May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

decathlon.ch

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12.2M

Revenue

2.6M

Sessions

3.0-3.5%

Conversion rate

$125-150

Average order value

Online only revenue for decathlon.ch, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: SWITZERLAND
Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

decathlon.ch’s revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced growth of 23%, compared to the preceding three months.

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decathlon.ch revenue growth for last six months

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OVERVIEW

In May 2024, decathlon.ch, an online sports retailer, generated $12,223,650 in revenue, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $125-150. This places them within the median range for the SPORTS industry, where the highest revenue was $159,990,717 from garmin.com, highest AOV was $540, and the highest number of sessions was 43,545,883 from dickssportinggoods.com. decathlon.ch had a total of 2,646,544 sessions, which is significantly higher than the median of 45,277 sessions in the industry.

decathlon.ch competitors

In comparing decathlon.ch to its competitors in the sporting goods industry, we can see that decathlon.ch falls somewhere in the middle in terms of revenue. decathlon.ch has generated a revenue of 12,223,650 CHF from 82,665 transactions and 2,646,544 sessions. Its average order value (AOV) falls in the range of 125-150 CHF, with a conversion rate of 3.00-3.50%. Looking at the competitors, decathlon.de leads the pack in revenue with 33,235,444 CHF, followed by zalando.ch with 53,944,621 CHF. However, in terms of conversion rate, decathlon.ch is on par with most competitors, with only zalando.ch boasting a higher conversion rate. Overall, decathlon.ch competes well in terms of revenue and conversion rate within the industry.

#1 decathlon.de

33.2M

Revenue

9.3M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#2 ochsnersport.ch

6.2M

Revenue

1.4M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#3 decathlon.fr

47.8M

Revenue

19.5M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 adidas.ch

1.7M

Revenue

433.5K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#5 zalando.ch

53.9M

Revenue

Sessions

4.5-5.0%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

decathlon.ch vs top market performers

decathlon.ch

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decathlon.ch channels

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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