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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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23.3K
Revenue
Dec 25
18.1K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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BONTON is your neighborhood department store, available online for your shopping convenience. Shop women's, men's & kid's apparel & accessories home products & more.

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bonton.com's monthly revenueOVER TIME
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Over the past three months, bonton.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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bonton.com revenue decline for last six months
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OVERVIEW
In December 2025, bonton.com, operating in the FASHION AND APPAREL sector, generated $23,270 in online sales with a conversion rate of 1.00-1.50%, significantly below the industry's median of $92,600 and high conversion rate of 3.17%. With an average order value (AOV) of $100-125, bonton.com also trails the sector's high AOV of $389. The site recorded 18,077 sessions, far less than the FASHION AND APPAREL median of 39,789, illustrating challenges in engagement compared to competitors like macys.com and shein.com, which dominate with revenues and traffic.
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bonton.com competitors

In December 2025, bonton.com generated a revenue of $23,270 with 210 transactions and 18,077 sessions, resulting in a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. When comparing bonton.com to its competitors, it is evident that aerosoles.com stands out with a significantly higher revenue of $534,555 from 3,636 transactions and 384,107 sessions. However, aerosoles.com has a lower conversion rate of 0.50-1.00% and a higher AOV of $125-150. bonton-studio.com, kodomoboston.com, englishrabbit.com, and theitsybitsyboutique.com all fall within a similar range as bonton.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, bonton.com holds its ground against competitors with its performance metrics in December 2025.

bonton-studio.com screenshot
#1 bonton-studio.com
6.6K
Revenue
2.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
aerosoles.com screenshot
#2 aerosoles.com
534.6K
Revenue
384.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
kodomoboston.com screenshot
#3 kodomoboston.com
12.3K
Revenue
5.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
englishrabbit.com screenshot
#4 englishrabbit.com
18.3K
Revenue
4.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
theitsybitsyboutique.com screenshot
#5 theitsybitsyboutique.com
16.8K
Revenue
8.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bonton.com vs top market performers
bonton.com
top retailers
conversion rate vs average order value for bonton.com and its competitors
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Revenue share by device at bonton.com

In December large majority of sales on bonton.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on bonton.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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bonton.com channels

Identify top traffic channels that drive growth for bonton.comand discover how performance of traffic channels has changed over time.

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bonton.com Google Ads spend

Evaluate bonton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bonton.com devices

Review bonton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonton.com top markets

Explore bonton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonton.com country & global rank

Assess the ranking of bonton.com among other retailers within its primary country and worldwide.

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