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Aug 2024
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Home/Insights/Retailers/interflora.co.uk
TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

Favicon for interflora.co.ukinterflora.co.uk

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1.7M
Revenue
549.6K
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for interflora.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Interflora.co.uk is a website that operates as an online florist. They sell a range of products, specifically flowers, plants, and various floral arrangements. Customers can browse and select from their extensive collection to purchase gifts for various occasions, such as birthdays, anniversaries, and celebrations.

interflora.co.uk’s revenueOVER TIME
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Over the past three months, interflora.co.uk revenue has experienced decline of 39%, compared to the preceding three months.

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interflora.co.uk revenue decline for last six months
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OVERVIEW
In August 2024, interflora.co.uk, a GIFTS industry player, achieved a revenue of $1,731,118 with a conversion rate of 3.50-4.00% and an AOV of $75-100 from 549,557 sessions. Comparatively, paperlesspost.com leads the category with a revenue of $31,440,446, a high conversion rate of 5.61%, and an AOV of $215, attracting 10,403,494 sessions. The median revenue and sessions for the GIFTS industry stand at $46,997 and 14,389, respectively, with conversion rates ranging from 1.89% to 5.61% and AOVs from $52 to $215.
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interflora.co.uk competitors

interflora.co.uk falls in the middle when compared to its competitors in the online flower delivery industry based on the metrics provided. In terms of revenue, interflora.co.uk ranks third with $1,731,118, trailing behind hallmark.com with $4,619,039 and 1800flowers.com with $14,051,086. However, interflora.co.uk has the second highest number of transactions at 21,335, just slightly behind 1800flowers.com. The website also ranks third in sessions with 549,557, again following hallmark.com and 1800flowers.com. interflora.co.uk and flyingflowers.co.uk share the same Average Order Value (AOV) range of $75-100, while proflowers.com and 1800flowers.com have higher AOVs. In terms of conversion rate, interflora.co.uk and proflowers.com tie for the highest at 3.50-4.00%, while flyingflowers.co.uk has the highest conversion rate at 7.00-7.50%.

#1 flyingflowers.co.uk
465.3K
Revenue
85.1K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
#2 hallmark.com
4.6M
Revenue
2.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 arenaflowers.com
280.1K
Revenue
52K
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
#4 1800flowers.com
14.1M
Revenue
2.7M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
#5 proflowers.com
2.4M
Revenue
568.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for arenaflowers.comarenaflowers.com
Favicon for flowercard.co.ukflowercard.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for shutterfly.comshutterfly.com
$55.6M
2
Favicon for 1800flowers.com1800flowers.com
3
Favicon for teleflora.comteleflora.com
4
Favicon for fromyouflowers.comfromyouflowers.com
5
Favicon for hallmark.comhallmark.com
6
Favicon for ftd.comftd.com
7
Favicon for bouqs.combouqs.com
8
Favicon for proflowers.comproflowers.com
9
Favicon for interflora.co.ukinterflora.co.uk
10
Favicon for hauteflorist.co.ukhauteflorist.co.uk
interflora.co.uk vs top market performers
interflora.co.uk
top retailers
conversion rate vs average order value for interflora.co.uk and its competitors
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interflora.co.uk brandsby revenue

1
Logo for logoLogo
Top retailers:resmed.comcrucial.comawaytravel.com
2
Logo for interfloraInterflora
Top retailers:ebay.co.uk

interflora.co.uk categoriesby revenue

1
Fresh Cut Flowers
Top retailers:amazon.comsafeway.comediblearrangements.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Plants
Top retailers:amazon.comlowes.comamazon.de
4
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Top retailers:shein.co.ukebay.co.ukebay.com
5
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Top retailers:rewe.demorrisons.comasda.com
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brands overtime comparison

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interflora.co.uk channels

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interflora.co.uk Google Ads spend

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interflora.co.uk devices

Review interflora.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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interflora.co.uk top markets

Explore interflora.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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interflora.co.uk country & global rank

Assess the ranking of interflora.co.uk among other retailers within its primary country and worldwide.

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