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Sep 2025
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Home/Insights/Retailers/hatcountry.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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149.6K
Revenue
Sep 25
88.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Hatcountry.com is an online retailer that offers a wide variety of hats, including cowboy hats, fedoras, and sun hats. They also sell other clothing accessories such as belts and bags. The website aims to provide customers with a diverse selection of hats and related items for different occasions.

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hatcountry.com Annual Revenue and Growth

hatcountry.com's annual sales on its online store amounted to $1.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
hatcountry.com revenue by year

hatcountry.com's monthly revenueOVER TIME
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Over the past three months, hatcountry.com revenue has experienced decline of 8%, compared to the preceding three months.

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hatcountry.com revenue decline for last six months
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OVERVIEW
In September 2025, hatcountry.com generated $149,607 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, lower than the high of 3.2% for the industry. The average order value (AOV) ranged between $150-175, also below the industry's high of $382, and the site recorded 88,286 sessions, well above the median of 34,221 but far behind the leader, shein.com, which boasts $819,580,923 in revenue and 297,137,690 sessions.
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hatcountry.com competitors

In September 2025, hatcountry.com reported revenue of $149,607 with 917 transactions and 88,286 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, stetson.com stands out with significantly higher revenue of $1,301,025 from 6,736 transactions and 520,882 sessions, with a slightly higher AOV of $175-200 and a similar conversion rate. americanhatmakers.com and villagehatshop.com also demonstrate strong performances, with revenue figures of $293,640 and $402,801, respectively. However, hatcountry.com competes well in terms of conversion rate with americanhatmakers.com and outperforms hatsunlimited.com and connerhats.com in both revenue and sessions. Despite facing stiff competition, hatcountry.com maintains a solid position within the online hat market based on its performance metrics.

stetson.com screenshot
#1 stetson.com
1.3M
Revenue
520.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
americanhatmakers.com screenshot
#2 americanhatmakers.com
293.6K
Revenue
178K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
402.8K
Revenue
187.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hatsunlimited.com screenshot
#4 hatsunlimited.com
48K
Revenue
47.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
connerhats.com screenshot
#5 connerhats.com
70.7K
Revenue
60.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hatcountry.com vs top market performers
hatcountry.com
top retailers
conversion rate vs average order value for hatcountry.com and its competitors
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Revenue share by device at hatcountry.com

In September large majority of sales on hatcountry.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In September large majority of sales on hatcountry.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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hatcountry.com channels

Identify top traffic channels that drive growth for hatcountry.comand discover how performance of traffic channels has changed over time.

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hatcountry.com Google Ads spend

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hatcountry.com devices

Review hatcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatcountry.com top markets

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hatcountry.com country & global rank

Assess the ranking of hatcountry.com among other retailers within its primary country and worldwide.

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