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Oct 2025
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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115.5K
Revenue
Oct 25
23.9K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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moonboon.de Annual Revenue and Growth

moonboon.de's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
moonboon.de revenue by year

moonboon.de's monthly revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced decline of 4.4%, compared to the preceding three months.

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moonboon.de revenue decline for last six months
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OVERVIEW
In October 2025, moonboon.de, a CHILDCARE e-commerce site, achieved impressive online sales of $115,548, significantly outperforming the median of $41,066 for the industry. With a conversion rate of 1.50-2.00%, it remains competitive, though below the high benchmark of 4.54%. The average order value (AOV) ranged from $275-300, exceeding the industry average of $263. The site recorded 23,928 sessions, surpassing the median of 17,728, but far below babylist.com, the leading store, which garnered 11,104,257 sessions. Overall, moonboon.de shows robust performance in revenue and engagement within the CHILDCARE sector.
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moonboon.de competitors

When comparing moonboon.de to its competitors in October 2025, it stands out in terms of revenue, with $115,548 in comparison to swing2sleep.de at $176,286, happiestbaby.eu at $114,961, lillydoo.com at $166,122, and hipp.de at $473,568. In transactions, moonboon.de had 395, whereas competitors like lillydoo.com had 2,403 and hipp.de had 10,260. moonboon.de had 23,928 sessions, which is lower than hipp.de with 730,284 sessions but higher than zizzz.ch with 9,591 sessions. The Average Order Value (AOV) for moonboon.de falls between $275-300, which is higher than swing2sleep.de at $125-150 and zizzz.ch at $250-275. However, happiestbaby.eu has a higher AOV of $350-375. The conversion rate for moonboon.de is between 1.50-2.00, similar to zizzz.ch and lillydoo.com, but lower than swing2sleep.de and happiestbaby.eu. Overall, moonboon.de performs well in revenue and AOV but may benefit from increasing its number of transactions and sessions to compete more effectively with other competitors.

swing2sleep.de screenshot
#1 swing2sleep.de
176.3K
Revenue
52.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zizzz.ch screenshot
#2 zizzz.ch
37.6K
Revenue
9.6K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
happiestbaby.eu screenshot
#3 happiestbaby.eu
115K
Revenue
15.9K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
lillydoo.com screenshot
#4 lillydoo.com
166.1K
Revenue
143.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hipp.de screenshot
#5 hipp.de
473.6K
Revenue
730.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In October large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In October large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

Evaluate moonboon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

Explore moonboon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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moonboon.de country & global rank

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