birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 2.7%, compared to the preceding three months.
birchbox.com competitors
The competitive set includes birchbox.com, cremocompany.com, mysubscriptionaddiction.com, beardbrand.com, and cratejoy.com. In August 2026, birchbox.com reported a revenue of $157,000 from 2,468 transactions, with sessions totaling 87,000 and an AOV ranging from $50 to $75. Compared to its competitors, mysubscriptionaddiction.com leads significantly with a revenue of $899,000 and 5,995 transactions. Meanwhile, cratejoy.com also outperforms birchbox.com with $424,000 in revenue and 3,393 transactions. In sessions, birchbox.com trails behind all competitors with only 87,000 sessions, while cremocompany.com and beardbrand.com recorded 239,000 and 219,000 sessions, respectively. Birchbox's conversion rate, between 2.50-3.00%, stands ahead of cremocompany.com’s 0.50-1.00% and beardbrand.com’s 0.00-0.50%, yet lags behind mysubscriptionaddiction.com and cratejoy.com, both at 1.00-1.50%. Overall, birchbox.com ranks third in revenue and transactions while being last in sessions among its peers.
Revenue share by device at birchbox.com
In August large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries birchbox.com operates in
birchbox.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
