birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced growth of 8.1%, compared to the preceding three months.
birchbox.com competitors
In September 2025, birchbox.com generated a revenue of $108,878 with 1,723 transactions and 65,101 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 2.50-3.00%. When compared to its competitors, cremocompany.com outperformed Birchbox in revenue, transactions, and sessions, with an AOV between $25-50 and a conversion rate of 1.00-1.50%. mysubscriptionaddiction.com excelled in revenue and transactions, with a higher AOV range of $150-175, but had a similar conversion rate as Birchbox. beardbrand.com had a slightly higher revenue and lower transactions than Birchbox, with a higher AOV between $100-125 and a lower conversion rate. cratejoy.com stood out with the highest revenue, transactions, and sessions among the competitors, with an AOV between $125-150 and a similar conversion rate to Birchbox.
Revenue share by device at birchbox.com
In September large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
