drunkelephant.com
We are committed to using only ingredients that benefit skin's health and avoiding the 6 ingredients that we believe are at the root of almost every skin issue. When the Suspicious 6 are entirely removed from one’s routine, skin can reset and return to a healthy, balanced state. We call that a #drunkbreak.
GRIPS CUSTOMERS & RESEARCH PARTNERS
drunkelephant.com Annual Revenue and Growth
drunkelephant.com's annual sales on its online store amounted to $15.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
drunkelephant.com's monthly revenueOVER TIME
Over the past three months, drunkelephant.com revenue has experienced decline of 33%, compared to the preceding three months.
drunkelephant.com competitors
In October 2025, drunkelephant.com reported a revenue of $445,320 with 4,943 transactions and 338,117 sessions. The average order value (AOV) ranged between $75-$100, and the conversion rate was between 1.00-1.50%. Compared to its competitors, drunkelephant.com falls behind in terms of revenue and transactions. niche-beauty.com generated $3,625,836 in revenue with 33,651 transactions and 569,930 sessions, boasting a higher AOV of $100-$125 and a conversion rate of 5.50-6.00%. cultbeauty.com outperformed with $13,313,169 in revenue, 66,516 transactions, and 1,614,116 sessions, along with a higher AOV of $200-$225 and a conversion rate of 4.00-4.50%. shiseido.com and lookfantastic.com also surpassed drunkelephant.com in revenue, transactions, and sessions, showcasing the fierce competition in the beauty industry.
Revenue share by device at drunkelephant.com
In October large majority of sales on drunkelephant.com, 93% was finalized on desktop devices, with 6.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
drunkelephant.com channels
Identify top traffic channels that drive growth for drunkelephant.comand discover how performance of traffic channels has changed over time.
drunkelephant.com Google Ads spend
Evaluate drunkelephant.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
drunkelephant.com devices
Review drunkelephant.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
