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Aug 2025
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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95.3K
Revenue
Aug 25
18.5K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$275-300
AOV
Aug 25
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moonboon.de Annual Revenue and Growth

moonboon.de's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
moonboon.de revenue by year

moonboon.de's monthly revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced decline of 44%, compared to the preceding three months.

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moonboon.de revenue decline for last six months
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OVERVIEW
In August 2025, moonboon.de in the CHILDCARE industry had a revenue of $95,284, with a conversion rate of 1.50-2.00% and an AOV of $275-300. The highest conversion rate in the industry is 4.16% and the lowest is 0.95%. The highest AOV is $261 and the lowest is $52. moonboon.de had 18,466 sessions, while the highest sessions were 12,788,265 for babylist.com and the median for the industry is 21,167 sessions. babylist.com leads in revenue with $74,588,852.
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moonboon.de competitors

In August 2025, moonboon.de's revenue of 95,284 falls in the middle range compared to its competitors. swing2sleep.de leads with 111,931 in revenue, followed closely by happiestbaby.eu at 97,760. In terms of transactions, lillydoo.com stands out with 2,828 transactions, while swing2sleep.de follows with 818 transactions. moonboon.de's 18,466 sessions also place it in the middle, with hipp.de leading at 817,612 sessions. When looking at Average Order Value (AOV), happiestbaby.eu has the highest range at 375-400, whereas swing2sleep.de has the lowest at 125-150. moonboon.de's conversion rate falls within the average range compared to its competitors, with swing2sleep.de having the highest at 2.00-2.50. Overall, moonboon.de competes well in terms of revenue and sessions, but lags slightly in transactions compared to its competitors.

swing2sleep.de screenshot
#1 swing2sleep.de
111.9K
Revenue
34.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zizzz.ch screenshot
#2 zizzz.ch
54.3K
Revenue
15.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
happiestbaby.eu screenshot
#3 happiestbaby.eu
97.8K
Revenue
14.5K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
lillydoo.com screenshot
#4 lillydoo.com
195.2K
Revenue
172.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hipp.de screenshot
#5 hipp.de
402K
Revenue
817.6K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In August large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In August large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

Evaluate moonboon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

Explore moonboon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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moonboon.de country & global rank

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