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Jun 2026
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Home/Insights/Retailers/chums.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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1.1M
Revenue
Jun 26
237.8K
Sessions
Jun 26
3.5-4.0%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Chums.co.uk is an online retail website. They offer a range of clothing, home products, and outdoor essentials from well-known brands. With their curated selection, customers can find a variety of items such as fashion apparels, footwear, household goods, and mobility aids to suit their needs and preferences.

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chums.co.uk Annual Revenue and Growth

chums.co.uk's annual sales on its online store amounted to $20.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$20.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
chums.co.uk revenue by year

chums.co.uk's monthly revenueOVER TIME
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Over the past three months, chums.co.uk revenue has experienced decline of 12%, compared to the preceding three months.

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chums.co.uk revenue decline for last six months
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OVERVIEW
In June 2026, chums.co.uk achieved online sales of $1,092,191, significantly surpassing the FASHION AND APPAREL median of $72,361, while the largest competitor, shein.com, generated $810,274,273. With a conversion rate of 3.50-4.00%, chums.co.uk exceeded the category's high of 3.17%. Its average order value (AOV) ranged between $100-125, which is competitive compared to the high AOV of $404. chums.co.uk attracted 237,805 sessions, a notable figure compared to the median of 28,254, although still lower than shein.com’s staggering 281,242,442 sessions, indicating strong engagement in the lifestyle sector.
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chums.co.uk competitors

In June 2026, chums.co.uk reported a revenue of $1,092,191 with 9,305 transactions and a conversion rate between 3.50-4.00%. Its competitor, jacamo.co.uk, generated higher revenue at $1,806,797, despite having a lower conversion rate of 1.50-2.00%. landsend.co.uk showed a similar performance to chums.co.uk with revenue at $1,059,143 but handled more transactions at 14,188 and a slightly lower conversion rate of 2.50-3.00%. Meanwhile, jdwilliams.co.uk significantly outperformed with $12,217,694 in revenue and a conversion rate of 3.50-4.00%, reflecting a robust sales strategy. landsend.com dwarfed all competitors with revenue soaring to $66,291,956 and a conversion rate of 6.50-7.00%, indicating strong brand loyalty. Lastly, scottsofstow.co.uk lagged behind with just $117,357 in revenue, despite a high AOV of $125-150.

jacamo.co.uk screenshot
#1 jacamo.co.uk
1.8M
Revenue
904.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
landsend.co.uk screenshot
#2 landsend.co.uk
1.1M
Revenue
480.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jdwilliams.co.uk screenshot
#3 jdwilliams.co.uk
12.2M
Revenue
3.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
landsend.com screenshot
#4 landsend.com
66.3M
Revenue
10.9M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
scottsofstow.co.uk screenshot
#5 scottsofstow.co.uk
117.4K
Revenue
31.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
chums.co.uk vs top market performers
chums.co.uk
top retailers
conversion rate vs average order value for chums.co.uk and its competitors
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Revenue share by device at chums.co.uk

In June large majority of sales on chums.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In June large majority of sales on chums.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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chums.co.uk channels

Identify top traffic channels that drive growth for chums.co.ukand discover how performance of traffic channels has changed over time.

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chums.co.uk Google Ads spend

Evaluate chums.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chums.co.uk devices

Review chums.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chums.co.uk top markets

Explore chums.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chums.co.uk country & global rank

Assess the ranking of chums.co.uk among other retailers within its primary country and worldwide.

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