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Oct 2025
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Home/Insights/Retailers/hatcountry.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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166.4K
Revenue
Oct 25
67K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Hatcountry.com is an online retailer that offers a wide variety of hats, including cowboy hats, fedoras, and sun hats. They also sell other clothing accessories such as belts and bags. The website aims to provide customers with a diverse selection of hats and related items for different occasions.

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hatcountry.com Annual Revenue and Growth

hatcountry.com's annual sales on its online store amounted to $1.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
hatcountry.com revenue by year

hatcountry.com's monthly revenueOVER TIME
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Over the past three months, hatcountry.com revenue has experienced decline of 16%, compared to the preceding three months.

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hatcountry.com revenue decline for last six months
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OVERVIEW
In October 2025, hatcountry.com generated $166,398 in online sales, significantly surpassing the lifestyle/fashion and apparel median of $80,524. The site's conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.36%, with an average order value (AOV) of $150-175, which is commendable compared to the high AOV of $378 in the industry. With 66,974 sessions, hatcountry.com exceeded the median of 33,163 sessions, yet remained far behind the industry leader, shein.com, which boasts an impressive 321,650,758 sessions and $977,396,912 in revenue. Overall, the performance showcases strong potential in a competitive market.
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hatcountry.com competitors

In October 2025, hatcountry.com reported revenue of $166,398 from 1,033 transactions and 66,974 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. When comparing hatcountry.com to its competitors, stetson.com stood out with significantly higher revenue of $1,692,113 from 8,911 transactions and 607,945 sessions, similar AOV of $175-200, but a lower conversion rate of 1.00-1.50%. americanhatmakers.com and villagehatshop.com also had higher revenues and transactions compared to hatcountry.com, while hatsunlimited.com and connerhats.com had lower revenues and transactions but similar conversion rates. Despite not leading in all metrics, hatcountry.com maintained a competitive position with its AOV and conversion rate.

stetson.com screenshot
#1 stetson.com
1.7M
Revenue
607.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
americanhatmakers.com screenshot
#2 americanhatmakers.com
514.1K
Revenue
207.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
596.9K
Revenue
210.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hatsunlimited.com screenshot
#4 hatsunlimited.com
76.2K
Revenue
38.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
connerhats.com screenshot
#5 connerhats.com
85.8K
Revenue
51.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hatcountry.com vs top market performers
hatcountry.com
top retailers
conversion rate vs average order value for hatcountry.com and its competitors
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Revenue share by device at hatcountry.com

In October large majority of sales on hatcountry.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In October large majority of sales on hatcountry.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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hatcountry.com channels

Identify top traffic channels that drive growth for hatcountry.comand discover how performance of traffic channels has changed over time.

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hatcountry.com Google Ads spend

Evaluate hatcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatcountry.com devices

Review hatcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatcountry.com top markets

Explore hatcountry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatcountry.com country & global rank

Assess the ranking of hatcountry.com among other retailers within its primary country and worldwide.

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