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Jul 2025
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Home/Insights/Retailers/drunkelephant.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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516.9K
Revenue
340.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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drunkelephant.com's revenueOVER TIME
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Over the past three months, drunkelephant.com revenue has experienced growth of 2.6%, compared to the preceding three months.

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drunkelephant.com revenue growth for last six months
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OVERVIEW
In July 2025, drunkelephant.com in the BEAUTY AND COSMETICS industry generated online sales revenue of $516,946, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. The website had 340,773 sessions, compared to a median of 20,909 in the industry. The largest online store in the category, themancompany.com, made $113,233,299 in revenue. A high conversion rate in the industry is 4.31%, while a low one is 1.0%. A very high AOV is $211, and a low one is $51. sephora.com had the highest sessions at 41,064,568.
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drunkelephant.com competitors

In July 2025, Drunk Elephant's website (drunkelephant.com) had a revenue of $516,946 from 5,038 transactions and 340,773 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, Niche Beauty (niche-beauty.com) had a higher revenue of $2,594,415 from 24,162 transactions and 401,937 sessions, with a significantly higher conversion rate of 6.00-6.50%. Cult Beauty (cultbeauty.com) surpassed Drunk Elephant with a revenue of $7,427,178 from 37,824 transactions and 1,610,653 sessions, boasting a higher AOV of $175-200 and a conversion rate of 2.00-2.50%. Shiseido (shiseido.com) had a revenue of $1,328,076 from 10,643 transactions and 1,379,348 sessions, with a lower conversion rate of 0.50-1.00%. Look Fantastic (lookfantastic.com) dominated with a revenue of $14,666,795 from 240,169 transactions and 7,371,072 sessions, despite a lower AOV of $50-75, but with a conversion rate of 3.00-3.50%.

niche-beauty.com screenshot
#1 niche-beauty.com
2.6M
Revenue
401.9K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
spacenk.com screenshot
#2 spacenk.com
4.5M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
cultbeauty.com screenshot
#3 cultbeauty.com
7.4M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
shiseido.com screenshot
#4 shiseido.com
1.3M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
lookfantastic.com screenshot
#5 lookfantastic.com
14.7M
Revenue
7.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com vs top market performers
drunkelephant.com
top retailers
conversion rate vs average order value for drunkelephant.com and its competitors
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Revenue share by device at drunkelephant.com

In July large majority of sales on drunkelephant.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on drunkelephant.com, 91% was finalized on desktop devices, with 8.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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drunkelephant.com channels

Identify top traffic channels that drive growth for drunkelephant.comand discover how performance of traffic channels has changed over time.

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drunkelephant.com Google Ads spend

Evaluate drunkelephant.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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drunkelephant.com devices

Review drunkelephant.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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drunkelephant.com top markets

Explore drunkelephant.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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drunkelephant.com country & global rank

Assess the ranking of drunkelephant.com among other retailers within its primary country and worldwide.

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