birchbox.com
Birchbox.com offers a subscription service for beauty products. Each month, customers receive a selection of sample-sized beauty and grooming items for a fixed fee. The products cover various categories and brands, providing an opportunity for users to try new items before making a full-size purchase.
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birchbox.com Annual Revenue and Growth
birchbox.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
birchbox.com's monthly revenueOVER TIME
Over the past three months, birchbox.com revenue has experienced growth of 11%, compared to the preceding three months.
birchbox.com competitors
The competitive set includes birchbox.com, cremocompany.com, mysubscriptionaddiction.com, glossybox.com, beardbrand.com, and cratejoy.com. In September 2026, birchbox.com generated $119,000 in revenue from 1,665 transactions across 53,900 sessions, achieving a conversion rate of 3.00-3.50%. This positions birchbox.com third in revenue among its competitors, trailing mysubscriptionaddiction.com, which leads with $860,000, and cratejoy.com, which follows with $386,000. In terms of transactions, birchbox.com ranks fourth, well behind mysubscriptionaddiction.com, which has 5,232 transactions, and also trails cremocompany.com at 2,183. Additionally, birchbox.com recorded 53,900 sessions, ranking fifth, while mysubscriptionaddiction.com again surpasses with 472,000 sessions. Despite a respectable average order value of $50-75, birchbox.com faces stiff competition as mysubscriptionaddiction.com and cratejoy.com achieve higher averages. Overall, birchbox.com maintains a competitive presence but faces challenges in several key metrics compared to its peers.
Revenue share by device at birchbox.com
In September large majority of sales on birchbox.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries birchbox.com operates in
birchbox.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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birchbox.com channels
Identify top traffic channels that drive growth for birchbox.comand discover how performance of traffic channels has changed over time.
birchbox.com Google Ads spend
Evaluate birchbox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birchbox.com devices
Review birchbox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
