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Aug 2025
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Home/Insights/Retailers/chums.co.uk
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.5M
Revenue
Aug 25
272.7K
Sessions
Aug 25
5.0-5.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Chums.co.uk is an online retail website. They offer a range of clothing, home products, and outdoor essentials from well-known brands. With their curated selection, customers can find a variety of items such as fashion apparels, footwear, household goods, and mobility aids to suit their needs and preferences.

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chums.co.uk Annual Revenue and Growth

chums.co.uk's annual sales on its online store amounted to $21M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$21M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
chums.co.uk revenue by year

chums.co.uk's monthly revenueOVER TIME
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Over the past three months, chums.co.uk revenue has experienced growth of 3.9%, compared to the preceding three months.

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chums.co.uk revenue growth for last six months
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OVERVIEW
chums.co.uk's performance metrics for August 2025 in the FASHION AND APPAREL industry: revenue $1,508,963 (median $77,469), conversion rate 5.00-5.50% (high 3.01%, low 0.62%), AOV $100-125 (high $393, low $75), sessions 272,731 (highest 323,426,413 from shein.com, median 36,717).
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chums.co.uk competitors

In August 2025, chums.co.uk had a revenue of £1,508,963 from 14,297 transactions and 272,731 sessions, with an average order value (AOV) of £100-125 and a conversion rate of 5.00-5.50%. Comparing chums.co.uk to its competitors, jacamo.co.uk had a higher revenue of £2,200,879 from 17,123 transactions and 1,127,926 sessions, with an AOV of £125-150 but a lower conversion rate of 1.50-2.00%. landsend.co.uk had a revenue of £1,477,183 from 20,280 transactions and 678,849 sessions, with a lower AOV of £50-75 and a conversion rate of 2.50-3.00%. jdwilliams.co.uk outperformed all with a revenue of £9,330,241 from 92,703 transactions and 2,678,608 sessions, an AOV of £100-125, and a conversion rate of 3.00-3.50%. landsend.com and scottsofstow.co.uk also showed strong performance in revenue and transactions, but with varying AOV and conversion rates compared to chums.co.uk.

jacamo.co.uk screenshot
#1 jacamo.co.uk
2.2M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
landsend.co.uk screenshot
#2 landsend.co.uk
1.5M
Revenue
678.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jdwilliams.co.uk screenshot
#3 jdwilliams.co.uk
9.3M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
landsend.com screenshot
#4 landsend.com
68.5M
Revenue
10.8M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
scottsofstow.co.uk screenshot
#5 scottsofstow.co.uk
148.4K
Revenue
40.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
chums.co.uk vs top market performers
chums.co.uk
top retailers
conversion rate vs average order value for chums.co.uk and its competitors
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Revenue share by device at chums.co.uk

In August large majority of sales on chums.co.uk, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In August large majority of sales on chums.co.uk, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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chums.co.uk channels

Identify top traffic channels that drive growth for chums.co.ukand discover how performance of traffic channels has changed over time.

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chums.co.uk Google Ads spend

Evaluate chums.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chums.co.uk devices

Review chums.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chums.co.uk top markets

Explore chums.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chums.co.uk country & global rank

Assess the ranking of chums.co.uk among other retailers within its primary country and worldwide.

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