byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $23.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced decline of 27%, compared to the preceding three months.
byrna.com competitors
In March 2026, byrna.com outperformed its competitors in terms of revenue, with a total revenue of $1,685,751. The closest competitor in terms of revenue was taser.com with $136,361, followed by thehomesecuritysuperstore.com with $122,287. byrna.com also had the highest number of transactions at 7,538, compared to the competitors with the highest being thehomesecuritysuperstore.com at 869 transactions. In terms of sessions, byrna.com had a significantly higher number at 1,147,941, with the closest competitor being taser.com at 152,281 sessions. The average order value (AOV) for byrna.com was in line with competitors at $200-225. Additionally, byrna.com had a higher conversion rate of 0.50-1.00% compared to most of its competitors, except for pepperball.com, which had a similar conversion rate.
Revenue share by device at byrna.com
In March large majority of sales on byrna.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
