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Sep 2025
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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132.4K
Revenue
Sep 25
24K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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moonboon.de Annual Revenue and Growth

moonboon.de's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
moonboon.de revenue by year

moonboon.de's monthly revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced decline of 25%, compared to the preceding three months.

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moonboon.de revenue decline for last six months
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OVERVIEW
In September 2025, moonboon.de achieved online sales revenue of $132,394, significantly outperforming the CHILDCARE median of $41,793, though still trailing far behind the industry leader, babylist.com, at $71,008,546. Its conversion rate ranged from 1.50% to 2.00%, below the sector's high of 4.29%, but above the low of 0.93%. The average order value (AOV) was between $275 and $300, exceeding the high AOV of $255, while attracting 23,988 sessions, surpassing the median of 19,629 but dramatically below babylist.com's 12,615,638 sessions, indicating strong niche performance amid a competitive landscape.
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moonboon.de competitors

In September 2025, moonboon.de had a revenue of 132,394 with 463 transactions and 23,988 sessions, resulting in an AOV of 275-300 and a conversion rate of 1.50-2.00. Compared to its competitors, moonboon.de performed competitively. swing2sleep.de had a revenue of 125,278 with 913 transactions and 38,571 sessions, showcasing a higher transaction volume but lower revenue. zizzz.ch had a revenue of 59,962 with 245 transactions and 16,058 sessions, indicating lower performance in all metrics. happiestbaby.eu showed a revenue of 121,107 with 337 transactions and 18,775 sessions, with a higher AOV but lower revenue compared to moonboon.de. lillydoo.com had the highest revenue at 192,332 with 2,829 transactions and 166,170 sessions, while hipp.de had the highest revenue at 428,478 but with the lowest AOV and conversion rate among the competitors. Overall, moonboon.de's performance was strong across key metrics compared to its competitors in September 2025.

swing2sleep.de screenshot
#1 swing2sleep.de
125.3K
Revenue
38.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zizzz.ch screenshot
#2 zizzz.ch
60K
Revenue
16.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
happiestbaby.eu screenshot
#3 happiestbaby.eu
121.1K
Revenue
18.8K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
lillydoo.com screenshot
#4 lillydoo.com
192.3K
Revenue
166.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hipp.de screenshot
#5 hipp.de
428.5K
Revenue
732.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In September large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In September large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

Evaluate moonboon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

Explore moonboon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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moonboon.de country & global rank

Assess the ranking of moonboon.de among other retailers within its primary country and worldwide.

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