birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com's revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced decline of 30%, compared to the preceding three months.
birchbox.com competitors
In May 2025, birchbox.com generated $105,201 in revenue from 1,668 transactions with 65,171 sessions. Their average order value (AOV) falls between $50-75, and their conversion rate is 2.50-3.00%. When comparing birchbox.com to its competitors, mysubscriptionaddiction.com stands out with $838,044 in revenue from 5,919 transactions and 469,240 sessions. Their AOV is higher at $125-150, but their conversion rate is lower at 1.00-1.50%. cremocompany.com and cratejoy.com also have higher revenues and transactions compared to birchbox.com, with similar AOVs and conversion rates. beardbrand.com lags behind in revenue and transactions, with a lower AOV and conversion rate. Overall, birchbox.com holds its own in terms of revenue and conversion rate when compared to its competitors in the subscription box industry.
Revenue share by device at birchbox.com
In May large majority of sales on birchbox.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
