byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $23.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced decline of 18%, compared to the preceding three months.
byrna.com competitors
byrna.com stands out with impressive revenue of $1.4 million, significantly outperforming its competitors. In July 2026, byrna.com led thehomesecuritysuperstore.com by a substantial $1.2 million in revenue and had the highest transaction count at 5,823, surpassing thehomesecuritysuperstore.com by 4,574 transactions. Additionally, with 988,000 sessions, byrna.com outperformed taser.com by a remarkable 778,000 sessions. While byrna.com has an average order value (AOV) of $225-250, competitors like taser.com feature a higher AOV of $400-425, but they fall short in overall performance metrics. The conversion rates for byrna.com range between 0.50-1.00%, which aligns with pepperball.com and is competitive compared to thehomesecuritysuperstore.com at 1.00-1.50%. Despite having the lowest revenue, guarddog-security.com has a comparable conversion rate, indicating room for growth. Overall, byrna.com’s dominance in revenue, transactions, and sessions highlights its leading position in the market.
Industries byrna.com operates in
byrna.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
