birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 0.01%, compared to the preceding three months.
birchbox.com competitors
In April 2026, birchbox.com reported revenue of $102,839 from 1,611 transactions, with an average order value (AOV) between $50-75 and a conversion rate of 2.50-3.00%. In comparison, cremos.com generated $90,697 with 2,724 transactions and a much higher session count of 273,517, but a lower conversion rate of 0.50-1.00%. mysubscriptionaddiction.com vastly outperformed all competitors, boasting $1,243,203 in revenue, 7,731 transactions, and a high AOV of $150-175, although its conversion rate was slightly lower at 1.00-1.50%. cratejoy.com achieved $528,859 in revenue with 4,199 transactions, an AOV of $125-150, and a conversion rate of 1.00-1.50%. Lastly, beardbrand.com reported $63,610 from 1,168 transactions and a similar AOV to birchbox.com, yet a low conversion rate of 0.50-1.00%. Overall, birchbox.com remains competitive but has significant room for growth compared to its peers.
Revenue share by device at birchbox.com
In April large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries birchbox.com operates in
birchbox.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
