birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com's revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 9.1%, compared to the preceding three months.
birchbox.com competitors
In July 2025, birchbox.com reported a revenue of $157,269 with 2,537 transactions and 99,555 sessions, resulting in an average order value (AOV) ranging between $50-75 and a conversion rate of 2.50-3.00%. Comparing birchbox.com to its competitors, Cremo Company had a revenue of $121,413 with 2,447 transactions and 280,053 sessions, offering an AOV of $25-50 and a conversion rate of 0.50-1.00%. My Subscription Addiction outperformed with a revenue of $963,193, 6,861 transactions, and 554,444 sessions, providing an AOV of $125-150 and a conversion rate of 1.00-1.50%. Beardbrand fell behind with a revenue of $114,057, 1,047 transactions, and 233,715 sessions, featuring an AOV of $100-125 and a conversion rate of 0.00-0.50%. Lastly, Cratejoy excelled with a revenue of $585,475, 4,250 transactions, and 297,949 sessions, offering an AOV of $125-150 and a conversion rate of 1.00-1.50%.
Revenue share by device at birchbox.com
In July large majority of sales on birchbox.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
