byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $23.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced decline of 56%, compared to the preceding three months.
byrna.com competitors
As of April 2026, byrna.com stands out significantly against its competitors in terms of revenue and transaction volume. With $1,238,052 in revenue from 5,547 transactions across 926,956 sessions, it boasts a strong average order value (AOV) of $200-225 and a conversion rate ranging from 0.50-1.00%. In contrast, pepperball.com generated only $44,177 with 163 transactions from 33,706 sessions, reflecting a lower AOV of $250-275 and a conversion rate of 0.00-0.50%. thehomesecuritysuperstore.com, while better than pepperball.com, reported $105,683 in revenue with 705 transactions, maintaining an AOV of $125-150 and a conversion rate of 0.50-1.00%. taser.com and guarddog-security.com fared worse, with revenues of $109,955 and $24,212, respectively, underscoring byrna.com's dominant position in the market.
Revenue share by device at byrna.com
In April large majority of sales on byrna.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
