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Sep 2025
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Home/Insights/Retailers/happiestbaby.eu
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for happiestbaby.euhappiestbaby.eu

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121.1K
Revenue
Sep 25
18.8K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: SHIPPING AND LOGISTICS

Happiestbaby.eu is an online platform offering a range of baby-related products. Their inventory includes baby sleep aids, swaddle blankets, breastfeeding accessories, and baby care items. The website provides detailed information about each product, allowing customers to make informed choices.

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happiestbaby.eu Annual Revenue and Growth

happiestbaby.eu's annual sales on its online store amounted to $1.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
happiestbaby.eu revenue by year

happiestbaby.eu's monthly revenueOVER TIME
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Over the past three months, happiestbaby.eu revenue has experienced growth of 70%, compared to the preceding three months.

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happiestbaby.eu revenue growth for last six months
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OVERVIEW
In September 2025, happiestbaby.eu generated $121,107 in online sales, below the industry median of $177,007, with a conversion rate between 1.50-2.00%, also under the high benchmark of 5.34%. Its average order value (AOV) ranged from $350-375, significantly lower than the industry's high of $580, and it recorded 18,775 sessions, less than the median of 27,693. Comparatively, uline.ca leads with a staggering revenue of $46,070,091 and rappi.com tops the session count at 4,805,097, indicating that happiestbaby.eu operates in a competitive landscape with room for growth.
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happiestbaby.eu competitors

In September 2025, happiestbaby.eu generated a revenue of €121,107 from 337 transactions and 18,775 sessions, with an average order value (AOV) of €350-375 and a conversion rate of 1.50-2.00%. When compared to its competitors, happiestbaby.eu falls in the middle in terms of revenue, with moonboon.de leading at €132,394 and swing2sleep.de closely behind at €125,278. In terms of transactions, happiestbaby.eu ranks lower than swing2sleep.de, which had 913 transactions. happiestbaby.eu's AOV is higher than zizzz.ch and swing2sleep.de but lower than happiestbaby.com. However, happiestbaby.eu's conversion rate falls in line with most of its competitors, except for happiestbaby.com, which has a significantly lower conversion rate. Overall, happiestbaby.eu is holding its own against its competitors in terms of key performance metrics.

happiestbaby.co.uk screenshot
#1 happiestbaby.co.uk
85.3K
Revenue
52.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
1.6M
Revenue
913.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
happiestbaby.eu vs top market performers
happiestbaby.eu
top retailers
conversion rate vs average order value for happiestbaby.eu and its competitors
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Revenue share by device at happiestbaby.eu

In September large majority of sales on happiestbaby.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on happiestbaby.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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happiestbaby.eu channels

Identify top traffic channels that drive growth for happiestbaby.euand discover how performance of traffic channels has changed over time.

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happiestbaby.eu Google Ads spend

Evaluate happiestbaby.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happiestbaby.eu devices

Review happiestbaby.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happiestbaby.eu top markets

Explore happiestbaby.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happiestbaby.eu country & global rank

Assess the ranking of happiestbaby.eu among other retailers within its primary country and worldwide.

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