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Dec 2025
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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149K
Revenue
Dec 25
33.1K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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moonboon.de Annual Revenue and Growth

moonboon.de's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
moonboon.de revenue by year

moonboon.de's monthly revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced growth of 36%, compared to the preceding three months.

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moonboon.de revenue growth for last six months
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OVERVIEW
In December 2025, moonboon.de generated $149,014 in online sales, significantly surpassing the CHILDCARE median of $43,371, while achieving a conversion rate of 1.50-2.00%, which is competitive but below the industry high of 4.55%. With an average order value (AOV) of $275-300, moonboon.de performed well compared to the CHILDCARE high of $251. The website attracted 33,087 sessions, exceeding the median of 21,315 but far from babylist.com’s leading figure of 12,893,760. Overall, moonboon.de demonstrates strong performance in revenue and AOV, positioning it well within the industry.
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moonboon.de competitors

In December 2025, moonboon.de recorded a revenue of $149,014 with 504 transactions and 33,087 sessions, boasting an AOV of $275-300 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, we see that swing2sleep.de had a slightly higher revenue of $160,177 with 1,188 transactions and 53,607 sessions, showcasing a lower AOV of $125-150 but a higher conversion rate of 2.00-2.50%. On the other hand, happiestbaby.eu performed well with a revenue of $111,074, 306 transactions, and 15,177 sessions, along with a higher AOV of $350-375 and a comparable conversion rate of 2.00-2.50%. In terms of revenue, moonboon.de is more aligned with lillydoo.com, which generated $150,509, while hipp.de leads the pack with a significantly higher revenue of $670,201, albeit with a lower AOV and conversion rate.

swing2sleep.de screenshot
#1 swing2sleep.de
160.2K
Revenue
53.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zizzz.ch screenshot
#2 zizzz.ch
31.7K
Revenue
9.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
happiestbaby.eu screenshot
#3 happiestbaby.eu
111.1K
Revenue
15.2K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
lillydoo.com screenshot
#4 lillydoo.com
150.5K
Revenue
144.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hipp.de screenshot
#5 hipp.de
670.2K
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In December large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In December large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

Explore moonboon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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moonboon.de country & global rank

Assess the ranking of moonboon.de among other retailers within its primary country and worldwide.

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