byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $23.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced decline of 9.2%, compared to the preceding three months.
byrna.com competitors
byrna.com excels with impressive metrics, leading its competitors in revenue, transactions, and sessions, achieving $1.3 million, 5,317 transactions, and 902,000 sessions in August 2026. In contrast, pepperball.com generated $72,100 with 258 transactions and 44,900 sessions, while thehomesecuritysuperstore.com reported $194,000, 1,272 transactions, and 120,000 sessions. taser.com saw $210,000 in revenue with 502 transactions and 234,000 sessions, though it falls behind byrna.com overall. guarddog-security.com recorded $31,700 in revenue, with 319 transactions and 63,900 sessions. Notably, byrna.com also maintains a competitive average order value (AOV) between $225 and $250, while competitors like taser.com lead with a higher AOV range of $400-425, though it trails in other key metrics. Overall, byrna.com significantly outperforms its rivals across primary performance indicators.
Industries byrna.com operates in
byrna.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
