byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $23.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced growth of 19%, compared to the preceding three months.
byrna.com competitors
byrna.com excels with impressive revenue figures, achieving $1.2 million in September 2026. It also leads in transactions, recording 4,997, and sessions, totaling 786,000, significantly surpassing its competitors. In comparison, pepperball.com generated $73,300 from 255 transactions and 49,000 sessions, while thehomesecuritysuperstore.com reported $262,000 in revenue with 1,663 transactions and 151,000 sessions. taser.com earned $103,000, completing 234 transactions over 199,000 sessions, and guarddog-security.com followed with $15,300 from 145 transactions and 31,000 sessions. In terms of average order value (AOV), byrna.com’s range of $225-250 positions it well, though pepperball.com exceeds it with $275-300, and taser.com shows an AOV of $425-450. Notably, conversion rates for byrna.com, pepperball.com, and thehomesecuritysuperstore.com range from 0.50-1.00% and 1.00-1.50%, while both taser.com and guarddog-security.com trail with rates of 0.00-0.50%. Overall, byrna.com distinctly outperforms its competitors across key metrics.
Industries byrna.com operates in
byrna.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
