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May 2025
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Home/Insights/Retailers/interflora.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.8M
Revenue
725.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Interflora.co.uk is a website that operates as an online florist. They sell a range of products, specifically flowers, plants, and various floral arrangements. Customers can browse and select from their extensive collection to purchase gifts for various occasions, such as birthdays, anniversaries, and celebrations.

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interflora.co.uk's revenueOVER TIME
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Over the past three months, interflora.co.uk revenue has experienced decline of 9.1%, compared to the preceding three months.

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interflora.co.uk revenue decline for last six months
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OVERVIEW
In May 2025, interflora.co.uk's online sales revenue was $1,778,102 in the GIFTS industry, with a conversion rate of 2.50-3.00% and an average order value of $75-100. The website had 725,785 sessions during the month. The highest online store revenue in the category was $68,047,637 from paperlesspost.com, with a conversion rate of 5.72% and an AOV of $229. The store with the most sessions was paperlesspost.com at 14,714,824, while the median sessions in the GIFTS industry was 10,567.
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interflora.co.uk competitors

In May 2025, interflora.co.uk, with a revenue of £1,778,102 from 19,844 transactions and 725,785 sessions, has a competitive average order value (AOV) of £75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, interflora.co.uk lags behind proflowers.com in terms of revenue, transactions, and sessions, but both maintain a similar AOV and conversion rate. flyingflowers.co.uk has significantly lower revenue, transactions, and sessions, with a lower AOV but a higher conversion rate. hallmark.com outperforms interflora.co.uk in revenue and transactions, with similar AOV and conversion rate metrics. However, 1800flowers.com surpasses all competitors in revenue, transactions, and sessions, with a higher AOV and competitive conversion rate. arenaflowers.com falls below interflora.co.uk in terms of revenue and transactions but boasts a higher AOV and exceptional conversion rate of 10.50-11.00%.

flyingflowers.co.uk screenshot
#1 flyingflowers.co.uk
322.7K
Revenue
68.7K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
hallmark.com screenshot
#2 hallmark.com
5.8M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
arenaflowers.com screenshot
#3 arenaflowers.com
657.3K
Revenue
57K
Sessions
10.5-11.0%
Conv. rate
$100-125
AOV
1800flowers.com screenshot
#4 1800flowers.com
37.3M
Revenue
6M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
proflowers.com screenshot
#5 proflowers.com
3.8M
Revenue
909.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
interflora.co.uk vs top market performers
interflora.co.uk
top retailers
conversion rate vs average order value for interflora.co.uk and its competitors
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Revenue share by device at interflora.co.uk

In May large majority of sales on interflora.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on interflora.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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interflora.co.uk channels

Identify top traffic channels that drive growth for interflora.co.ukand discover how performance of traffic channels has changed over time.

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interflora.co.uk Google Ads spend

Evaluate interflora.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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interflora.co.uk devices

Review interflora.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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interflora.co.uk top markets

Explore interflora.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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interflora.co.uk country & global rank

Assess the ranking of interflora.co.uk among other retailers within its primary country and worldwide.

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