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Jul 2026
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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102.4K
Revenue
Jul 26
20K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$275-300
AOV
Jul 26
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moonboon.de Annual Revenue and Growth

moonboon.de's annual sales on its online store amounted to $1.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
moonboon.de revenue by year

moonboon.de's monthly revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced decline of 2%, compared to the preceding three months.

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moonboon.de revenue decline for last six months
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OVERVIEW
moonboon.de operates within the childcare category, showcasing strong performance metrics for July 2026. The site generated $102,000 in online sales, significantly surpassing a typical store in the childcare category, which generates around $38,900 monthly. Its conversion rate ranged from 1.50-2.00%, comfortably within the typical range of 1.01% to 4.41%. The average order value (AOV) stood at $275-300, also within the typical range of $53 to $283. With 20,000 sessions, moonboon.de outperformed a typical store in the childcare category, which sees about 16,000 sessions monthly, though it falls short of the top performer, babylist.com, with its 18.2 million sessions.
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moonboon.de competitors

In July 2026, hipp.de leads the market with a substantial revenue of $469,000 from 7,623 transactions across 683,000 sessions, giving it a conversion rate of 1.00-1.50%. In contrast, moonboon.de generates $102,000 from 350 transactions and 20,000 sessions, trailing hipp.de by $367,000 in revenue and 7,273 transactions. swing2sleep.de also outperforms moonboon.de, boasting $153,000 in revenue from 1,123 transactions across 52,000 sessions with a conversion rate of 2.00-2.50%. happiestbaby.eu shows a similar trend with $118,000 in revenue, 327 transactions, and a higher conversion rate of 2.00-2.50%, while lillydoo.com reports $142,000 in revenue from 1,809 transactions, maintaining the same conversion rate range. Despite its AOV of $275-300 being higher than the competitors', moonboon.de ranks 5th overall, illustrating significant challenges in attracting traffic compared to its rivals.

swing2sleep.de screenshot
#1 swing2sleep.de
153.1K
Revenue
52K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
happiestbaby.eu screenshot
#2 happiestbaby.eu
117.6K
Revenue
14.4K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
lillydoo.com screenshot
#3 lillydoo.com
142.3K
Revenue
87.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hipp.de screenshot
#4 hipp.de
468.8K
Revenue
683.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In July large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In July large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

Evaluate moonboon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

Explore moonboon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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moonboon.de country & global rank

Assess the ranking of moonboon.de among other retailers within its primary country and worldwide.

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