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Sep 2025
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Home/Insights/Retailers/americanhatmakers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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293.6K
Revenue
Sep 25
178K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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AmericanHatMakers.com is an online platform that offers a wide range of hats for customers. They specialize in crafting premium, handcrafted hats using high-quality materials. Their inventory includes various hat styles such as fedoras, cowboy hats, sun hats, and more. The website provides a convenient platform for customers to explore and purchase hats of their choice.

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americanhatmakers.com Annual Revenue and Growth

americanhatmakers.com's annual sales on its online store amounted to $4.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
americanhatmakers.com revenue by year

americanhatmakers.com's monthly revenueOVER TIME
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Over the past three months, americanhatmakers.com revenue has experienced growth of 11%, compared to the preceding three months.

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americanhatmakers.com revenue growth for last six months
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OVERVIEW
In September 2025, americanhatmakers.com generated $293,640 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, although still distant from industry leader shein.com’s $819,580,923. With a conversion rate of 0.50-1.00%, it fell below the high benchmark of 3.2%, while its average order value (AOV) ranged between $175-200, less than the category's high of $382. The site recorded 178,049 sessions, far exceeding the median of 34,221, but still trailing shein.com’s remarkable 297,137,690 sessions, highlighting both opportunities and challenges within the competitive fashion landscape.
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americanhatmakers.com competitors

When comparing americanhatmakers.com to its competitors in September 2025, it is evident that americanhatmakers.com falls in the mid-range in terms of revenue. With a revenue of $293,640, it outperforms tenthstreethats.com and hatsunlimited.com, but lags behind stetson.com, villagehatshop.com, and hatcountry.com. In terms of transactions, americanhatmakers.com has 1,552 transactions, putting it ahead of hatsunlimited.com but behind stetson.com, villagehatshop.com, and hatcountry.com. Additionally, americanhatmakers.com has 178,049 sessions, placing it ahead of hatsunlimited.com but behind stetson.com and villagehatshop.com. Its average order value (AOV) falls in line with most of its competitors at $175-200. However, in terms of conversion rate, americanhatmakers.com falls behind stetson.com, villagehatshop.com, and hatcountry.com but performs better than tenthstreethats.com and hatsunlimited.com.

stetson.com screenshot
#1 stetson.com
1.3M
Revenue
520.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
tenthstreethats.com screenshot
#2 tenthstreethats.com
34K
Revenue
50K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hatsunlimited.com screenshot
#3 hatsunlimited.com
48K
Revenue
47.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
villagehatshop.com screenshot
#4 villagehatshop.com
402.8K
Revenue
187.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hatcountry.com screenshot
#5 hatcountry.com
149.6K
Revenue
88.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
americanhatmakers.com vs top market performers
americanhatmakers.com
top retailers
conversion rate vs average order value for americanhatmakers.com and its competitors
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Revenue share by device at americanhatmakers.com

In September large majority of sales on americanhatmakers.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In September large majority of sales on americanhatmakers.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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americanhatmakers.com channels

Identify top traffic channels that drive growth for americanhatmakers.comand discover how performance of traffic channels has changed over time.

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americanhatmakers.com Google Ads spend

Evaluate americanhatmakers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanhatmakers.com devices

Review americanhatmakers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanhatmakers.com top markets

Explore americanhatmakers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanhatmakers.com country & global rank

Assess the ranking of americanhatmakers.com among other retailers within its primary country and worldwide.

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