Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/hatcountry.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for hatcountry.comhatcountry.com

Start benchmarking for free
Sign in with GoogleSign up with Google
302.5K
Revenue
May 26
111.3K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$150-175
AOV
May 26
Loading...

Hatcountry.com is an online retailer that offers a wide variety of hats, including cowboy hats, fedoras, and sun hats. They also sell other clothing accessories such as belts and bags. The website aims to provide customers with a diverse selection of hats and related items for different occasions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

hatcountry.com Annual Revenue and Growth

hatcountry.com's annual sales on its online store amounted to $2.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
hatcountry.com revenue by year

hatcountry.com's monthly revenueOVER TIME
View real-time data

Over the past three months, hatcountry.com revenue has experienced decline of 28%, compared to the preceding three months.

View real-time data
hatcountry.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, hatcountry.com generated $302,471 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,720, while achieving a conversion rate of 1.50-2.00%, below the high benchmark of 3.18%. Its average order value (AOV) ranged from $150-175, contrasting with the high AOV of $405 in the industry. With 111,325 sessions, hatcountry.com outperformed the median of 29,212 sessions but fell short of the top competitor, shein.com, which boasts 309,473,559 sessions and revenue of $869,380,784, highlighting both opportunities for growth and the competitive landscape.
Read more

hatcountry.com competitors

In May 2026, hatcountry.com generated a revenue of $302,471 from 1,880 transactions across 111,325 sessions, with an average order value (AOV) ranging from $150-175 and a conversion rate of 1.50-2.00%. In comparison, stetson.com significantly outperformed with $2,411,029 in revenue from 12,769 transactions, despite a lower conversion rate of 1.00-1.50%. villagehatshop.com followed with $637,395 in revenue, 4,709 transactions, and a similar conversion rate of 1.50-2.00%. americanhatmakers.com reported $178,476 in revenue with a higher number of sessions (152,562) but a lower conversion rate of 0.50-1.00%. In contrast, hatsunlimited.com and connerhats.com struggled with revenues of $76,370 and $123,409, respectively, highlighting hatcountry.com's competitive positioning within the niche. Overall, while hatcountry.com performs well against some competitors, it remains behind in revenue against larger players like stetson.com and villagehatshop.com.

stetson.com screenshot
#1 stetson.com
2.4M
Revenue
918.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
americanhatmakers.com screenshot
#2 americanhatmakers.com
178.5K
Revenue
152.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
637.4K
Revenue
259.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hatsunlimited.com screenshot
#4 hatsunlimited.com
76.4K
Revenue
61.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
connerhats.com screenshot
#5 connerhats.com
123.4K
Revenue
67.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hatcountry.com vs top market performers
hatcountry.com
top retailers
conversion rate vs average order value for hatcountry.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at hatcountry.com

In May large majority of sales on hatcountry.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In May large majority of sales on hatcountry.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

Industries hatcountry.com operates in

hatcountry.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

hatcountry.com channels

Identify top traffic channels that drive growth for hatcountry.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

hatcountry.com Google Ads spend

Evaluate hatcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

hatcountry.com devices

Review hatcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

hatcountry.com top markets

Explore hatcountry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

hatcountry.com country & global rank

Assess the ranking of hatcountry.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard
CREATED