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Jan 2026
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Home/Insights/Retailers/interflora.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for interflora.co.ukinterflora.co.uk

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2.3M
Revenue
Jan 26
787.1K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Interflora.co.uk is a website that operates as an online florist. They sell a range of products, specifically flowers, plants, and various floral arrangements. Customers can browse and select from their extensive collection to purchase gifts for various occasions, such as birthdays, anniversaries, and celebrations.

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interflora.co.uk Annual Revenue and Growth

interflora.co.uk's annual sales on its online store amounted to $24.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$24.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
interflora.co.uk revenue by year

interflora.co.uk's monthly revenueOVER TIME
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Over the past three months, interflora.co.uk revenue has experienced growth of 45%, compared to the preceding three months.

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interflora.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, interflora.co.uk generated $2,302,663 in online sales with a conversion rate of 3.50-4.00%, outperforming the GIFTS median of $50,312, yet still below the high of 5.76%. Their average order value (AOV) ranged between $75-100, significantly less than the category's peak of $219. With 787,081 sessions, interflora.co.uk remains notable, though far from the leading store's 12,597,789 sessions, and below the median of 14,426 in the GIFTS sector, showcasing a strong yet competitive performance within its industry.
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interflora.co.uk competitors

In January 2026, interflora.co.uk generated $2,302,663 in revenue from 27,674 transactions and 787,081 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. Comparing it to its competitors, flyingflowers.co.uk had $606,310 in revenue from 9,292 transactions and 125,526 sessions, with a higher conversion rate of 7.00-7.50%, while hallmark.com outperformed with $8,195,375 revenue from 93,542 transactions and 2,919,242 sessions, maintaining a similar AOV and conversion rate to Interflora. arenaflowers.com and proflowers.com had revenue of $617,608 and $2,149,374 respectively, with Arenaflowers boasting the highest conversion rate of 8.50-9.00%. In contrast, 1800flowers.com had the highest revenue of $19,765,766 from 116,206 transactions and 2,598,613 sessions, with a slightly higher AOV but a similar conversion rate to Interflora.

flyingflowers.co.uk screenshot
#1 flyingflowers.co.uk
606.3K
Revenue
125.5K
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
hallmark.com screenshot
#2 hallmark.com
8.2M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
arenaflowers.com screenshot
#3 arenaflowers.com
617.6K
Revenue
65K
Sessions
8.5-9.0%
Conv. rate
$100-125
AOV
1800flowers.com screenshot
#4 1800flowers.com
19.8M
Revenue
2.6M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
proflowers.com screenshot
#5 proflowers.com
2.1M
Revenue
633.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
interflora.co.uk vs top market performers
interflora.co.uk
top retailers
conversion rate vs average order value for interflora.co.uk and its competitors
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Revenue share by device at interflora.co.uk

In January large majority of sales on interflora.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on interflora.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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interflora.co.uk channels

Identify top traffic channels that drive growth for interflora.co.ukand discover how performance of traffic channels has changed over time.

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interflora.co.uk Google Ads spend

Evaluate interflora.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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interflora.co.uk devices

Review interflora.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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interflora.co.uk top markets

Explore interflora.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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interflora.co.uk country & global rank

Assess the ranking of interflora.co.uk among other retailers within its primary country and worldwide.

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