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Sep 2026
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Home/Insights/Retailers/drunkelephant.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for drunkelephant.comdrunkelephant.com

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324.5K
Revenue
Sep 26
239.1K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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drunkelephant.com Annual Revenue and Growth

drunkelephant.com's annual sales on its online store amounted to $7.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
drunkelephant.com revenue by year

drunkelephant.com's monthly revenueOVER TIME
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Over the past three months, drunkelephant.com revenue has experienced growth of 10%, compared to the preceding three months.

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drunkelephant.com revenue growth for last six months
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OVERVIEW
drunkelephant.com achieved a conversion rate of 1.00-1.50% in September 2026, with an average order value (AOV) ranging from $100 to $125. The site generated $325,000 in revenue from 239,000 sessions, significantly higher than the $35,500 an average beauty and cosmetics store sees monthly. However, traffic levels are lower compared to the 66.1 million sessions at sephora.com. Overall, drunkelephant.com operates within the typical ranges for both AOV and conversion rates in the beauty and cosmetics category.
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drunkelephant.com competitors

In September 2026, drunkelephant.com trails its competitors significantly in key performance metrics. With revenue at $325,000, it falls behind niche-beauty.com, which achieves $4.4 million, and cultbeauty.com, which reports $8.6 million. Additionally, drunkelephant.com has 3,205 transactions compared to the 40,600 by cultbeauty.com and 183,000 by lookfantastic.com, which leads with the highest figures in both revenue and transactions. When it comes to website sessions, drunkelephant.com records 239,000, while lookfantastic.com outperforms with a staggering 6 million. Both drunkelephant.com and shiseido.com share an AOV range of $100-125, but drunkelephant.com’s conversion rate of 1.00-1.50% is notably lower than several competitors.

niche-beauty.com screenshot
#1 niche-beauty.com
4.4M
Revenue
634.8K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
spacenk.com screenshot
#2 spacenk.com
7.6M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#3 cultbeauty.com
8.6M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
shiseido.com screenshot
#4 shiseido.com
1M
Revenue
897.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lookfantastic.com screenshot
#5 lookfantastic.com
10.4M
Revenue
6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com vs top market performers
drunkelephant.com
top retailers
conversion rate vs average order value for drunkelephant.com and its competitors
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Revenue share by device at drunkelephant.com

In September large majority of sales on drunkelephant.com, 93% was finalized on desktop devices, with 6.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on drunkelephant.com, 93% was finalized on desktop devices, with 6.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries drunkelephant.com operates in

drunkelephant.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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drunkelephant.com channels

Identify top traffic channels that drive growth for drunkelephant.comand discover how performance of traffic channels has changed over time.

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drunkelephant.com Google Ads spend

Evaluate drunkelephant.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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drunkelephant.com devices

Review drunkelephant.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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drunkelephant.com top markets

Explore drunkelephant.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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drunkelephant.com country & global rank

Assess the ranking of drunkelephant.com among other retailers within its primary country and worldwide.

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