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Sep 2024
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Home/Insights/Retailers/birchbox.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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191.8K
Revenue
117.5K
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for birchbox.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.

birchbox.com’s revenueOVER TIME
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Over the past three months, birchbox.com revenue has experienced decline of 8.7%, compared to the preceding three months.

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birchbox.com revenue decline for last six months
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OVERVIEW
In September 2024, birchbox.com in the BEAUTY AND COSMETICS industry had online sales revenue of $191,773, a conversion rate of 2.50-3.00%, an average order value (AOV) of $50-75, and 117,510 sessions. The largest online store in the category was ulta.com with revenue of $114,902,798 and the highest sessions at 41,256,765 were from sephora.com. The median revenue for the industry was $53,315, the highest conversion rate was 4.62%, the highest AOV was $191, and the median sessions were 22,216.
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birchbox.com competitors

In terms of revenue, birchbox.com falls behind some of its competitors in September 2024. mysubscriptionaddiction.com leads the pack with $623,099, followed by cratejoy.com with $1,026,562, while birchbox.com generated $191,773. However, when it comes to the number of transactions, birchbox.com is competitive with 3,272 transactions, compared to glossybox.com with only 343 transactions. birchbox.com's average order value (AOV) falls in the mid-range at $50-75, similar to beardbrand.com, but lower than mysubscriptionaddiction.com and cratejoy.com, both ranging from $125-150. birchbox.com's conversion rate of 2.50-3.00% is higher than cremocompany.com and beardbrand.com but lower than cratejoy.com, which boasts a 3.00-3.50% conversion rate. Overall, birchbox.com holds its ground in transactions and AOV, but lags behind in revenue and conversion rate compared to its competitors in the subscription box industry.

#1 cremocompany.com
257.6K
Revenue
266.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
#2 mysubscriptionaddiction.com
623.1K
Revenue
401.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 glossybox.com
23.5K
Revenue
38.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
#4 beardbrand.com
285.2K
Revenue
326.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#5 cratejoy.com
1M
Revenue
265.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
birchbox.com vs top market performers
birchbox.com
top retailers
conversion rate vs average order value for birchbox.com and its competitors
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birchbox.com brandsby revenue

birchbox.com categoriesby revenue

1
Health & Beauty
2
Lotion & Moisturizer
3
Perfume & Cologne
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brands overtime comparison

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birchbox.com channels

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birchbox.com Google Ads spend

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birchbox.com devices

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birchbox.com top markets

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birchbox.com country & global rank

Assess the ranking of birchbox.com among other retailers within its primary country and worldwide.

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