trueluscious.com
true + luscious offers non-toxic, skin-soothing, and all vegan makeup and skincare products infused with skin-friendly, clean ingredients.
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trueluscious.com Annual Revenue and Growth
trueluscious.com's annual sales on its online store amounted to $114.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
trueluscious.com's monthly revenueOVER TIME
Over the past three months, trueluscious.com revenue has experienced growth of 68%, compared to the preceding three months.
trueluscious.com competitors
In December 2025, trueluscious.com generated a revenue of $2,674 with 37 transactions and 1,670 sessions, boasting an Average Order Value (AOV) between $50-75 and a conversion rate of 2.00-2.50%. In comparison, catricecosmetics.com emerged as the leader with a revenue of $193,774 from 4,271 transactions and 150,933 sessions, offering an AOV between $25-50 and a higher conversion rate of 2.50-3.00%. romanovamakeup.us followed with a revenue of $23,594, 330 transactions, 11,843 sessions, and a similar AOV range, but a slightly higher conversion rate. elizabethmott.com and brettfreedman.com also presented competition with varying revenue, transactions, sessions, AOV, and conversion rates, but trueluscious.com held its own among its competitors in the beauty industry.
Revenue share by device at trueluscious.com
In December large majority of sales on trueluscious.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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trueluscious.com channels
Identify top traffic channels that drive growth for trueluscious.comand discover how performance of traffic channels has changed over time.
trueluscious.com Google Ads spend
Evaluate trueluscious.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
trueluscious.com devices
Review trueluscious.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
