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Apr 2024
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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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285.1K
Revenue
171.3K
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for birchbox.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.

birchbox.com’s revenueOVER TIME
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Over the past three months, birchbox.com revenue has experienced decline of 17%, compared to the preceding three months.

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birchbox.com revenue decline for last six months
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OVERVIEW
In March 2024, birchbox.com in the BEAUTY AND COSMETICS industry reported online sales revenue of $391,977, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. The store had 239,666 sessions, while the highest number of sessions was recorded by sephora.com at 49,703,421. The median revenue for the industry was $94,372, with ulta.com leading at $120,940,083. The industry had a very high conversion rate of 4.22% and AOV of $179, with a low conversion rate of 1.54% and AOV of $45.
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birchbox.com competitors

birchbox.com, with a revenue of $391,977 and 6,314 transactions from 239,666 sessions, boasts an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, mysubscriptionaddiction.com leads the pack with $1,177,778 in revenue, 7,731 transactions, and 866,697 sessions, with an AOV of $150-175 but a lower conversion rate of 0.50-1.00%. cremocompany.com follows with $265,150 in revenue, 5,826 transactions, and 305,166 sessions, a lower AOV of $25-50, but a higher conversion rate of 1.50-2.00%. glossybox.com has a revenue of $95,929, 1,392 transactions, and 91,601 sessions, similar AOV of $50-75, and conversion rate of 1.50-2.00%. beardbrand.com generates $283,257 revenue, 3,090 transactions, and 401,166 sessions, with an AOV of $75-100 and a conversion rate of 0.50-1.00%. cratejoy.com stands out with $1,966,054 revenue, 17,324 transactions, and 385,175 sessions, a higher AOV of $100-125, and a robust conversion rate of 4.00-4.50%.

#1 cremocompany.com
258.3K
Revenue
370.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
#2 mysubscriptionaddiction.com
964.5K
Revenue
767.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#3 glossybox.com
97.4K
Revenue
90.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#4 beardbrand.com
524.7K
Revenue
686.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
#5 cratejoy.com
1.5M
Revenue
313.8K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
birchbox.com vs top market performers
birchbox.com
top retailers
conversion rate vs average order value for birchbox.com and its competitors
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birchbox.com brandsby revenue

birchbox.com categoriesby revenue

1
Health & Beauty
2
Curling Irons
3
Hair Styling Products
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brands overtime comparison

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birchbox.com channels

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birchbox.com Google Ads spend

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birchbox.com devices

Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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birchbox.com top markets

Explore birchbox.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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birchbox.com country & global rank

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