byrna.com
Byrna.com is a website that offers non-lethal personal security devices and accessories. Their product lineup includes handheld pepper spray guns and projectiles that utilize chemical irritants to temporarily incapacitate attackers. Additionally, they provide various replaceable parts and gear to support the users self-defense needs.
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byrna.com Annual Revenue and Growth
byrna.com's annual sales on its online store amounted to $26.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
byrna.com's monthly revenueOVER TIME
Over the past three months, byrna.com revenue has experienced growth of 50%, compared to the preceding three months.
byrna.com competitors
When comparing byrna.com to its competitors in October 2025, it is evident that byrna.com outperforms in terms of revenue, transactions, and sessions. byrna.com generated a revenue of $2,561,451 from 11,281 transactions and 1,722,574 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate of 0.50-1.00%. In comparison, pepperball.com had a revenue of $81,825 from 316 transactions and 49,738 sessions, with an AOV of $250-275 and a similar conversion rate. thehomesecuritysuperstore.com followed with a revenue of $223,705 from 1,623 transactions and 149,464 sessions, with a lower AOV of $125-150 but a higher conversion rate of 1.00-1.50%. taser.com had a revenue of $282,376 from 709 transactions and 474,240 sessions, with the highest AOV of $375-400 but a lower conversion rate of 0.00-0.50%. guarddog-security.com had a revenue of $25,938 from 219 transactions and 49,639 sessions, with the lowest AOV of $100-125 and a conversion rate of 0.00-0.50%.
Revenue share by device at byrna.com
In October large majority of sales on byrna.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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byrna.com channels
Identify top traffic channels that drive growth for byrna.comand discover how performance of traffic channels has changed over time.
byrna.com Google Ads spend
Evaluate byrna.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
byrna.com devices
Review byrna.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
