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Oct 2025
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Home/Insights/Retailers/felixgray.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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255.1K
Revenue
Oct 25
82.4K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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Felixgray.com is an e-commerce platform specializing in the sale of eyewear products. They offer a wide range of stylish and effective glasses designed to reduce eye strain and combat digital eye fatigue. Customers can browse and purchase various frame styles, including prescription and non-prescription glasses, with blue-light filtering lens technology.

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felixgray.com Annual Revenue and Growth

felixgray.com's annual sales on its online store amounted to $3.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
felixgray.com revenue by year

felixgray.com's monthly revenueOVER TIME
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Over the past three months, felixgray.com revenue has experienced decline of 12%, compared to the preceding three months.

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felixgray.com revenue decline for last six months
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OVERVIEW
In October 2025, felixgray.com generated $255,143 in online sales, significantly exceeding the SPORTS median of $84,340, but far below the largest competitor, garmin.com, with $185,372,405. The site's conversion rate ranged from 1.00-1.50%, lower than the high benchmark of 3.14%, while the average order value (AOV) stood at $250-275, below the high of $550. With 82,370 sessions, felixgray.com outperformed the SPORTS median of 29,455 but remained distant from the leading site, dickssportinggoods.com, which attracted 38,669,098 sessions, indicating a solid presence yet room for growth in the competitive landscape.
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felixgray.com competitors

In October 2025, felixgray.com lagged behind its competitors in terms of revenue, with a total of $255,143. Comparatively, payneglasses.com generated $1,604,599 in revenue, vintandyork.com made $545,642, yesglasses.com earned $579,740, readers.com brought in $527,533, and eyebuydirect.com soared with $26,985,669 in revenue. felixgray.com also fell short in the number of transactions, with 1,008 compared to payneglasses.com's 16,558 and eyebuydirect.com's 216,027. Despite having a high average order value of $250-$275, felixgray.com struggled with conversion rates ranging from 1.00-1.50%, while readers.com boasted a 5.00-5.50% conversion rate. Overall, felixgray.com will need to focus on increasing transactions and improving conversion rates to compete more effectively in the eyewear market.

payneglasses.com screenshot
#1 payneglasses.com
1.6M
Revenue
550.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
vintandyork.com screenshot
#2 vintandyork.com
545.6K
Revenue
82K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
yesglasses.com screenshot
#3 yesglasses.com
579.7K
Revenue
517.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
readers.com screenshot
#4 readers.com
527.5K
Revenue
184.6K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
27M
Revenue
4.6M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
felixgray.com vs top market performers
felixgray.com
top retailers
conversion rate vs average order value for felixgray.com and its competitors
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Revenue share by device at felixgray.com

In October large majority of sales on felixgray.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on felixgray.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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felixgray.com channels

Identify top traffic channels that drive growth for felixgray.comand discover how performance of traffic channels has changed over time.

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felixgray.com Google Ads spend

Evaluate felixgray.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felixgray.com devices

Review felixgray.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felixgray.com top markets

Explore felixgray.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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felixgray.com country & global rank

Assess the ranking of felixgray.com among other retailers within its primary country and worldwide.

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