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Jan 2026
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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182.5K
Revenue
Jan 26
38K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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moonboon.de Annual Revenue and Growth

moonboon.de's annual sales on its online store amounted to $1.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
moonboon.de revenue by year

moonboon.de's monthly revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced growth of 45%, compared to the preceding three months.

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moonboon.de revenue growth for last six months
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OVERVIEW
In January 2026, moonboon.de generated $182,462 in online sales, significantly surpassing the CHILDCARE median of $48,736, while maintaining a conversion rate of 1.50-2.00%, below the industry high of 4.38%. Its average order value (AOV) ranged from $275-300, above the category average of $253. With 37,999 sessions, moonboon.de exceeded the median of 23,389 but remained far behind babylist.com, the industry's largest competitor with 17,691,734 sessions and $90,155,180 in revenue. Overall, moonboon.de shows strong performance within its niche, especially in revenue and AOV, although there's room for improvement in conversion rates and traffic.
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moonboon.de competitors

In January 2026, moonboon.de outperformed some of its competitors in terms of revenue and AOV (Average Order Value). moonboon.de generated $182,462 in revenue from 614 transactions with 37,999 sessions, resulting in an AOV of $275-300 and a conversion rate of 1.50-2.00%. In comparison, swing2sleep.de had a revenue of $120,768 with 874 transactions and a slightly lower AOV of $125-150, but a higher conversion rate of 2.00-2.50%. zizzz.ch lagged behind with $44,211 in revenue from 175 transactions and 12,070 sessions, boasting a higher AOV of $250-275, but a lower conversion rate of 1.00-1.50%. moonboon.de's revenue also exceeded that of happiestbaby.eu, which made $117,267 from 355 transactions and 18,817 sessions, with a slightly higher AOV of $325-350 and a comparable conversion rate of 1.50-2.00%. Despite its strong revenue, moonboon.de fell short in terms of sessions and transactions compared to lillydoo.com, which generated $157,445 in revenue from 2,449 transactions and 132,648 sessions, but with a lower AOV of $50-75. hipp.de emerged as the top performer with $431,774 in revenue from 12,168 transactions and 818,282 sessions, although with a much lower AOV of $25-50 and a conversion rate of 1.00-1.50%.

swing2sleep.de screenshot
#1 swing2sleep.de
120.8K
Revenue
38K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zizzz.ch screenshot
#2 zizzz.ch
44.2K
Revenue
12.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
happiestbaby.eu screenshot
#3 happiestbaby.eu
117.3K
Revenue
18.8K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
lillydoo.com screenshot
#4 lillydoo.com
157.4K
Revenue
132.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hipp.de screenshot
#5 hipp.de
431.8K
Revenue
818.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In January large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In January large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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brands overtime comparison

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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

Evaluate moonboon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

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moonboon.de country & global rank

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