birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 26%, compared to the preceding three months.
birchbox.com competitors
When comparing birchbox.com to its competitors in November 2025, we see that birchbox.com has a revenue of $106,946 with 1,770 transactions and 53,813 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In comparison, cremocompany.com generates higher revenue at $139,716 with 3,585 transactions and 189,992 sessions, but with a lower AOV of $25-50 and conversion rate of 1.50-2.00%. mysubscriptionaddiction.com stands out with a revenue of $1,410,887, 10,151 transactions, and 743,093 sessions, boasting a higher AOV of $125-150 but a lower conversion rate of 1.00-1.50%. beardbrand.com falls in between with $238,764 revenue, 1,884 transactions, and 187,471 sessions, matching AOV and conversion rate with mysubscriptionaddiction.com. Finally, cratejoy.com excels with $1,063,687 revenue, 8,467 transactions, 406,308 sessions, and an AOV of $125-150 with a conversion rate of 2.00-2.50%.
Revenue share by device at birchbox.com
In November large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
