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Dec 2025
All countries
Home/Insights/Retailers/hatcountry.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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527.2K
Revenue
Dec 25
175.4K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Hatcountry.com is an online retailer that offers a wide variety of hats, including cowboy hats, fedoras, and sun hats. They also sell other clothing accessories such as belts and bags. The website aims to provide customers with a diverse selection of hats and related items for different occasions.

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hatcountry.com Annual Revenue and Growth

hatcountry.com's annual sales on its online store amounted to $1.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
hatcountry.com revenue by year

hatcountry.com's monthly revenueOVER TIME
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Over the past three months, hatcountry.com revenue has experienced growth of 76%, compared to the preceding three months.

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hatcountry.com revenue growth for last six months
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OVERVIEW
In December 2025, hatcountry.com generated $527,156 in online sales, significantly exceeding the FASHION AND APPAREL median of $92,600, with a conversion rate between 1.50-2.00%, falling short of the high benchmark of 3.17%. The site's average order value (AOV) ranged from $150-175, below the category's high of $389, while it recorded 175,433 sessions, notably higher than the median of 39,789 but far from the top competitor shein.com’s 304,519,814 sessions. Overall, hatcountry.com performed well in revenue but had room for improvement in conversion rate and AOV relative to industry standards.
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hatcountry.com competitors

In December 2025, hatcountry.com reported a revenue of $527,156 with 3,278 transactions and 175,433 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, stetson.com leads with a revenue of $2,390,998, 12,192 transactions, and 882,627 sessions, with an AOV of $175-200 and a conversion rate of 1.00-1.50%. villagehatshop.com follows closely with $769,367 in revenue, 5,930 transactions, and 304,066 sessions, AOV of $125-150, and a conversion rate of 1.50-2.00%. americanhatmakers.com and connerhats.com have similar revenue to hatcountry.com, while hatsunlimited.com lags behind in revenue and sessions. Overall, hatcountry.com remains competitive with a solid AOV and conversion rate compared to its peers in the hat industry.

stetson.com screenshot
#1 stetson.com
2.4M
Revenue
882.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
americanhatmakers.com screenshot
#2 americanhatmakers.com
291.3K
Revenue
173.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
769.4K
Revenue
304.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hatsunlimited.com screenshot
#4 hatsunlimited.com
69.6K
Revenue
57.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
connerhats.com screenshot
#5 connerhats.com
108.1K
Revenue
42.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hatcountry.com vs top market performers
hatcountry.com
top retailers
conversion rate vs average order value for hatcountry.com and its competitors
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Revenue share by device at hatcountry.com

In December large majority of sales on hatcountry.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In December large majority of sales on hatcountry.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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hatcountry.com channels

Identify top traffic channels that drive growth for hatcountry.comand discover how performance of traffic channels has changed over time.

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hatcountry.com Google Ads spend

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hatcountry.com devices

Review hatcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatcountry.com top markets

Explore hatcountry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatcountry.com country & global rank

Assess the ranking of hatcountry.com among other retailers within its primary country and worldwide.

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