birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 2%, compared to the preceding three months.
birchbox.com competitors
The competitive set includes birchbox.com, cremocompany.com, mysubscriptionaddiction.com, glossybox.com, beardbrand.com, and cratejoy.com. In July 2026, birchbox.com generated $139,000 in revenue from 2,168 transactions over 74,700 sessions, giving it an AOV of $50-75 and a conversion rate of 2.50-3.00%. In comparison, mysubscriptionaddiction.com leads significantly with a revenue of $845,000, 3,377 more transactions, and 438,000 fewer sessions. birchbox.com ranks third in revenue, trailing mysubscriptionaddiction.com by $706,000. Meanwhile, cremocompany.com reported $74,200 in revenue, with a lower conversion rate of 0.50-1.00% across 201,000 sessions. beardbrand.com's revenue of $122,000, while higher than cremocompany.com, still falls short of birchbox.com. In contrast, cratejoy.com performed well with $398,000 in revenue, but birchbox.com maintains a higher conversion rate. Overall, birchbox.com performs well but faces stiff competition, particularly from mysubscriptionaddiction.com and cratejoy.com.
Revenue share by device at birchbox.com
In July large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries birchbox.com operates in
birchbox.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
