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Jan 2026
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Home/Insights/Retailers/hatcountry.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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219.2K
Revenue
Jan 26
89.8K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Hatcountry.com is an online retailer that offers a wide variety of hats, including cowboy hats, fedoras, and sun hats. They also sell other clothing accessories such as belts and bags. The website aims to provide customers with a diverse selection of hats and related items for different occasions.

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hatcountry.com Annual Revenue and Growth

hatcountry.com's annual sales on its online store amounted to $2.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
hatcountry.com revenue by year

hatcountry.com's monthly revenueOVER TIME
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Over the past three months, hatcountry.com revenue has experienced growth of 95%, compared to the preceding three months.

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hatcountry.com revenue growth for last six months
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OVERVIEW
In January 2026, hatcountry.com generated $219,160 in online sales, significantly exceeding the lifestyle/fashion and apparel median of $91,806, with a conversion rate of 1.00-1.50%, below the category high of 3.1% but above the low of 0.69%. The average order value (AOV) ranged from $150-175, still under the high of $390 and above the low of $76, while total sessions reached 89,790, more than double the median of 38,909, but far less than the top store shein.com’s staggering 279,580,739 sessions, illustrating room for growth in customer engagement.
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hatcountry.com competitors

In January 2026, hatcountry.com had a revenue of $219,160 from 1,274 transactions and 89,790 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, stetson.com generated the highest revenue of $1,830,382 with 9,375 transactions and 791,461 sessions, boasting an AOV of $175-200 and a similar conversion rate. americanhatmakers.com followed with $282,338 in revenue from 1,449 transactions and 157,544 sessions, also with an AOV of $175-200 but a lower conversion rate of 0.50-1.00%. villagehatshop.com had a revenue of $584,954 with 4,485 transactions and 263,061 sessions, offering a lower AOV of $125-150 but a higher conversion rate of 1.50-2.00%. hatsunlimited.com and connerhats.com had lower revenues than hatcountry.com, with varying AOVs and conversion rates across the board.

stetson.com screenshot
#1 stetson.com
1.8M
Revenue
791.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
americanhatmakers.com screenshot
#2 americanhatmakers.com
282.3K
Revenue
157.5K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
585K
Revenue
263.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hatsunlimited.com screenshot
#4 hatsunlimited.com
67.1K
Revenue
66.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
connerhats.com screenshot
#5 connerhats.com
163.5K
Revenue
89.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hatcountry.com vs top market performers
hatcountry.com
top retailers
conversion rate vs average order value for hatcountry.com and its competitors
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Revenue share by device at hatcountry.com

In January large majority of sales on hatcountry.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In January large majority of sales on hatcountry.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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hatcountry.com channels

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hatcountry.com Google Ads spend

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hatcountry.com devices

Review hatcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatcountry.com top markets

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hatcountry.com country & global rank

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