byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com's revenueOVER TIME
Over the past three months, byrna.com revenue has experienced growth of 6.6%, compared to the preceding three months.
byrna.com competitors
In July 2025, byrna.com outperformed its competitors in terms of revenue, with a total of $1,711,730 compared to pepperball.com's $73,522, The Home Security Superstore's $194,464, Taser's $128,397, and Guard Dog Security's $29,357. byrna.com also had the highest number of transactions at 7,733, followed by The Home Security Superstore at 1,428. However, byrna.com had a lower average order value (AOV) range of $200-225, while Taser had the highest AOV range of $450-475. In terms of conversion rate, byrna.com and its competitors had similar rates ranging from 0.00-1.00. Despite the competitive market, byrna.com stood out with its significantly higher revenue and transaction numbers, showcasing its strong performance in the self-defense and security industry.
Revenue share by device at byrna.com
In July large majority of sales on byrna.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
