GRIPS CUSTOMERS & RESEARCH PARTNERS
Non-lethal personal defense devices including pepper spray, stun guns, tasers, and projectile launchers designed for self-defense and safety.
1.43M
1.13M
0.5-1.0%
$200-300
10+
Non-Lethal Personal Defense's aggregate online sales across tracked retailers amounted to $28M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 53% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Non-Lethal Personal Defense retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Non-Lethal Personal Defense retailers, with performance tracked over time.
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