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Mar 2026
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Home/Insights/Retailers/hatcountry.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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129.6K
Revenue
Mar 26
64.5K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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Hatcountry.com is an online retailer that offers a wide variety of hats, including cowboy hats, fedoras, and sun hats. They also sell other clothing accessories such as belts and bags. The website aims to provide customers with a diverse selection of hats and related items for different occasions.

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hatcountry.com Annual Revenue and Growth

hatcountry.com's annual sales on its online store amounted to $2.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
hatcountry.com revenue by year

hatcountry.com's monthly revenueOVER TIME
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Over the past three months, hatcountry.com revenue has experienced decline of 35%, compared to the preceding three months.

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hatcountry.com revenue decline for last six months
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OVERVIEW
In March 2026, hatcountry.com generated $129,608 in online sales, outperforming the FASHION AND APPAREL median of $83,040, with a conversion rate of 1.00-1.50%, below the sector's high of 3.14%. Its average order value (AOV) ranged from $150-175, significantly lower than the industry high of $377. With 64,458 sessions, hatcountry.com surpassed the median of 36,457, though still far behind shein.com, the category leader, with an overwhelming $945,812,338 in revenue and 298,145,068 sessions. Overall, hatcountry.com shows strong performance metrics but has room for improvement to reach top-tier status in its industry.
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hatcountry.com competitors

In March 2026, hatcountry.com reported a revenue of $129,608 with 806 transactions and 64,458 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, stetson.com outperformed hatcountry.com with a revenue of $1,749,571, 9,086 transactions, and 704,604 sessions, having a similar AOV of $175-200 and a comparable conversion rate of 1.00-1.50%. villagehatshop.com also showed strong performance with a revenue of $539,720, 4,204 transactions, and 210,577 sessions, offering a lower AOV of $125-150 but a higher conversion rate of 1.50-2.00%. americanhatmakers.com had a revenue of $172,575, 1,092 transactions, and 153,355 sessions, with a similar AOV of $150-175 but a slightly lower conversion rate of 0.50-1.00%. hatsunlimited.com and connerhats.com lagged behind with lower revenues, transactions, and sessions, but comparable AOV and conversion rates to hatcountry.com.

stetson.com screenshot
#1 stetson.com
1.7M
Revenue
704.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
americanhatmakers.com screenshot
#2 americanhatmakers.com
172.6K
Revenue
153.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
539.7K
Revenue
210.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hatsunlimited.com screenshot
#4 hatsunlimited.com
72.5K
Revenue
66.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
connerhats.com screenshot
#5 connerhats.com
56.5K
Revenue
50.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
hatcountry.com vs top market performers
hatcountry.com
top retailers
conversion rate vs average order value for hatcountry.com and its competitors
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Revenue share by device at hatcountry.com

In March large majority of sales on hatcountry.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In March large majority of sales on hatcountry.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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hatcountry.com channels

Identify top traffic channels that drive growth for hatcountry.comand discover how performance of traffic channels has changed over time.

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hatcountry.com Google Ads spend

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hatcountry.com devices

Review hatcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatcountry.com top markets

Explore hatcountry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatcountry.com country & global rank

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