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Aug 2026
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Home/Insights/Retailers/hatcountry.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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208.9K
Revenue
Aug 26
143.2K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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Hatcountry.com is an online retailer that offers a wide variety of hats, including cowboy hats, fedoras, and sun hats. They also sell other clothing accessories such as belts and bags. The website aims to provide customers with a diverse selection of hats and related items for different occasions.

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hatcountry.com Annual Revenue and Growth

hatcountry.com's annual sales on its online store amounted to $2.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
hatcountry.com revenue by year

hatcountry.com's monthly revenueOVER TIME
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Over the past three months, hatcountry.com revenue has experienced decline of 14%, compared to the preceding three months.

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hatcountry.com revenue decline for last six months
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OVERVIEW
hatcountry.com significantly outperforms a typical store in the fashion and apparel category, generating $209,000 in online sales for August 2026 compared to $87,900. Its conversion rate of 0.50-1.00% sits just below the typical range of 0.65% to 3.1%, while its average order value (AOV) of $150-175 falls within the typical range of $84 to $408. With 143,000 sessions, hatcountry.com attracts far more visitors than a typical store in the fashion and apparel category, which sees around 37,200 sessions monthly. Overall, these metrics illustrate hatcountry.com’s strong position within its category.
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hatcountry.com competitors

In August 2026, hatcountry.com trails significantly behind stetson.com, which boasts an impressive revenue of $2.3 million from 11,900 transactions across 812,000 sessions. In contrast, hatcountry.com reported $209,000 in revenue from 1,305 transactions over 143,000 sessions. Both hatcountry.com and americanhatmakers.com have similar AOVs, ranging from $150 to $175, yet americanhatmakers.com surpassed hatcountry.com with $237,000 in revenue and 1,466 transactions from 226,000 sessions. While hatcountry.com maintains a conversion rate of 0.50-1.00%, villagehatshop.com outperforms it with a conversion rate of 1.50-2.00%. Overall, hatcountry.com ranks fourth among its competitors in revenue, transactions, and sessions, emphasizing the competitive landscape in the hat retail market.

stetson.com screenshot
#1 stetson.com
2.3M
Revenue
812.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
americanhatmakers.com screenshot
#2 americanhatmakers.com
236.9K
Revenue
226.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
villagehatshop.com screenshot
#3 villagehatshop.com
562.6K
Revenue
228K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hatsunlimited.com screenshot
#4 hatsunlimited.com
83.9K
Revenue
60.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
connerhats.com screenshot
#5 connerhats.com
67.5K
Revenue
67K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
hatcountry.com vs top market performers
hatcountry.com
top retailers
conversion rate vs average order value for hatcountry.com and its competitors
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Revenue share by device at hatcountry.com

In August large majority of sales on hatcountry.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In August large majority of sales on hatcountry.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

Industries hatcountry.com operates in

hatcountry.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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hatcountry.com channels

Identify top traffic channels that drive growth for hatcountry.comand discover how performance of traffic channels has changed over time.

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hatcountry.com Google Ads spend

Evaluate hatcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hatcountry.com devices

Review hatcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hatcountry.com top markets

Explore hatcountry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hatcountry.com country & global rank

Assess the ranking of hatcountry.com among other retailers within its primary country and worldwide.

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