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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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2.3M
Revenue
985.3K
Sessions
1.0-1.5%
Conversion rate
$225-250
Average order value
Online only revenue for byrna.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.

byrna.com’s revenueOVER TIME
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Over the past three months, byrna.com revenue has experienced growth of 13%, compared to the preceding three months.

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byrna.com revenue growth for last six months
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OVERVIEW
In August 2024, byrna.com in the SPORTS industry had online sales revenue of $2,334,545 compared to the median revenue of $122,769. Their conversion rate ranged from 1.00-1.50%, with a high of 2.56% and a low of 0.55%. The average order value (AOV) was between $225-250, with a high of $664 and a low of $106. They received 985,325 sessions, while the highest was 12,609,029 from gunbroker.com and the median sessions in the industry were 46,449.
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byrna.com competitors

byrna.com outperforms its competitors in terms of revenue, with a reported revenue of $2,334,545 compared to guarddog-security.com's $19,543, thehomesecuritysuperstore.com's $345,039, pepperball.com's $75,695, and taser.com's $201,751. byrna.com also leads in the number of transactions with 10,329, surpassing guarddog-security.com's 164, thehomesecuritysuperstore.com's 2,698, pepperball.com's 296, and taser.com's 442. Additionally, byrna.com has the highest number of sessions at 985,325, compared to guarddog-security.com's 30,781, thehomesecuritysuperstore.com's 283,382, pepperball.com's 42,673, and taser.com's 190,874. byrna.com's Average Order Value (AOV) falls within the range of $225-250, which is competitive with its industry counterparts. Its conversion rate of 1.00-1.50% is also respectable, positioning byrna.com as a strong player in the self-defense market.

#1 pepperball.com
75.7K
Revenue
42.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
#2 thehomesecuritysuperstore.com
345K
Revenue
283.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#3 taser.com
201.8K
Revenue
190.9K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
#4 guarddog-security.com
19.5K
Revenue
30.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
byrna.com vs top market performers
byrna.com
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conversion rate vs average order value for byrna.com and its competitors
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byrna.com brandsby revenue

2
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byrna.com categoriesby revenue

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brands overtime comparison

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byrna.com channels

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byrna.com Google Ads spend

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byrna.com devices

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byrna.com top markets

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byrna.com country & global rank

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