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Oct 2025
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Home/Insights/Retailers/chums.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2M
Revenue
Oct 25
290.2K
Sessions
Oct 25
6.5-7.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Chums.co.uk is an online retail website. They offer a range of clothing, home products, and outdoor essentials from well-known brands. With their curated selection, customers can find a variety of items such as fashion apparels, footwear, household goods, and mobility aids to suit their needs and preferences.

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chums.co.uk Annual Revenue and Growth

chums.co.uk's annual sales on its online store amounted to $21M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$21M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
chums.co.uk revenue by year

chums.co.uk's monthly revenueOVER TIME
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Over the past three months, chums.co.uk revenue has experienced growth of 18%, compared to the preceding three months.

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chums.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, chums.co.uk generated $1,996,985 in online sales, significantly exceeding the FASHION AND APPAREL median of $80,524, with an impressive conversion rate of 6.50-7.00%, well above the industry average of 3.36%. The site's average order value (AOV) ranged from $100-125, positioning it favorably against the high AOV benchmark of $378. With 290,153 sessions, chums.co.uk outperformed the median of 33,163, demonstrating strong engagement, though still behind the leading competitor, shein.com, which recorded 321,650,758 sessions and a staggering revenue of $977,396,912.
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chums.co.uk competitors

In October 2025, chums.co.uk seems to be performing competitively among its peers in terms of revenue and transactions. While chums.co.uk reported a revenue of £1,996,985 with 19,768 transactions and a conversion rate of 6.50-7.00, jacamo.co.uk generated slightly higher revenue at £2,212,059 but with fewer transactions and a lower conversion rate of 1.50-2.00. On the other hand, landsend.co.uk had a lower revenue of £1,698,915 but a higher number of transactions at 23,240 and a conversion rate of 4.00-4.50. jdwilliams.co.uk stood out with significantly higher revenue of £10,128,448 and 104,118 transactions, but a lower conversion rate of 3.00-3.50. scottsofstow.co.uk lagged behind with revenue of £83,445 and only 669 transactions, despite having a similar AOV and conversion rate to chums.co.uk. Overall, chums.co.uk appears to be holding its own in the competitive landscape based on the October 2025 data provided.

jacamo.co.uk screenshot
#1 jacamo.co.uk
2.2M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
landsend.co.uk screenshot
#2 landsend.co.uk
1.7M
Revenue
560.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
jdwilliams.co.uk screenshot
#3 jdwilliams.co.uk
10.1M
Revenue
3.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
scottsofstow.co.uk screenshot
#4 scottsofstow.co.uk
83.4K
Revenue
24.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
roadrunnersports.com screenshot
#5 roadrunnersports.com
2.2M
Revenue
757.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
chums.co.uk vs top market performers
chums.co.uk
top retailers
conversion rate vs average order value for chums.co.uk and its competitors
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Revenue share by device at chums.co.uk

In October large majority of sales on chums.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In October large majority of sales on chums.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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chums.co.uk channels

Identify top traffic channels that drive growth for chums.co.ukand discover how performance of traffic channels has changed over time.

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chums.co.uk Google Ads spend

Evaluate chums.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chums.co.uk devices

Review chums.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chums.co.uk top markets

Explore chums.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chums.co.uk country & global rank

Assess the ranking of chums.co.uk among other retailers within its primary country and worldwide.

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