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Nov 2025
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Home/Insights/Retailers/foxlabs.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for foxlabs.comfoxlabs.com

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43.7K
Revenue
Nov 25
17.4K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Foxlabs.com offers a range of self-defense products designed for personal safety and protection. Their inventory includes non-lethal defense devices such as pepper sprays, stun guns, and bear sprays. The website provides crucial information and resources about these products, aiming to assist individuals in safeguarding themselves when facing potential threats.

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foxlabs.com Annual Revenue and Growth

foxlabs.com's annual sales on its online store amounted to $398.5K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$398.5K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
foxlabs.com revenue by year

foxlabs.com's monthly revenueOVER TIME
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Over the past three months, foxlabs.com revenue has experienced decline of 2.7%, compared to the preceding three months.

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foxlabs.com revenue decline for last six months
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OVERVIEW
In November 2025, foxlabs.com generated $43,695 in online sales with a conversion rate of 1.50-2.00%, below the SPORTS industry median of $102,020 and the high of 2.59%. Their average order value (AOV) ranged from $125-150, which is lower than the high of $634. With 17,450 sessions, foxlabs.com falls short of the median of 38,956 sessions, significantly trailing industry leader gunbroker.com, which has 14,084,614 sessions and $315,148,670 in revenue. Overall, foxlabs.com is performing below average in both sales and traffic compared to competitors in its category.
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foxlabs.com competitors

In November 2025, when comparing foxlabs.com to its competitors in the security and self-defense industry, foxlabs.com falls behind in terms of revenue and transactions. foxlabs.com generated $43,695 in revenue from 339 transactions and 17,450 sessions, with an average order value (AOV) ranging between $125-$150 and a conversion rate of 1.50-2.00%. In contrast, fashionablecanes.com leads the pack with $864,183 in revenue from 6,057 transactions and 161,462 sessions, boasting a higher conversion rate of 3.50-4.00%. Similarly, thehomesecuritysuperstore.com outperforms foxlabs.com with $212,574 in revenue from 1,549 transactions and 177,753 sessions, with a conversion rate of 0.50-1.00%. Despite having a niche focus on self-defense products, foxlabs.com could benefit from strategies to increase revenue and improve conversion rates to compete more effectively with its industry counterparts.

fashionablecanes.com screenshot
#1 fashionablecanes.com
864.2K
Revenue
161.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
foxspyoutlet.com screenshot
#2 foxspyoutlet.com
1.6K
Revenue
984.7
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
21.2K
Revenue
38.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
thehomesecuritysuperstore.com screenshot
#4 thehomesecuritysuperstore.com
212.6K
Revenue
177.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
foxlabs.com vs top market performers
foxlabs.com
top retailers
conversion rate vs average order value for foxlabs.com and its competitors
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Revenue share by device at foxlabs.com

In November large majority of sales on foxlabs.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In November large majority of sales on foxlabs.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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foxlabs.com channels

Identify top traffic channels that drive growth for foxlabs.comand discover how performance of traffic channels has changed over time.

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foxlabs.com Google Ads spend

Evaluate foxlabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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foxlabs.com devices

Review foxlabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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foxlabs.com top markets

Explore foxlabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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foxlabs.com country & global rank

Assess the ranking of foxlabs.com among other retailers within its primary country and worldwide.

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