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Nov 2025
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Home/Insights/Retailers/felixgray.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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358.4K
Revenue
Nov 25
81.6K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Felixgray.com is an e-commerce platform specializing in the sale of eyewear products. They offer a wide range of stylish and effective glasses designed to reduce eye strain and combat digital eye fatigue. Customers can browse and purchase various frame styles, including prescription and non-prescription glasses, with blue-light filtering lens technology.

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felixgray.com Annual Revenue and Growth

felixgray.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
felixgray.com revenue by year

felixgray.com's monthly revenueOVER TIME
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Over the past three months, felixgray.com revenue has experienced growth of 23%, compared to the preceding three months.

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felixgray.com revenue growth for last six months
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OVERVIEW
In November 2025, felixgray.com generated $358,414 in online sales, significantly exceeding the SPORTS median of $89,556, with a conversion rate of 1.50-2.00%, below the high benchmark of 3.31%. Their average order value (AOV) ranged from $250-275, while the industry high is $552. The site attracted 81,551 sessions, far surpassing the median of 31,405, but lagging behind industry leader dickssportinggoods.com, which achieved 57,640,222 sessions. Overall, felixgray.com demonstrates strong revenue and traffic performance, although there are opportunities to enhance conversion rates and AOV to align more closely with top competitors.
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felixgray.com competitors

In November 2025, when comparing felixgray.com to its competitors, it is clear that each company has its own strengths and weaknesses. While Felix Gray had a revenue of $358,414 with 1,396 transactions and 81,551 sessions, they had an AOV of $250-275 and a conversion rate of 1.50-2.00%. In contrast, payneglasses.com had a much higher revenue of $1,623,634 with 16,747 transactions and 468,294 sessions, but a lower AOV of $75-100 and a higher conversion rate of 3.50-4.00%. vintandyork.com had a revenue of $562,934 with 3,306 transactions and 61,899 sessions, with an AOV of $150-175 and a conversion rate of 5.00-5.50%. yesglasses.com, readers.com, and eyebuydirect.com also showed varying levels of success in terms of revenue, transactions, sessions, AOV, and conversion rates in the same time period.

payneglasses.com screenshot
#1 payneglasses.com
1.6M
Revenue
468.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
vintandyork.com screenshot
#2 vintandyork.com
562.9K
Revenue
61.9K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
yesglasses.com screenshot
#3 yesglasses.com
634.5K
Revenue
565K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
readers.com screenshot
#4 readers.com
560K
Revenue
218.4K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
32.2M
Revenue
5.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
felixgray.com vs top market performers
felixgray.com
top retailers
conversion rate vs average order value for felixgray.com and its competitors
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Revenue share by device at felixgray.com

In November large majority of sales on felixgray.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on felixgray.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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felixgray.com channels

Identify top traffic channels that drive growth for felixgray.comand discover how performance of traffic channels has changed over time.

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felixgray.com Google Ads spend

Evaluate felixgray.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felixgray.com devices

Review felixgray.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felixgray.com top markets

Explore felixgray.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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felixgray.com country & global rank

Assess the ranking of felixgray.com among other retailers within its primary country and worldwide.

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