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Dec 2025
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Home/Insights/Retailers/felixgray.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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284.7K
Revenue
Dec 25
100.6K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Felixgray.com is an e-commerce platform specializing in the sale of eyewear products. They offer a wide range of stylish and effective glasses designed to reduce eye strain and combat digital eye fatigue. Customers can browse and purchase various frame styles, including prescription and non-prescription glasses, with blue-light filtering lens technology.

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felixgray.com Annual Revenue and Growth

felixgray.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
felixgray.com revenue by year

felixgray.com's monthly revenueOVER TIME
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Over the past three months, felixgray.com revenue has experienced growth of 44%, compared to the preceding three months.

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felixgray.com revenue growth for last six months
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OVERVIEW
In December 2025, felixgray.com generated $284,660 in online sales, significantly outperforming the sports industry median of $90,105, yet falling short of the top competitor, garmin.com, at $197,575,281. The site's conversion rate of 1.00-1.50% is below the high benchmark of 3.13%, while the average order value (AOV) ranges from $200-225, compared to a peak AOV of $535 in the industry. With 100,595 sessions, felixgray.com also surpassed the median of 34,350 but lagged far behind the 64,737,034 sessions seen by the leading store, dickssportinggoods.com.
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felixgray.com competitors

In December 2025, Felix Gray had a revenue of $284,660 with 1,315 transactions and 100,595 sessions. The average order value (AOV) ranged from $200 to $225, with a conversion rate of 1.00% to 1.50%. In comparison, Payne Glasses generated $1,622,208 in revenue with 17,577 transactions and 469,554 sessions, offering an AOV of $75 to $100 and a conversion rate of 3.50% to 4.00%. Vint & York had a revenue of $244,052 with 1,470 transactions and 85,508 sessions, a slightly lower AOV of $150 to $175, and a conversion rate of 1.50% to 2.00%. Yes Glasses earned $824,525 in revenue from 10,455 transactions and 614,229 sessions, similar to Payne Glasses in terms of AOV and conversion rate. readers.com had a revenue of $482,456 with 8,854 transactions and 162,438 sessions, offering a lower AOV of $50 to $75 but a higher conversion rate of 5.00% to 5.50%. EyeBuyDirect outperformed all competitors with a revenue of $28,674,071, 227,754 transactions, and 4,547,986 sessions, along with an AOV of $125 to $150 and a conversion rate of 5.00% to 5.50%.

payneglasses.com screenshot
#1 payneglasses.com
1.6M
Revenue
469.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
vintandyork.com screenshot
#2 vintandyork.com
244.1K
Revenue
85.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
yesglasses.com screenshot
#3 yesglasses.com
824.5K
Revenue
614.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
readers.com screenshot
#4 readers.com
482.5K
Revenue
162.4K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
28.7M
Revenue
4.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
felixgray.com vs top market performers
felixgray.com
top retailers
conversion rate vs average order value for felixgray.com and its competitors
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Revenue share by device at felixgray.com

In December large majority of sales on felixgray.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on felixgray.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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felixgray.com channels

Identify top traffic channels that drive growth for felixgray.comand discover how performance of traffic channels has changed over time.

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felixgray.com Google Ads spend

Evaluate felixgray.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felixgray.com devices

Review felixgray.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felixgray.com top markets

Explore felixgray.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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felixgray.com country & global rank

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