drunkelephant.com
We are committed to using only ingredients that benefit skin's health and avoiding the 6 ingredients that we believe are at the root of almost every skin issue. When the Suspicious 6 are entirely removed from one’s routine, skin can reset and return to a healthy, balanced state. We call that a #drunkbreak.
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drunkelephant.com Annual Revenue and Growth
drunkelephant.com's annual sales on its online store amounted to $15.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
drunkelephant.com's monthly revenueOVER TIME
Over the past three months, drunkelephant.com revenue has experienced decline of 8.7%, compared to the preceding three months.
drunkelephant.com competitors
In August 2025, Drunk Elephant's website, drunkelephant.com, reported revenue of $351,818 from 4,059 transactions and 267,620 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, niche-beauty.com stood out with revenue of $3,638,346, 34,987 transactions, and 567,279 sessions, boasting an AOV of $100-125 and a conversion rate of 6.00-6.50%. cultbeauty.com reported even higher revenue at $8,019,696, from 44,481 transactions and 1,883,628 sessions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. shiseido.com had revenue of $906,250, 9,072 transactions, and 1,211,997 sessions, with an AOV of $75-100 and a conversion rate of 0.50-1.00%. lookfantastic.com showed impressive numbers with revenue reaching $13,184,005, 236,607 transactions, and 7,295,995 sessions, offering an AOV of $50-75 and a conversion rate of 3.00-3.50%. Overall, Drunk Elephant faces stiff competition in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at drunkelephant.com
In August large majority of sales on drunkelephant.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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drunkelephant.com channels
Identify top traffic channels that drive growth for drunkelephant.comand discover how performance of traffic channels has changed over time.
drunkelephant.com Google Ads spend
Evaluate drunkelephant.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
drunkelephant.com devices
Review drunkelephant.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
