byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $26.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced growth of 39%, compared to the preceding three months.
byrna.com competitors
In September 2025, when comparing byrna.com to its competitors in the non-lethal self-defense industry, some interesting insights emerge. byrna.com stands out with a revenue of $2,443,239 generated from 10,960 transactions and 1,722,790 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 0.50-1.00%. In comparison, pepperball.com has a revenue of $77,528 from 298 transactions and 49,656 sessions, with an AOV of $250-275 and a similar conversion rate. thehomesecuritysuperstore.com has generated $239,070 from 1,733 transactions and 157,584 sessions, with a lower AOV of $125-150 but a higher conversion rate of 1.00-1.50%. taser.com has a revenue of $219,004 from 558 transactions and 474,080 sessions, with the highest AOV of $375-400 but a lower conversion rate of 0.00-0.50%. guarddog-security.com lags behind with $32,453 in revenue from 281 transactions and 60,509 sessions, with an AOV of $100-125 and a conversion rate of 0.00-0.50%. Overall, byrna.com outperforms its competitors in terms of revenue, transactions, and sessions, with a competitive AOV and conversion rate.
Revenue share by device at byrna.com
In September large majority of sales on byrna.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
