interflora.co.uk
Interflora.co.uk is a website that operates as an online florist. They sell a range of products, specifically flowers, plants, and various floral arrangements. Customers can browse and select from their extensive collection to purchase gifts for various occasions, such as birthdays, anniversaries, and celebrations.
GRIPS CUSTOMERS & RESEARCH PARTNERS
interflora.co.uk Annual Revenue and Growth
interflora.co.uk's annual sales on its online store amounted to $29.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
interflora.co.uk's monthly revenueOVER TIME
Over the past three months, interflora.co.uk revenue has experienced growth of 58%, compared to the preceding three months.
interflora.co.uk competitors
In December 2025, interflora.co.uk generated a revenue of $2,555,082 from 29,359 transactions and 896,000 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, flyingflowers.co.uk had a revenue of $521,924 from 7,026 transactions and 120,665 sessions, with a higher conversion rate of 5.50-6.00%. hallmark.com led the pack with a revenue of $21,690,775 from 231,604 transactions and 7,200,228 sessions, similar AOV to Interflora but with a higher conversion rate. arenaflowers.com had a revenue of $534,100 with a lower number of transactions and sessions but a significantly higher AOV and conversion rate. 1800flowers.com generated $25,601,557 revenue with a higher AOV, but lower conversion rate compared to Interflora. proflowers.com was closest to Interflora in terms of revenue, transactions, AOV, and conversion rate.
Revenue share by device at interflora.co.uk
In December large majority of sales on interflora.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
interflora.co.uk channels
Identify top traffic channels that drive growth for interflora.co.ukand discover how performance of traffic channels has changed over time.
interflora.co.uk Google Ads spend
Evaluate interflora.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
interflora.co.uk devices
Review interflora.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
