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Nov 2025
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Home/Insights/Retailers/sofology.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.9M
Revenue
Nov 25
894.2K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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Sofology.co.uk is a website that offers a selection of furniture for sale. Their product range includes sofas, armchairs, corner sofas, and recliners. The website showcases various designs, sizes, and materials to suit different preferences. Visitors can browse through their collection and make purchases online.

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sofology.co.uk Annual Revenue and Growth

sofology.co.uk's annual sales on its online store amounted to $31.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$31.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sofology.co.uk revenue by year

sofology.co.uk's monthly revenueOVER TIME
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Over the past three months, sofology.co.uk revenue has experienced growth of 42%, compared to the preceding three months.

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sofology.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, sofology.co.uk, operating in the home and garden furniture sector, generated $2,880,731 in online sales, significantly above the median of $161,311, yet far below market leader ikea.com's $813,186,649. The site experienced a conversion rate of 0.00-0.50%, below the high benchmark of 2.15% and just above the low of 0.26%. Sofology's average order value ranged from $775-800, while high performers achieved $1,216 and lows dipped to $288. With 894,185 sessions, the site far surpassed the median of 35,904 but trailed ikea.com's astounding 239,654,083 sessions.
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sofology.co.uk competitors

In November 2025, sofology.co.uk lagged behind its competitors in terms of revenue, with a total of $2,880,731. In comparison, dfs.co.uk led the pack with $24,075,277 in revenue, followed by furniturevillage.co.uk with $19,116,943. Despite having a lower revenue, sofology.co.uk had a competitive number of transactions at 3,649, which was higher than furnitureworld.co.uk but lower than dfs.co.uk and furniturevillage.co.uk. However, sofology.co.uk had a higher number of sessions at 894,185 compared to furnitureworld.co.uk. In terms of average order value (AOV) and conversion rate, sofology.co.uk fell within the mid-range among its competitors, with an AOV of $775-800 and a conversion rate of 0.00-0.50. Overall, while sofology.co.uk may not have had the highest revenue among its competitors, it held its ground in terms of transactions and had a decent AOV and conversion rate.

dfs.co.uk screenshot
#1 dfs.co.uk
24.1M
Revenue
4.5M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
scs.co.uk screenshot
#2 scs.co.uk
6.7M
Revenue
792.1K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
furniturevillage.co.uk screenshot
#3 furniturevillage.co.uk
19.1M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
15.1M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
furnitureworld.co.uk screenshot
#5 furnitureworld.co.uk
667.1K
Revenue
115.6K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sofology.co.uk vs top market performers
sofology.co.uk
top retailers
conversion rate vs average order value for sofology.co.uk and its competitors
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Revenue share by device at sofology.co.uk

In November large majority of sales on sofology.co.uk, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sofology.co.uk, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sofology.co.uk channels

Identify top traffic channels that drive growth for sofology.co.ukand discover how performance of traffic channels has changed over time.

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sofology.co.uk Google Ads spend

Evaluate sofology.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sofology.co.uk devices

Review sofology.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sofology.co.uk top markets

Explore sofology.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sofology.co.uk country & global rank

Assess the ranking of sofology.co.uk among other retailers within its primary country and worldwide.

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