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Jan 2026
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Home/Insights/Retailers/americanhatmakers.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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282.3K
Revenue
Jan 26
157.5K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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AmericanHatMakers.com is an online platform that offers a wide range of hats for customers. They specialize in crafting premium, handcrafted hats using high-quality materials. Their inventory includes various hat styles such as fedoras, cowboy hats, sun hats, and more. The website provides a convenient platform for customers to explore and purchase hats of their choice.

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americanhatmakers.com Annual Revenue and Growth

americanhatmakers.com's annual sales on its online store amounted to $3.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.8M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
americanhatmakers.com revenue by year

americanhatmakers.com's monthly revenueOVER TIME
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Over the past three months, americanhatmakers.com revenue has experienced growth of 3.4%, compared to the preceding three months.

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americanhatmakers.com revenue growth for last six months
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OVERVIEW
In January 2026, americanhatmakers.com generated $282,338 in online sales, significantly surpassing the FASHION AND APPAREL median of $91,806, with a conversion rate between 0.50-1.00%, below the industry high of 3.1%. The average order value (AOV) ranged from $175 to $200, lower than the high of $390 but above the low of $76, and the site recorded 157,544 sessions, far exceeding the median of 38,909, yet dwarfed by shein.com's dominance at 279,580,739 sessions. Overall, the performance reflects solid revenue but highlights areas for improvement in conversion rate and AOV to match industry leaders.
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americanhatmakers.com competitors

In January 2026, American Hat Makers generated $282,338 in revenue from 1,449 transactions and 157,544 sessions with a conversion rate of 0.50-1.00%. Compared to its competitors, stetson.com leads the pack with $1,830,382 in revenue from 9,375 transactions and 791,461 sessions with a conversion rate of 1.00-1.50%. tenthstreethats.com follows with $67,698 in revenue from 542 transactions and 68,346 sessions, while hatsunlimited.com generated $67,121 in revenue from 782 transactions and 66,540 sessions. villagehatshop.com had revenue of $584,954 from 4,485 transactions and 263,061 sessions, while hatcountry.com earned $219,160 in revenue from 1,274 transactions and 89,790 sessions. American Hat Makers may have a lower revenue compared to some competitors, but it holds its own in terms of transactions and sessions with a competitive AOV and conversion rate.

stetson.com screenshot
#1 stetson.com
1.8M
Revenue
791.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
tenthstreethats.com screenshot
#2 tenthstreethats.com
67.7K
Revenue
68.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hatsunlimited.com screenshot
#3 hatsunlimited.com
67.1K
Revenue
66.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
villagehatshop.com screenshot
#4 villagehatshop.com
585K
Revenue
263.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hatcountry.com screenshot
#5 hatcountry.com
219.2K
Revenue
89.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
americanhatmakers.com vs top market performers
americanhatmakers.com
top retailers
conversion rate vs average order value for americanhatmakers.com and its competitors
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Revenue share by device at americanhatmakers.com

In January large majority of sales on americanhatmakers.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In January large majority of sales on americanhatmakers.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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americanhatmakers.com channels

Identify top traffic channels that drive growth for americanhatmakers.comand discover how performance of traffic channels has changed over time.

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americanhatmakers.com Google Ads spend

Evaluate americanhatmakers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanhatmakers.com devices

Review americanhatmakers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanhatmakers.com top markets

Explore americanhatmakers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanhatmakers.com country & global rank

Assess the ranking of americanhatmakers.com among other retailers within its primary country and worldwide.

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