birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 3.4%, compared to the preceding three months.
birchbox.com competitors
In May 2026, birchbox.com generated $147,277 in revenue from 2,349 transactions, achieving a conversion rate of 3.00-3.50% across 75,024 sessions. In comparison, cremocompany.com outperformed birchbox.com with $167,161 in revenue, but had a lower conversion rate of 1.50-2.00%. mysubscriptionaddiction.com led the field with an impressive $1,821,902 in revenue from 11,245 transactions, although its conversion rate was modest at 1.00-1.50%. glossybox.com reported just $3,384 in revenue but had a high conversion rate of 4.00-4.50%, albeit with very few transactions. Meanwhile, cratejoy.com showed strong metrics with $814,408 in revenue and a conversion rate of 2.00-2.50%, while beardbrand.com had $168,534 in revenue with the lowest conversion rate of 0.50-1.00%. Overall, birchbox.com maintains a competitive position, especially with its higher conversion rate compared to some peers.
Revenue share by device at birchbox.com
In May large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries birchbox.com operates in
birchbox.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
