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Aug 2025
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Home/Insights/Retailers/hatcountry.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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151K
Revenue
Aug 25
113.8K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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Hatcountry.com is an online retailer that offers a wide variety of hats, including cowboy hats, fedoras, and sun hats. They also sell other clothing accessories such as belts and bags. The website aims to provide customers with a diverse selection of hats and related items for different occasions.

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hatcountry.com Annual Revenue and Growth

hatcountry.com's annual sales on its online store amounted to $1.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
hatcountry.com revenue by year

hatcountry.com's monthly revenueOVER TIME
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Over the past three months, hatcountry.com revenue has experienced decline of 1.3%, compared to the preceding three months.

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hatcountry.com revenue decline for last six months
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OVERVIEW
In August 2025, hatcountry.com in the FASHION AND APPAREL industry had a revenue of $150,972, a conversion rate of 0.50-1.00%, and an AOV of $150-175, with 113,770 sessions. Compared to the industry median revenue of $77,469, hatcountry.com performed well. However, shein.com led the industry with a revenue of $865,065,186 and 323,426,413 sessions. The high conversion rate in the industry is 3.01%, while the low is 0.62%. Similarly, the very high AOV is $393 and the low is $75, indicating hatcountry.com is performing decently among its competitors.
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hatcountry.com competitors

In August 2025, hatcountry.com generated a revenue of $150,972 from 904 transactions with 113,770 sessions, boasting an Average Order Value (AOV) of $150-175 and a conversion rate of 0.50-1.00. Comparing this to its competitors, stetson.com leads the pack with a revenue of $1,238,840 from 6,219 transactions and 593,697 sessions, with an AOV of $175-200 and a conversion rate of 1.00-1.50. American Hat Makers follows with a revenue of $296,675, 1,590 transactions, 238,010 sessions, AOV of $175-200, and a conversion rate of 0.50-1.00. Village Hat Shop trails closely behind with $383,991 revenue, 2,911 transactions, 217,437 sessions, AOV of $125-150, and a conversion rate of 1.00-1.50. Hats Unlimited and Conner Hats have lower revenue but higher conversion rates in comparison to hatcountry.com.

stetson.com screenshot
#1 stetson.com
1.2M
Revenue
593.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
americanhatmakers.com screenshot
#2 americanhatmakers.com
296.7K
Revenue
238K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
384K
Revenue
217.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hatsunlimited.com screenshot
#4 hatsunlimited.com
49.5K
Revenue
56.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
connerhats.com screenshot
#5 connerhats.com
76.7K
Revenue
65.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
hatcountry.com vs top market performers
hatcountry.com
top retailers
conversion rate vs average order value for hatcountry.com and its competitors
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Revenue share by device at hatcountry.com

In August large majority of sales on hatcountry.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In August large majority of sales on hatcountry.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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hatcountry.com channels

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hatcountry.com Google Ads spend

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hatcountry.com devices

Review hatcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatcountry.com top markets

Explore hatcountry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatcountry.com country & global rank

Assess the ranking of hatcountry.com among other retailers within its primary country and worldwide.

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