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Jan 2026

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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

bonton.com

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27.8K

Revenue

Jan 26

23K

Sessions

Jan 26

1.0-1.5%

Conv. rate

Jan 26

$100-125

AOV

Jan 26

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

BONTON is your neighborhood department store, available online for your shopping convenience. Shop women's, men's & kid's apparel & accessories home products & more.

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bonton.com Annual Revenue and Growth

bonton.com's annual sales on its online store amounted to $277K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$277K

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

bonton.com's monthly revenueOVER TIME
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Over the past three months, bonton.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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bonton.com revenue decline for last six months

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OVERVIEW

In January 2026, bonton.com reported online sales revenue of $27,798, significantly below the lifestyle/fashion and apparel median of $91,806, with a conversion rate ranging from 1.00% to 1.50%, also trailing behind the industry average of 3.1%. Their average order value (AOV) was between $100 and $125, less than the high of $390, while total sessions reached 22,988, well below the median of 38,909 and the top performer, shein.com, with 279,580,739 sessions, indicating areas for improvement in traffic, conversions, and sales performance within the competitive market.

bonton.com competitors

In January 2026, bonton.com generated $27,798 in revenue from 22,988 sessions with a conversion rate of 1.00-1.50%. Compared to its competitors, bonton.com's revenue falls below that of aerosoles.com, which brought in $547,624 from 373,636 sessions with a lower conversion rate of 0.50-1.00%. However, bonton.com outperformed bonton-studio.com, kodomoboston.com, englishrabbit.com, and theitsybitsyboutique.com in terms of revenue. bonton-studio.com, for example, only earned $7,264 from 3,033 sessions with a conversion rate of 2.00-2.50%. Despite having a lower revenue than some competitors, bonton.com had a similar Average Order Value (AOV) range of 100-125 to bonton-studio.com and kodomoboston.com, showing consistency in customer spending across these websites. Overall, bonton.com demonstrates a competitive performance within its niche market.

#1 bonton-studio.com

7.3K

Revenue

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 aerosoles.com

547.6K

Revenue

373.6K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#3 kodomoboston.com

9.2K

Revenue

5.3K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#4 englishrabbit.com

18.5K

Revenue

5.2K

Sessions

0.5-1.0%

Conv. rate

$600-700

AOV

#5 theitsybitsyboutique.com

11.5K

Revenue

5.9K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

bonton.com vs top market performers

bonton.com

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Revenue share by device at bonton.com

In January large majority of sales on bonton.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

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bonton.com channels

Identify top traffic channels that drive growth for bonton.comand discover how performance of traffic channels has changed over time.

bonton.com Google Ads spend

Evaluate bonton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

bonton.com devices

Review bonton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

bonton.com top markets

Explore bonton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.