trueluscious.com
true + luscious offers non-toxic, skin-soothing, and all vegan makeup and skincare products infused with skin-friendly, clean ingredients.
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trueluscious.com Annual Revenue and Growth
trueluscious.com's annual sales on its online store amounted to $36.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
trueluscious.com's monthly revenueOVER TIME
Over the past three months, trueluscious.com revenue has experienced growth of 66%, compared to the preceding three months.
trueluscious.com competitors
The competitive set includes trueluscious.com, catricecosmetics.com, romanovamakeup.us, elizabethmott.com, bhcosmetics.com, and brettfreedman.com. As of July 2026, trueluscious.com ranks last in revenue at $1,650, trailing catricecosmetics.com by $187,000. It also records only 22 transactions, significantly behind catricecosmetics.com, which leads with 3,444 transactions, leaving a gap of 3,422. In terms of sessions, trueluscious.com had 1,155, far fewer than catricecosmetics.com’s 152,000, a difference of 151,000 sessions. While its AOV falls within the same $50-75 range as several competitors, trueluscious.com’s conversion rate of 1.50-2.00% is lower than most competitors, indicating an area needing improvement for better market competitiveness.
Revenue share by device at trueluscious.com
In July large majority of sales on trueluscious.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries trueluscious.com operates in
trueluscious.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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trueluscious.com channels
Identify top traffic channels that drive growth for trueluscious.comand discover how performance of traffic channels has changed over time.
trueluscious.com Google Ads spend
Evaluate trueluscious.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
trueluscious.com devices
Review trueluscious.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
