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Apr 2026
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Home/Insights/Retailers/happiestbaby.eu
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for happiestbaby.euhappiestbaby.eu

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238.8K
Revenue
Apr 26
37.4K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$350-375
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: SHIPPING AND LOGISTICS

Happiestbaby.eu is an online platform offering a range of baby-related products. Their inventory includes baby sleep aids, swaddle blankets, breastfeeding accessories, and baby care items. The website provides detailed information about each product, allowing customers to make informed choices.

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happiestbaby.eu Annual Revenue and Growth

happiestbaby.eu's annual sales on its online store amounted to $1.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
happiestbaby.eu revenue by year

happiestbaby.eu's monthly revenueOVER TIME
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Over the past three months, happiestbaby.eu revenue has experienced growth of 89%, compared to the preceding three months.

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happiestbaby.eu revenue growth for last six months
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OVERVIEW
In April 2026, happiestbaby.eu generated $238,847 in online sales, outperforming the industry median of $126,293, while its conversion rate ranged between 1.50-2.00%, below the high benchmark of 5.06%. The average order value (AOV) stood at $350-375, less than the top AOV of $555 but significantly higher than the low of $80. The website attracted 37,414 sessions, exceeding the median of 27,175 in its category, yet far from the highest sessions of 3,796,445 recorded by rappi.com. Overall, happiestbaby.eu shows solid performance with room for improvement in conversion and AOV.
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happiestbaby.eu competitors

In April 2026, happiestbaby.eu generated $238,847 in revenue with 677 transactions from 37,414 sessions, yielding an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. In comparison, moonboon.de earned $78,288 from 257 transactions across 17,982 sessions, achieving a lower AOV of $300-325 and a conversion rate of 1.00-1.50%. swing2sleep.de reported $103,059 in revenue from 761 transactions with a session count of 36,180, displaying an AOV of $125-150 but a higher conversion rate of 2.00-2.50%. In stark contrast, happiestbaby.com dominated with $2,365,196 in revenue from 5,418 transactions and an AOV of $425-450, yet its conversion rate was notably low at 0.00-0.50%. Lastly, mysheepi.com recorded $197,800 from 1,424 transactions, benefiting from a conversion rate of 2.00-2.50%, despite a lower AOV of $125-150.

happiestbaby.co.uk screenshot
#1 happiestbaby.co.uk
132.7K
Revenue
62.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
2.4M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
happiestbaby.eu vs top market performers
happiestbaby.eu
top retailers
conversion rate vs average order value for happiestbaby.eu and its competitors
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Revenue share by device at happiestbaby.eu

In April large majority of sales on happiestbaby.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In April large majority of sales on happiestbaby.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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brands overtime comparison

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happiestbaby.eu channels

Identify top traffic channels that drive growth for happiestbaby.euand discover how performance of traffic channels has changed over time.

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happiestbaby.eu Google Ads spend

Evaluate happiestbaby.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happiestbaby.eu devices

Review happiestbaby.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happiestbaby.eu top markets

Explore happiestbaby.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happiestbaby.eu country & global rank

Assess the ranking of happiestbaby.eu among other retailers within its primary country and worldwide.

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