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Jul 2025
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Home/Insights/Retailers/felixgray.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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244.2K
Revenue
83.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Felixgray.com is an e-commerce platform specializing in the sale of eyewear products. They offer a wide range of stylish and effective glasses designed to reduce eye strain and combat digital eye fatigue. Customers can browse and purchase various frame styles, including prescription and non-prescription glasses, with blue-light filtering lens technology.

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felixgray.com's revenueOVER TIME
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Over the past three months, felixgray.com revenue has experienced decline of 6.3%, compared to the preceding three months.

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felixgray.com revenue decline for last six months
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OVERVIEW
In July 2025, felixgray.com, an online SPORTS industry store, generated $244,164 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $250-275. This performance falls within the industry benchmarks where the median revenue is $84,485, the highest revenue comes from garmin.com at $184,671,976, the highest conversion rate is 2.9%, the lowest conversion rate is 0.59%, the highest AOV is $547, the lowest AOV is $79, the highest sessions come from garmin.com at 47,307,199, and the median sessions are 31,360.
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felixgray.com competitors

In July 2025, felixgray.com generated $244,164 in revenue from 935 transactions and 83,648 sessions, with an Average Order Value (AOV) ranging from $250 to $275 and a conversion rate between 1.00% to 1.50%. In comparison, payneglasses.com outperformed Felix Gray with $1,118,733 in revenue from 13,265 transactions and 475,105 sessions, with an AOV of $75 to $100 and a conversion rate of 2.50% to 3.00%. vintandyork.com also had higher revenue at $280,442 with 1,684 transactions and 83,195 sessions, an AOV of $150 to $175, and a conversion rate between 2.00% to 2.50%. However, felixgray.com had a better conversion rate than some competitors like yesglasses.com and eyebuydirect.com, indicating a strong potential for growth in the market despite lower revenue numbers.

payneglasses.com screenshot
#1 payneglasses.com
1.1M
Revenue
475.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
vintandyork.com screenshot
#2 vintandyork.com
280.4K
Revenue
83.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
yesglasses.com screenshot
#3 yesglasses.com
643K
Revenue
514.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
readers.com screenshot
#4 readers.com
421.5K
Revenue
273.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
19.3M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
felixgray.com vs top market performers
felixgray.com
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conversion rate vs average order value for felixgray.com and its competitors
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Revenue share by device at felixgray.com

In July large majority of sales on felixgray.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on felixgray.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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felixgray.com channels

Identify top traffic channels that drive growth for felixgray.comand discover how performance of traffic channels has changed over time.

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felixgray.com Google Ads spend

Evaluate felixgray.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felixgray.com devices

Review felixgray.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felixgray.com top markets

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felixgray.com country & global rank

Assess the ranking of felixgray.com among other retailers within its primary country and worldwide.

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