Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

dkny.com

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378.7K

Revenue

528.9K

Sessions

0.5-1.0%

Conversion rate

$125-150

Average order value

Online only revenue for dkny.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Shop the latest women's and men's clothing, shoes, bags, and accessories from DKNY. Discover our home décor collection and see what's trending this season.

dkny.com’s revenueOVER TIME
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Over the past three months, dkny.com revenue has experienced growth of 17%, compared to the preceding three months.

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dkny.com revenue growth for last six months

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OVERVIEW

In August 2024, dkny.com in the FASHION AND APPAREL industry had a revenue of $378,704, conversion rate of 0.00-0.50%, AOV of $125-150, and 528,860 sessions. The median revenue in the category was $91,255, with the largest online store being shein.com at $584,303,064. A high conversion rate was 3.18% and a low conversion rate was 0.78%. A high AOV was $384 and a low AOV was $77. The store with the highest sessions was shein.com at 204,505,204, while the median sessions were 36,286.

dkny.com competitors

In comparison to its competitors, dkny.com lags behind in terms of revenue, with only $378,704 compared to the highest performer, theoutnet.com, which brought in $18,031,027. DKNY also falls short in transactions with 2,653, while theoutnet.com leads with 48,099 transactions. Additionally, dkny.com has a lower number of sessions at 528,860, whereas urbanzen.com has 8,567 sessions. The Average Order Value (AOV) for DKNY ranges from $125-$150, which is lower than urbanzen.com's AOV of $600-$625. However, dkny.com does have a competitive conversion rate ranging from 0.00-0.50, which is on par with theoutnet.com. Overall, while dkny.com may not be leading in revenue and transactions, its conversion rate remains a strong point in comparison to its competitors.

#1 decoratd.com

13.4K

Revenue

4.1K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#2 urbanzen.com

53.9K

Revenue

8.6K

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

#3 theoutnet.com

18M

Revenue

3.4M

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

#4 theory.com

7.1M

Revenue

1.2M

Sessions

1.5-2.0%

Conv. rate

$300-325

AOV

#5 alexisdrake.com

3.8K

Revenue

1.9K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

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dkny.com vs top market performers

dkny.com

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dkny.com channels

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dkny.com Google Ads spend

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dkny.com devices

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dkny.com top markets

Explore dkny.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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