birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 15%, compared to the preceding three months.
birchbox.com competitors
In December 2025, birchbox.com had a revenue of $140,389 from 2,118 transactions and 65,082 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. When comparing birchbox.com to its competitors, cremocompany.com had a revenue of $122,490 from 3,531 transactions and 237,237 sessions, with an AOV of $25-50 and a conversion rate of 1.00-1.50%. mysubscriptionaddiction.com had a significantly higher revenue of $1,579,908 from 11,559 transactions and 839,194 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. beardbrand.com had a revenue of $216,343 from 1,681 transactions and 256,232 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%. Lastly, cratejoy.com had a revenue of $1,565,438 from 12,623 transactions and 684,355 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. birchbox.com's performance falls in between the various metrics of its competitors, showcasing a competitive position in the market.
Revenue share by device at birchbox.com
In December large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
