byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $23.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced decline of 23%, compared to the preceding three months.
byrna.com competitors
In May 2026, byrna.com significantly outperformed its competitors in the non-lethal defense market. It generated a revenue of $1,153,621 from 5,276 transactions across 898,314 sessions, yielding an average order value (AOV) of $200-225 and a conversion rate between 0.50-1.00%. In contrast, pepperball.com reported revenue of $66,810 with 237 transactions from 41,606 sessions, boasting a higher AOV of $275-300. thehomesecuritysuperstore.com achieved $138,097 in revenue with 904 transactions over 90,106 sessions, having a lower AOV of $150-175. taser.com recorded $143,858 from 380 transactions across 183,730 sessions but featured a high AOV of $375-400, and guarddog-security.com earned just $25,984 with 262 transactions over 69,022 sessions at an AOV of $75-100. Overall, byrna.com led in revenue, transaction volume, and session count, showcasing its strong market position.
Revenue share by device at byrna.com
In May large majority of sales on byrna.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries byrna.com operates in
byrna.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
