trueluscious.com
true + luscious offers non-toxic, skin-soothing, and all vegan makeup and skincare products infused with skin-friendly, clean ingredients.
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trueluscious.com Annual Revenue and Growth
trueluscious.com's annual sales on its online store amounted to $114.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
trueluscious.com's monthly revenueOVER TIME
Over the past three months, trueluscious.com revenue has experienced decline of 40%, compared to the preceding three months.
trueluscious.com competitors
In September 2025, trueluscious.com had a revenue of $1,796 with 27 transactions and 1,190 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, catricecosmetics.com outperformed trueluscious.com with a revenue of $124,881, 2,644 transactions, and 139,623 sessions, but had a lower AOV of $25-50 and a conversion rate of 1.50-2.00%. On the other hand, romanovamakeup.us and elizabethmott.com had similar revenue to trueluscious.com, but with slightly higher transactions and sessions. brettfreedman.com, with a revenue of $3,184, had a higher AOV of $75-100 and a conversion rate of 3.50-4.00%. Overall, trueluscious.com fell behind in revenue and transactions compared to some competitors but had a comparable AOV and conversion rate to other similar domains in the beauty and cosmetics industry.
Revenue share by device at trueluscious.com
In September large majority of sales on trueluscious.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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trueluscious.com channels
Identify top traffic channels that drive growth for trueluscious.comand discover how performance of traffic channels has changed over time.
trueluscious.com Google Ads spend
Evaluate trueluscious.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
trueluscious.com devices
Review trueluscious.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
