Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/interflora.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for interflora.co.ukinterflora.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
1.7M
Revenue
Jul 26
570.5K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
Loading...

Interflora.co.uk is a website that operates as an online florist. They sell a range of products, specifically flowers, plants, and various floral arrangements. Customers can browse and select from their extensive collection to purchase gifts for various occasions, such as birthdays, anniversaries, and celebrations.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

interflora.co.uk Annual Revenue and Growth

interflora.co.uk's annual sales on its online store amounted to $24.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$24.1M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
interflora.co.uk revenue by year

interflora.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, interflora.co.uk revenue has experienced decline of 37%, compared to the preceding three months.

View real-time data
interflora.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
interflora.co.uk is a prominent player in the gifts and flowers category, generating $1.7 million in online sales during July 2026. While the average store in the gifts and flowers category brings in around $42,700 monthly, interflora.co.uk's conversion rate stands at 2.50-3.00%, aligning with the typical range of 1.69% to 5.58%. The site's average order value (AOV) is $75-100, which is within the category's typical range of $53 to $239. Additionally, interflora.co.uk recorded 570,000 sessions, far exceeding the average store in the gifts and flowers category's 10,200 sessions.
Read more

interflora.co.uk competitors

The competitive set includes interflora.co.uk, flyingflowers.co.uk, hallmark.com, arenaflowers.com, 1800flowers.com, and proflowers.com. In July 2026, interflora.co.uk generated $1.7 million in revenue from 17,100 transactions and 570,000 sessions, giving it an AOV between $75 and $100 and a conversion rate of 2.50-3.00%. Compared to its competitors, interflora.co.uk ranks fourth in revenue, trailing 1800flowers.com by $15.5 million, and ranks fourth in transactions, trailing by 72,500. In terms of sessions, interflora.co.uk ranks third, falling short of hallmark.com by 2.2 million sessions. While interflora.co.uk shows competitive AOV and conversion rates, it significantly lags behind 1800flowers.com in revenue and transactions, reflecting a need for enhanced engagement strategies.

flyingflowers.co.uk screenshot
#1 flyingflowers.co.uk
398.6K
Revenue
100.5K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
hallmark.com screenshot
#2 hallmark.com
7M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
arenaflowers.com screenshot
#3 arenaflowers.com
485.6K
Revenue
51.4K
Sessions
9.0-9.5%
Conv. rate
$100-125
AOV
1800flowers.com screenshot
#4 1800flowers.com
17.2M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
proflowers.com screenshot
#5 proflowers.com
1.9M
Revenue
494.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
interflora.co.uk vs top market performers
interflora.co.uk
top retailers
conversion rate vs average order value for interflora.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at interflora.co.uk

In July large majority of sales on interflora.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on interflora.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries interflora.co.uk operates in

interflora.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

interflora.co.uk channels

Identify top traffic channels that drive growth for interflora.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

interflora.co.uk Google Ads spend

Evaluate interflora.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

interflora.co.uk devices

Review interflora.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

interflora.co.uk top markets

Explore interflora.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

interflora.co.uk country & global rank

Assess the ranking of interflora.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard