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May 2025
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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155.5K
Revenue
34.9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
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moonboon.de's revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced decline of 13%, compared to the preceding three months.

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moonboon.de revenue decline for last six months
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OVERVIEW
In May 2025, moonboon.de, a CHILDCARE website, achieved $155,490 in online sales with a conversion rate of 1.50-2.00% and an AOV of $275-300. The largest online store in the category, babylist.com, generated $81,210,274 in revenue. moonboon.de's sessions reached 34,859, while the top-performing store had 13,729,709 sessions. The median revenue in the CHILDCARE industry is $51,120, with a very high conversion rate of 4.58% and a very high AOV of $282. The median sessions in the industry stand at 19,914, contrasting with moonboon.de's performance metrics.
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moonboon.de competitors

In May 2025, moonboon.de, with a revenue of 155,490 and 536 transactions from 34,859 sessions, has a competitive advantage over some of its key competitors. For example, hipp.de, despite generating a higher revenue of 456,656, had significantly more sessions at 947,833 but only a slightly higher number of transactions at 10,452. This indicates a lower conversion rate for hipp.de compared to moonboon.de. Additionally, moonboon.de has a higher average order value (AOV) range of 275-300 compared to most competitors like lillydoo.com (50-75), happiestbaby.eu (375-400), and zizzz.ch (250-275). However, swing2sleep.de has a higher conversion rate and a lower AOV compared to moonboon.de. Overall, moonboon.de demonstrates strong performance in terms of conversion rate and AOV, positioning it well within the competitive landscape.

swing2sleep.de screenshot
#1 swing2sleep.de
98K
Revenue
30.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zizzz.ch screenshot
#2 zizzz.ch
60.6K
Revenue
16.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
happiestbaby.eu screenshot
#3 happiestbaby.eu
64.4K
Revenue
9.9K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
lillydoo.com screenshot
#4 lillydoo.com
182.5K
Revenue
136.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hipp.de screenshot
#5 hipp.de
456.7K
Revenue
947.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In May large majority of sales on moonboon.de, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.

In May large majority of sales on moonboon.de, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.
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brands overtime comparison

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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

Evaluate moonboon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

Explore moonboon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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moonboon.de country & global rank

Assess the ranking of moonboon.de among other retailers within its primary country and worldwide.

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