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Sep 2025
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Home/Insights/Retailers/coolibar.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.1M
Revenue
Sep 25
233.2K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Coolibar.com is an online platform that sells a variety of sun protective clothing and accessories. Their product line includes hats, swimwear, shirts, pants, gloves, and sunglasses, all designed to shield against harmful ultraviolet (UV) rays. The website aims to provide customers with a wide range of options for maintaining sun safety.

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coolibar.com Annual Revenue and Growth

coolibar.com's annual sales on its online store amounted to $32.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$32.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coolibar.com revenue by year

coolibar.com's monthly revenueOVER TIME
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Over the past three months, coolibar.com revenue has experienced decline of 44%, compared to the preceding three months.

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coolibar.com revenue decline for last six months
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OVERVIEW
In September 2025, coolibar.com achieved impressive e-commerce metrics, generating $1,111,117 in online sales, significantly surpassing the median revenue of $81,105 within its industry. The site's conversion rate ranged from 4.00-4.50%, exceeding the high benchmark of 3.72%. With an average order value (AOV) of $100-125, coolibar.com remained competitive, though still below the high AOV of $351. Additionally, the site recorded 233,184 sessions, while the median for the sector was 37,786, demonstrating a strong customer engagement level in comparison to larger competitors like qvc.com and michaels.com.
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coolibar.com competitors

In September 2025, coolibar.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). coolibar.com generated a revenue of $1,111,117 with 9,581 transactions and 233,184 sessions. Their AOV ranged from $100-125, and their conversion rate was between 4.00-4.50%. In comparison, uvskinz.com had a revenue of $215,576 with 2,344 transactions and 69,590 sessions, solbari.com had a revenue of $209,272 with 1,502 transactions and 118,567 sessions, and sundayafternoons.com had a revenue of $144,981 with 1,276 transactions and 65,970 sessions. coolibar.com also had a higher AOV compared to its competitors. cabanalife.com and sungrubbies.com lagged behind in revenue, transactions, and sessions compared to coolibar.com and the other competitors. Overall, coolibar.com demonstrated superior performance across key metrics when compared to its competitors in September 2025.

uvskinz.com screenshot
#1 uvskinz.com
215.6K
Revenue
69.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
solbari.com screenshot
#2 solbari.com
209.3K
Revenue
118.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
sundayafternoons.com screenshot
#3 sundayafternoons.com
145K
Revenue
66K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cabanalife.com screenshot
#4 cabanalife.com
7.3K
Revenue
36.9K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
sungrubbies.com screenshot
#5 sungrubbies.com
64.3K
Revenue
42.1K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
coolibar.com vs top market performers
coolibar.com
top retailers
conversion rate vs average order value for coolibar.com and its competitors
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Revenue share by device at coolibar.com

In September large majority of sales on coolibar.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on coolibar.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolibar.com channels

Identify top traffic channels that drive growth for coolibar.comand discover how performance of traffic channels has changed over time.

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coolibar.com Google Ads spend

Evaluate coolibar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolibar.com devices

Review coolibar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolibar.com top markets

Explore coolibar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolibar.com country & global rank

Assess the ranking of coolibar.com among other retailers within its primary country and worldwide.

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