byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $23.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced decline of 12%, compared to the preceding three months.
byrna.com competitors
byrna.com outperforms its competitors in terms of revenue, with a total revenue of $1,919,692 in January 2026. In comparison, pepperball.com had revenue of $96,926, thehomesecuritysuperstore.com had revenue of $256,516, and taser.com had revenue of $244,096 during the same period. byrna.com also had the highest number of transactions at 8,626, compared to 364 for pepperball.com, 1,889 for thehomesecuritysuperstore.com, and 552 for taser.com. Additionally, byrna.com had the highest number of sessions at 1,423,361, with pepperball.com at 51,194, thehomesecuritysuperstore.com at 157,617, and taser.com at 182,494. byrna.com's Average Order Value (AOV) falls within the range of $200-225, which is competitive with its counterparts. The conversion rate for byrna.com is between 0.50-1.00%, similar to its competitors.
Revenue share by device at byrna.com
In January large majority of sales on byrna.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
