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Sep 2025
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Home/Insights/Retailers/chums.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.7M
Revenue
Sep 25
293.7K
Sessions
Sep 25
5.5-6.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Chums.co.uk is an online retail website. They offer a range of clothing, home products, and outdoor essentials from well-known brands. With their curated selection, customers can find a variety of items such as fashion apparels, footwear, household goods, and mobility aids to suit their needs and preferences.

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chums.co.uk Annual Revenue and Growth

chums.co.uk's annual sales on its online store amounted to $21M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$21M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
chums.co.uk revenue by year

chums.co.uk's monthly revenueOVER TIME
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Over the past three months, chums.co.uk revenue has experienced growth of 10%, compared to the preceding three months.

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chums.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, chums.co.uk, operating in the FASHION AND APPAREL industry, achieved impressive online sales revenue of $1,673,288, significantly surpassing the median of $74,931. With a robust conversion rate between 5.50-6.00%, it outperformed the industry's high benchmark of 3.2%. chums.co.uk's average order value (AOV) ranged from $100-125, which is above the low threshold of $73 but below the high of $382. The website recorded 293,674 sessions, highlighting its engagement in contrast to the median of 34,221 sessions, but still falling short of shein.com’s leading 297,137,690 sessions.
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chums.co.uk competitors

When comparing chums.co.uk to its competitors in September 2025, several metrics stand out. chums.co.uk has a revenue of £1,673,288 with 16,663 transactions and 293,674 sessions, boasting a conversion rate of 5.50-6.00% and an average order value (AOV) of £100-125. In comparison, jacamo.co.uk has a higher revenue of £2,008,567 but significantly more sessions at 1,095,014, resulting in a lower conversion rate of 1.50-2.00%. landsend.co.uk, on the other hand, has a revenue of £1,642,032 with a higher number of transactions at 21,803 and a conversion rate of 3.00-3.50%. jdwilliams.co.uk outperforms all with a revenue of £9,235,168, 93,627 transactions, and 2,666,043 sessions, boasting a conversion rate of 3.50-4.00%. Overall, while chums.co.uk may have a lower revenue compared to some competitors, it excels in conversion rate and AOV, showcasing strong customer engagement and value.

jacamo.co.uk screenshot
#1 jacamo.co.uk
2M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
landsend.co.uk screenshot
#2 landsend.co.uk
1.6M
Revenue
670.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
jdwilliams.co.uk screenshot
#3 jdwilliams.co.uk
9.2M
Revenue
2.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
landsend.com screenshot
#4 landsend.com
62.1M
Revenue
9.9M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
scottsofstow.co.uk screenshot
#5 scottsofstow.co.uk
146.1K
Revenue
40.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
chums.co.uk vs top market performers
chums.co.uk
top retailers
conversion rate vs average order value for chums.co.uk and its competitors
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Revenue share by device at chums.co.uk

In September large majority of sales on chums.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on chums.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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chums.co.uk channels

Identify top traffic channels that drive growth for chums.co.ukand discover how performance of traffic channels has changed over time.

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chums.co.uk Google Ads spend

Evaluate chums.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chums.co.uk devices

Review chums.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chums.co.uk top markets

Explore chums.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chums.co.uk country & global rank

Assess the ranking of chums.co.uk among other retailers within its primary country and worldwide.

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