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Jul 2026
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Home/Insights/Retailers/drunkelephant.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for drunkelephant.comdrunkelephant.com

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368.9K
Revenue
Jul 26
263.5K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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drunkelephant.com Annual Revenue and Growth

drunkelephant.com's annual sales on its online store amounted to $7.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
drunkelephant.com revenue by year

drunkelephant.com's monthly revenueOVER TIME
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Over the past three months, drunkelephant.com revenue has experienced decline of 44%, compared to the preceding three months.

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drunkelephant.com revenue decline for last six months
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OVERVIEW
With a conversion rate of 1.00-1.50%, drunkelephant.com achieved an impressive revenue of $369,000 in July 2026, significantly outpacing an average beauty and cosmetics store, which generates around $39,200 monthly. The site reported an average order value (AOV) of $75-100, placing it within the typical range for the category. Additionally, drunkelephant.com attracted 264,000 sessions, far exceeding the average beauty and cosmetics store's 17,100 sessions, though it remains below the leading traffic figures of sephora.com.
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drunkelephant.com competitors

In July 2026, drunkelephant.com trails its competitors significantly in revenue, generating only $369,000 compared to lookfantastic.com's impressive $13.7 million. drunkelephant.com also lags behind in transactions, with 3,896 compared to lookfantastic.com's 189,000, and in sessions, it recorded 264,000 versus lookfantastic.com's 5.8 million. While drunkelephant.com has an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%, its competitors like cultbeauty.com and niche-beauty.com enjoy much better performance metrics, with conversion rates between 3.00-6.50%. Overall, drunkelephant.com ranks fifth in all key performance metrics against its competitors.

niche-beauty.com screenshot
#1 niche-beauty.com
3.8M
Revenue
573.8K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
spacenk.com screenshot
#2 spacenk.com
6.1M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
cultbeauty.com screenshot
#3 cultbeauty.com
10.4M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
shiseido.com screenshot
#4 shiseido.com
2.2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lookfantastic.com screenshot
#5 lookfantastic.com
13.7M
Revenue
5.8M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com vs top market performers
drunkelephant.com
top retailers
conversion rate vs average order value for drunkelephant.com and its competitors
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Revenue share by device at drunkelephant.com

In July large majority of sales on drunkelephant.com, 93% was finalized on desktop devices, with 6.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on drunkelephant.com, 93% was finalized on desktop devices, with 6.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries drunkelephant.com operates in

drunkelephant.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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drunkelephant.com channels

Identify top traffic channels that drive growth for drunkelephant.comand discover how performance of traffic channels has changed over time.

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drunkelephant.com Google Ads spend

Evaluate drunkelephant.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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drunkelephant.com devices

Review drunkelephant.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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drunkelephant.com top markets

Explore drunkelephant.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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drunkelephant.com country & global rank

Assess the ranking of drunkelephant.com among other retailers within its primary country and worldwide.

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