Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Jul 2025

All countries

Home/Insights/Retailers/chums.co.uk

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

chums.co.uk

Start benchmarking for free

1.5M

Revenue

266K

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL
D2C

Chums.co.uk is an online retail website. They offer a range of clothing, home products, and outdoor essentials from well-known brands. With their curated selection, customers can find a variety of items such as fashion apparels, footwear, household goods, and mobility aids to suit their needs and preferences.

GRIPS CUSTOMERS & RESEARCH PARTNERS

chums.co.uk's revenueOVER TIME
View real-time data

Over the past three months, chums.co.uk revenue has experienced growth of 7.5%, compared to the preceding three months.

View real-time data

chums.co.uk revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In July 2025, chums.co.uk in the FASHION AND APPAREL industry had online sales revenue of $1,501,495 with a median of $82,875. The conversion rate ranged from 4.50-5.00%, while a very high conversion rate was 2.96% and a very low was 0.62%. The Average Order Value (AOV) was $100-125, with a very high of $402 and a very low of $82. The website had 266,006 sessions, with the highest being 294,721,604 from shein.com and a median of 36,317 in the industry.

chums.co.uk competitors

In July 2025, chums.co.uk had a revenue of £1,501,495 with 12,605 transactions and 266,006 sessions, boasting an average order value (AOV) of £100-125 and a conversion rate of 4.50-5.00%. Compared to its competitors, chums.co.uk falls behind in terms of revenue and transactions. jacamo.co.uk leads with a revenue of £2,307,351 and 16,056 transactions, but with a significantly higher number of sessions at 1,077,582. landsend.com surpasses all with a massive revenue of £74,109,574 and 716,290 transactions, although with a much larger number of sessions at 11,337,869. While chums.co.uk holds its ground in terms of AOV and conversion rate, it may need to focus on increasing its sessions and transactions to compete more effectively in the market.

#1 jacamo.co.uk

2.3M

Revenue

1.1M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 landsend.co.uk

1.4M

Revenue

579K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#3 jdwilliams.co.uk

9.8M

Revenue

2.8M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#4 landsend.com

74.1M

Revenue

11.3M

Sessions

6.0-6.5%

Conv. rate

$100-125

AOV

#5 scottsofstow.co.uk

123.2K

Revenue

33K

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

chums.co.uk vs top market performers

chums.co.uk

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at chums.co.uk

In July large majority of sales on chums.co.uk, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

chums.co.uk channels

Identify top traffic channels that drive growth for chums.co.ukand discover how performance of traffic channels has changed over time.

chums.co.uk Google Ads spend

Evaluate chums.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

chums.co.uk devices

Review chums.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

chums.co.uk top markets

Explore chums.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.