensive collection to purchase gifts for various occasions, such as birthdays, anniversaries, and celebrations.

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interflora.co.uk Annual Revenue and Growth

interflora.co.uk's annual sales on its online store amounted to $24.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$24.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
interflora.co.uk revenue by year

interflora.co.uk's monthly revenueOVER TIME
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Over the past three months, interflora.co.uk revenue has experienced growth of 6.1%, compared to the preceding three months.

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interflora.co.uk revenue growth for last six months
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OVERVIEW
In April 2026, interflora.co.uk achieved $1,447,641 in online sales, significantly exceeding the GIFTS median of $41,060, while its conversion rate ranged from 2.50-3.00%, below the high benchmark of 5.83%. The average order value (AOV) stood between $75-100, notably lower than the sector’s high of $228. With 634,876 sessions, interflora.co.uk demonstrated solid engagement compared to the lifestyle median of 12,225, but remained far behind paperlesspost.com, the category leader with 15,261,428 sessions. Overall, interflora.co.uk showed strong revenue performance but had room for improvement in conversion and AOV metrics.
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interflora.co.uk competitors

As of April 2026, interflora.co.uk generated $1,447,641 in revenue from 17,028 transactions, with sessions totaling 634,876 and an average order value (AOV) between $75-100. In comparison, flyingflowers.co.uk reported $553,714 in revenue from 7,751 transactions and 104,202 sessions, yielding a higher conversion rate of 7.00-7.50%. hallmark.com stands out with $6,383,196 in revenue, achieving 83,366 transactions from over 2.8 million sessions, while maintaining a conversion rate similar to interflora.co.uk at 2.50-3.00%. arenaflowers.com and proflowers.com also performed well, with revenues of $297,294 and $2,814,705, respectively. However, they achieved higher conversion rates of 7.00-7.50% and 5.50-6.00%, indicating potential strengths in customer engagement. Meanwhile, 1800flowers.com leads significantly in revenue, boasting $24,048,355 but with a lower AOV of $150-175, highlighting a diverse product range appealing to customers.

flyingflowers.co.uk screenshot
#1 flyingflowers.co.uk
553.7K
Revenue
104.2K
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
hallmark.com screenshot
#2 hallmark.com
6.4M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
arenaflowers.com screenshot
#3 arenaflowers.com
297.3K
Revenue
70K
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
1800flowers.com screenshot
#4 1800flowers.com
24M
Revenue
3.2M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
proflowers.com screenshot
#5 proflowers.com
2.8M
Revenue
492.5K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
interflora.co.uk vs top market performers
interflora.co.uk
top retailers
conversion rate vs average order value for interflora.co.uk and its competitors
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Revenue share by device at interflora.co.uk

In April large majority of sales on interflora.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on interflora.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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interflora.co.uk channels

Identify top traffic channels that drive growth for interflora.co.ukand discover how performance of traffic channels has changed over time.

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interflora.co.uk Google Ads spend

Evaluate interflora.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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interflora.co.uk devices

Review interflora.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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interflora.co.uk top markets

Explore interflora.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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interflora.co.uk country & global rank

Assess the ranking of interflora.co.uk among other retailers within its primary country and worldwide.

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