birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 23%, compared to the preceding three months.
birchbox.com competitors
In June 2026, birchbox.com generated $121,764 in revenue from 1,892 transactions across 59,696 sessions, resulting in a conversion rate of 3.00-3.50%. In comparison, mysubscriptionaddiction.com outperformed significantly with $1,371,318 in revenue and a conversion rate of 1.00-1.50%, but with a lower AOV of $150-175. cremocompany.com, with $172,287 in revenue, had more transactions (4,147) despite a lower AOV of $25-50 and a conversion rate of 1.50-2.00%. cratejoy.com achieved $441,333 in revenue with a conversion rate of 1.50-2.00% as well, indicating a stronger overall performance. Meanwhile, glossybox.com reported a minimal revenue of $712 from just five transactions. beardbrand.com brought in $178,541, yet its conversion rate mirrored that of glossybox.com at 0.50-1.00%. Overall, birchbox.com maintains a competitive conversion rate despite lower total revenue compared to key rivals.
Revenue share by device at birchbox.com
In June large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries birchbox.com operates in
birchbox.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
