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Aug 2026
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Home/Insights/Retailers/drunkelephant.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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357.1K
Revenue
Aug 26
243K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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drunkelephant.com Annual Revenue and Growth

drunkelephant.com's annual sales on its online store amounted to $7.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
drunkelephant.com revenue by year

drunkelephant.com's monthly revenueOVER TIME
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Over the past three months, drunkelephant.com revenue has experienced decline of 28%, compared to the preceding three months.

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drunkelephant.com revenue decline for last six months
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OVERVIEW
drunkelephant.com achieved a conversion rate of 1.00-1.50% in August 2026, which is within the typical range for beauty and cosmetics of 1.08% to 4.58%. With an average order value (AOV) of $75-100, drunkelephant.com falls within the category's typical AOV range of $52 to $207. The site generated $357,000 in revenue from 243,000 sessions, while an average beauty and cosmetics store sees around 20,600 sessions and generates about $46,500 monthly.
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drunkelephant.com competitors

drunkelephant.com trails its competitors significantly in revenue, generating $357,000 compared to niche-beauty.com at $4.2 million, cultbeauty.com at $10.9 million, and lookfantastic.com at $12.8 million as of August 2026. In transactions, drunkelephant.com records 3,592, while lookfantastic.com leads with 186,000. It also sees 243,000 sessions, far behind lookfantastic.com, which boasts 5.9 million sessions. Despite a comparable average order value (AOV) range of $75-100 with spacenk.com, drunkelephant.com’s conversion rate of 1.00-1.50% is lower than the competition, notably lagging behind niche-beauty.com, which reaches 6.00-6.50%. Overall, drunkelephant.com faces challenges in competing with its peers in key performance metrics.

niche-beauty.com screenshot
#1 niche-beauty.com
4.2M
Revenue
643K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
spacenk.com screenshot
#2 spacenk.com
7.1M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#3 cultbeauty.com
10.9M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
shiseido.com screenshot
#4 shiseido.com
2M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lookfantastic.com screenshot
#5 lookfantastic.com
12.8M
Revenue
5.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com vs top market performers
drunkelephant.com
top retailers
conversion rate vs average order value for drunkelephant.com and its competitors
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Revenue share by device at drunkelephant.com

In August large majority of sales on drunkelephant.com, 93% was finalized on desktop devices, with 6.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on drunkelephant.com, 93% was finalized on desktop devices, with 6.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries drunkelephant.com operates in

drunkelephant.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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drunkelephant.com channels

Identify top traffic channels that drive growth for drunkelephant.comand discover how performance of traffic channels has changed over time.

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drunkelephant.com Google Ads spend

Evaluate drunkelephant.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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drunkelephant.com devices

Review drunkelephant.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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drunkelephant.com top markets

Explore drunkelephant.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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drunkelephant.com country & global rank

Assess the ranking of drunkelephant.com among other retailers within its primary country and worldwide.

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