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Dec 2025
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Home/Insights/Retailers/coolibar.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.6M
Revenue
Dec 25
318.3K
Sessions
Dec 25
5.0-5.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Coolibar.com is an online platform that sells a variety of sun protective clothing and accessories. Their product line includes hats, swimwear, shirts, pants, gloves, and sunglasses, all designed to shield against harmful ultraviolet (UV) rays. The website aims to provide customers with a wide range of options for maintaining sun safety.

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coolibar.com Annual Revenue and Growth

coolibar.com's annual sales on its online store amounted to $32.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$32.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coolibar.com revenue by year

coolibar.com's monthly revenueOVER TIME
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Over the past three months, coolibar.com revenue has experienced decline of 36%, compared to the preceding three months.

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coolibar.com revenue decline for last six months
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OVERVIEW
In December 2025, coolibar.com generated $1,601,031 in online sales, significantly exceeding the e-commerce industry median of $110,409, with a robust conversion rate of 5.00-5.50%, outperforming the high industry standard of 3.94%. The average order value (AOV) ranged between $75-100, which is competitive compared to the e-commerce high of $338. The site attracted 318,256 sessions, well above the median of 47,805, though far below the leading boots.com at 49,388,130 sessions, reflecting coolibar's strong position in the e-commerce and shopping sector amidst varied market dynamics.
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coolibar.com competitors

In December 2025, coolibar.com outperformed its competitors in terms of revenue, with $1,601,031 in comparison to uvskinz.com's $189,886, solbari.com's $268,324, sundayafternoons.com's $117,844, cabanalife.com's $9,738, and sungrubbies.com's $67,517. coolibar.com also had the highest number of transactions at 16,065, followed by uvskinz.com with 1,955 transactions, solbari.com with 1,895 transactions, sundayafternoons.com with 954 transactions, cabanalife.com with 83 transactions, and sungrubbies.com with 1,686 transactions. Additionally, coolibar.com had the highest number of sessions at 318,256, indicating strong traffic to the site. coolibar.com also boasted a conversion rate of 5.00-5.50%, which was higher than its competitors, further demonstrating its success in converting visitors into customers.

uvskinz.com screenshot
#1 uvskinz.com
189.9K
Revenue
69.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
solbari.com screenshot
#2 solbari.com
268.3K
Revenue
93.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
sundayafternoons.com screenshot
#3 sundayafternoons.com
117.8K
Revenue
51.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cabanalife.com screenshot
#4 cabanalife.com
9.7K
Revenue
27.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
sungrubbies.com screenshot
#5 sungrubbies.com
67.5K
Revenue
37.8K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
coolibar.com vs top market performers
coolibar.com
top retailers
conversion rate vs average order value for coolibar.com and its competitors
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Revenue share by device at coolibar.com

In December large majority of sales on coolibar.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on coolibar.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolibar.com channels

Identify top traffic channels that drive growth for coolibar.comand discover how performance of traffic channels has changed over time.

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coolibar.com Google Ads spend

Evaluate coolibar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolibar.com devices

Review coolibar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolibar.com top markets

Explore coolibar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolibar.com country & global rank

Assess the ranking of coolibar.com among other retailers within its primary country and worldwide.

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