birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced growth of 30%, compared to the preceding three months.
birchbox.com competitors
In January 2026, birchbox.com generated a revenue of $169,017 with 2,613 transactions and 83,723 sessions, boasting an Average Order Value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In comparison to its competitors, cremocompany.com had a revenue of $101,034 with 3,049 transactions and 186,521 sessions, an AOV of $25-50, and a conversion rate of 1.50-2.00%. mysubscriptionaddiction.com led the pack with a revenue of $1,588,529, 11,442 transactions, 784,188 sessions, an AOV of $125-150, and a conversion rate of 1.00-1.50%. glossybox.com lagged behind with revenue of $712, 5 transactions, 604 sessions, an AOV of $125-150, and a conversion rate of 0.50-1.00%. beardbrand.com fared well with revenue of $240,373, 1,853 transactions, 299,548 sessions, an AOV of $125-150, and a conversion rate of 0.50-1.00%. cratejoy.com also performed strongly with revenue of $711,979, 5,734 transactions, 381,626 sessions, an AOV of $100-125, and a conversion rate of 1.00-1.50%. birchbox.com is holding its own in terms of revenue and conversion rate when compared to its competitors, showing consistent performance in the beauty subscription market.
Revenue share by device at birchbox.com
In January large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
