byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $26.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced growth of 8.5%, compared to the preceding three months.
byrna.com competitors
In December 2025, byrna.com outperformed its competitors in terms of revenue with $1,957,900. In comparison, pepperball.com had $68,468, thehomesecuritysuperstore.com had $243,274, taser.com had $237,889, and guarddog-security.com had $22,119 in revenue. byrna.com also had the highest number of transactions with 8,627, followed by thehomesecuritysuperstore.com with 1,760 transactions, taser.com with 524 transactions, pepperball.com with 262 transactions, and guarddog-security.com with 178 transactions. Additionally, byrna.com had the highest number of sessions with 1,390,671, while thehomesecuritysuperstore.com had 158,186 sessions, taser.com had 186,646 sessions, pepperball.com had 36,735 sessions, and guarddog-security.com had 36,821 sessions. Despite having a slightly lower average order value (AOV) range of $225-250, byrna.com had a competitive conversion rate of 0.50-1.00%.
Revenue share by device at byrna.com
In December large majority of sales on byrna.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
