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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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2.4M
Revenue
1.1M
Sessions
0.5-1.0%
Conversion rate
$200-225
Average order value
Online only revenue for byrna.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.

byrna.com’s revenueOVER TIME
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Over the past three months, byrna.com revenue has experienced growth of 17%, compared to the preceding three months.

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byrna.com revenue growth for last six months
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OVERVIEW
In September 2024, byrna.com in the SPORTS industry had a revenue of $2,395,459 with a median of $126,938. The conversion rate ranged from 0.50-1.00%, with the highest at 2.57% and the lowest at 0.55%. The AOV was between $200-225, with a high of $678 and a low of $107. byrna.com had 1,079,489 sessions, while gunbroker.com had the highest at 11,900,296 and the median in the industry was 41,866 sessions.
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byrna.com competitors

byrna.com, with a revenue of $2,395,459 and 10,712 transactions from 1,079,489 sessions, boasts an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. In comparison, guarddog-security.com has significantly lower revenue at $23,808 with 193 transactions from 40,114 sessions, an AOV of $100-125, and a conversion rate of 0.00-0.50%. thehomesecuritysuperstore.com outperforms byrna.com in revenue with $411,232, 2,987 transactions, and 289,582 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. pepperball.com generated $80,248 revenue, 312 transactions, and 35,360 sessions, with an AOV of $250-275 and a conversion rate of 0.50-1.00%. taser.com leads in revenue with $255,225, 502 transactions, 160,261 sessions, an AOV of $500-525, and a conversion rate of 0.00-0.50%. Despite stiff competition, byrna.com holds its own in the self-defense market.

#1 pepperball.com
80.2K
Revenue
35.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
#2 thehomesecuritysuperstore.com
411.2K
Revenue
289.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 taser.com
255.2K
Revenue
160.3K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
#4 guarddog-security.com
23.8K
Revenue
40.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
byrna.com vs top market performers
byrna.com
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conversion rate vs average order value for byrna.com and its competitors
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byrna.com brandsby revenue

2
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byrna.com categoriesby revenue

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brands overtime comparison

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byrna.com channels

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byrna.com Google Ads spend

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byrna.com devices

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byrna.com top markets

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byrna.com country & global rank

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