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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

catricecosmetics.com

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234.5K

Revenue

96.8K

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

CatriceCosmetics.com is an online platform that offers a wide range of cosmetic products. Their inventory includes lipsticks, foundation, eyeshadows, and other beauty essentials. The site provides customers with access to cruelty-free makeup options that cater to different skin tones, ensuring a diverse selection of high-quality beauty products for all.

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catricecosmetics.com's revenueOVER TIME
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Over the past three months, catricecosmetics.com revenue has experienced growth of 24%, compared to the preceding three months.

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catricecosmetics.com revenue growth for last six months

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OVERVIEW

In May 2025, catricecosmetics.com, in the BEAUTY AND COSMETICS industry, generated $234,529 in online sales with a conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. With 96,758 sessions, the site performed above the median for the industry. However, compared to ulta.com's revenue of $96,002,620 and sephora.com's sessions of 38,510,361, there is room for growth. The industry's high conversion rate of 4.51% and AOV of $213 suggest potential for improvement, while the low conversion rate of 1.17% and AOV of $53 serve as benchmarks for optimization efforts.

catricecosmetics.com competitors

In May 2025, catricecosmetics.com outperformed its competitors in terms of revenue with $234,529 and transactions with 4,160. However, in terms of sessions, catricecosmetics.com had 96,758 sessions, which was significantly lower than catrice.eu with 220,714 sessions. The Average Order Value (AOV) for catricecosmetics.com ranged from $50-75, while catrice.eu had a lower AOV range of $25-50. trueluscious.com had the highest AOV range of $75-100 but generated the least revenue at $2,153. trishmcevoy.com had the highest revenue among the competitors at $30,198 with an AOV of $100-125. Despite having a lower revenue and transaction count compared to trishmcevoy.com, catricecosmetics.com maintained a higher conversion rate in the range of 4.00-4.50% while trishmcevoy.com had a conversion rate of 1.50-2.00%.

#1 catrice.eu

207.7K

Revenue

220.7K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#2 trueluscious.com

2.2K

Revenue

1.1K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 trishmcevoy.com

30.2K

Revenue

17K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

catricecosmetics.com vs top market performers

catricecosmetics.com

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Revenue share by device at catricecosmetics.com

In May large majority of sales on catricecosmetics.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

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catricecosmetics.com channels

Identify top traffic channels that drive growth for catricecosmetics.comand discover how performance of traffic channels has changed over time.

catricecosmetics.com Google Ads spend

Evaluate catricecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

catricecosmetics.com devices

Review catricecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

catricecosmetics.com top markets

Explore catricecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.