birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 16%, compared to the preceding three months.
birchbox.com competitors
When comparing birchbox.com to its competitors in October 2025, it is evident that birchbox.com falls behind in terms of revenue and transactions. birchbox.com generated $84,974 in revenue with 1,421 transactions from 50,769 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In contrast, mysubscriptionaddiction.com outperformed birchbox.com significantly, bringing in $1,016,506 in revenue with 6,990 transactions from 556,193 sessions, boasting an AOV of $125-150 and a conversion rate of 1.00-1.50%. Other competitors such as cremocompany.com, cratejoy.com, and beardbrand.com also surpassed birchbox.com in revenue and transactions, highlighting the need for birchbox.com to improve its performance metrics to remain competitive in the subscription box market.
Revenue share by device at birchbox.com
In October large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
