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Nov 2025
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Home/Insights/Retailers/americanhatmakers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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568K
Revenue
Nov 25
157.1K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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AmericanHatMakers.com is an online platform that offers a wide range of hats for customers. They specialize in crafting premium, handcrafted hats using high-quality materials. Their inventory includes various hat styles such as fedoras, cowboy hats, sun hats, and more. The website provides a convenient platform for customers to explore and purchase hats of their choice.

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americanhatmakers.com Annual Revenue and Growth

americanhatmakers.com's annual sales on its online store amounted to $4.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
americanhatmakers.com revenue by year

americanhatmakers.com's monthly revenueOVER TIME
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Over the past three months, americanhatmakers.com revenue has experienced growth of 65%, compared to the preceding three months.

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americanhatmakers.com revenue growth for last six months
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OVERVIEW
In November 2025, americanhatmakers.com, operating in the FASHION AND APPAREL industry, achieved online sales revenue of $568,045, significantly surpassing the median of $93,064. With a conversion rate between 1.50-2.00%, it remains below the high benchmark of 3.37%. The average order value (AOV) ranged from $175 to $200, under the industry high of $375. The site garnered 157,124 sessions, far below the market leader, shein.com, which attracted over 342 million sessions. Despite these figures, americanhatmakers.com demonstrates solid performance in a competitive landscape, with its revenue exceeding industry norms and maintaining reasonable engagement metrics.
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americanhatmakers.com competitors

When comparing americanhatmakers.com to its competitors in November 2025, we see that American Hat Makers has a lower revenue compared to Stetson and Village Hat Shop, but higher revenue than Tenth Street Hats, Hats Unlimited, and Hat Country. American Hat Makers has the highest average order value (AOV) range of $175-200, matching Stetson, while Tenth Street Hats has the lowest AOV range of $100-125. American Hat Makers has a higher conversion rate range of 1.50-2.00% compared to Tenth Street Hats and Hat Country, but falls slightly behind Hats Unlimited and Village Hat Shop in terms of conversion rate. Despite not leading in revenue, American Hat Makers shows strong performance in AOV and conversion rate metrics among its competitors.

stetson.com screenshot
#1 stetson.com
2.2M
Revenue
883.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
tenthstreethats.com screenshot
#2 tenthstreethats.com
53.3K
Revenue
54.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hatsunlimited.com screenshot
#3 hatsunlimited.com
98.7K
Revenue
45.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
villagehatshop.com screenshot
#4 villagehatshop.com
599.1K
Revenue
211.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hatcountry.com screenshot
#5 hatcountry.com
164.3K
Revenue
89.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
americanhatmakers.com vs top market performers
americanhatmakers.com
top retailers
conversion rate vs average order value for americanhatmakers.com and its competitors
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Revenue share by device at americanhatmakers.com

In November large majority of sales on americanhatmakers.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In November large majority of sales on americanhatmakers.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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americanhatmakers.com channels

Identify top traffic channels that drive growth for americanhatmakers.comand discover how performance of traffic channels has changed over time.

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americanhatmakers.com Google Ads spend

Evaluate americanhatmakers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanhatmakers.com devices

Review americanhatmakers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanhatmakers.com top markets

Explore americanhatmakers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanhatmakers.com country & global rank

Assess the ranking of americanhatmakers.com among other retailers within its primary country and worldwide.

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