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Oct 2025
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Home/Insights/Retailers/coolibar.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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965.4K
Revenue
Oct 25
192.1K
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Coolibar.com is an online platform that sells a variety of sun protective clothing and accessories. Their product line includes hats, swimwear, shirts, pants, gloves, and sunglasses, all designed to shield against harmful ultraviolet (UV) rays. The website aims to provide customers with a wide range of options for maintaining sun safety.

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coolibar.com Annual Revenue and Growth

coolibar.com's annual sales on its online store amounted to $32.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$32.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coolibar.com revenue by year

coolibar.com's monthly revenueOVER TIME
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Over the past three months, coolibar.com revenue has experienced decline of 66%, compared to the preceding three months.

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coolibar.com revenue decline for last six months
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OVERVIEW
In October 2025, coolibar.com achieved impressive performance metrics in the e-commerce_and_shopping category, generating $965,352 in online sales, significantly surpassing the median revenue of $93,795. Its conversion rate ranged from 4.50% to 5.00%, exceeding the high benchmark of 3.89%. The average order value (AOV) was between $100 and $125, while the median AOV in the industry stands at $350. With 192,117 sessions, coolibar.com outperformed the industry median of 39,049 but remains distant from michaels.com, the largest competitor, with a staggering 32,351,606 sessions, highlighting potential growth opportunities.
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coolibar.com competitors

When comparing coolibar.com to its competitors in October 2025, coolibar.com stands out with a significantly higher revenue of $965,352 and 8,920 transactions. With 192,117 sessions, coolibar.com also has a competitive average order value (AOV) of $100-$125 and a conversion rate of 4.50-5.00%. In contrast, uvskinz.com has a revenue of $221,475, solbari.com has a revenue of $205,461, sundayafternoons.com has a revenue of $125,168, cabanalife.com has a revenue of $7,266, and sungrubbies.com has a revenue of $128,315. coolibar.com surpasses its competitors in all metrics, including revenue, transactions, sessions, AOV, and conversion rate, making it a top performer in the sun protective clothing market.

uvskinz.com screenshot
#1 uvskinz.com
221.5K
Revenue
67.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
solbari.com screenshot
#2 solbari.com
205.5K
Revenue
82.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
sundayafternoons.com screenshot
#3 sundayafternoons.com
125.2K
Revenue
54.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cabanalife.com screenshot
#4 cabanalife.com
7.3K
Revenue
22K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
sungrubbies.com screenshot
#5 sungrubbies.com
128.3K
Revenue
43.2K
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
coolibar.com vs top market performers
coolibar.com
top retailers
conversion rate vs average order value for coolibar.com and its competitors
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Revenue share by device at coolibar.com

In October large majority of sales on coolibar.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on coolibar.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolibar.com channels

Identify top traffic channels that drive growth for coolibar.comand discover how performance of traffic channels has changed over time.

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coolibar.com Google Ads spend

Evaluate coolibar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolibar.com devices

Review coolibar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolibar.com top markets

Explore coolibar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolibar.com country & global rank

Assess the ranking of coolibar.com among other retailers within its primary country and worldwide.

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