byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $23.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced decline of 33%, compared to the preceding three months.
byrna.com competitors
In June 2026, byrna.com significantly outperformed its competitors, achieving a revenue of $949,993 from 4,304 transactions and 709,956 sessions. In contrast, pepperball.com reported just $50,867 in revenue with 174 transactions from 26,447 sessions, and thehomesecuritysuperstore.com generated $159,353 from 1,066 transactions over 93,293 sessions. taser.com saw $151,458 in revenue with 408 transactions from 187,200 sessions, while guarddog-security.com lagged behind at $18,948 from 191 transactions across 40,221 sessions. byrna.com also exhibited a higher average order value (AOV) of $200-225 compared to its competitors, with the exception of pepperball.com’s $275-300 AOV. Additionally, byrna.com’s conversion rate of 0.50-1.00% stands on par with pepperball.com and higher than the other competitors, highlighting its strong market position.
Revenue share by device at byrna.com
In June large majority of sales on byrna.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries byrna.com operates in
byrna.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
