birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced growth of 45%, compared to the preceding three months.
birchbox.com competitors
In March 2026, birchbox.com generated $178,773 in revenue from 2,700 transactions and 83,881 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Compared to its competitors, birchbox.com performed relatively well. cremocompany.com had revenue of $109,782 from 3,004 transactions and 226,395 sessions, with an AOV of $25-50 and a conversion rate of 1.00-1.50%. mysubscriptionaddiction.com led the pack with revenue of $1,358,412 from 9,276 transactions and 665,414 sessions, AOV of $125-150, and a conversion rate of 1.00-1.50%. beardbrand.com and cratejoy.com fell behind with revenues of $73,837 and $577,648, respectively, with varying transaction numbers, sessions, AOVs, and conversion rates. Overall, birchbox.com demonstrated strong performance in revenue, transactions, and conversion rate compared to its competitors in the subscription box industry.
Revenue share by device at birchbox.com
In March large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
