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May 2026
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Home/Insights/Retailers/chums.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.4M
Revenue
May 26
307.4K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Chums.co.uk is an online retail website. They offer a range of clothing, home products, and outdoor essentials from well-known brands. With their curated selection, customers can find a variety of items such as fashion apparels, footwear, household goods, and mobility aids to suit their needs and preferences.

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chums.co.uk Annual Revenue and Growth

chums.co.uk's annual sales on its online store amounted to $20.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$20.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
chums.co.uk revenue by year

chums.co.uk's monthly revenueOVER TIME
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Over the past three months, chums.co.uk revenue has experienced decline of 7.8%, compared to the preceding three months.

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chums.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, chums.co.uk generated an impressive $1,368,644 in online sales, significantly outperforming the lifestyle/fashion and apparel median of $74,720, with a conversion rate of 3.50-4.00%, surpassing the category's high of 3.18%. Their average order value (AOV) ranged from $100 to $125, well above the low end of $80 but below the high of $405. With 307,411 sessions, chums.co.uk's traffic is notably higher than the median of 29,212, though far behind industry leader shein.com, which dominates with $869,380,784 in revenue and over 309 million sessions.
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chums.co.uk competitors

In May 2026, chums.co.uk generated $1,368,644 in revenue with 11,727 transactions from 307,411 sessions, yielding an AOV between $100-125 and a conversion rate of 3.50-4.00%. Comparatively, jacamo.co.uk led with $1,954,975 in revenue and a higher transaction volume of 16,663 from 967,286 sessions, albeit with a lower conversion rate of 1.50-2.00%. landsend.co.uk trailed behind chums.co.uk at $806,141, achieving 11,167 transactions with 393,407 sessions and a conversion rate of 2.50-3.00%. The dominance of jdwilliams.co.uk is notable with a staggering $12,490,100 in revenue, driven by 127,031 transactions from 3,208,418 sessions, maintaining a conversion rate similar to chums.co.uk. On the higher end, landsend.com showcased substantial performance with $66,436,289 in revenue and a conversion rate of 6.50-7.00%. scottsofstow.co.uk had the lowest metrics, reflecting a niche market focus.

jacamo.co.uk screenshot
#1 jacamo.co.uk
2M
Revenue
967.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
landsend.co.uk screenshot
#2 landsend.co.uk
806.1K
Revenue
393.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jdwilliams.co.uk screenshot
#3 jdwilliams.co.uk
12.5M
Revenue
3.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
landsend.com screenshot
#4 landsend.com
66.4M
Revenue
11.1M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
scottsofstow.co.uk screenshot
#5 scottsofstow.co.uk
114.2K
Revenue
32.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
chums.co.uk vs top market performers
chums.co.uk
top retailers
conversion rate vs average order value for chums.co.uk and its competitors
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Revenue share by device at chums.co.uk

In May large majority of sales on chums.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In May large majority of sales on chums.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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chums.co.uk channels

Identify top traffic channels that drive growth for chums.co.ukand discover how performance of traffic channels has changed over time.

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chums.co.uk Google Ads spend

Evaluate chums.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chums.co.uk devices

Review chums.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chums.co.uk top markets

Explore chums.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chums.co.uk country & global rank

Assess the ranking of chums.co.uk among other retailers within its primary country and worldwide.

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