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May 2026
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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54.9K
Revenue
May 26
11.9K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$275-300
AOV
May 26
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moonboon.de Annual Revenue and Growth

moonboon.de's annual sales on its online store amounted to $1.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
moonboon.de revenue by year

moonboon.de's monthly revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced decline of 53%, compared to the preceding three months.

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moonboon.de revenue decline for last six months
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OVERVIEW
In May 2026, moonboon.de generated $54,927 in online sales, surpassing the CHILDCARE median of $39,345, though significantly lower than the leading competitor, babylist.com, at $90,853,429. With a conversion rate of 1.50-2.00%, it remains within the industry's range but below the high benchmark of 4.52%. The average order value (AOV) ranged from $275-300, slightly exceeding the category average of $278. The site attracted 11,916 sessions, below the CHILDCARE median of 14,612 and far less than babylist.com's staggering 16,509,473 sessions, indicating potential for growth in audience engagement and traffic.
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moonboon.de competitors

In May 2026, moonboon.de reported a revenue of $54,927 from 183 transactions, achieving a conversion rate between 1.50-2.00% over 11,916 sessions. In contrast, swing2sleep.de outperformed with $112,970 in revenue, a higher conversion rate of 2.00-2.50%, and a significant number of transactions (808) from 37,869 sessions. happiestbaby.eu led the pack in revenue at $179,052 with a respectable AOV of $350-375, and a conversion rate of 1.50-2.00%. lillydoo.com also showed strong performance, generating $84,361 from 1,086 transactions with an AOV of $75-100, maintaining a conversion rate of 1.50-2.00%. However, hipp.de dwarfed all competitors with a staggering revenue of $395,827 from 8,119 transactions, though its lower conversion rate of 0.50-1.00% reflects high traffic without optimal conversion. Overall, moonboon.de faces tough competition, particularly in revenue and transaction volume.

swing2sleep.de screenshot
#1 swing2sleep.de
113K
Revenue
37.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
happiestbaby.eu screenshot
#2 happiestbaby.eu
179.1K
Revenue
27.6K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
lillydoo.com screenshot
#3 lillydoo.com
84.4K
Revenue
58.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hipp.de screenshot
#4 hipp.de
395.8K
Revenue
817.5K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In May large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In May large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

Evaluate moonboon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

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moonboon.de country & global rank

Assess the ranking of moonboon.de among other retailers within its primary country and worldwide.

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