byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $26.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced growth of 30%, compared to the preceding three months.
byrna.com competitors
When comparing byrna.com to its competitors in November 2025, it is evident that Byrna outperforms in terms of revenue, transactions, and sessions. byrna.com generated $2,721,847 in revenue from 11,847 transactions and 1,784,694 sessions, with an average order value (AOV) ranging between $225-250 and a conversion rate of 0.50-1.00. In contrast, pepperball.com generated $65,794 in revenue from 255 transactions and 40,537 sessions, with an AOV of $250-275 and a similar conversion rate. thehomesecuritysuperstore.com and taser.com also fall behind in revenue and transactions compared to byrna.com, with guarddog-security.com being the lowest performer in all domains. byrna.com's strong performance in revenue and transactions highlights its competitive edge in the market.
Revenue share by device at byrna.com
In November large majority of sales on byrna.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
