Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/hatcountry.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for hatcountry.comhatcountry.com

Start benchmarking for free
Sign in with GoogleSign up with Google
198.3K
Revenue
Jul 26
132.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
Loading...

Hatcountry.com is an online retailer that offers a wide variety of hats, including cowboy hats, fedoras, and sun hats. They also sell other clothing accessories such as belts and bags. The website aims to provide customers with a diverse selection of hats and related items for different occasions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

hatcountry.com Annual Revenue and Growth

hatcountry.com's annual sales on its online store amounted to $2.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
hatcountry.com revenue by year

hatcountry.com's monthly revenueOVER TIME
View real-time data

Over the past three months, hatcountry.com revenue has experienced growth of 15%, compared to the preceding three months.

View real-time data
hatcountry.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
hatcountry.com outperforms a typical store in the fashion and apparel category, generating $198,000 in online sales for July 2026, compared to around $71,300. Its conversion rate of 0.50-1.00% falls within the typical range of 0.66% to 3.1%. The average order value (AOV) is $150-175, also within the typical range of $84 to $403. With 132,000 sessions, hatcountry.com significantly exceeds the typical store in the fashion and apparel category, which sees around 28,400 sessions monthly, showcasing its strong market presence.
Read more

hatcountry.com competitors

The most striking gap is in revenue, where hatcountry.com trails stetson.com by a staggering $2.4 million. In July 2026, hatcountry.com generated $198,000 from 1,206 transactions and 132,000 sessions, resulting in an average order value (AOV) of $150-175. Meanwhile, stetson.com saw $2.6 million in revenue from 13,500 transactions and 934,000 sessions, with an AOV of $175-200 and a conversion rate of 1.00-1.50%. In contrast, americanhatmakers.com, with a revenue of $267,000, and villagehatshop.com, at $603,000, also surpass hatcountry.com. Although hatcountry.com shares similar AOV and conversion rates of 0.50-1.00% with its closest competitors, it ranks 4 of 6 overall, underscoring its need for increased visibility and transactions to compete effectively.

stetson.com screenshot
#1 stetson.com
2.6M
Revenue
933.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
americanhatmakers.com screenshot
#2 americanhatmakers.com
266.7K
Revenue
255.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
603K
Revenue
238.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hatsunlimited.com screenshot
#4 hatsunlimited.com
105.6K
Revenue
83.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
connerhats.com screenshot
#5 connerhats.com
101.7K
Revenue
68.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hatcountry.com vs top market performers
hatcountry.com
top retailers
conversion rate vs average order value for hatcountry.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at hatcountry.com

In July large majority of sales on hatcountry.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In July large majority of sales on hatcountry.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

Industries hatcountry.com operates in

hatcountry.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

hatcountry.com channels

Identify top traffic channels that drive growth for hatcountry.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

hatcountry.com Google Ads spend

Evaluate hatcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

hatcountry.com devices

Review hatcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

hatcountry.com top markets

Explore hatcountry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

hatcountry.com country & global rank

Assess the ranking of hatcountry.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard