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Sep 2024
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Home/Insights/Retailers/interflora.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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2M
Revenue
609.8K
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for interflora.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Interflora.co.uk is a website that operates as an online florist. They sell a range of products, specifically flowers, plants, and various floral arrangements. Customers can browse and select from their extensive collection to purchase gifts for various occasions, such as birthdays, anniversaries, and celebrations.

interflora.co.uk’s revenueOVER TIME
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Over the past three months, interflora.co.uk revenue has experienced decline of 29%, compared to the preceding three months.

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interflora.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, interflora.co.uk, an online store in the GIFTS industry, generated $2,026,147 in revenue with a conversion rate of 3.50-4.00% and an AOV of $75-100. It had 609,811 sessions, significantly lower than the top performer, paperlesspost.com, with 11,407,226 sessions. Despite not leading in revenue or sessions, interflora.co.uk falls within the competitive range of industry metrics. With room for improvement in conversion rate and AOV, the website shows potential for growth in the online lifestyle and gifts industry.
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interflora.co.uk competitors

When comparing interflora.co.uk to its competitors in the online flower delivery industry, several key metrics stand out. proflowers.com has a higher revenue of £2,483,640 compared to interflora.co.uk's £2,026,147, despite similar transaction numbers. flyingflowers.co.uk has a significantly lower revenue of £489,543 with a higher conversion rate, suggesting a more efficient sales process. hallmark.com leads in revenue with £5,609,317, showcasing a strong market presence. 1800flowers.com outperforms all competitors with a revenue of £15,130,286 and a higher average order value (AOV) of £125-150. arenaflowers.com has the lowest revenue among the group at £330,913, but boasts a high conversion rate of 7.50-8.00%, indicating strong customer engagement. Overall, interflora.co.uk competes well in terms of revenue and transaction volume, but could potentially improve its AOV to align with top performers like 1800flowers.com.

#1 flyingflowers.co.uk
489.5K
Revenue
96K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
#2 hallmark.com
5.6M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 arenaflowers.com
330.9K
Revenue
54.4K
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
#4 1800flowers.com
15.1M
Revenue
3.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 proflowers.com
2.5M
Revenue
604.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
interflora.co.uk vs top market performers
interflora.co.uk
top retailers
conversion rate vs average order value for interflora.co.uk and its competitors
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interflora.co.uk brandsby revenue

2
Logo for interfloraInterflora
Top retailers:ebay.co.uk

interflora.co.uk categoriesby revenue

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brands overtime comparison

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interflora.co.uk channels

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interflora.co.uk Google Ads spend

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interflora.co.uk devices

Review interflora.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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interflora.co.uk top markets

Explore interflora.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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interflora.co.uk country & global rank

Assess the ranking of interflora.co.uk among other retailers within its primary country and worldwide.

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