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May 2025
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Home/Insights/Retailers/trueluscious.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for trueluscious.comtrueluscious.com

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2.2K
Revenue
1.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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true + luscious offers non-toxic, skin-soothing, and all vegan makeup and skincare products infused with skin-friendly, clean ingredients.

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trueluscious.com's revenueOVER TIME
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Over the past three months, trueluscious.com revenue has experienced decline of 30%, compared to the preceding three months.

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trueluscious.com revenue decline for last six months
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OVERVIEW
In May 2025, trueluscious.com had a revenue of $2,153 from online sales, a conversion rate of 2.00-2.50%, an AOV of $75-100, and 1,128 sessions.
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trueluscious.com competitors

In May 2025, trueluscious.com generated $2,153 in revenue from 26 transactions with 1,128 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. When compared to its competitors, brettfreedman.com performed slightly better with $4,062 in revenue from 53 transactions and 1,263 sessions, achieving a conversion rate of 4.00-4.50%. However, catricecosmetics.com emerged as a dominant player in the market with a substantial revenue of $234,529 from 4,160 transactions and 96,758 sessions, maintaining a competitive conversion rate of 4.00-4.50%. Meanwhile, elizabethmott.com and romanovamakeup.us fell behind trueluscious.com, each generating $13,202 and $4,332 in revenue, respectively. Overall, trueluscious.com performed reasonably well among its competitors in terms of revenue and conversion rate, although there is room for improvement in increasing transaction volume and sessions.

catricecosmetics.com screenshot
#1 catricecosmetics.com
234.5K
Revenue
96.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
romanovamakeup.us screenshot
#2 romanovamakeup.us
4.3K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
elizabethmott.com screenshot
#3 elizabethmott.com
13.2K
Revenue
8.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
brettfreedman.com screenshot
#4 brettfreedman.com
4.1K
Revenue
1.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
chella.com screenshot
#5 chella.com
21.9K
Revenue
8.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
trueluscious.com vs top market performers
trueluscious.com
top retailers
conversion rate vs average order value for trueluscious.com and its competitors
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Revenue share by device at trueluscious.com

In May large majority of sales on trueluscious.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on trueluscious.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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trueluscious.com channels

Identify top traffic channels that drive growth for trueluscious.comand discover how performance of traffic channels has changed over time.

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trueluscious.com Google Ads spend

Evaluate trueluscious.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trueluscious.com devices

Review trueluscious.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trueluscious.com top markets

Explore trueluscious.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trueluscious.com country & global rank

Assess the ranking of trueluscious.com among other retailers within its primary country and worldwide.

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