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May 2025
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Home/Insights/Retailers/drunkelephant.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for drunkelephant.comdrunkelephant.com

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540.3K
Revenue
647.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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drunkelephant.com's revenueOVER TIME
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Over the past three months, drunkelephant.com revenue has experienced decline of 44%, compared to the preceding three months.

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drunkelephant.com revenue decline for last six months
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OVERVIEW
In May 2025, drunkelephant.com in the BEAUTY AND COSMETICS industry had online sales revenue of $540,297, a conversion rate of 0.50-1.00%, and an AOV of $75-100 with 647,289 sessions. Compared to the median revenue of $46,882, the site performed well. However, ulta.com led the category with $96,002,620 in revenue. The high conversion rate of 4.51% was exceptional, while the low AOV of $53 indicated room for improvement. sephora.com dominated with 38,510,361 sessions, surpassing the median of 19,997 for the industry. drunkelephant.com displayed promising performance metrics overall.
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drunkelephant.com competitors

In May 2025, drunkelephant.com reported a revenue of $540,297 with 6,171 transactions and 647,289 sessions, resulting in an Average Order Value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. In comparison, niche-beauty.com had a revenue of $2,189,982 with 21,578 transactions and 402,083 sessions, AOV of $100-125, and a high conversion rate of 5.00-5.50%. cultbeauty.com outperformed all with a revenue of $8,759,611, 44,581 transactions, and 1,672,369 sessions, boasting an AOV of $175-200 and a conversion rate of 2.50-3.00%. lookfantastic.com excelled in sessions with 8,715,819 but had a lower AOV of $50-75 and a conversion rate of 3.00-3.50%, generating $17,933,808 in revenue. shiseido.com achieved $1,637,683 in revenue with 15,787 transactions and 1,211,976 sessions, an AOV of $100-125, and a conversion rate of 1.00-1.50%.

niche-beauty.com screenshot
#1 niche-beauty.com
2.2M
Revenue
402.1K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
spacenk.com screenshot
#2 spacenk.com
4.2M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
cultbeauty.com screenshot
#3 cultbeauty.com
8.8M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
shiseido.com screenshot
#4 shiseido.com
1.6M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lookfantastic.com screenshot
#5 lookfantastic.com
17.9M
Revenue
8.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com vs top market performers
drunkelephant.com
top retailers
conversion rate vs average order value for drunkelephant.com and its competitors
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Revenue share by device at drunkelephant.com

In May large majority of sales on drunkelephant.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.

In May large majority of sales on drunkelephant.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.
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drunkelephant.com channels

Identify top traffic channels that drive growth for drunkelephant.comand discover how performance of traffic channels has changed over time.

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drunkelephant.com Google Ads spend

Evaluate drunkelephant.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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drunkelephant.com devices

Review drunkelephant.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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drunkelephant.com top markets

Explore drunkelephant.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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drunkelephant.com country & global rank

Assess the ranking of drunkelephant.com among other retailers within its primary country and worldwide.

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