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Apr 2026
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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78.3K
Revenue
Apr 26
18K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$300-325
AOV
Apr 26
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moonboon.de Annual Revenue and Growth

moonboon.de's annual sales on its online store amounted to $1.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
moonboon.de revenue by year

moonboon.de's monthly revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced decline of 55%, compared to the preceding three months.

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moonboon.de revenue decline for last six months
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OVERVIEW
In April 2026, moonboon.de generated $78,288 in online sales, surpassing the CHILDCARE median of $38,623, yet falling short of babylist.com’s $85,727,108. Its conversion rate ranged from 1.00% to 1.50%, aligning with the lower end of the industry spectrum, where the high is 4.44%. The average order value (AOV) stood between $300 and $325, well above the median AOV of $249. With 17,982 sessions, moonboon.de approached the median of 18,157, while significantly trailing babylist.com's 16,933,794 sessions, reflecting its competitive yet challenging position in the CHILDCARE market.
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moonboon.de competitors

In April 2026, moonboon.de reported revenue of $78,288 with 257 transactions and 17,982 sessions, resulting in an average order value (AOV) of $300-325 and a conversion rate between 1.00-1.50%. In comparison, swing2sleep.de outperformed with revenue of $103,059 from 761 transactions across 36,180 sessions, achieving an AOV of $125-150 and a higher conversion rate of 2.00-2.50%. happiestbaby.eu excelled significantly, generating $238,847 in revenue with 677 transactions from 37,414 sessions and an AOV of $350-375, alongside a conversion rate of 1.50-2.00%. lillydoo.com had revenue slightly higher than moonboon.de at $82,687 from 1,363 transactions and a staggering session count of 75,976, but with a lower AOV of $50-75. Lastly, hipp.de dominated the market with revenue reaching $446,057 from 9,069 transactions, yet it maintained an AOV of only $25-50 and a conversion rate of 1.00-1.50%.

swing2sleep.de screenshot
#1 swing2sleep.de
103.1K
Revenue
36.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
happiestbaby.eu screenshot
#2 happiestbaby.eu
238.8K
Revenue
37.4K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
lillydoo.com screenshot
#3 lillydoo.com
82.7K
Revenue
76K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hipp.de screenshot
#4 hipp.de
446.1K
Revenue
857.5K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In April large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In April large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

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moonboon.de country & global rank

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