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Nov 2025
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Home/Insights/Retailers/moonboon.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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166.9K
Revenue
Nov 25
32.2K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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moonboon.de Annual Revenue and Growth

moonboon.de's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
moonboon.de revenue by year

moonboon.de's monthly revenueOVER TIME
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Over the past three months, moonboon.de revenue has experienced growth of 39%, compared to the preceding three months.

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moonboon.de revenue growth for last six months
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OVERVIEW
In November 2025, moonboon.de, operating in the CHILDCARE sector, achieved impressive online sales of $166,898, significantly exceeding the median of $48,384, with a conversion rate of 1.50-2.00%, falling short of the high benchmark of 4.61%, while its average order value (AOV) ranged from $275 to $300, above the sector’s high of $271; the site attracted 32,166 sessions, outperforming the median of 19,212, but far from the leader, carters.com, which had 14,054,859 sessions.
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moonboon.de competitors

In November 2025, moonboon.de generated a revenue of 166,898 with 567 transactions and 32,166 sessions, boasting an average order value (AOV) of 275-300 and a conversion rate of 1.50-2.00. Compared to its competitors, moonboon.de falls behind in terms of revenue when compared to swing2sleep.de, happiestbaby.eu, and hipp.de. However, moonboon.de has a higher AOV than swing2sleep.de and lillydoo.com, indicating that customers may be spending more per transaction on the site. In terms of conversion rate, moonboon.de is on par with its competitors except for swing2sleep.de and happiestbaby.eu which have slightly higher conversion rates. Despite not leading in revenue, moonboon.de's strong AOV and competitive conversion rate demonstrate its potential for growth and success in the market.

swing2sleep.de screenshot
#1 swing2sleep.de
184.7K
Revenue
58.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zizzz.ch screenshot
#2 zizzz.ch
22K
Revenue
5.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
happiestbaby.eu screenshot
#3 happiestbaby.eu
104.5K
Revenue
14K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
lillydoo.com screenshot
#4 lillydoo.com
158.9K
Revenue
139.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hipp.de screenshot
#5 hipp.de
363.7K
Revenue
552.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
moonboon.de vs top market performers
moonboon.de
top retailers
conversion rate vs average order value for moonboon.de and its competitors
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Revenue share by device at moonboon.de

In November large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on moonboon.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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moonboon.de channels

Identify top traffic channels that drive growth for moonboon.deand discover how performance of traffic channels has changed over time.

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moonboon.de Google Ads spend

Evaluate moonboon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonboon.de devices

Review moonboon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonboon.de top markets

Explore moonboon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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moonboon.de country & global rank

Assess the ranking of moonboon.de among other retailers within its primary country and worldwide.

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